---
title: "Workforce identity platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to manage employee identity and access to business applications. Share of Search among Okta, Microsoft Entra, Cisco Duo, JumpCloud, Ping Identity and CyberArk Workforce Identity, the workforce identity platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-workforce-identity-platforms"
publisher: "Brandwave"
---

# Workforce identity platforms in New Zealand: Which are searched most?

Compare services and tools used to manage employee identity and access to business applications. Share of Search among Okta, Microsoft Entra, Cisco Duo, JumpCloud, Ping Identity and CyberArk Workforce Identity, the workforce identity platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Workforce identity platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Okta, 60.5%

## Which brand is most popular in search among workforce identity platforms in New Zealand?

- In September 2026, Okta was the most searched among workforce identity platforms in New Zealand, with an estimated 1.3K branded searches, 60.5% of all searches for the six we track.
- Microsoft Entra is in 2nd place, 42.3 percentage points behind at 18.1%.
- Across the 12 months ending September 2026, Okta’s share of searches among workforce identity platforms in New Zealand decreased from 73.6% to 60.5%.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms in New Zealand increased from 11% to 18.1%.
- Across the 12 months ending September 2026, Cisco Duo’s share of searches among workforce identity platforms in New Zealand increased from 6.4% to 11.2%.
- Across the 12 months ending September 2026, JumpCloud’s share of searches among workforce identity platforms in New Zealand increased from 5.7% to 6.5%.
- Across the 12 months ending September 2026, Okta’s share of searches among workforce identity platforms in New Zealand peaked at 74.2% in July 2026 and was lowest at 60.5% in September 2026.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms in New Zealand peaked at 18.1% in September 2026 and was lowest at 6.8% in December 2025.
- Across the 12 months ending September 2026, Cisco Duo’s share of searches among workforce identity platforms in New Zealand peaked at 11.7% in February 2026 and was lowest at 6.4% in October 2025.
- Across the 12 months ending September 2026, JumpCloud’s share of searches among workforce identity platforms in New Zealand peaked at 7.8% in December 2025 and was lowest at 3.7% in July 2026.
- Across the 12 months ending September 2026, Ping Identity’s share of searches among workforce identity platforms in New Zealand peaked at 3.9% in June 2026 and was lowest at 2.3% in November 2025.
- Across the 12 months ending September 2026, Ping Identity and CyberArk Workforce Identity held steady: their share of searches among workforce identity platforms in New Zealand each moved less than 0.5 percentage points.

## Top workforce identity platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared every time. Microsoft Entra was recommended most often, coming first in three out of four answers that gave a list. Okta was second, and CyberArk Workforce Identity was third. Cisco Duo, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Microsoft Entra | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Okta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| CyberArk Workforce Identity | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| JumpCloud | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Ping Identity | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Cisco Duo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about workforce identity platforms

- Asked ChatGPT "Which workforce identity platform should I use in New Zealand?": 1. Microsoft Entra, 2. Okta, 3. CyberArk Workforce Identity, 4. JumpCloud
- Asked ChatGPT "What are the best workforce identity platforms in New Zealand?": 1. Microsoft Entra, 2. Okta, 3. CyberArk Workforce Identity, 4. Ping Identity, 5. JumpCloud
- Asked ChatGPT "What's the best workforce identity platform in New Zealand for a small IT team?": 1. Microsoft Entra, 2. JumpCloud, 3. Okta
- Searched Google, AI Overview "secure access management": 1. Microsoft Entra
- Searched Google, AI Overview "workforce identity platform": 1. Okta, 2. Microsoft Entra, 3. Ping Identity, 4. CyberArk Workforce Identity

Not named in any answer: Cisco Duo.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Okta vs Microsoft Entra: compare search popularity](/demand/nz/compare/microsoft-entra-vs-okta): 60.5% against 18.1% Share of Search.
- [Okta vs Cisco Duo: compare search popularity](/demand/nz/compare/cisco-duo-vs-okta): 60.5% against 11.2% Share of Search.
- [Okta vs JumpCloud: compare search popularity](/demand/nz/compare/jumpcloud-vs-okta): 60.5% against 6.5% Share of Search.
- [Okta vs Ping Identity: compare search popularity](/demand/nz/compare/okta-vs-ping-identity): 60.5% against 3.7% Share of Search.
- [Microsoft Entra vs Cisco Duo: compare search popularity](/demand/nz/compare/cisco-duo-vs-microsoft-entra): 18.1% against 11.2% Share of Search.
- [Microsoft Entra vs JumpCloud: compare search popularity](/demand/nz/compare/jumpcloud-vs-microsoft-entra): 18.1% against 6.5% Share of Search.
- [Microsoft Entra vs Ping Identity: compare search popularity](/demand/nz/compare/microsoft-entra-vs-ping-identity): 18.1% against 3.7% Share of Search.
- [Cisco Duo vs JumpCloud: compare search popularity](/demand/nz/compare/cisco-duo-vs-jumpcloud): 11.2% against 6.5% Share of Search.
- [Cisco Duo vs Ping Identity: compare search popularity](/demand/nz/compare/cisco-duo-vs-ping-identity): 11.2% against 3.7% Share of Search.
- [JumpCloud vs Ping Identity: compare search popularity](/demand/nz/compare/jumpcloud-vs-ping-identity): 6.5% against 3.7% Share of Search.

