---
title: "Wiper blade brands in New Zealand: Which are searched most?"
description: "Compare the windscreen wiper blade brands New Zealanders buy. Share of Search among Rain-X, Tridon, Bosch and Trico, the wiper blade brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wiper-blade-brands"
publisher: "Brandwave"
---

# Wiper blade brands in New Zealand: Which are searched most?

Compare the windscreen wiper blade brands New Zealanders buy. Share of Search among Rain-X, Tridon, Bosch and Trico, the wiper blade brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wiper blade brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Rain-X, 30.8%

## Which brand is most popular in search among wiper blade brands in New Zealand?

- In September 2026, Rain-X was the most searched among wiper blade brands in New Zealand, with an estimated 600 branded searches, 30.8% of all searches for the four we track.
- Tridon is in 2nd place, 0.5 percentage points behind at 30.3%.
- Across the 12 months ending September 2026, Rain-X’s share of searches among wiper blade brands in New Zealand increased from 28.7% to 30.8%.
- Across the 12 months ending September 2026, Tridon’s share of searches among wiper blade brands in New Zealand decreased from 34.5% to 30.3%.
- Across the 12 months ending September 2026, Bosch’s share of searches among wiper blade brands in New Zealand decreased from 21.6% to 20.5%.
- Across the 12 months ending September 2026, Trico’s share of searches among wiper blade brands in New Zealand increased from 15.2% to 18.5%.
- Across the 12 months ending September 2026, Rain-X’s share of searches among wiper blade brands in New Zealand peaked at 35.6% in July 2026 and was lowest at 28.2% in February 2026.
- Across the 12 months ending September 2026, Tridon’s share of searches among wiper blade brands in New Zealand peaked at 36% in November 2025 and was lowest at 22% in April 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among wiper blade brands in New Zealand peaked at 27.8% in August 2026 and was lowest at 15.9% in November 2025.
- Across the 12 months ending September 2026, Trico’s share of searches among wiper blade brands in New Zealand peaked at 26.4% in January 2026 and was lowest at 15.1% in July 2026.
- Across the 12 months ending September 2026, Rain-X rose from 2nd to 1st among wiper blade brands in New Zealand.
- Across the 12 months ending September 2026, Tridon fell from 1st to 2nd among wiper blade brands in New Zealand.

## Top wiper blade brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bosch was mentioned most often, in four of the five answers. Bosch was recommended most often, coming first in all four answers that gave a list. Tridon was second, and Trico was third. Rain-X, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Tridon | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Trico | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Rain-X | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about wiper blade brands

- Asked ChatGPT "Which wiper blade brand should I buy in New Zealand?": 1. Bosch, 2. Tridon, 3. Trico
- Asked ChatGPT "What are the best wiper blade brands in New Zealand?": 1. Bosch, 2. Tridon, 3. Trico
- Asked ChatGPT "What's the best wiper blade brand in New Zealand for rainy driving?": 1. Bosch, 2. Trico
- Searched Google, AI Overview "windscreen wipers nz": 1. Bosch, 2. Tridon
- Searched Google, AI Overview "car wiper blades": named none of the brands we track

Not named in any answer: Rain-X.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Rain-X vs Tridon: compare search popularity](/demand/nz/compare/rain-x-vs-tridon): 30.8% against 30.3% Share of Search.
- [Rain-X vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-rain-x): 30.8% against 20.5% Share of Search.
- [Rain-X vs Trico: compare search popularity](/demand/nz/compare/rain-x-vs-trico): 30.8% against 18.5% Share of Search.
- [Tridon vs Bosch: compare search popularity](/demand/nz/compare/bosch-vs-tridon): 30.3% against 20.5% Share of Search.
- [Tridon vs Trico: compare search popularity](/demand/nz/compare/trico-vs-tridon): 30.3% against 18.5% Share of Search.
- [Bosch vs Trico: compare search popularity](/demand/nz/compare/bosch-vs-trico): 20.5% against 18.5% Share of Search.

