---
title: "Workplace safety training in New Zealand: Which are searched most?"
description: "Compare the workplace health and safety training providers New Zealand businesses use. Share of Search among Site Safe, Safety 'n Action, IMPAC, Vertical Horizonz, Besafe Training and LifeCare, the workplace safety training Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-workplace-safety-training"
publisher: "Brandwave"
---

# Workplace safety training in New Zealand: Which are searched most?

Compare the workplace health and safety training providers New Zealand businesses use. Share of Search among Site Safe, Safety 'n Action, IMPAC, Vertical Horizonz, Besafe Training and LifeCare, the workplace safety training Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Workplace safety training
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Site Safe, 61.5%

## Which brand is most popular in search among workplace safety training in New Zealand?

- In September 2026, Site Safe was the most searched among workplace safety training in New Zealand, with an estimated 9.9K branded searches, 61.5% of all searches for the six we track.
- Safety 'n Action is in 2nd place, 34.1 percentage points behind at 27.3%.
- Across the 12 months ending September 2026, Site Safe’s share of searches among workplace safety training in New Zealand decreased from 64.4% to 61.5%.
- Across the 12 months ending September 2026, Safety 'n Action’s share of searches among workplace safety training in New Zealand increased from 23.4% to 27.3%.
- Across the 12 months ending September 2026, Besafe Training’s share of searches among workplace safety training in New Zealand decreased from 3.1% to 2.4%.
- Across the 12 months ending September 2026, Site Safe’s share of searches among workplace safety training in New Zealand peaked at 65.1% in February 2026 and was lowest at 59.2% in April 2026.
- Across the 12 months ending September 2026, Safety 'n Action’s share of searches among workplace safety training in New Zealand peaked at 27.3% in September 2026 and was lowest at 22.7% in December 2025.
- Across the 12 months ending September 2026, IMPAC’s share of searches among workplace safety training in New Zealand peaked at 5.7% in December 2025 and was lowest at 3.9% in February 2026.
- Across the 12 months ending September 2026, Vertical Horizonz’s share of searches among workplace safety training in New Zealand peaked at 6.4% in April 2026 and was lowest at 3.7% in September 2026.
- Across the 12 months ending September 2026, Besafe Training’s share of searches among workplace safety training in New Zealand peaked at 3.1% in October 2025 and was lowest at 2% in August 2026.
- Across the 12 months ending September 2026, IMPAC, Vertical Horizonz and LifeCare held steady: their share of searches among workplace safety training in New Zealand each moved less than 0.5 percentage points.

## Top workplace safety training in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Safety 'n Action appeared every time. Safety 'n Action was recommended most often, coming first in one out of four answers. Site Safe was second, and Vertical Horizonz was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Safety 'n Action | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Site Safe | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Vertical Horizonz | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Besafe Training | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| LifeCare | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| IMPAC | 6th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about workplace safety training

- Asked ChatGPT "Which workplace safety training provider should I book in New Zealand?": 1. Vertical Horizonz, 2. Site Safe, 3. Safety 'n Action, 4. IMPAC, 5. LifeCare
- Asked ChatGPT "What are the best workplace safety training providers in New Zealand?": 1. Vertical Horizonz, 2. Site Safe, 3. Safety 'n Action, 4. LifeCare, 5. Besafe Training
- Asked ChatGPT "What's the best workplace safety training provider in New Zealand for a small team?": 1. Besafe Training, 2. Safety 'n Action
- Searched Google, AI Overview "workplace safety training": 1. Safety 'n Action, 2. Site Safe

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Site Safe vs Safety 'n Action: compare search popularity](/demand/nz/compare/safety-n-action-vs-site-safe): 61.5% against 27.3% Share of Search.
- [Site Safe vs IMPAC: compare search popularity](/demand/nz/compare/impac-vs-site-safe): 61.5% against 4.5% Share of Search.
- [Site Safe vs Vertical Horizonz: compare search popularity](/demand/nz/compare/site-safe-vs-vertical-horizonz): 61.5% against 3.7% Share of Search.
- [Site Safe vs Besafe Training: compare search popularity](/demand/nz/compare/besafe-training-vs-site-safe): 61.5% against 2.4% Share of Search.
- [Safety 'n Action vs IMPAC: compare search popularity](/demand/nz/compare/impac-vs-safety-n-action): 27.3% against 4.5% Share of Search.
- [Safety 'n Action vs Vertical Horizonz: compare search popularity](/demand/nz/compare/safety-n-action-vs-vertical-horizonz): 27.3% against 3.7% Share of Search.
- [Safety 'n Action vs Besafe Training: compare search popularity](/demand/nz/compare/besafe-training-vs-safety-n-action): 27.3% against 2.4% Share of Search.
- [IMPAC vs Vertical Horizonz: compare search popularity](/demand/nz/compare/impac-vs-vertical-horizonz): 4.5% against 3.7% Share of Search.
- [IMPAC vs Besafe Training: compare search popularity](/demand/nz/compare/besafe-training-vs-impac): 4.5% against 2.4% Share of Search.
- [Vertical Horizonz vs Besafe Training: compare search popularity](/demand/nz/compare/besafe-training-vs-vertical-horizonz): 3.7% against 2.4% Share of Search.

