---
title: "Womenswear labels in New Zealand: Which brands are most popular in search?"
description: "Compare the womenswear labels and boutiques New Zealand women shop for dresses and occasionwear. Share of Search among Forever New, YouKnow Clothing, Assembly Label, Caroline Eve, Shine On, Annah Stretton and Hyde Boutique, the womenswear labels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-womenswear-labels"
publisher: "Brandwave"
---

# Womenswear labels in New Zealand: Which brands are most popular in search?

Compare the womenswear labels and boutiques New Zealand women shop for dresses and occasionwear. Share of Search among Forever New, YouKnow Clothing, Assembly Label, Caroline Eve, Shine On, Annah Stretton and Hyde Boutique, the womenswear labels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Womenswear labels
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Forever New, 27.1%

## Which brand is most popular in search among womenswear labels in New Zealand?

- In August 2026, Forever New was the most searched among womenswear labels in New Zealand, with an estimated 43.5K branded searches and 27.1% estimated Share of Search within this set.
- YouKnow Clothing is in 2nd place, 2.8 percentage points behind at 24.3% Share of Search.
- Across the 11 months ending August 2026, Forever New’s estimated Share of Search among womenswear labels in New Zealand decreased from 28.3% to 27.1%.
- Across the 11 months ending August 2026, YouKnow Clothing’s estimated Share of Search among womenswear labels in New Zealand increased from 21.3% to 24.3%.
- Across the 11 months ending August 2026, Assembly Label’s estimated Share of Search among womenswear labels in New Zealand increased from 15.4% to 18%.
- Across the 11 months ending August 2026, Caroline Eve’s estimated Share of Search among womenswear labels in New Zealand increased from 10.1% to 11.1%.
- Across the 11 months ending August 2026, Shine On’s estimated Share of Search among womenswear labels in New Zealand decreased from 11.4% to 8.4%.
- Across the 11 months ending August 2026, Annah Stretton’s estimated Share of Search among womenswear labels in New Zealand decreased from 7.8% to 6.2%.
- Across the 11 months ending August 2026, Hyde Boutique’s estimated Share of Search among womenswear labels in New Zealand decreased from 5.8% to 4.9%.
- Across the 11 months ending August 2026, Forever New’s estimated Share of Search among womenswear labels in New Zealand peaked at 28.5% in June 2026 and was lowest at 21.2% in July 2026.
- Across the 11 months ending August 2026, YouKnow Clothing’s estimated Share of Search among womenswear labels in New Zealand peaked at 36.2% in July 2026 and was lowest at 20% in January 2026.
- Across the 11 months ending August 2026, Assembly Label’s estimated Share of Search among womenswear labels in New Zealand peaked at 24% in March 2026 and was lowest at 14.5% in November 2025.
- Across the 11 months ending August 2026, Caroline Eve’s estimated Share of Search among womenswear labels in New Zealand peaked at 11.1% in August 2026 and was lowest at 6.4% in June 2026.
- Across the 11 months ending August 2026, Shine On’s estimated Share of Search among womenswear labels in New Zealand peaked at 11.4% in October 2025 and was lowest at 7.8% in July 2026.
- Across the 11 months ending August 2026, Annah Stretton’s estimated Share of Search among womenswear labels in New Zealand peaked at 7.9% in November 2025 and was lowest at 4.5% in April 2026.
- Across the 11 months ending August 2026, Hyde Boutique’s estimated Share of Search among womenswear labels in New Zealand peaked at 7% in January 2026 and was lowest at 4.3% in May 2026.
- Across the 11 months ending August 2026, Caroline Eve rose from 5th to 4th among womenswear labels in New Zealand.
- Across the 11 months ending August 2026, Shine On fell from 4th to 5th among womenswear labels in New Zealand.