## How did search popularity change for New Zealand wiper blade brands in September 2026?

- In September 2026, Tridon overtook Bosch to rank 2nd among wiper blade brands in New Zealand, with 30.3% of the searches.
- In September 2026, Trico gained share of searches among wiper blade brands in New Zealand, from 15.8% to 18.5%.
- In September 2026, Bosch lost share of searches among wiper blade brands in New Zealand, from 27.8% to 20.5%.
- Estimated monthly branded searches for Rain-X in New Zealand rose 22.4% over 12 measured months, from 490 to 600 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rain-X | 30.8% | 600 | -17.8% | Rain-X |
| 2 | Tridon | 30.3% | 590 | 0.0% | Tridon |
| 3 | Bosch | 20.5% | 400 | -38.5% | Bosch |
| 4 | Trico | 18.5% | 360 | -2.7% | Trico |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tridon | 590 | 34.5% | 1 |
| Oct 2025 | Rain-X | 490 | 28.7% | 2 |
| Oct 2025 | Bosch | 370 | 21.6% | 3 |
| Oct 2025 | Trico | 260 | 15.2% | 4 |
| Nov 2025 | Tridon | 590 | 36% | 1 |
| Nov 2025 | Rain-X | 490 | 29.9% | 2 |
| Nov 2025 | Trico | 300 | 18.3% | 3 |
| Nov 2025 | Bosch | 260 | 15.9% | 4 |
| Dec 2025 | Rain-X | 490 | 34.3% | 1 |
| Dec 2025 | Tridon | 390 | 27.3% | 2 |
| Dec 2025 | Bosch | 300 | 21% | 3 |
| Dec 2025 | Trico | 250 | 17.5% | 4 |
| Jan 2026 | Rain-X | 600 | 30.5% | 1 |
| Jan 2026 | Trico | 520 | 26.4% | 2 |
| Jan 2026 | Tridon | 480 | 24.4% | 3 |
| Jan 2026 | Bosch | 370 | 18.8% | 4 |
| Feb 2026 | Rain-X | 490 | 28.2% | 1 |
| Feb 2026 | Tridon | 480 | 27.6% | 2 |
| Feb 2026 | Bosch | 410 | 23.6% | 3 |
| Feb 2026 | Trico | 360 | 20.7% | 4 |
| Mar 2026 | Rain-X | 600 | 29.9% | 1 |
| Mar 2026 | Bosch | 500 | 24.9% | 2 |
| Mar 2026 | Tridon | 480 | 23.9% | 3 |
| Mar 2026 | Trico | 430 | 21.4% | 4 |
| Apr 2026 | Rain-X | 730 | 33.5% | 1 |
| Apr 2026 | Bosch | 530 | 24.3% | 2 |
| Apr 2026 | Tridon | 480 | 22% | 3 |
| Apr 2026 | Trico | 440 | 20.2% | 4 |
| May 2026 | Rain-X | 600 | 30% | 1 |
| May 2026 | Bosch | 490 | 24.5% | 2 |
| May 2026 | Tridon | 480 | 24% | 3 |
| May 2026 | Trico | 430 | 21.5% | 4 |
| Jun 2026 | Rain-X | 730 | 31.9% | 1 |
| Jun 2026 | Bosch | 600 | 26.2% | 2 |
| Jun 2026 | Tridon | 590 | 25.8% | 3 |
| Jun 2026 | Trico | 370 | 16.2% | 4 |
| Jul 2026 | Rain-X | 730 | 35.6% | 1 |
| Jul 2026 | Bosch | 530 | 25.9% | 2 |
| Jul 2026 | Tridon | 480 | 23.4% | 3 |
| Jul 2026 | Trico | 310 | 15.1% | 4 |
| Aug 2026 | Rain-X | 730 | 31.2% | 1 |
| Aug 2026 | Bosch | 650 | 27.8% | 2 |
| Aug 2026 | Tridon | 590 | 25.2% | 3 |
| Aug 2026 | Trico | 370 | 15.8% | 4 |
| Sep 2026 | Rain-X | 600 | 30.8% | 1 |
| Sep 2026 | Tridon | 590 | 30.3% | 2 |
| Sep 2026 | Bosch | 400 | 20.5% | 3 |
| Sep 2026 | Trico | 360 | 18.5% | 4 |

## What is being compared

- **Bosch**: Measured on the search terms “bosch aerotwin” and “bosch wiper blades”, summed into one figure.
- **Rain-X**: Measured on the search terms “rain x wipers” and “rain-x”, summed into one figure.
- **Trico**: Measured on the search terms “trico” and “trico wipers”, summed into one figure.
- **Tridon**: Measured on the search term “tridon”.

- [Bosch](/demand/nz/brands/bosch)
- [Rain-X](/demand/nz/brands/rain-x)
- [Trico](/demand/nz/brands/trico)
- [Tridon](/demand/nz/brands/tridon)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wiper blade brands in New Zealand?

In September 2026, Rain-X was the most searched among wiper blade brands in New Zealand, with an estimated 600 branded searches, 30.8% of all searches for the four we track.

## Cite this page

Brandwave. "Wiper blade brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-wiper-blade-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wiper-blade-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.