---
title: "WordPress performance plugins in New Zealand: Which brands are most popular in search?"
description: "Compare WordPress caching and performance tools available to New Zealand website owners. Share of Search among WP Rocket, LiteSpeed Cache, NitroPack, W3 Total Cache and WP Fastest Cache, the WordPress performance plugins Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wordpress-performance-plugins"
publisher: "Brandwave"
---

# WordPress performance plugins in New Zealand: Which brands are most popular in search?

Compare WordPress caching and performance tools available to New Zealand website owners. Share of Search among WP Rocket, LiteSpeed Cache, NitroPack, W3 Total Cache and WP Fastest Cache, the WordPress performance plugins Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: WordPress performance plugins
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: WP Rocket, 75%

## Which brand is most popular in search among WordPress performance plugins in New Zealand?

- In August 2026, WP Rocket was the most searched among WordPress performance plugins in New Zealand, with an estimated 240 branded searches and 75% estimated Share of Search within this set.
- LiteSpeed Cache is in 2nd place, 62.5 percentage points behind at 12.5% Share of Search.
- Across the 11 months ending August 2026, WP Rocket’s estimated Share of Search among WordPress performance plugins in New Zealand increased from 43.8% to 75%.
- Across the 11 months ending August 2026, LiteSpeed Cache’s estimated Share of Search among WordPress performance plugins in New Zealand decreased from 18.8% to 12.5%.
- Across the 11 months ending August 2026, NitroPack’s estimated Share of Search among WordPress performance plugins in New Zealand decreased from 12.5% to 6.3%.
- Across the 11 months ending August 2026, W3 Total Cache’s estimated Share of Search among WordPress performance plugins in New Zealand decreased from 18.8% to 3.1%.
- Across the 11 months ending August 2026, WP Fastest Cache’s estimated Share of Search among WordPress performance plugins in New Zealand decreased from 6.3% to 3.1%.
- Across the 11 months ending August 2026, LiteSpeed Cache’s estimated Share of Search among WordPress performance plugins in New Zealand peaked at 19.2% in December 2025 and was lowest at 9.1% in February 2026.
- Across the 11 months ending August 2026, NitroPack’s estimated Share of Search among WordPress performance plugins in New Zealand peaked at 21.2% in November 2025 and was lowest at 6.3% in August 2026.
- Across the 11 months ending August 2026, WP Fastest Cache’s estimated Share of Search among WordPress performance plugins in New Zealand peaked at 10.3% in May 2026 and was lowest at 3% in November 2025.
- Across the 11 months ending August 2026, NitroPack rose from 4th to 3rd among WordPress performance plugins in New Zealand.
- Across the 11 months ending August 2026, W3 Total Cache fell from 3rd to 4th among WordPress performance plugins in New Zealand.

## Compare search popularity between leading brands

- [WP Rocket vs LiteSpeed Cache: compare search popularity](/demand/nz/compare/litespeed-cache-vs-wp-rocket): 75% against 12.5% Share of Search.
- [WP Rocket vs NitroPack: compare search popularity](/demand/nz/compare/nitropack-vs-wp-rocket): 75% against 6.3% Share of Search.
- [WP Rocket vs W3 Total Cache: compare search popularity](/demand/nz/compare/w3-total-cache-vs-wp-rocket): 75% against 3.1% Share of Search.
- [WP Rocket vs WP Fastest Cache: compare search popularity](/demand/nz/compare/wp-fastest-cache-vs-wp-rocket): 75% against 3.1% Share of Search.
- [LiteSpeed Cache vs NitroPack: compare search popularity](/demand/nz/compare/litespeed-cache-vs-nitropack): 12.5% against 6.3% Share of Search.
- [LiteSpeed Cache vs W3 Total Cache: compare search popularity](/demand/nz/compare/litespeed-cache-vs-w3-total-cache): 12.5% against 3.1% Share of Search.
- [LiteSpeed Cache vs WP Fastest Cache: compare search popularity](/demand/nz/compare/litespeed-cache-vs-wp-fastest-cache): 12.5% against 3.1% Share of Search.
- [NitroPack vs W3 Total Cache: compare search popularity](/demand/nz/compare/nitropack-vs-w3-total-cache): 6.3% against 3.1% Share of Search.
- [NitroPack vs WP Fastest Cache: compare search popularity](/demand/nz/compare/nitropack-vs-wp-fastest-cache): 6.3% against 3.1% Share of Search.
- [W3 Total Cache vs WP Fastest Cache: compare search popularity](/demand/nz/compare/w3-total-cache-vs-wp-fastest-cache): 3.1% Share of Search each.