## Compare search popularity between leading brands

- [Forever New vs YouKnow Clothing: compare search popularity](/demand/nz/compare/forever-new-vs-youknow-clothing): 27.1% against 24.3% Share of Search.
- [Forever New vs Assembly Label: compare search popularity](/demand/nz/compare/assembly-label-vs-forever-new): 27.1% against 18% Share of Search.
- [Forever New vs Caroline Eve: compare search popularity](/demand/nz/compare/caroline-eve-vs-forever-new): 27.1% against 11.1% Share of Search.
- [Forever New vs Shine On: compare search popularity](/demand/nz/compare/forever-new-vs-shine-on): 27.1% against 8.4% Share of Search.
- [YouKnow Clothing vs Assembly Label: compare search popularity](/demand/nz/compare/assembly-label-vs-youknow-clothing): 24.3% against 18% Share of Search.
- [YouKnow Clothing vs Caroline Eve: compare search popularity](/demand/nz/compare/caroline-eve-vs-youknow-clothing): 24.3% against 11.1% Share of Search.
- [YouKnow Clothing vs Shine On: compare search popularity](/demand/nz/compare/shine-on-vs-youknow-clothing): 24.3% against 8.4% Share of Search.
- [Assembly Label vs Caroline Eve: compare search popularity](/demand/nz/compare/assembly-label-vs-caroline-eve): 18% against 11.1% Share of Search.
- [Assembly Label vs Shine On: compare search popularity](/demand/nz/compare/assembly-label-vs-shine-on): 18% against 8.4% Share of Search.
- [Caroline Eve vs Shine On: compare search popularity](/demand/nz/compare/caroline-eve-vs-shine-on): 11.1% against 8.4% Share of Search.

