---
title: "Wine brands in New Zealand: Which brands are most popular in search?"
description: "Compare the New Zealand wine brands people search for most. Share of Search among Cloudy Bay, Church Road, Matua, Saint Clair, Villa Maria, Stoneleigh, Oyster Bay, Yealands, Kim Crawford, Mud House, Giesen and Brancott Estate, the wine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wine-brands"
publisher: "Brandwave"
---

# Wine brands in New Zealand: Which brands are most popular in search?

Compare the New Zealand wine brands people search for most. Share of Search among Cloudy Bay, Church Road, Matua, Saint Clair, Villa Maria, Stoneleigh, Oyster Bay, Yealands, Kim Crawford, Mud House, Giesen and Brancott Estate, the wine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wine brands
- **Market**: New Zealand
- **Brands compared**: 12
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cloudy Bay, 27.4%

## Which brand is most popular in search among wine brands in New Zealand?

- In August 2026, Cloudy Bay was the most searched among wine brands in New Zealand, with an estimated 8.4K branded searches and 27.4% estimated Share of Search within this set.
- Church Road is in 2nd place, 3.6 percentage points behind at 23.8% Share of Search.
- Across the 11 months ending August 2026, Cloudy Bay’s estimated Share of Search among wine brands in New Zealand decreased from 30.9% to 27.4%.
- Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand decreased from 27.6% to 23.8%.
- Across the 11 months ending August 2026, Matua’s estimated Share of Search among wine brands in New Zealand increased from 9.4% to 13.5%.
- Across the 11 months ending August 2026, Stoneleigh’s estimated Share of Search among wine brands in New Zealand increased from 2.4% to 4.2%.
- Across the 11 months ending August 2026, Oyster Bay’s estimated Share of Search among wine brands in New Zealand increased from 3.4% to 4%.
- Across the 11 months ending August 2026, Giesen’s estimated Share of Search among wine brands in New Zealand increased from 1.5% to 2.1%.
- Across the 11 months ending August 2026, Cloudy Bay’s estimated Share of Search among wine brands in New Zealand peaked at 41.7% in December 2025 and was lowest at 24.9% in June 2026.
- Across the 11 months ending August 2026, Church Road’s estimated Share of Search among wine brands in New Zealand peaked at 27.6% in October 2025 and was lowest at 20.3% in November 2025.
- Across the 11 months ending August 2026, Matua’s estimated Share of Search among wine brands in New Zealand peaked at 19.8% in June 2026 and was lowest at 6.5% in December 2025.
- Across the 11 months ending August 2026, Saint Clair’s estimated Share of Search among wine brands in New Zealand peaked at 8.7% in May 2026 and was lowest at 5.9% in December 2025.
- Across the 11 months ending August 2026, Villa Maria’s estimated Share of Search among wine brands in New Zealand peaked at 8.8% in May 2026 and was lowest at 5.6% in April 2026.
- Across the 11 months ending August 2026, Stoneleigh’s estimated Share of Search among wine brands in New Zealand peaked at 4.2% in August 2026 and was lowest at 2.3% in November 2025.
- Across the 11 months ending August 2026, Oyster Bay’s estimated Share of Search among wine brands in New Zealand peaked at 4.4% in July 2026 and was lowest at 2.8% in January 2026.
- Across the 11 months ending August 2026, Yealands’ estimated Share of Search among wine brands in New Zealand peaked at 3.2% in August 2026 and was lowest at 2% in December 2025.
- Across the 11 months ending August 2026, Kim Crawford’s estimated Share of Search among wine brands in New Zealand peaked at 3.2% in May 2026 and was lowest at 1.9% in January 2026.
- Across the 11 months ending August 2026, Mud House’s estimated Share of Search among wine brands in New Zealand peaked at 3.5% in December 2025 and was lowest at 2.2% in February 2026.
- Across the 11 months ending August 2026, Stoneleigh rose from 9th to 6th among wine brands in New Zealand.
- Across the 11 months ending August 2026, Oyster Bay fell from 6th to 7th among wine brands in New Zealand.