## How did search popularity change for New Zealand workforce identity platforms in September 2026?

- In September 2026, Microsoft Entra gained share of searches among workforce identity platforms in New Zealand, from 14% to 18.1%.
- In September 2026, Cisco Duo gained share of searches among workforce identity platforms in New Zealand, from 8.7% to 11.2%.
- In September 2026, Okta lost share of searches among workforce identity platforms in New Zealand, from 67.7% to 60.5%.
- Estimated monthly branded searches for Ping Identity in New Zealand fell 20% over 12 measured months, from 100 to 80 in September 2026.
- Estimated monthly branded searches for JumpCloud in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Okta | 60.5% | 1.3K | -16.1% | Okta |
| 2 | Microsoft Entra | 18.1% | 390 | +21.9% | Microsoft |
| 3 | Cisco Duo | 11.2% | 240 | +20.0% | Cisco |
| 4 | JumpCloud | 6.5% | 140 | 0.0% | JumpCloud |
| 5 | Ping Identity | 3.7% | 80 | 0.0% | Ping Identity |
| 6 | CyberArk Workforce Identity | 0% | 0 | — | CyberArk |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Okta | 2.2K | 73.6% | 1 |
| Oct 2025 | Microsoft Entra | 330 | 11% | 2 |
| Oct 2025 | Cisco Duo | 190 | 6.4% | 3 |
| Oct 2025 | JumpCloud | 170 | 5.7% | 4 |
| Oct 2025 | Ping Identity | 100 | 3.3% | 5 |
| Oct 2025 | CyberArk Workforce Identity | 0 | 0% | 6 |
| Nov 2025 | Okta | 1.9K | 73.9% | 1 |
| Nov 2025 | Microsoft Entra | 270 | 10.2% | 2 |
| Nov 2025 | Cisco Duo | 190 | 7.2% | 3 |
| Nov 2025 | JumpCloud | 170 | 6.4% | 4 |
| Nov 2025 | Ping Identity | 60 | 2.3% | 5 |
| Nov 2025 | CyberArk Workforce Identity | 0 | 0% | 6 |
| Dec 2025 | Okta | 1.6K | 72.1% | 1 |
| Dec 2025 | Cisco Duo | 230 | 10.5% | 2 |
| Dec 2025 | JumpCloud | 170 | 7.8% | 3 |
| Dec 2025 | Microsoft Entra | 150 | 6.8% | 4 |
| Dec 2025 | Ping Identity | 60 | 2.7% | 5 |
| Dec 2025 | CyberArk Workforce Identity | 0 | 0% | 6 |
| Jan 2026 | Okta | 1.9K | 74% | 1 |
| Jan 2026 | Cisco Duo | 260 | 10.2% | 2 |
| Jan 2026 | Microsoft Entra | 180 | 7.1% | 3 |
| Jan 2026 | JumpCloud | 140 | 5.5% | 4 |
| Jan 2026 | Ping Identity | 80 | 3.1% | 5 |
| Jan 2026 | CyberArk Workforce Identity | 0 | 0% | 6 |
| Feb 2026 | Okta | 1.6K | 68.4% | 1 |
| Feb 2026 | Cisco Duo | 270 | 11.7% | 2 |
| Feb 2026 | Microsoft Entra | 210 | 9.1% | 3 |
| Feb 2026 | JumpCloud | 170 | 7.4% | 4 |
| Feb 2026 | Ping Identity | 80 | 3.5% | 5 |
| Feb 2026 | CyberArk Workforce Identity | 0 | 0% | 6 |
| Mar 2026 | Okta | 1.9K | 69.7% | 1 |
| Mar 2026 | Cisco Duo | 290 | 10.5% | 2 |
| Mar 2026 | Microsoft Entra | 270 | 9.7% | 3 |
| Mar 2026 | JumpCloud | 170 | 6.1% | 4 |
| Mar 2026 | Ping Identity | 100 | 3.6% | 5 |
| Mar 2026 | CyberArk Workforce Identity | 10 | 0.36% | 6 |
| Apr 2026 | Okta | 1.6K | 70% | 1 |
| Apr 2026 | Cisco Duo | 220 | 9.9% | 2 |
| Apr 2026 | Microsoft Entra | 220 | 9.9% | 3 |
| Apr 2026 | JumpCloud | 170 | 7.6% | 4 |
| Apr 2026 | Ping Identity | 60 | 2.7% | 5 |
| Apr 2026 | CyberArk Workforce Identity | 0 | 0% | 6 |
| May 2026 | Okta | 1.6K | 71.4% | 1 |
| May 2026 | Microsoft Entra | 210 | 9.7% | 2 |
| May 2026 | Cisco Duo | 190 | 8.8% | 3 |
| May 2026 | JumpCloud | 140 | 6.5% | 4 |
| May 2026 | Ping Identity | 80 | 3.7% | 5 |
| May 2026 | CyberArk Workforce Identity | 0 | 0% | 6 |
| Jun 2026 | Okta | 1.8K | 72.4% | 1 |
| Jun 2026 | Microsoft Entra | 270 | 10.6% | 2 |
| Jun 2026 | Cisco Duo | 220 | 8.7% | 3 |
| Jun 2026 | JumpCloud | 110 | 4.3% | 4 |
| Jun 2026 | Ping Identity | 100 | 3.9% | 5 |
| Jun 2026 | CyberArk Workforce Identity | 0 | 0% | 6 |
| Jul 2026 | Okta | 2.2K | 74.2% | 1 |
| Jul 2026 | Microsoft Entra | 330 | 11.1% | 2 |
| Jul 2026 | Cisco Duo | 250 | 8.4% | 3 |
| Jul 2026 | JumpCloud | 110 | 3.7% | 4 |
| Jul 2026 | Ping Identity | 80 | 2.7% | 5 |
| Jul 2026 | CyberArk Workforce Identity | 0 | 0% | 6 |
| Aug 2026 | Okta | 1.6K | 67.7% | 1 |
| Aug 2026 | Microsoft Entra | 320 | 14% | 2 |
| Aug 2026 | Cisco Duo | 200 | 8.7% | 3 |
| Aug 2026 | JumpCloud | 140 | 6.1% | 4 |
| Aug 2026 | Ping Identity | 80 | 3.5% | 5 |
| Aug 2026 | CyberArk Workforce Identity | 0 | 0% | 6 |
| Sep 2026 | Okta | 1.3K | 60.5% | 1 |
| Sep 2026 | Microsoft Entra | 390 | 18.1% | 2 |
| Sep 2026 | Cisco Duo | 240 | 11.2% | 3 |
| Sep 2026 | JumpCloud | 140 | 6.5% | 4 |
| Sep 2026 | Ping Identity | 80 | 3.7% | 5 |
| Sep 2026 | CyberArk Workforce Identity | 0 | 0% | 6 |