## How did search popularity change for New Zealand womenswear labels in August 2026?

- In August 2026, Forever New overtook YouKnow Clothing to take the highest estimated Share of Search among womenswear labels in New Zealand, at 27.1%.
- In August 2026, Caroline Eve overtook Shine On to rank 4th among womenswear labels in New Zealand, at 11.1%.
- In August 2026, Annah Stretton gained estimated Share of Search among womenswear labels in New Zealand, from 5.6% to 6.2%.
- In August 2026, Shine On gained estimated Share of Search among womenswear labels in New Zealand, from 7.8% to 8.4%.
- In August 2026, Hyde Boutique gained estimated Share of Search among womenswear labels in New Zealand, from 4.4% to 4.9%.
- In August 2026, YouKnow Clothing lost estimated Share of Search among womenswear labels in New Zealand, from 36.2% to 24.3%.
- Assembly Label’s estimated Share of Search among womenswear labels in New Zealand has lost ground for 3 months in a row, from 23.6% to 18% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Forever New | 27.1% | 43.5K | +19.0% | Forever New |
| 2 | YouKnow Clothing | 24.3% | 39K | -37.4% | YouKnow Clothing |
| 3 | Assembly Label | 18% | 28.9K | -7.5% | Assembly Label |
| 4 | Caroline Eve | 11.1% | 17.9K | +55.7% | Caroline Eve |
| 5 | Shine On | 8.4% | 13.5K | 0.0% | Shine On |
| 6 | Annah Stretton | 6.2% | 9.9K | +2.7% | Annah Stretton |
| 7 | Hyde Boutique | 4.9% | 7.9K | +4.1% | Hyde Boutique |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Forever New | 43.4K | 28.3% | 1 |
| Oct 2025 | YouKnow Clothing | 32.7K | 21.3% | 2 |
| Oct 2025 | Assembly Label | 23.6K | 15.4% | 3 |
| Oct 2025 | Shine On | 17.4K | 11.4% | 4 |
| Oct 2025 | Caroline Eve | 15.5K | 10.1% | 5 |
| Oct 2025 | Annah Stretton | 11.9K | 7.8% | 6 |
| Oct 2025 | Hyde Boutique | 8.8K | 5.8% | 7 |
| Nov 2025 | YouKnow Clothing | 69.9K | 32.6% | 1 |
| Nov 2025 | Forever New | 52.9K | 24.6% | 2 |
| Nov 2025 | Assembly Label | 31.1K | 14.5% | 3 |
| Nov 2025 | Shine On | 17.9K | 8.4% | 4 |
| Nov 2025 | Annah Stretton | 17K | 7.9% | 5 |
| Nov 2025 | Caroline Eve | 15.7K | 7.3% | 6 |
| Nov 2025 | Hyde Boutique | 10K | 4.7% | 7 |
| Dec 2025 | Forever New | 43.7K | 27.3% | 1 |
| Dec 2025 | YouKnow Clothing | 39.1K | 24.5% | 2 |
| Dec 2025 | Assembly Label | 29.1K | 18.2% | 3 |
| Dec 2025 | Shine On | 15.1K | 9.4% | 4 |
| Dec 2025 | Caroline Eve | 13.4K | 8.4% | 5 |
| Dec 2025 | Annah Stretton | 11.6K | 7.3% | 6 |
| Dec 2025 | Hyde Boutique | 7.9K | 4.9% | 7 |
| Jan 2026 | Forever New | 35.9K | 27.6% | 1 |
| Jan 2026 | YouKnow Clothing | 26K | 20% | 2 |
| Jan 2026 | Assembly Label | 23.8K | 18.2% | 3 |
| Jan 2026 | Shine On | 14.2K | 10.9% | 4 |
| Jan 2026 | Caroline Eve | 11.3K | 8.6% | 5 |
| Jan 2026 | Annah Stretton | 10.1K | 7.7% | 6 |
| Jan 2026 | Hyde Boutique | 9.1K | 7% | 7 |
| Feb 2026 | Forever New | 35.3K | 28.2% | 1 |
| Feb 2026 | Assembly Label | 25.5K | 20.4% | 2 |
| Feb 2026 | YouKnow Clothing | 25.5K | 20.4% | 3 |
| Feb 2026 | Shine On | 11.7K | 9.3% | 4 |
| Feb 2026 | Caroline Eve | 11.5K | 9.2% | 5 |
| Feb 2026 | Annah Stretton | 8.1K | 6.5% | 6 |
| Feb 2026 | Hyde Boutique | 7.6K | 6.1% | 7 |
| Mar 2026 | Forever New | 35.9K | 24.4% | 1 |
| Mar 2026 | Assembly Label | 35.5K | 24% | 2 |
| Mar 2026 | YouKnow Clothing | 31.9K | 21.6% | 3 |
| Mar 2026 | Shine On | 13.6K | 9.2% | 4 |
| Mar 2026 | Caroline Eve | 11.3K | 7.7% | 5 |
| Mar 2026 | Hyde Boutique | 9.7K | 6.6% | 6 |
| Mar 2026 | Annah Stretton | 9.6K | 6.5% | 7 |
| Apr 2026 | YouKnow Clothing | 52.3K | 29.6% | 1 |
| Apr 2026 | Forever New | 41.1K | 23.2% | 2 |
| Apr 2026 | Assembly Label | 38.2K | 21.6% | 3 |
| Apr 2026 | Shine On | 16.2K | 9.1% | 4 |
| Apr 2026 | Caroline Eve | 13.2K | 7.5% | 5 |
| Apr 2026 | Annah Stretton | 8K | 4.5% | 6 |
| Apr 2026 | Hyde Boutique | 7.9K | 4.5% | 7 |
| May 2026 | Forever New | 50.3K | 27.5% | 1 |
| May 2026 | Assembly Label | 43.3K | 23.6% | 2 |
| May 2026 | YouKnow Clothing | 41.7K | 22.8% | 3 |
| May 2026 | Shine On | 16.3K | 8.9% | 4 |
| May 2026 | Caroline Eve | 13.3K | 7.2% | 5 |
| May 2026 | Annah Stretton | 10.4K | 5.7% | 6 |
| May 2026 | Hyde Boutique | 7.9K | 4.3% | 7 |
| Jun 2026 | Forever New | 48.7K | 28.5% | 1 |
| Jun 2026 | YouKnow Clothing | 39K | 22.8% | 2 |
| Jun 2026 | Assembly Label | 38.2K | 22.4% | 3 |
| Jun 2026 | Shine On | 13.7K | 8% | 4 |
| Jun 2026 | Hyde Boutique | 11.8K | 6.9% | 5 |
| Jun 2026 | Caroline Eve | 11K | 6.4% | 6 |
| Jun 2026 | Annah Stretton | 8.5K | 5% | 7 |
| Jul 2026 | YouKnow Clothing | 62.3K | 36.2% | 1 |
| Jul 2026 | Forever New | 36.5K | 21.2% | 2 |
| Jul 2026 | Assembly Label | 31.3K | 18.1% | 3 |
| Jul 2026 | Shine On | 13.5K | 7.8% | 4 |
| Jul 2026 | Caroline Eve | 11.5K | 6.7% | 5 |
| Jul 2026 | Annah Stretton | 9.7K | 5.6% | 6 |
| Jul 2026 | Hyde Boutique | 7.6K | 4.4% | 7 |
| Aug 2026 | Forever New | 43.5K | 27.1% | 1 |
| Aug 2026 | YouKnow Clothing | 39K | 24.3% | 2 |
| Aug 2026 | Assembly Label | 28.9K | 18% | 3 |
| Aug 2026 | Caroline Eve | 17.9K | 11.1% | 4 |
| Aug 2026 | Shine On | 13.5K | 8.4% | 5 |
| Aug 2026 | Annah Stretton | 9.9K | 6.2% | 6 |
| Aug 2026 | Hyde Boutique | 7.9K | 4.9% | 7 |
| Sep 2026 | Annah Stretton | — | — | — |
| Sep 2026 | Assembly Label | — | — | — |
| Sep 2026 | Caroline Eve | — | — | — |
| Sep 2026 | Forever New | — | — | — |
| Sep 2026 | Hyde Boutique | — | — | — |
| Sep 2026 | Shine On | — | — | — |
| Sep 2026 | YouKnow Clothing | — | — | — |