- Across the 11 months ending August 2026, Kim Crawford fell from 7th to 9th among wine brands in New Zealand.
- Across the 11 months ending August 2026, Giesen rose from 12th to 11th among wine brands in New Zealand.
- Across the 11 months ending August 2026, Brancott Estate fell from 11th to 12th among wine brands in New Zealand.
- Across the 11 months ending August 2026, Saint Clair, Villa Maria, Yealands and Mud House held steady: their estimated Share of Search among wine brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cloudy Bay vs Church Road: compare search popularity](/demand/nz/compare/church-road-vs-cloudy-bay): 27.4% against 23.8% Share of Search.
- [Cloudy Bay vs Matua: compare search popularity](/demand/nz/compare/cloudy-bay-vs-matua): 27.4% against 13.5% Share of Search.
- [Cloudy Bay vs Saint Clair: compare search popularity](/demand/nz/compare/cloudy-bay-vs-saint-clair): 27.4% against 7.5% Share of Search.
- [Cloudy Bay vs Villa Maria: compare search popularity](/demand/nz/compare/cloudy-bay-vs-villa-maria): 27.4% against 7.3% Share of Search.
- [Church Road vs Matua: compare search popularity](/demand/nz/compare/church-road-vs-matua): 23.8% against 13.5% Share of Search.
- [Church Road vs Saint Clair: compare search popularity](/demand/nz/compare/church-road-vs-saint-clair): 23.8% against 7.5% Share of Search.
- [Church Road vs Villa Maria: compare search popularity](/demand/nz/compare/church-road-vs-villa-maria): 23.8% against 7.3% Share of Search.
- [Matua vs Saint Clair: compare search popularity](/demand/nz/compare/matua-vs-saint-clair): 13.5% against 7.5% Share of Search.
- [Matua vs Villa Maria: compare search popularity](/demand/nz/compare/matua-vs-villa-maria): 13.5% against 7.3% Share of Search.
- [Saint Clair vs Villa Maria: compare search popularity](/demand/nz/compare/saint-clair-vs-villa-maria): 7.5% against 7.3% Share of Search.

## How did search popularity change for New Zealand wine brands in August 2026?

- In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.
- In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.
- In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%.
- In August 2026, Church Road lost estimated Share of Search among wine brands in New Zealand, from 27.3% to 23.8%.
- Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.
- In August 2026, Cloudy Bay rose from 2nd to 1st among wine brands in New Zealand.
- In August 2026, Oyster Bay fell from 6th to 7th among wine brands in New Zealand.
- Estimated monthly branded searches for Giesen in New Zealand rose 12.3% over 11 measured months, from 570 to 640 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cloudy Bay | 27.4% | 8.4K | +8.0% | Cloudy Bay |
