---
title: "Online wine retailers in New Zealand: Which brands are most popular in search?"
description: "Compare the online wine stores and clubs New Zealanders order from. Share of Search among Vino Fino, Black Market, Advintage, Wine Central and Glengarry, the online wine retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wine-retailers-online"
publisher: "Brandwave"
---

# Online wine retailers in New Zealand: Which brands are most popular in search?

Compare the online wine stores and clubs New Zealanders order from. Share of Search among Vino Fino, Black Market, Advintage, Wine Central and Glengarry, the online wine retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online wine retailers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vino Fino, 44.9%

## Which brand is most popular in search among online wine retailers in New Zealand?

- In August 2026, Vino Fino was the most searched among online wine retailers in New Zealand, with an estimated 3.1K branded searches and 44.9% estimated Share of Search within this set.
- Black Market is in 2nd place, 21.5 percentage points behind at 23.4% Share of Search.
- Across the 11 months ending August 2026, Vino Fino’s estimated Share of Search among online wine retailers in New Zealand increased from 37.4% to 44.9%.
- Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand decreased from 28.5% to 23.4%.
- Across the 11 months ending August 2026, Advintage’s estimated Share of Search among online wine retailers in New Zealand decreased from 19.7% to 18.1%.
- Across the 11 months ending August 2026, Wine Central’s estimated Share of Search among online wine retailers in New Zealand decreased from 12.1% to 10.8%.
- Across the 11 months ending August 2026, Vino Fino’s estimated Share of Search among online wine retailers in New Zealand peaked at 48.3% in March 2026 and was lowest at 29.1% in November 2025.
- Across the 11 months ending August 2026, Black Market’s estimated Share of Search among online wine retailers in New Zealand peaked at 28.5% in October 2025 and was lowest at 17% in December 2025.
- Across the 11 months ending August 2026, Advintage’s estimated Share of Search among online wine retailers in New Zealand peaked at 24.1% in November 2025 and was lowest at 18.1% in August 2026.
- Across the 11 months ending August 2026, Wine Central’s estimated Share of Search among online wine retailers in New Zealand peaked at 15.8% in November 2025 and was lowest at 9.1% in July 2026.
- Across the 11 months ending August 2026, Glengarry’s estimated Share of Search among online wine retailers in New Zealand peaked at 3.3% in December 2025 and was lowest at 1.9% in February 2026.
- Across the 11 months ending August 2026, Glengarry held steady: its estimated Share of Search among online wine retailers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vino Fino vs Black Market: compare search popularity](/demand/nz/compare/black-market-vs-vino-fino): 44.9% against 23.4% Share of Search.
- [Vino Fino vs Advintage: compare search popularity](/demand/nz/compare/advintage-vs-vino-fino): 44.9% against 18.1% Share of Search.
- [Vino Fino vs Wine Central: compare search popularity](/demand/nz/compare/vino-fino-vs-wine-central): 44.9% against 10.8% Share of Search.
- [Vino Fino vs Glengarry: compare search popularity](/demand/nz/compare/glengarry-vs-vino-fino): 44.9% against 2.8% Share of Search.
- [Black Market vs Advintage: compare search popularity](/demand/nz/compare/advintage-vs-black-market): 23.4% against 18.1% Share of Search.
- [Black Market vs Wine Central: compare search popularity](/demand/nz/compare/black-market-vs-wine-central): 23.4% against 10.8% Share of Search.
- [Black Market vs Glengarry: compare search popularity](/demand/nz/compare/black-market-vs-glengarry): 23.4% against 2.8% Share of Search.
- [Advintage vs Wine Central: compare search popularity](/demand/nz/compare/advintage-vs-wine-central): 18.1% against 10.8% Share of Search.
- [Advintage vs Glengarry: compare search popularity](/demand/nz/compare/advintage-vs-glengarry): 18.1% against 2.8% Share of Search.
- [Wine Central vs Glengarry: compare search popularity](/demand/nz/compare/glengarry-vs-wine-central): 10.8% against 2.8% Share of Search.

