--- title: "WordPress security plugins in New Zealand: Which brands are most popular in search?" description: "Compare WordPress security plugins and services available to New Zealand businesses. Share of Search among Wordfence, Sucuri, Kadence Security, MalCare and Patchstack, the WordPress security plugins Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-wordpress-security-plugins" publisher: "Brandwave" --- # WordPress security plugins in New Zealand: Which brands are most popular in search? Compare WordPress security plugins and services available to New Zealand businesses. Share of Search among Wordfence, Sucuri, Kadence Security, MalCare and Patchstack, the WordPress security plugins Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: WordPress security plugins - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Wordfence, 42% ## Which brand is most popular in search among WordPress security plugins in New Zealand? - In August 2026, Wordfence was the most searched among WordPress security plugins in New Zealand, with an estimated 290 branded searches and 42% estimated Share of Search within this set. - Sucuri is in 2nd place, 4.3 percentage points behind at 37.7% Share of Search. - Across the 11 months ending August 2026, Sucuri’s estimated Share of Search among WordPress security plugins in New Zealand decreased from 38.2% to 37.7%. - Across the 11 months ending August 2026, Kadence Security’s estimated Share of Search among WordPress security plugins in New Zealand increased from 5.5% to 8.7%. - Across the 11 months ending August 2026, MalCare’s estimated Share of Search among WordPress security plugins in New Zealand decreased from 12.7% to 7.2%. - Across the 11 months ending August 2026, Patchstack’s estimated Share of Search among WordPress security plugins in New Zealand increased from 1.8% to 4.3%. - Across the 11 months ending August 2026, Wordfence’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 51% in February 2026 and was lowest at 33.8% in June 2026. - Across the 11 months ending August 2026, Sucuri’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 51.5% in June 2026 and was lowest at 35.3% in February 2026. - Across the 11 months ending August 2026, Kadence Security’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 9.1% in July 2026 and was lowest at 1.7% in April 2026. - Across the 11 months ending August 2026, MalCare’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 12.7% in October 2025 and was lowest at 4.3% in May 2026. - Across the 11 months ending August 2026, Patchstack’s estimated Share of Search among WordPress security plugins in New Zealand peaked at 5% in April 2026 and was lowest at 1.5% in June 2026. - Across the 11 months ending August 2026, Kadence Security rose from 4th to 3rd among WordPress security plugins in New Zealand. - Across the 11 months ending August 2026, MalCare fell from 3rd to 4th among WordPress security plugins in New Zealand. - Across the 11 months ending August 2026, Wordfence held steady: its estimated Share of Search among WordPress security plugins in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Wordfence vs Sucuri: compare search popularity](/demand/nz/compare/sucuri-vs-wordfence): 42% against 37.7% Share of Search. - [Wordfence vs Kadence Security: compare search popularity](/demand/nz/compare/kadence-security-vs-wordfence): 42% against 8.7% Share of Search. - [Wordfence vs MalCare: compare search popularity](/demand/nz/compare/malcare-vs-wordfence): 42% against 7.2% Share of Search. - [Wordfence vs Patchstack: compare search popularity](/demand/nz/compare/patchstack-vs-wordfence): 42% against 4.3% Share of Search. - [Sucuri vs Kadence Security: compare search popularity](/demand/nz/compare/kadence-security-vs-sucuri): 