| 2 | Church Road | 23.8% | 7.3K | -6.7% | Pernod Ricard Winemakers |
| 3 | Matua | 13.5% | 4.1K | +20.0% | Matua |
| 4 | Saint Clair | 7.5% | 2.3K | +7.9% | Saint Clair |
| 5 | Villa Maria | 7.3% | 2.2K | +16.7% | Villa Maria |
| 6 | Stoneleigh | 4.2% | 1.3K | +18.2% | Pernod Ricard Winemakers |
| 7 | Oyster Bay | 4% | 1.2K | -1.6% | Oyster Bay |
| 8 | Yealands | 3.2% | 970 | +47.0% | Yealands |
| 9 | Kim Crawford | 2.8% | 860 | +8.9% | Kim Crawford |
| 10 | Mud House | 2.8% | 860 | +11.7% | Mud House |
| 11 | Giesen | 2.1% | 640 | +16.4% | Giesen |
| 12 | Brancott Estate | 1.3% | 400 | +2.6% | Pernod Ricard Winemakers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cloudy Bay | 11.7K | 30.9% | 1 |
| Oct 2025 | Church Road | 10.5K | 27.6% | 2 |
| Oct 2025 | Matua | 3.6K | 9.4% | 3 |
| Oct 2025 | Saint Clair | 3K | 7.9% | 4 |
| Oct 2025 | Villa Maria | 2.8K | 7.5% | 5 |
| Oct 2025 | Oyster Bay | 1.3K | 3.4% | 6 |
| Oct 2025 | Kim Crawford | 1.1K | 2.8% | 7 |
| Oct 2025 | Yealands | 1.1K | 2.8% | 8 |
| Oct 2025 | Stoneleigh | 910 | 2.4% | 9 |
| Oct 2025 | Mud House | 880 | 2.3% | 10 |
| Oct 2025 | Brancott Estate | 610 | 1.6% | 11 |
| Oct 2025 | Giesen | 570 | 1.5% | 12 |
| Nov 2025 | Cloudy Bay | 18.3K | 41.6% | 1 |
| Nov 2025 | Church Road | 8.9K | 20.3% | 2 |
| Nov 2025 | Matua | 3.6K | 8.2% | 3 |
| Nov 2025 | Saint Clair | 3.3K | 7.4% | 4 |
| Nov 2025 | Villa Maria | 3K | 6.9% | 5 |
| Nov 2025 | Oyster Bay | 1.4K | 3.2% | 6 |
| Nov 2025 | Yealands | 1.4K | 3.1% | 7 |
| Nov 2025 | Mud House | 1K | 2.3% | 8 |
| Nov 2025 | Stoneleigh | 1K | 2.3% | 9 |
| Nov 2025 | Kim Crawford | 960 | 2.2% | 10 |
| Nov 2025 | Giesen | 610 | 1.4% | 11 |
| Nov 2025 | Brancott Estate | 530 | 1.2% | 12 |
| Dec 2025 | Cloudy Bay | 24.9K | 41.7% | 1 |
| Dec 2025 | Church Road | 14K | 23.4% | 2 |
| Dec 2025 | Matua | 3.9K | 6.5% | 3 |
| Dec 2025 | Saint Clair | 3.5K | 5.9% | 4 |
| Dec 2025 | Villa Maria | 3.5K | 5.8% | 5 |
| Dec 2025 | Oyster Bay | 2.5K | 4.1% | 6 |
| Dec 2025 | Mud House | 2.1K | 3.5% | 7 |
| Dec 2025 | Stoneleigh | 1.5K | 2.5% | 8 |
| Dec 2025 | Yealands | 1.2K | 2% | 9 |
| Dec 2025 | Kim Crawford | 1.2K | 1.9% | 10 |
| Dec 2025 | Giesen | 860 | 1.4% | 11 |
| Dec 2025 | Brancott Estate | 760 | 1.3% | 12 |
| Jan 2026 | Cloudy Bay | 22K | 40.7% | 1 |
| Jan 2026 | Church Road | 13.5K | 24.9% | 2 |
| Jan 2026 | Matua | 3.9K | 7.2% | 3 |
| Jan 2026 | Saint Clair | 3.5K | 6.4% | 4 |
| Jan 2026 | Villa Maria | 3.3K | 6.1% | 5 |
| Jan 2026 | Oyster Bay | 1.5K | 2.8% | 6 |
| Jan 2026 | Stoneleigh | 1.5K | 2.7% | 7 |
| Jan 2026 | Mud House | 1.3K | 2.3% | 8 |
| Jan 2026 | Yealands | 1.2K | 2.2% | 9 |
| Jan 2026 | Kim Crawford | 1K | 1.9% | 10 |
| Jan 2026 | Giesen | 720 | 1.3% | 11 |