## How did search popularity change for New Zealand online wine retailers in August 2026?

- In August 2026, Black Market overtook Advintage to rank 2nd among online wine retailers in New Zealand, at 23.4%.
- In August 2026, Wine Central gained estimated Share of Search among online wine retailers in New Zealand, from 9.1% to 10.8%.
- In August 2026, Advintage lost estimated Share of Search among online wine retailers in New Zealand, from 22.9% to 18.1%.
- In August 2026, Vino Fino lost estimated Share of Search among online wine retailers in New Zealand, from 45.4% to 44.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vino Fino | 44.9% | 3.1K | +1.0% | Vino Fino |
| 2 | Black Market | 23.4% | 1.6K | +23.1% | Black Market |
| 3 | Advintage | 18.1% | 1.2K | -19.0% | Advintage |
| 4 | Wine Central | 10.8% | 740 | +21.3% | Wine Central |
| 5 | Glengarry | 2.8% | 190 | -9.5% | Glengarry |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vino Fino | 3.1K | 37.4% | 1 |
| Oct 2025 | Black Market | 2.4K | 28.5% | 2 |
| Oct 2025 | Advintage | 1.7K | 19.7% | 3 |
| Oct 2025 | Wine Central | 1K | 12.1% | 4 |
| Oct 2025 | Glengarry | 200 | 2.4% | 5 |
| Nov 2025 | Vino Fino | 3K | 29.1% | 1 |
| Nov 2025 | Black Market | 2.9K | 28.2% | 2 |
| Nov 2025 | Advintage | 2.5K | 24.1% | 3 |
| Nov 2025 | Wine Central | 1.6K | 15.8% | 4 |
| Nov 2025 | Glengarry | 290 | 2.8% | 5 |
| Dec 2025 | Vino Fino | 6.7K | 47.8% | 1 |
| Dec 2025 | Advintage | 2.9K | 20.2% | 2 |
| Dec 2025 | Black Market | 2.4K | 17% | 3 |
| Dec 2025 | Wine Central | 1.6K | 11.6% | 4 |
| Dec 2025 | Glengarry | 470 | 3.3% | 5 |
| Jan 2026 | Vino Fino | 3.7K | 43% | 1 |
| Jan 2026 | Black Market | 1.9K | 21.9% | 2 |
| Jan 2026 | Advintage | 1.8K | 20.8% | 3 |
| Jan 2026 | Wine Central | 1K | 12% | 4 |
| Jan 2026 | Glengarry | 200 | 2.3% | 5 |
| Feb 2026 | Vino Fino | 3.7K | 44.3% | 1 |
| Feb 2026 | Advintage | 1.9K | 22.4% | 2 |
| Feb 2026 | Black Market | 1.6K | 19.2% | 3 |
| Feb 2026 | Wine Central | 1K | 12.2% | 4 |
| Feb 2026 | Glengarry | 160 | 1.9% | 5 |
| Mar 2026 | Vino Fino | 4.5K | 48.3% | 1 |
| Mar 2026 | Black Market | 1.9K | 20.3% | 2 |
| Mar 2026 | Advintage | 1.9K | 19.7% | 3 |
| Mar 2026 | Wine Central | 910 | 9.7% | 4 |
| Mar 2026 | Glengarry | 180 | 1.9% | 5 |
| Apr 2026 | Vino Fino | 3.8K | 44.7% | 1 |
| Apr 2026 | Black Market | 1.9K | 22.6% | 2 |
| Apr 2026 | Advintage | 1.6K | 19.3% | 3 |
| Apr 2026 | Wine Central | 900 | 10.7% | 4 |
| Apr 2026 | Glengarry | 220 | 2.6% | 5 |
| May 2026 | Vino Fino | 3.7K | 44.6% | 1 |
| May 2026 | Black Market | 1.9K | 22.8% | 2 |
| May 2026 | Advintage | 1.6K | 18.9% | 3 |
| May 2026 | Wine Central | 910 | 10.9% | 4 |
| May 2026 | Glengarry | 230 | 2.8% | 5 |
| Jun 2026 | Vino Fino | 3K | 42.5% | 1 |
| Jun 2026 | Black Market | 1.6K | 22.8% | 2 |
| Jun 2026 | Advintage | 1.5K | 21.5% | 3 |
| Jun 2026 | Wine Central | 760 | 10.8% | 4 |
| Jun 2026 | Glengarry | 170 | 2.4% | 5 |
| Jul 2026 | Vino Fino | 3K | 45.4% | 1 |
| Jul 2026 | Advintage | 1.5K | 22.9% | 2 |
| Jul 2026 | Black Market | 1.3K | 19.4% | 3 |
| Jul 2026 | Wine Central | 610 | 9.1% | 4 |
| Jul 2026 | Glengarry | 210 | 3.1% | 5 |
| Aug 2026 | Vino Fino | 3.1K | 44.9% | 1 |
| Aug 2026 | Black Market | 1.6K | 23.4% | 2 |
| Aug 2026 | Advintage | 1.2K | 18.1% | 3 |
| Aug 2026 | Wine Central | 740 | 10.8% | 4 |
| Aug 2026 | Glengarry | 190 | 2.8% | 5 |
| Sep 2026 | Advintage | — | — | — |
| Sep 2026 | Black Market | — | — | — |
| Sep 2026 | Glengarry | — | — | — |
| Sep 2026 | Vino Fino | — | — | — |
| Sep 2026 | Wine Central | — | — | — |

## What is being compared

- **Advintage**: Measured on the search terms “advintage”, “advintage co nz”, “advintage near me”, “advintage nz” and “advintage wine”, summed into one figure.
- **Black Market**: Measured on the search term “black market wine”.
- **Glengarry**: Measured on the search terms “glengarry beer”, “glengarry liquor”, “glengarry near me”, “glengarry online” and “glengarry wine”, summed into one figure.
- **Vino Fino**: Measured on the search terms “vino fino”, “vino fino near me”, “vino fino nz”, “vino fino online”, “vino fino wine”, “vinofino” and “vinofino nz”, summed into one figure.
- **Wine Central**: Measured on the search terms “wine central”, “wine central near me”, “wine central new zealand”, “wine central online”, “winecentral” and “winecentral co nz”, summed into one figure.

- [Advintage](/demand/nz/brands/advintage)
- [Black Market](/demand/nz/brands/black-market)
- [Glengarry](/demand/nz/brands/glengarry)
- [Vino Fino](/demand/nz/brands/vino-fino)
- [Wine Central](/demand/nz/brands/wine-central)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online wine retailers in New Zealand?

In August 2026, Vino Fino was the most searched among online wine retailers in New Zealand, with an estimated 3.1K branded searches and 44.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Online wine retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wine-retailers-online

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wine-retailers-online. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.