## What is being compared

- **Cisco Duo**: Measured on the search terms “cisco duo”, “duo mobile”, “duo mobile app”, “duo security” and “duomobile”, summed into one figure.
- **CyberArk Workforce Identity**: Measured on the search term “cyberark workforce identity”.
- **JumpCloud**: Measured on the search term “jumpcloud”.
- **Microsoft Entra**: Measured on the search terms “microsoft entra” and “microsoftentra”, summed into one figure.
- **Okta**: Measured on the search terms “lineage okta”, “okta” and “okta verify”, summed into one figure.
- **Ping Identity**: Measured on the search terms “ping identity” and “pingidentity”, summed into one figure.

- [Cisco Duo](/demand/nz/brands/cisco-duo)
- [CyberArk Workforce Identity](/demand/nz/brands/cyberark-workforce-identity)
- [JumpCloud](/demand/nz/brands/jumpcloud)
- [Microsoft Entra](/demand/nz/brands/microsoft-entra)
- [Okta](/demand/nz/brands/okta)
- [Ping Identity](/demand/nz/brands/ping-identity)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among workforce identity platforms in New Zealand?

In September 2026, Okta was the most searched among workforce identity platforms in New Zealand, with an estimated 1.3K branded searches, 60.5% of all searches for the six we track.

## Cite this page

Brandwave. "Workforce identity platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-workforce-identity-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-workforce-identity-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.