--- title: "WordPress backup plugins in New Zealand: Which brands are most popular in search?" description: "Compare WordPress backup plugins and services available to New Zealand website owners. Share of Search among UpdraftPlus, Duplicator, WPvivid, Kadence Backups and BlogVault, the WordPress backup plugins Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-wordpress-backup-plugins" publisher: "Brandwave" --- # WordPress backup plugins in New Zealand: Which brands are most popular in search? Compare WordPress backup plugins and services available to New Zealand website owners. Share of Search among UpdraftPlus, Duplicator, WPvivid, Kadence Backups and BlogVault, the WordPress backup plugins Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: WordPress backup plugins - **Market**: New Zealand - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: UpdraftPlus, 37.9% ## Which brand is most popular in search among WordPress backup plugins in New Zealand? - In August 2026, UpdraftPlus was the most searched among WordPress backup plugins in New Zealand, with an estimated 110 branded searches and 37.9% estimated Share of Search within this set. - Duplicator is in 2nd place, 3.4 percentage points behind at 34.5% Share of Search. - Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand increased from 29.2% to 37.9%. - Across the 11 months ending August 2026, Duplicator’s estimated Share of Search among WordPress backup plugins in New Zealand decreased from 37.5% to 34.5%. - Across the 11 months ending August 2026, WPvivid’s estimated Share of Search among WordPress backup plugins in New Zealand decreased from 20.8% to 13.8%. - Across the 11 months ending August 2026, Kadence Backups’ estimated Share of Search among WordPress backup plugins in New Zealand increased from 8.3% to 10.3%. - Across the 11 months ending August 2026, BlogVault’s estimated Share of Search among WordPress backup plugins in New Zealand decreased from 4.2% to 3.4%. - Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand peaked at 38.7% in June 2026 and was lowest at 26.1% in December 2025. - Across the 11 months ending August 2026, Duplicator’s estimated Share of Search among WordPress backup plugins in New Zealand peaked at 44% in February 2026 and was lowest at 34.5% in August 2026. - Across the 11 months ending August 2026, WPvivid’s estimated Share of Search among WordPress backup plugins in New Zealand peaked at 21.7% in July 2026 and was lowest at 9.7% in June 2026. - Across the 11 months ending August 2026, Kadence Backups’ estimated Share of Search among WordPress backup plugins in New Zealand peaked at 17.2% in March 2026 and was lowest at 3.3% in May 2026. - Across the 11 months ending August 2026, BlogVault’s estimated Share of Search among WordPress backup plugins in New Zealand peaked at 10% in May 2026 and was lowest at 3.2% in June 2026. - Across the 11 months ending August 2026, UpdraftPlus rose from 2nd to 1st among WordPress backup plugins in New Zealand. - Across the 11 months ending August 2026, Duplicator fell from 1st to 2nd among WordPress backup plugins in New Zealand. ## Compare search popularity between leading brands - [UpdraftPlus vs Duplicator: compare search popularity](/demand/nz/compare/duplicator-vs-updraftplus): 37.9% against 34.5% Share of Search. - [UpdraftPlus vs WPvivid: compare search popularity](/demand/nz/compare/updraftplus-vs-wpvivid): 37.9% against 13.8% Share of Search. - [UpdraftPlus vs Kadence Backups: compare search popularity](/demand/nz/compare/kadence-backups-vs-updraftplus): 37.9% against 10.3% Share of Search. - [UpdraftPlus vs BlogVault: compare