---
title: "Writing assistants in New Zealand: Which brands are most popular in search?"
description: "Compare the grammar and AI writing tools New Zealanders write with. Share of Search among Grammarly, QuillBot, Hemingway Editor, Wordtune and ProWritingAid, the writing assistants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-writing-assistants"
publisher: "Brandwave"
---

# Writing assistants in New Zealand: Which brands are most popular in search?

Compare the grammar and AI writing tools New Zealanders write with. Share of Search among Grammarly, QuillBot, Hemingway Editor, Wordtune and ProWritingAid, the writing assistants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Writing assistants
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Grammarly, 56.2%

## Which brand is most popular in search among writing assistants in New Zealand?

- In August 2026, Grammarly was the most searched among writing assistants in New Zealand, with an estimated 54.3K branded searches and 56.2% estimated Share of Search within this set.
- QuillBot is in 2nd place, 13.6 percentage points behind at 42.6% Share of Search.
- Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among writing assistants in New Zealand decreased from 57.3% to 56.2%.
- Across the 11 months ending August 2026, QuillBot’s estimated Share of Search among writing assistants in New Zealand increased from 41.4% to 42.6%.
- Across the 11 months ending August 2026, Grammarly’s estimated Share of Search among writing assistants in New Zealand peaked at 68.4% in January 2026 and was lowest at 55.5% in May 2026.
- Across the 11 months ending August 2026, QuillBot’s estimated Share of Search among writing assistants in New Zealand peaked at 43.3% in May 2026 and was lowest at 29.4% in January 2026.
- Across the 11 months ending August 2026, Wordtune rose from 5th to 4th among writing assistants in New Zealand.
- Across the 11 months ending August 2026, ProWritingAid fell from 4th to 5th among writing assistants in New Zealand.
- Across the 11 months ending August 2026, Hemingway Editor held steady: its estimated Share of Search among writing assistants in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Grammarly vs QuillBot: compare search popularity](/demand/nz/compare/grammarly-vs-quillbot): 56.2% against 42.6% Share of Search.

## How did search popularity change for New Zealand writing assistants in August 2026?

- In August 2026, QuillBot gained estimated Share of Search among writing assistants in New Zealand, from 36.1% to 42.6%.
- In August 2026, Grammarly lost estimated Share of Search among writing assistants in New Zealand, from 62.3% to 56.2%.
- In August 2026, Wordtune rose from 5th to 4th among writing assistants in New Zealand.
- In August 2026, ProWritingAid fell from 4th to 5th among writing assistants in New Zealand.
- Estimated monthly branded searches for Hemingway Editor in New Zealand fell 14% over 11 measured months, from 500 to 430 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Grammarly | 56.2% | 54.3K | +50.2% | Grammarly |
| 2 | QuillBot | 42.6% | 41.2K | +96.7% | QuillBot |
| 3 | Hemingway Editor | 0.45% | 430 | +30.3% | Hemingway Editor |
| 4 | Wordtune | 0.34% | 330 | +22.2% | Wordtune |
| 5 | ProWritingAid | 0.33% | 320 | 0.0% | ProWritingAid |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Grammarly | 63.6K | 57.3% | 1 |
| Oct 2025 | QuillBot | 45.9K | 41.4% | 2 |
| Oct 2025 | Hemingway Editor | 500 | 0.45% | 3 |
| Oct 2025 | ProWritingAid | 500 | 0.45% | 4 |
| Oct 2025 | Wordtune | 480 | 0.43% | 5 |
| Nov 2025 | Grammarly | 44.4K | 62.4% | 1 |
| Nov 2025 | QuillBot | 25.6K | 36% | 2 |
| Nov 2025 | ProWritingAid | 390 | 0.55% | 3 |
| Nov 2025 | Wordtune | 390 | 0.55% | 4 |
| Nov 2025 | Hemingway Editor | 360 | 0.51% | 5 |
| Dec 2025 | Grammarly | 23.9K | 66.2% | 1 |
| Dec 2025 | QuillBot | 11.4K | 31.7% | 2 |
| Dec 2025 | ProWritingAid | 270 | 0.75% | 3 |
| Dec 2025 | Wordtune | 270 | 0.75% | 4 |
| Dec 2025 | Hemingway Editor | 210 | 0.58% | 5 |
| Jan 2026 | Grammarly | 27.5K | 68.4% | 1 |
| Jan 2026 | QuillBot | 11.8K | 29.4% | 2 |
| Jan 2026 | ProWritingAid | 330 | 0.82% | 3 |
| Jan 2026 | Hemingway Editor | 300 | 0.75% | 4 |
| Jan 2026 | Wordtune | 260 | 0.65% | 5 |
| Feb 2026 | Grammarly | 40K | 63.8% | 1 |
| Feb 2026 | QuillBot | 21.7K | 34.6% | 2 |
| Feb 2026 | Hemingway Editor | 440 | 0.7% | 3 |
| Feb 2026 | ProWritingAid | 320 | 0.51% | 4 |
| Feb 2026 | Wordtune | 290 | 0.46% | 5 |
| Mar 2026 | Grammarly | 77.8K | 56.4% | 1 |
| Mar 2026 | QuillBot | 58.7K | 42.6% | 2 |
| Mar 2026 | Hemingway Editor | 580 | 0.42% | 3 |
| Mar 2026 | ProWritingAid | 400 | 0.29% | 4 |
| Mar 2026 | Wordtune | 400 | 0.29% | 5 |
| Apr 2026 | Grammarly | 53.5K | 60.2% | 1 |
| Apr 2026 | QuillBot | 34.3K | 38.6% | 2 |
| Apr 2026 | Hemingway Editor | 480 | 0.54% | 3 |
| Apr 2026 | ProWritingAid | 340 | 0.38% | 4 |
| Apr 2026 | Wordtune | 320 | 0.36% | 5 |
| May 2026 | Grammarly | 55.3K | 55.5% | 1 |
| May 2026 | QuillBot | 43.2K | 43.3% | 2 |
| May 2026 | Hemingway Editor | 510 | 0.51% | 3 |
| May 2026 | ProWritingAid | 320 | 0.32% | 4 |
| May 2026 | Wordtune | 320 | 0.32% | 5 |
| Jun 2026 | Grammarly | 49.7K | 57.7% | 1 |
| Jun 2026 | QuillBot | 35.4K | 41.1% | 2 |
| Jun 2026 | Hemingway Editor | 460 | 0.53% | 3 |
| Jun 2026 | ProWritingAid | 320 | 0.37% | 4 |
| Jun 2026 | Wordtune | 270 | 0.31% | 5 |
| Jul 2026 | Grammarly | 36.2K | 62.3% | 1 |
| Jul 2026 | QuillBot | 20.9K | 36.1% | 2 |
| Jul 2026 | Hemingway Editor | 330 | 0.57% | 3 |
| Jul 2026 | ProWritingAid | 320 | 0.55% | 4 |
| Jul 2026 | Wordtune | 270 | 0.47% | 5 |
| Aug 2026 | Grammarly | 54.3K | 56.2% | 1 |
| Aug 2026 | QuillBot | 41.2K | 42.6% | 2 |
| Aug 2026 | Hemingway Editor | 430 | 0.45% | 3 |
| Aug 2026 | Wordtune | 330 | 0.34% | 4 |
| Aug 2026 | ProWritingAid | 320 | 0.33% | 5 |
| Sep 2026 | Grammarly | — | — | — |
| Sep 2026 | Hemingway Editor | — | — | — |
| Sep 2026 | ProWritingAid | — | — | — |
| Sep 2026 | QuillBot | — | — | — |
| Sep 2026 | Wordtune | — | — | — |