## How did search popularity change for New Zealand workplace safety training in September 2026?

- In September 2026, Site Safe gained share of searches among workplace safety training in New Zealand, from 60.6% to 61.5%.
- In September 2026, IMPAC lost share of searches among workplace safety training in New Zealand, from 5.4% to 4.5%.
- In September 2026, Vertical Horizonz lost share of searches among workplace safety training in New Zealand, from 4.4% to 3.7%.
- Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
- Estimated monthly branded searches for Safety 'n Action in New Zealand rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
- Estimated monthly branded searches for Besafe Training in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Site Safe | 61.5% | 9.9K | 0.0% | Site Safe |
| 2 | Safety 'n Action | 27.3% | 4.4K | 0.0% | Safety 'n Action |
| 3 | IMPAC | 4.5% | 720 | -18.2% | IMPAC |
| 4 | Vertical Horizonz | 3.7% | 590 | -18.1% | Vertical Horizonz |
| 5 | Besafe Training | 2.4% | 390 | +21.9% | Besafe Training |
| 6 | LifeCare | 0.68% | 110 | 0.0% | LifeCare |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Site Safe | 9.9K | 64.4% | 1 |
| Oct 2025 | Safety 'n Action | 3.6K | 23.4% | 2 |
| Oct 2025 | IMPAC | 720 | 4.7% | 3 |
| Oct 2025 | Vertical Horizonz | 590 | 3.8% | 4 |
| Oct 2025 | Besafe Training | 480 | 3.1% | 5 |
| Oct 2025 | LifeCare | 90 | 0.59% | 6 |
| Nov 2025 | Site Safe | 8.1K | 60.7% | 1 |
| Nov 2025 | Safety 'n Action | 3.6K | 27% | 2 |
| Nov 2025 | IMPAC | 590 | 4.4% | 3 |
| Nov 2025 | Vertical Horizonz | 590 | 4.4% | 4 |
| Nov 2025 | Besafe Training | 390 | 2.9% | 5 |
| Nov 2025 | LifeCare | 70 | 0.52% | 6 |
| Dec 2025 | Site Safe | 5.4K | 64.6% | 1 |
| Dec 2025 | Safety 'n Action | 1.9K | 22.7% | 2 |
| Dec 2025 | IMPAC | 480 | 5.7% | 3 |
| Dec 2025 | Vertical Horizonz | 320 | 3.8% | 4 |
| Dec 2025 | Besafe Training | 210 | 2.5% | 5 |
| Dec 2025 | LifeCare | 50 | 0.6% | 6 |
| Jan 2026 | Site Safe | 8.1K | 64.2% | 1 |
| Jan 2026 | Safety 'n Action | 2.9K | 23% | 2 |
| Jan 2026 | IMPAC | 590 | 4.7% | 3 |
| Jan 2026 | Vertical Horizonz | 590 | 4.7% | 4 |
| Jan 2026 | Besafe Training | 320 | 2.5% | 5 |
| Jan 2026 | LifeCare | 110 | 0.87% | 6 |
| Feb 2026 | Site Safe | 9.9K | 65.1% | 1 |
| Feb 2026 | Safety 'n Action | 3.6K | 23.7% | 2 |
| Feb 2026 | IMPAC | 590 | 3.9% | 3 |
| Feb 2026 | Vertical Horizonz | 590 | 3.9% | 4 |
| Feb 2026 | Besafe Training | 390 | 2.6% | 5 |
| Feb 2026 | LifeCare | 140 | 0.92% | 6 |
| Mar 2026 | Site Safe | 12.1K | 64.4% | 1 |
| Mar 2026 | Safety 'n Action | 4.4K | 23.4% | 2 |
| Mar 2026 | IMPAC | 880 | 4.7% | 3 |
| Mar 2026 | Vertical Horizonz | 880 | 4.7% | 4 |
| Mar 2026 | Besafe Training | 390 | 2.1% | 5 |
| Mar 2026 | LifeCare | 140 | 0.75% | 6 |
| Apr 2026 | Site Safe | 8.1K | 59.2% | 1 |