search popularity](/demand/nz/compare/blogvault-vs-updraftplus): 37.9% against 3.4% Share of Search. - [Duplicator vs WPvivid: compare search popularity](/demand/nz/compare/duplicator-vs-wpvivid): 34.5% against 13.8% Share of Search. - [Duplicator vs Kadence Backups: compare search popularity](/demand/nz/compare/duplicator-vs-kadence-backups): 34.5% against 10.3% Share of Search. - [Duplicator vs BlogVault: compare search popularity](/demand/nz/compare/blogvault-vs-duplicator): 34.5% against 3.4% Share of Search. - [WPvivid vs Kadence Backups: compare search popularity](/demand/nz/compare/kadence-backups-vs-wpvivid): 13.8% against 10.3% Share of Search. - [WPvivid vs BlogVault: compare search popularity](/demand/nz/compare/blogvault-vs-wpvivid): 13.8% against 3.4% Share of Search. - [Kadence Backups vs BlogVault: compare search popularity](/demand/nz/compare/blogvault-vs-kadence-backups): 10.3% against 3.4% Share of Search. ## How did search popularity change for New Zealand WordPress backup plugins in August 2026? - In August 2026, UpdraftPlus overtook Duplicator to take the highest estimated Share of Search among WordPress backup plugins in New Zealand, at 37.9%. - In August 2026, Kadence Backups overtook BlogVault to rank 4th among WordPress backup plugins in New Zealand, at 10.3%. - In August 2026, WPvivid lost estimated Share of Search among WordPress backup plugins in New Zealand, from 21.7% to 13.8%. - In August 2026, BlogVault lost estimated Share of Search among WordPress backup plugins in New Zealand, from 8.7% to 3.4%. - In August 2026, Duplicator lost estimated Share of Search among WordPress backup plugins in New Zealand, from 39.1% to 34.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | UpdraftPlus | 37.9% | 110 | +83.3% | UpdraftPlus | | 2 | Duplicator | 34.5% | 100 | +11.1% | Duplicator | | 3 | WPvivid | 13.8% | 40 | -20.0% | WPvivid | | 4 | Kadence Backups | 10.3% | 30 | +200.0% | Liquid Web | | 5 | BlogVault | 3.4% | 10 | -50.0% | BlogVault | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Duplicator | 90 | 37.5% | 1 | | Oct 2025 | UpdraftPlus | 70 | 29.2% | 2 | | Oct 2025 | WPvivid | 50 | 20.8% | 3 | | Oct 2025 | Kadence Backups | 20 | 8.3% | 4 | | Oct 2025 | BlogVault | 10 | 4.2% | 5 | | Nov 2025 | Duplicator | 100 | 37% | 1 | | Nov 2025 | UpdraftPlus | 90 | 33.3% | 2 | | Nov 2025 | WPvivid | 50 | 18.5% | 3 | | Nov 2025 | Kadence Backups | 20 | 7.4% | 4 | | Nov 2025 | BlogVault | 10 | 3.7% | 5 | | Dec 2025 | Duplicator | 100 | 43.5% | 1 | | Dec 2025 | UpdraftPlus | 60 | 26.1% | 2 | | Dec 2025 | WPvivid | 40 | 17.4% | 3 | | Dec 2025 | Kadence Backups | 20 | 8.7% | 4 | | Dec 2025 | BlogVault | 10 | 4.3% | 5 | | Jan 2026 | Duplicator | 100 | 38.5% | 1 | | Jan 2026 | UpdraftPlus | 80 | 30.8% | 2 | | Jan 2026 | WPvivid | 40 | 15.4% | 3 | | Jan 2026 | BlogVault | 20 | 7.7% | 4 | | Jan 2026 | Kadence Backups | 20 | 7.7% | 5 | | Feb 2026 | Duplicator | 110 | 44% | 1 | | Feb 2026 | UpdraftPlus | 80 | 32% | 2 | | Feb 2026 | WPvivid | 30 | 12% | 3 | | Feb 2026 | Kadence Backups | 20 | 8% | 4 | | Feb 2026 | BlogVault | 10 | 4% | 5 | | Mar 2026 | Duplicator | 110 | 37.9% | 1 | | Mar 2026 | UpdraftPlus | 90 | 31% | 2 | | Mar 2026 | Kadence Backups | 50 | 17.2% | 3 | | Mar 2026 | WPvivid | 30 | 10.3% | 4 | | Mar 2026 | BlogVault | 10 | 3.4% | 5 | | Apr 2026 | Duplicator | 90 | 37.5% | 1 | | Apr 2026 | UpdraftPlus | 70 | 29.2% | 2 | | Apr 2026 | WPvivid | 40 | 16.7% | 3 | | Apr 2026 | BlogVault | 20 | 8.3% | 4 | | Apr 2026 | Kadence Backups | 20 | 8.3% | 5 | | May 2026 | Duplicator | 110 | 36.7% | 1 | | May 2026 | UpdraftPlus | 100 | 33.3% | 2 | | May 2026 | WPvivid | 50 | 16.7% | 3 | | May 2026 | BlogVault | 30 | 10% | 4 | | May 2026 | Kadence Backups | 10 | 3.3% | 5 | | Jun 2026 | UpdraftPlus | 120 | 38.7% | 1 | | Jun 2026 | Duplicator | 110 | 35.5% | 2 | | Jun 2026 | Kadence Backups | 40 | 12.9% | 3 | | Jun 2026 | WPvivid | 30 | 9.7% | 4 | | Jun 2026 | BlogVault | 10 | 3.2% | 5 | | Jul 2026 | Duplicator | 90 | 39.1% | 1 | | Jul 2026 | UpdraftPlus | 60 | 26.1% | 2 | | Jul 2026 | WPvivid | 50 | 21.7% | 3 | | Jul 2026 | BlogVault | 20 | 8.7% | 4 | | Jul 2026 | Kadence Backups | 10 | 4.3% | 5 | | Aug 2026 | UpdraftPlus | 110 | 37.9% | 1 | | Aug 2026 | Duplicator | 100 | 34.5% | 2 | | Aug 2026 | WPvivid | 40 | 13.8% | 3 | | Aug 2026 | Kadence Backups | 30 | 10.3% | 4 | | Aug 2026 | BlogVault | 10 | 3.4% | 5 | | Sep 2026 | BlogVault | — | — | — | | Sep 2026 | Duplicator | — | — | — | | Sep 2026 | Kadence Backups | — | — | — | | Sep 2026 | UpdraftPlus | — | — | — | | Sep 2026 | WPvivid | — | — | — | ## What is being compared - **BlogVault**: Measured on the search terms “blogvault”, “blogvault migration”, “blogvault net”, “blogvault real time backup”, “wordpress backup & security plugin blogvault” and “wordpress backup & security plugin blogvault firewall”, summed into one figure. - **Duplicator**: Measured on the search terms “duplicator backup”, “duplicator com”, “duplicator migration”, “duplicator plugin”, “duplicator plugin for wordpress”, “duplicator pro”, “duplicator pro multisite”, “duplicator pro plugin”, “duplicator pro price”, “duplicator pro wordpress”, “duplicator pro wordpress plugin”, “duplicator wordpress”, “duplicator wordpress backup”, “duplicator wordpress migration plugin”, “wordpress duplicator plugin”, “wordpress duplicator restore backup”, “wordpress ea duplicator”, “wordpress page duplicator”, “wordpress page duplicator plugin”, “wordpress post duplicator” and “wordpress site duplicator”, summed into one figure. - **Kadence Backups**: Measured on the search terms “backup buddy”, “backup buddy plugin”, “backup buddy wordpress”, “backupbuddy”, “backupbuddy plugin”, “backupbuddy wordpress”, “kadence backups” and “solid backups”, summed into one figure. - **UpdraftPlus**: Measured on the search terms “restore website with updraftplus”, “updraft plus”, “updraft plus pricing”, “updraftplus”, “updraftplus backup”, “updraftplus backup plugin”, “updraftplus backup restore”, “updraftplus com”, “updraftplus plugin”, “updraftplus wordpress”, “updraftplus wordpress backup”, “updraftplus wordpress backup plugin”, “wordpress plugin updraftplus” and “wordpress updraft plus”, summed into one figure. - **WPvivid**: Measured on the search terms “wp vivid”, “wp vivid backup plugin”, “wpvivid”, “wpvivid backup”, “wpvivid backup plugin”, “wpvivid backup pro”, “wpvivid migration”, “wpvivid plugin”, “wpvivid pro” and “wpvivid wordpress”, summed into one figure. - [BlogVault](/demand/nz/brands/blogvault) - [Duplicator](/demand/nz/brands/duplicator) - [Kadence Backups](/demand/nz/brands/kadence-backups) - [UpdraftPlus](/demand/nz/brands/updraftplus) - [WPvivid](/demand/nz/brands/wpvivid) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among WordPress backup plugins in New Zealand? In August 2026, UpdraftPlus was the most searched among WordPress backup plugins in New Zealand, with an estimated 110 branded searches and 37.9% estimated Share of Search within this set. ## Cite this page Brandwave. "WordPress backup plugins in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wordpress-backup-plugins This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wordpress-backup-plugins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.