## How did search popularity change for New Zealand WordPress performance plugins in August 2026?

- In August 2026, WP Rocket gained estimated Share of Search among WordPress performance plugins in New Zealand, from 61.5% to 75%.
- In August 2026, NitroPack lost estimated Share of Search among WordPress performance plugins in New Zealand, from 11.5% to 6.3%.
- In August 2026, W3 Total Cache lost estimated Share of Search among WordPress performance plugins in New Zealand, from 7.7% to 3.1%.
- In August 2026, LiteSpeed Cache lost estimated Share of Search among WordPress performance plugins in New Zealand, from 15.4% to 12.5%.
- In August 2026, WP Fastest Cache lost estimated Share of Search among WordPress performance plugins in New Zealand, from 3.8% to 3.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | WP Rocket | 75% | 240 | +50.0% | WP Rocket |
| 2 | LiteSpeed Cache | 12.5% | 40 | 0.0% | LiteSpeed Cache |
| 3 | NitroPack | 6.3% | 20 | -33.3% | NitroPack |
| 4 | W3 Total Cache | 3.1% | 10 | -50.0% | W3 Total Cache |
| 5 | WP Fastest Cache | 3.1% | 10 | 0.0% | WP Fastest Cache |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | WP Rocket | 140 | 43.8% | 1 |
| Oct 2025 | LiteSpeed Cache | 60 | 18.8% | 2 |
| Oct 2025 | W3 Total Cache | 60 | 18.8% | 3 |
| Oct 2025 | NitroPack | 40 | 12.5% | 4 |
| Oct 2025 | WP Fastest Cache | 20 | 6.3% | 5 |
| Nov 2025 | WP Rocket | 180 | 54.5% | 1 |
| Nov 2025 | NitroPack | 70 | 21.2% | 2 |
| Nov 2025 | LiteSpeed Cache | 50 | 15.2% | 3 |
| Nov 2025 | W3 Total Cache | 20 | 6.1% | 4 |
| Nov 2025 | WP Fastest Cache | 10 | 3% | 5 |
| Dec 2025 | WP Rocket | 140 | 53.8% | 1 |
| Dec 2025 | LiteSpeed Cache | 50 | 19.2% | 2 |
| Dec 2025 | NitroPack | 30 | 11.5% | 3 |
| Dec 2025 | W3 Total Cache | 20 | 7.7% | 4 |
| Dec 2025 | WP Fastest Cache | 20 | 7.7% | 5 |
| Jan 2026 | WP Rocket | 160 | 50% | 1 |
| Jan 2026 | LiteSpeed Cache | 60 | 18.8% | 2 |
| Jan 2026 | NitroPack | 50 | 15.6% | 3 |
| Jan 2026 | W3 Total Cache | 30 | 9.4% | 4 |
| Jan 2026 | WP Fastest Cache | 20 | 6.3% | 5 |
| Feb 2026 | WP Rocket | 220 | 66.7% | 1 |
| Feb 2026 | NitroPack | 40 | 12.1% | 2 |
| Feb 2026 | LiteSpeed Cache | 30 | 9.1% | 3 |
| Feb 2026 | W3 Total Cache | 20 | 6.1% | 4 |
| Feb 2026 | WP Fastest Cache | 20 | 6.1% | 5 |
| Mar 2026 | WP Rocket | 200 | 58.8% | 1 |
| Mar 2026 | LiteSpeed Cache | 40 | 11.8% | 2 |
| Mar 2026 | NitroPack | 40 | 11.8% | 3 |
| Mar 2026 | W3 Total Cache | 30 | 8.8% | 4 |
| Mar 2026 | WP Fastest Cache | 30 | 8.8% | 5 |
| Apr 2026 | WP Rocket | 180 | 58.1% | 1 |
| Apr 2026 | LiteSpeed Cache | 50 | 16.1% | 2 |
| Apr 2026 | NitroPack | 30 | 9.7% | 3 |
| Apr 2026 | W3 Total Cache | 30 | 9.7% | 4 |
| Apr 2026 | WP Fastest Cache | 20 | 6.5% | 5 |
| May 2026 | WP Rocket | 170 | 58.6% | 1 |
| May 2026 | LiteSpeed Cache | 40 | 13.8% | 2 |
| May 2026 | NitroPack | 40 | 13.8% | 3 |
| May 2026 | WP Fastest Cache | 30 | 10.3% | 4 |
| May 2026 | W3 Total Cache | 10 | 3.4% | 5 |
| Jun 2026 | WP Rocket | 190 | 55.9% | 1 |
| Jun 2026 | LiteSpeed Cache | 50 | 14.7% | 2 |
| Jun 2026 | NitroPack | 40 | 11.8% | 3 |
| Jun 2026 | W3 Total Cache | 30 | 8.8% | 4 |
| Jun 2026 | WP Fastest Cache | 30 | 8.8% | 5 |
| Jul 2026 | WP Rocket | 160 | 61.5% | 1 |
| Jul 2026 | LiteSpeed Cache | 40 | 15.4% | 2 |
| Jul 2026 | NitroPack | 30 | 11.5% | 3 |
| Jul 2026 | W3 Total Cache | 20 | 7.7% | 4 |
| Jul 2026 | WP Fastest Cache | 10 | 3.8% | 5 |
| Aug 2026 | WP Rocket | 240 | 75% | 1 |
| Aug 2026 | LiteSpeed Cache | 40 | 12.5% | 2 |
| Aug 2026 | NitroPack | 20 | 6.3% | 3 |
| Aug 2026 | W3 Total Cache | 10 | 3.1% | 4 |
| Aug 2026 | WP Fastest Cache | 10 | 3.1% | 5 |
| Sep 2026 | LiteSpeed Cache | — | — | — |
| Sep 2026 | NitroPack | — | — | — |
| Sep 2026 | W3 Total Cache | — | — | — |
| Sep 2026 | WP Fastest Cache | — | — | — |
| Sep 2026 | WP Rocket | — | — | — |