| Jan 2026 | Brancott Estate | 690 | 1.3% | 12 |
| Feb 2026 | Cloudy Bay | 20.8K | 41.5% | 1 |
| Feb 2026 | Church Road | 11.2K | 22.3% | 2 |
| Feb 2026 | Matua | 4K | 8% | 3 |
| Feb 2026 | Saint Clair | 3.8K | 7.5% | 4 |
| Feb 2026 | Villa Maria | 2.9K | 5.8% | 5 |
| Feb 2026 | Oyster Bay | 1.5K | 3% | 6 |
| Feb 2026 | Kim Crawford | 1.2K | 2.5% | 7 |
| Feb 2026 | Yealands | 1.2K | 2.4% | 8 |
| Feb 2026 | Stoneleigh | 1.1K | 2.3% | 9 |
| Feb 2026 | Mud House | 1.1K | 2.2% | 10 |
| Feb 2026 | Giesen | 650 | 1.3% | 11 |
| Feb 2026 | Brancott Estate | 610 | 1.2% | 12 |
| Mar 2026 | Cloudy Bay | 17.1K | 35.6% | 1 |
| Mar 2026 | Church Road | 10.2K | 21.1% | 2 |
| Mar 2026 | Matua | 5.8K | 11.9% | 3 |
| Mar 2026 | Saint Clair | 3.9K | 8.2% | 4 |
| Mar 2026 | Villa Maria | 3.3K | 6.9% | 5 |
| Mar 2026 | Oyster Bay | 1.5K | 3% | 6 |
| Mar 2026 | Stoneleigh | 1.4K | 3% | 7 |
| Mar 2026 | Yealands | 1.3K | 2.7% | 8 |
| Mar 2026 | Kim Crawford | 1.2K | 2.4% | 9 |
| Mar 2026 | Mud House | 1.1K | 2.4% | 10 |
| Mar 2026 | Giesen | 670 | 1.4% | 11 |
| Mar 2026 | Brancott Estate | 650 | 1.4% | 12 |
| Apr 2026 | Cloudy Bay | 12.7K | 33.2% | 1 |
| Apr 2026 | Church Road | 9.2K | 24.1% | 2 |
| Apr 2026 | Matua | 4.6K | 12% | 3 |
| Apr 2026 | Saint Clair | 3K | 7.9% | 4 |
| Apr 2026 | Villa Maria | 2.1K | 5.6% | 5 |
| Apr 2026 | Oyster Bay | 1.4K | 3.6% | 6 |
| Apr 2026 | Stoneleigh | 1.3K | 3.3% | 7 |
| Apr 2026 | Kim Crawford | 1K | 2.7% | 8 |
| Apr 2026 | Yealands | 960 | 2.5% | 9 |
| Apr 2026 | Mud House | 950 | 2.5% | 10 |
| Apr 2026 | Giesen | 630 | 1.6% | 11 |
| Apr 2026 | Brancott Estate | 420 | 1.1% | 12 |
| May 2026 | Cloudy Bay | 9.7K | 27.9% | 1 |
| May 2026 | Church Road | 8.5K | 24.7% | 2 |
| May 2026 | Matua | 4.2K | 12% | 3 |
| May 2026 | Villa Maria | 3K | 8.8% | 4 |
| May 2026 | Saint Clair | 3K | 8.7% | 5 |
| May 2026 | Oyster Bay | 1.4K | 4% | 6 |
| May 2026 | Kim Crawford | 1.1K | 3.2% | 7 |
| May 2026 | Stoneleigh | 980 | 2.8% | 8 |
| May 2026 | Mud House | 920 | 2.7% | 9 |
| May 2026 | Yealands | 850 | 2.5% | 10 |
| May 2026 | Giesen | 590 | 1.7% | 11 |
| May 2026 | Brancott Estate | 380 | 1.1% | 12 |
| Jun 2026 | Cloudy Bay | 7.4K | 24.9% | 1 |
| Jun 2026 | Church Road | 6.5K | 22% | 2 |
| Jun 2026 | Matua | 5.9K | 19.8% | 3 |
| Jun 2026 | Villa Maria | 2.4K | 8.2% | 4 |
| Jun 2026 | Saint Clair | 2K | 6.8% | 5 |
| Jun 2026 | Oyster Bay | 1.1K | 3.8% | 6 |
| Jun 2026 | Stoneleigh | 990 | 3.3% | 7 |
| Jun 2026 | Yealands | 840 | 2.8% | 8 |
| Jun 2026 | Mud House | 810 | 2.7% | 9 |
| Jun 2026 | Kim Crawford | 690 | 2.3% | 10 |
| Jun 2026 | Giesen | 610 | 2.1% | 11 |
| Jun 2026 | Brancott Estate | 360 | 1.2% | 12 |
| Jul 2026 | Church Road | 7.8K | 27.3% | 1 |