## What is being compared

- **Annah Stretton**: Measured on the search terms “annah stretton”, “annah stretton clothing”, “annah stretton dresses”, “annah stretton near me”, “annah stretton nz”, “annah stretton online”, “annah stretton outlet shop”, “annah stretton shops”, “annah stretton store locations”, “annah stretton stores”, “annahstretton”, “annahstretton com” and “annahstretton nz”, summed into one figure.
- **Assembly Label**: Measured on the search terms “assembly label”, “assembly label cashmere”, “assembly label dresses”, “assembly label knits”, “assembly label mens”, “assembly label near me”, “assembly label new market”, “assembly label new zealand”, “assembly label nz”, “assembly label online”, “assembly label outlet”, “assembly label shop”, “assembly label trench”, “assembly label vintage straight jean”, “assembly label womens clothing”, “assemblylabel”, “assemblylabel com” and “assemblylabel nz”, summed into one figure.
- **Caroline Eve**: Measured on the search terms “caroline eve”, “caroline eve barrington”, “caroline eve dresses”, “caroline eve near me”, “caroline eve nz”, “caroline eve online”, “caroline eve online shopping”, “caroline eve outlet store”, “caroline eve sale”, “caroline eve shops”, “caroline eve tops”, “caroline eve tower junction”, “carolineeve” and “carolineeve co nz”, summed into one figure.
- **Forever New**: Measured on the search terms “forever new”, “forever new albany”, “forever new clothing”, “forever new coats”, “forever new gowns”, “forever new near me”, “forever new nz”, “forever new nz stores”, “forever new online”, “forever new online store”, “forever new sale”, “forever new shop”, “forever new sylvia park”, “forever new tops”, “forever new trench coat”, “forever new womens clothing”, “forevernew”, “forevernew aus”, “forevernew co nz” and “forevernew nz”, summed into one figure.
- **Hyde Boutique**: Measured on the search terms “hyde boutique”, “hyde boutique near me”, “hyde boutique new zealand”, “hyde boutique nz” and “hydeboutique”, summed into one figure.
- **Shine On**: Measured on the search terms “shine on boutique”, “shine on clothing”, “shine on dresses” and “shine on nz”, summed into one figure.
- **YouKnow Clothing**: Measured on the search terms “youknow”, “youknow clothing”, “youknow clothing near me”, “youknow clothing nz”, “youknow co nz” and “youknowclothing”, summed into one figure.

- [Annah Stretton](/demand/nz/brands/annah-stretton)
- [Assembly Label](/demand/nz/brands/assembly-label)
- [Caroline Eve](/demand/nz/brands/caroline-eve)
- [Forever New](/demand/nz/brands/forever-new)
- [Hyde Boutique](/demand/nz/brands/hyde-boutique)
- [Shine On](/demand/nz/brands/shine-on)
- [YouKnow Clothing](/demand/nz/brands/youknow-clothing)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among womenswear labels in New Zealand?

In August 2026, Forever New was the most searched among womenswear labels in New Zealand, with an estimated 43.5K branded searches and 27.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Womenswear labels in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-womenswear-labels

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-womenswear-labels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.