--- title: "Sucuri vs Wordfence: Which is searched more in New Zealand?" description: "Is Sucuri or Wordfence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the WordPress security plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-wordpress-security-plugins/compare/sucuri-vs-wordfence" publisher: "Brandwave" --- # Sucuri vs Wordfence: Which is searched more in New Zealand? Is Sucuri or Wordfence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the WordPress security plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sucuri and Wordfence - **Competitive set**: WordPress security plugins - **Market**: New Zealand - **Month measured**: Sep 2026 - **Sucuri Share of Search**: 35% - **Wordfence Share of Search**: 42.5% ## Is Sucuri or Wordfence more popular in search? - In September 2026, Wordfence had more branded searches than Sucuri among WordPress security plugins in New Zealand. Wordfence had about 170 branded searches, while Sucuri had 140. Wordfence made up 42.5% of all WordPress security plugin searches we track, and Sucuri accounted for 35%. - The lead changed hands 4 times in the 12 months ending September 2026: Sucuri took it in December 2025, Wordfence took it in January 2026, Sucuri took it in May 2026, Wordfence took it in September 2026. - Across the 12 months ending September 2026, Sucuri’s share of searches among WordPress security plugins in New Zealand moved from 35.9% to 35%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending September 2026, Wordfence’s share of searches among WordPress security plugins in New Zealand moved from 41% to 42.5%, and its estimated monthly branded searches moved from 160 to 170. ## Top WordPress security plugins in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wordfence appeared in all five answers. Sucuri was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wordfence was listed before Sucuri in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wordfence | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sucuri | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MalCare | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Patchstack | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Kadence Security | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about WordPress security plugins - Asked ChatGPT "Which WordPress security plugin should I use in New Zealand?": 1. Wordfence, 2. Patchstack, 3. Sucuri - Asked ChatGPT "What are the best WordPress security plugins in New Zealand?": 1. Wordfence, 2. Sucuri, 3. Patchstack - Asked ChatGPT "What's the best WordPress security plugin in New Zealand for site protection?": 1. Wordfence, 2. Sucuri - Searched Google, AI Overview "wordpress security plugin": 1. Wordfence, 2. Sucuri - Searched Google, AI Overview "wordpress malware scanner": 1. MalCare, 2. Wordfence Not named in any answer: Kadence Security. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand WordPress security plugins in September 2026? - In September 2026, Wordfence overtook Sucuri to become the leader among WordPress security plugins in New Zealand, with 42.5% of the searches. - In September 2026, Sucuri lost share of searches among WordPress security plugins in New Zealand, from 40.4% to 35%. ## Month by month | Month | Sucuri estimated searches | Sucuri Share of Search | Sucuri rank | Wordfence estimated searches | Wordfence Share of Search | Wordfence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 35.9% | 2 | 160 | 41% | 1 | | Nov 2025 | 150 | 40.5% | 2 | 160 | 43.2% | 1 | | Dec 2025 | 180 | 48.6% | 1 | 140 | 37.8% | 2 | | Jan 2026 | 140 | 41.2% | 2 | 150 | 44.1% | 1 | | Feb 2026 | 130 | 36.1% | 2 | 180 | 50% | 1 | | Mar 2026 | 150 | 35.7% | 2 | 210 | 50% | 1 | | Apr 2026 | 140 | 37.8% | 2 | 170 | 45.9% | 1 | | May 2026 | 260 | 51% | 1 | 160 | 31.4% | 2 | | Jun 2026 | 300 | 56.6% | 1 | 150 | 28.3% | 2 | | Jul 2026 | 190 | 43.2% | 1 | 140 | 31.8% | 2 | | Aug 2026 | 210 | 40.4% | 1 | 190 | 36.5% | 2 | | Sep 2026 | 140 | 35% | 2 | 170 | 42.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Sucuri’s and Wordfence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sucuri**: Measured on the search terms “check site sucuri”, “site scan sucuri”, “site sucuri”, “sucuri”, “sucuri check”, “sucuri monitoring”, “sucuri pro”, “sucuri scan”, “sucuri security check”, “sucuri security plugin”, “sucuri site”, “sucuri sitecheck”, “sucuri software”, “sucuri wordpress scan” and “sucuri wp”, summed into one figure. - **Wordfence**: Measured on the search terms “2fa wordfence”, “plugin wordfence”, “word fence”, “wordfence”, “wordfence 2fa”, “wordfence assistant”, “wordfence assistant plugin”, “wordfence care”, “wordfence central”, “wordfence elementor”, “wordfence features”, “wordfence firewall”, “wordfence multiple sites”, “wordfence plugin”, “wordfence pro”, “wordfence response”, “wordfence security plugin”, “wordfence waf”, “wordfence woocommerce”, “wordfence wordpress”, “wordfence wordpress plugin”, “wordfence wp”, “wordfence wp plugin” and “wordpress plugin wordfence”, summed into one figure. - [Sucuri profile](/demand/nz/brands/sucuri) - [Wordfence profile](/demand/nz/brands/wordfence) - [All WordPress security plugins in New Zealand](/demand/nz/categories/nz-wordpress-security-plugins): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sucuri or Wordfence more popular in search? In September 2026, Wordfence had more branded searches than Sucuri among WordPress security plugins in New Zealand. Wordfence had about 170 branded searches, while Sucuri had 140. Wordfence made up 42.5% of all WordPress security plugin searches we track, and Sucuri accounted for 35%. ## Cite this page Brandwave. "Sucuri vs Wordfence: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-wordpress-security-plugins/compare/sucuri-vs-wordfence This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wordpress-security-plugins/compare/sucuri-vs-wordfence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.