| Jul 2026 | Cloudy Bay | 7.8K | 27.1% | 2 |
| Jul 2026 | Matua | 3.5K | 12.1% | 3 |
| Jul 2026 | Saint Clair | 2.1K | 7.5% | 4 |
| Jul 2026 | Villa Maria | 1.9K | 6.7% | 5 |
| Jul 2026 | Oyster Bay | 1.3K | 4.4% | 6 |
| Jul 2026 | Stoneleigh | 1.1K | 3.8% | 7 |
| Jul 2026 | Kim Crawford | 790 | 2.8% | 8 |
| Jul 2026 | Mud House | 770 | 2.7% | 9 |
| Jul 2026 | Yealands | 660 | 2.3% | 10 |
| Jul 2026 | Giesen | 550 | 1.9% | 11 |
| Jul 2026 | Brancott Estate | 390 | 1.4% | 12 |
| Aug 2026 | Cloudy Bay | 8.4K | 27.4% | 1 |
| Aug 2026 | Church Road | 7.3K | 23.8% | 2 |
| Aug 2026 | Matua | 4.1K | 13.5% | 3 |
| Aug 2026 | Saint Clair | 2.3K | 7.5% | 4 |
| Aug 2026 | Villa Maria | 2.2K | 7.3% | 5 |
| Aug 2026 | Stoneleigh | 1.3K | 4.2% | 6 |
| Aug 2026 | Oyster Bay | 1.2K | 4% | 7 |
| Aug 2026 | Yealands | 970 | 3.2% | 8 |
| Aug 2026 | Kim Crawford | 860 | 2.8% | 9 |
| Aug 2026 | Mud House | 860 | 2.8% | 10 |
| Aug 2026 | Giesen | 640 | 2.1% | 11 |
| Aug 2026 | Brancott Estate | 400 | 1.3% | 12 |
| Sep 2026 | Brancott Estate | — | — | — |
| Sep 2026 | Church Road | — | — | — |
| Sep 2026 | Cloudy Bay | — | — | — |
| Sep 2026 | Giesen | — | — | — |
| Sep 2026 | Kim Crawford | — | — | — |
| Sep 2026 | Matua | — | — | — |
| Sep 2026 | Mud House | — | — | — |
| Sep 2026 | Oyster Bay | — | — | — |
| Sep 2026 | Saint Clair | — | — | — |
| Sep 2026 | Stoneleigh | — | — | — |
| Sep 2026 | Villa Maria | — | — | — |
| Sep 2026 | Yealands | — | — | — |

## What is being compared

- **Brancott Estate**: Measured on the search terms “brancott estate”, “brancott estate brut cuvee”, “brancott estate near me”, “brancott estate pinot”, “brancott estate sauvignon”, “brancott estate wine”, “brancottestate” and “brancottestate com”, summed into one figure.
- **Church Road**: Measured on the search terms “church road”, “church road cellar door”, “church road chardonnay”, “church road grand reserve”, “church road grand reserve chardonnay”, “church road grand reserve syrah”, “church road gwen”, “church road gwen pinot gris”, “church road gwen rose”, “church road mcdonald series”, “church road mcdonald series chardonnay”, “church road mcdonald series pinot gris”, “church road mcdonald series syrah”, “church road merlot”, “church road merlot cabernet sauvignon”, “church road near me”, “church road new zealand”, “church road nz”, “church road pinot gris”, “church road pinot noir”, “church road rose”, “church road sauvignon blanc”, “church road syrah”, “church road tom”, “church road tom chardonnay”, “church road tom syrah”, “church road vineyard”, “church road wine”, “church road wine tasting”, “church road winery”, “churchroad” and “churchroad wine”, summed into one figure.