37.7% against 8.7% Share of Search. - [Sucuri vs MalCare: compare search popularity](/demand/nz/compare/malcare-vs-sucuri): 37.7% against 7.2% Share of Search. - [Sucuri vs Patchstack: compare search popularity](/demand/nz/compare/patchstack-vs-sucuri): 37.7% against 4.3% Share of Search. - [Kadence Security vs MalCare: compare search popularity](/demand/nz/compare/kadence-security-vs-malcare): 8.7% against 7.2% Share of Search. - [Kadence Security vs Patchstack: compare search popularity](/demand/nz/compare/kadence-security-vs-patchstack): 8.7% against 4.3% Share of Search. - [MalCare vs Patchstack: compare search popularity](/demand/nz/compare/malcare-vs-patchstack): 7.2% against 4.3% Share of Search. ## How did search popularity change for New Zealand WordPress security plugins in August 2026? - In August 2026, Wordfence overtook Sucuri to take the highest estimated Share of Search among WordPress security plugins in New Zealand, at 42%. - In August 2026, Sucuri lost estimated Share of Search among WordPress security plugins in New Zealand, from 40.9% to 37.7%. - Estimated monthly branded searches for Patchstack in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026. - Estimated monthly branded searches for Kadence Security in New Zealand rose 100% over 11 measured months, from 30 to 60 in August 2026. - Estimated monthly branded searches for MalCare in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Wordfence | 42% | 290 | +16.0% | Wordfence | | 2 | Sucuri | 37.7% | 260 | -3.7% | Sucuri | | 3 | Kadence Security | 8.7% | 60 | 0.0% | Liquid Web | | 4 | MalCare | 7.2% | 50 | 0.0% | MalCare | | 5 | Patchstack | 4.3% | 30 | 0.0% | Patchstack | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wordfence | 230 | 41.8% | 1 | | Oct 2025 | Sucuri | 210 | 38.2% | 2 | | Oct 2025 | MalCare | 70 | 12.7% | 3 | | Oct 2025 | Kadence Security | 30 | 5.5% | 4 | | Oct 2025 | Patchstack | 10 | 1.8% | 5 | | Nov 2025 | Wordfence | 230 | 43.4% | 1 | | Nov 2025 | Sucuri | 200 | 37.7% | 2 | | Nov 2025 | MalCare | 50 | 9.4% | 3 | | Nov 2025 | Kadence Security | 30 | 5.7% | 4 | | Nov 2025 | Patchstack | 20 | 3.8% | 5 | | Dec 2025 | Sucuri | 240 | 47.1% | 1 | | Dec 2025 | Wordfence | 200 | 39.2% | 2 | | Dec 2025 | MalCare | 30 | 5.9% | 3 | | Dec 2025 | Kadence Security | 20 | 3.9% | 4 | | Dec 2025 | Patchstack | 20 | 3.9% | 5 | | Jan 2026 | Wordfence | 250 | 48.1% | 1 | | Jan 2026 | Sucuri | 190 | 36.5% | 2 | | Jan 2026 | Kadence Security | 30 | 5.8% | 3 | | Jan 2026 | MalCare | 30 | 5.8% | 4 | | Jan 2026 | Patchstack | 20 | 3.8% | 5 | | Feb 2026 | Wordfence | 260 | 51% | 1 | | Feb 2026 | Sucuri | 180 | 35.3% | 2 | | Feb 2026 | Kadence Security | 30 | 5.9% | 3 | | Feb 2026 | MalCare | 30 | 5.9% | 4 | | Feb 2026 | Patchstack | 10 | 2% | 5 | | Mar 2026 | Wordfence | 300 | 47.6% | 1 | | Mar 2026 | Sucuri | 230 | 36.5% | 2 | | Mar 2026 | MalCare | 50 | 7.9% | 3 | | Mar 2026 | Kadence Security | 40 | 6.3% | 4 | | Mar 2026 | Patchstack | 10 | 1.6% | 5 | | Apr 2026 | Wordfence | 300 | 50% | 1 | | Apr 2026 | Sucuri | 220 | 36.7% | 2 | | Apr 2026 | MalCare | 40 | 6.7% | 3 | | Apr 2026 | Patchstack | 30 | 5% | 4 | | Apr 2026 | Kadence Security | 10 | 1.7% | 5 | | May 2026 | Sucuri | 330 | 47.8% | 1 | | May 2026 | Wordfence | 250 | 36.2% | 2 | | May 2026 | Kadence Security | 60 | 8.7% | 3 | | May 2026 | MalCare | 30 | 4.3% | 4 | | May 2026 | Patchstack | 20 | 2.9% | 5 | | Jun 2026 | Sucuri | 350 | 51.5% | 1 | | Jun 2026 | Wordfence | 230 | 33.8% | 2 | | Jun 2026 | Kadence Security | 50 | 7.4% | 3 | | Jun 2026 | MalCare | 40 | 5.9% | 4 | | Jun 2026 | Patchstack | 10 | 1.5% | 5 | | Jul 2026 | Sucuri | 270 | 40.9% | 1 | | Jul 2026 | Wordfence | 250 | 37.9% | 2 | | Jul 2026 | Kadence Security | 60 | 9.1% | 3 | | Jul 2026 | MalCare | 50 | 7.6% | 4 | | Jul 2026 | Patchstack | 30 | 4.5% | 5 | | Aug 2026 | Wordfence | 290 | 42% | 1 | | Aug 2026 | Sucuri | 260 | 37.7% | 2 | | Aug 2026 | Kadence Security | 60 | 8.7% | 3 | | Aug 2026 | MalCare | 50 | 7.2% | 4 | | Aug 2026 | Patchstack | 30 | 4.3% | 5 | | Sep 2026 | Kadence Security | — | — | — | | Sep 2026 | MalCare | — | — | — | | Sep 2026 | Patchstack | — | — | — | | Sep 2026 | Sucuri | — | — | — | | Sep 2026 | Wordfence | — | — | — | ## What is being compared - **Kadence Security**: Measured on the search terms “ithemes security”, “ithemes security plugin”, “ithemes security pricing”, “ithemes security pro”, “ithemes security wordpress”, “ithemes security wordpress plugin”, “kadence security”, “kadence security wordpress”, “solid security” and “wp ithemes security”, summed into one figure. - **MalCare**: Measured on the search terms “malcare”, “malcare com”, “malcare plugin”, “malcare scan”, “malcare security”, “malcare security plugin”, “malcare wordpress”, “malcare wordpress plugin”, “malcare wordpress security”, “malcare wordpress security plugin” and “wordpress malcare”, summed into one figure. - **Patchstack**: Measured on the search terms “patchstack”, “patchstack reviews”, “patchstack security” and “patchstack wordpress”, summed into one figure. - **Sucuri**: Measured on the search terms “check site sucuri”, “scan website sucuri”, “site scan sucuri”, “site sucuri”, “sucuri”, “sucuri check”, “sucuri cost”, “sucuri monitoring”, “sucuri near me”, “sucuri net”, “sucuri online scan”, “sucuri pricing”, “sucuri pro”, “sucuri scan”, “sucuri security check”, “sucuri security plugin”, “sucuri site”, “sucuri site scan”, “sucuri sitecheck”, “sucuri software”, “sucuri website”, “sucuri website check”, “sucuri website security”, “sucuri wordpress”, “sucuri wordpress pricing”, “sucuri wordpress scan” and “sucuri wp”, summed into one figure. - **Wordfence**: Measured on the search terms “2fa wordfence”, “plugin wordfence”, “word fence”, “wordfence”, “wordfence 2fa”, “wordfence agency pricing”, “wordfence assistant”, “wordfence assistant plugin”, “wordfence black friday”, “wordfence care”, “wordfence central”, “wordfence com”, “wordfence cost”, “wordfence discount”, “wordfence elementor”, “wordfence features”, “wordfence firewall”, “wordfence free”, “wordfence free plugin”, “wordfence multiple sites”, “wordfence plugin”, “wordfence plugin for wordpress”, “wordfence premium”, “wordfence premium cost”, “wordfence premium price”, “wordfence pricing”, “wordfence pro”, “wordfence pro pricing”, “wordfence response”, “wordfence security”, “wordfence security plugin”, “wordfence security plugin wordpress”, “wordfence security premium”, “wordfence security wordpress plugin”, “wordfence waf”, “wordfence web application firewall”, “wordfence woocommerce”, “wordfence wordpress”, “wordfence wordpress plugin”, “wordfence wordpress security plugin”, “wordfence wp”, “wordfence wp plugin” and “wordpress plugin wordfence”, summed into one figure. - [Kadence Security](/demand/nz/brands/kadence-security) - [MalCare](/demand/nz/brands/malcare) - [Patchstack](/demand/nz/brands/patchstack) - [Sucuri](/demand/nz/brands/sucuri) - [Wordfence](/demand/nz/brands/wordfence) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among WordPress security plugins in New Zealand? In August 2026, Wordfence was the most searched among WordPress security plugins in New Zealand, with an estimated 290 branded searches and 42% estimated Share of Search within this set. ## Cite this page Brandwave. "WordPress security plugins in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wordpress-security-plugins This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wordpress-security-plugins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.