| Apr 2026 | Safety 'n Action | 3.6K | 26.3% | 2 |
| Apr 2026 | Vertical Horizonz | 880 | 6.4% | 3 |
| Apr 2026 | IMPAC | 720 | 5.3% | 4 |
| Apr 2026 | Besafe Training | 320 | 2.3% | 5 |
| Apr 2026 | LifeCare | 70 | 0.51% | 6 |
| May 2026 | Site Safe | 9.9K | 63% | 1 |
| May 2026 | Safety 'n Action | 3.6K | 22.9% | 2 |
| May 2026 | Vertical Horizonz | 1K | 6.4% | 3 |
| May 2026 | IMPAC | 720 | 4.6% | 4 |
| May 2026 | Besafe Training | 390 | 2.5% | 5 |
| May 2026 | LifeCare | 110 | 0.7% | 6 |
| Jun 2026 | Site Safe | 9.9K | 60.1% | 1 |
| Jun 2026 | Safety 'n Action | 4.4K | 26.7% | 2 |
| Jun 2026 | IMPAC | 880 | 5.3% | 3 |
| Jun 2026 | Vertical Horizonz | 720 | 4.4% | 4 |
| Jun 2026 | Besafe Training | 390 | 2.4% | 5 |
| Jun 2026 | LifeCare | 170 | 1% | 6 |
| Jul 2026 | Site Safe | 9.9K | 64.1% | 1 |
| Jul 2026 | Safety 'n Action | 3.6K | 23.3% | 2 |
| Jul 2026 | IMPAC | 720 | 4.7% | 3 |
| Jul 2026 | Vertical Horizonz | 720 | 4.7% | 4 |
| Jul 2026 | Besafe Training | 390 | 2.5% | 5 |
| Jul 2026 | LifeCare | 110 | 0.71% | 6 |
| Aug 2026 | Site Safe | 9.9K | 60.6% | 1 |
| Aug 2026 | Safety 'n Action | 4.4K | 26.9% | 2 |
| Aug 2026 | IMPAC | 880 | 5.4% | 3 |
| Aug 2026 | Vertical Horizonz | 720 | 4.4% | 4 |
| Aug 2026 | Besafe Training | 320 | 2% | 5 |
| Aug 2026 | LifeCare | 110 | 0.67% | 6 |
| Sep 2026 | Site Safe | 9.9K | 61.5% | 1 |
| Sep 2026 | Safety 'n Action | 4.4K | 27.3% | 2 |
| Sep 2026 | IMPAC | 720 | 4.5% | 3 |
| Sep 2026 | Vertical Horizonz | 590 | 3.7% | 4 |
| Sep 2026 | Besafe Training | 390 | 2.4% | 5 |
| Sep 2026 | LifeCare | 110 | 0.68% | 6 |

## What is being compared

- **Besafe Training**: Measured on the search term “besafe training”.
- **IMPAC**: Measured on the search term “impac”.
- **LifeCare**: Measured on the search term “lifecare first aid”.
- **Safety 'n Action**: Measured on the search term “safety n action”.
- **Site Safe**: Measured on the search term “site safe”.
- **Vertical Horizonz**: Measured on the search term “vertical horizonz”.

- [Besafe Training](/demand/nz/brands/besafe-training)
- [IMPAC](/demand/nz/brands/impac)
- [LifeCare](/demand/nz/brands/lifecare-first-aid)
- [Safety 'n Action](/demand/nz/brands/safety-n-action)
- [Site Safe](/demand/nz/brands/site-safe)
- [Vertical Horizonz](/demand/nz/brands/vertical-horizonz)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among workplace safety training in New Zealand?

In September 2026, Site Safe was the most searched among workplace safety training in New Zealand, with an estimated 9.9K branded searches, 61.5% of all searches for the six we track.

## Cite this page

Brandwave. "Workplace safety training in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-workplace-safety-training

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-workplace-safety-training. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.