## What is being compared

- **Grammarly**: Measured on the search terms “grammarly”, “grammarly checker”, “grammarly com”, “grammarly correct”, “grammarly cost”, “grammarly for chrome”, “grammarly for mac”, “grammarly for microsoft word”, “grammarly for windows”, “grammarly for word”, “grammarly free”, “grammarly grammar”, “grammarly grammar check”, “grammarly nz”, “grammarly online”, “grammarly proofreading”, “grammarly student discount”, “grammarly web”, “grammarly writing” and “my grammarly”, summed into one figure.
- **Hemingway Editor**: Measured on the search terms “hemingway app”, “hemingway editor”, “hemingway editor online”, “hemingwayapp com” and “hemingwayeditor”, summed into one figure.
- **ProWritingAid**: Measured on the search terms “prowritingaid”, “prowritingaid com” and “prowritingaid online”, summed into one figure.
- **QuillBot**: Measured on the search terms “paraphrase quillbot”, “paraphrasing tool quillbot ai”, “quillbot”, “quillbot ai”, “quillbot ai checker”, “quillbot ai paraphrasing”, “quillbot ai paraphrasing tool”, “quillbot ai summarizer”, “quillbot checker”, “quillbot com”, “quillbot free”, “quillbot grammar”, “quillbot grammar checker”, “quillbot near me”, “quillbot online”, “quillbot paraphrase”, “quillbot paraphrase tool”, “quillbot paraphrasing”, “quillbot paraphrasing tool”, “quillbot plagiarism checker”, “quillbot referencing”, “quillbot sentence rewriter”, “quillbot summarizer” and “quillbot writing”, summed into one figure.
- **Wordtune**: Measured on the search terms “wordtune”, “wordtune com”, “wordtune online” and “wordtune writing”, summed into one figure.

- [Grammarly](/demand/nz/brands/grammarly)
- [Hemingway Editor](/demand/nz/brands/hemingway-editor)
- [ProWritingAid](/demand/nz/brands/prowritingaid)
- [QuillBot](/demand/nz/brands/quillbot)
- [Wordtune](/demand/nz/brands/wordtune)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among writing assistants in New Zealand?

In August 2026, Grammarly was the most searched among writing assistants in New Zealand, with an estimated 54.3K branded searches and 56.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Writing assistants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-writing-assistants

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-writing-assistants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.