- **Cloudy Bay**: Measured on the search terms “cloudy bay”, “cloudy bay champagne”, “cloudy bay chardonnay”, “cloudy bay marlborough”, “cloudy bay near me”, “cloudy bay nz”, “cloudy bay online”, “cloudy bay pelorus”, “cloudy bay pelorus brut”, “cloudy bay pelorus rose”, “cloudy bay pinot”, “cloudy bay sauvignon blanc price”, “cloudy bay sav”, “cloudy bay shed”, “cloudy bay sparkling”, “cloudy bay te koko”, “cloudy bay te wahi”, “cloudy bay wine”, “cloudybay”, “cloudybay com”, “cloudybay wine”, “sauvignon cloudy bay”, “te koko o kupe cloudy bay” and “the cloudy bay shed”, summed into one figure.
- **Giesen**: Measured on the search terms “giesen”, “giesen co nz”, “giesen near me”, “giesen new zealand”, “giesen nz”, “giesen pinot noir”, “giesen sauvignon blanc” and “giesen wine”, summed into one figure.
- **Kim Crawford**: Measured on the search terms “kim crawford”, “kim crawford chardonnay”, “kim crawford illuminate”, “kim crawford near me”, “kim crawford new zealand”, “kim crawford nz”, “kim crawford pinot”, “kim crawford pinot gris”, “kim crawford rose”, “kim crawford sauv”, “kim crawford wine”, “kimcrawford”, “kimcrawford wine” and “kimcrawfordwines com”, summed into one figure.
- **Matua**: Measured on the search terms “matua”, “matua marlborough”, “matua near me”, “matua nz”, “matua pinot”, “matua sauvignon” and “matua wine”, summed into one figure.
- **Mud House**: Measured on the search terms “mud house”, “mud house merlot”, “mud house new zealand”, “mud house nz”, “mud house pinot”, “mud house pinot gris”, “mud house riesling”, “mud house rose”, “mud house sauvignon”, “mud house wine”, “mudhouse”, “mudhouse co nz”, “mudhouse nz” and “mudhouse wine”, summed into one figure.
- **Oyster Bay**: Measured on the search terms “oyster bay pinot noir”, “oyster bay rose wine”, “oyster bay sauvignon blanc”, “oyster bay sparkling wine” and “oyster bay wine”, summed into one figure.
- **Saint Clair**: Measured on the search terms “saint clair near me”, “saint clair nz”, “saint clair pinot noir”, “saint clair sauvignon blanc”, “saint clair wine” and “saintclair”, summed into one figure.
- **Stoneleigh**: Measured on the search terms “stoneleigh”, “stoneleigh near me”, “stoneleigh new zealand”, “stoneleigh nz”, “stoneleigh pinot noir”, “stoneleigh sauvignon blanc” and “stoneleigh wine”, summed into one figure.
- **Villa Maria**: Measured on the search terms “villa maria near me”, “villa maria new zealand”, “villa maria nz”, “villa maria online”, “villa maria pinot noir”, “villa maria sauvignon blanc”, “villa maria wine”, “villamaria”, “villamaria co nz”, “villamaria sauvignon blanc” and “villamaria wine”, summed into one figure.
- **Yealands**: Measured on the search terms “peter yealands”, “yealands”, “yealands co nz”, “yealands near me”, “yealands new zealand”, “yealands nz”, “yealands pinot noir”, “yealands rose”, “yealands sauvignon” and “yealands wine”, summed into one figure.

- [Brancott Estate](/demand/nz/brands/brancott-estate)
- [Church Road](/demand/nz/brands/church-road)
- [Cloudy Bay](/demand/nz/brands/cloudy-bay)
- [Giesen](/demand/nz/brands/giesen)
- [Kim Crawford](/demand/nz/brands/kim-crawford)
- [Matua](/demand/nz/brands/matua)
- [Mud House](/demand/nz/brands/mud-house)
- [Oyster Bay](/demand/nz/brands/oyster-bay)
- [Saint Clair](/demand/nz/brands/saint-clair)
- [Stoneleigh](/demand/nz/brands/stoneleigh)
- [Villa Maria](/demand/nz/brands/villa-maria)
- [Yealands](/demand/nz/brands/yealands)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wine brands in New Zealand?

In August 2026, Cloudy Bay was the most searched among wine brands in New Zealand, with an estimated 8.4K branded searches and 27.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wine brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wine-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.