## What is being compared

- **LiteSpeed Cache**: Measured on the search terms “litespeed cache”, “litespeed cache cdn”, “litespeed cache elementor”, “litespeed cache for wordpress”, “litespeed cache image optimization”, “litespeed cache plugin”, “litespeed cache woocommerce”, “litespeed cache wordpress”, “litespeed cache wordpress plugin” and “plugin litespeed cache”, summed into one figure.
- **NitroPack**: Measured on the search terms “nitropack”, “nitropack cache”, “nitropack for wordpress”, “nitropack free plan”, “nitropack plans”, “nitropack plugin”, “nitropack price”, “nitropack wordpress” and “nitropack wordpress plugin”, summed into one figure.
- **W3 Total Cache**: Measured on the search terms “w3 total cache”, “w3 total cache elementor”, “w3 total cache plugin”, “w3 total cache plugin wordpress”, “w3 total cache pro”, “w3 total cache woocommerce”, “w3 total cache wordpress” and “w3totalcache”, summed into one figure.
- **WP Fastest Cache**: Measured on the search terms “wp fastest cache”, “wp fastest cache plugin”, “wp fastest cache premium”, “wp fastest cache price”, “wp fastest cache wordpress plugin” and “wpfastestcache”, summed into one figure.
- **WP Rocket**: Measured on the search terms “https wp rocket me”, “woocommerce wp rocket”, “wp media wp rocket”, “wp rocket”, “wp rocket and elementor”, “wp rocket black friday”, “wp rocket black friday deal”, “wp rocket cache”, “wp rocket cache plugin”, “wp rocket cheap”, “wp rocket cost”, “wp rocket discount”, “wp rocket elementor”, “wp rocket for wordpress”, “wp rocket infinite”, “wp rocket me”, “wp rocket plug in”, “wp rocket plugin”, “wp rocket plugin for wordpress”, “wp rocket plugin price”, “wp rocket plugin wordpress”, “wp rocket pricing”, “wp rocket pro”, “wp rocket rocket insights”, “wp rocket wordpress”, “wp rocket wordpress plugin”, “wp rocket wp plugin” and “wprocket”, summed into one figure.

- [LiteSpeed Cache](/demand/nz/brands/litespeed-cache)
- [NitroPack](/demand/nz/brands/nitropack)
- [W3 Total Cache](/demand/nz/brands/w3-total-cache)
- [WP Fastest Cache](/demand/nz/brands/wp-fastest-cache)
- [WP Rocket](/demand/nz/brands/wp-rocket)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among WordPress performance plugins in New Zealand?

In August 2026, WP Rocket was the most searched among WordPress performance plugins in New Zealand, with an estimated 240 branded searches and 75% estimated Share of Search within this set.

## Cite this page

Brandwave. "WordPress performance plugins in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wordpress-performance-plugins

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wordpress-performance-plugins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.