---
title: "Wi-Fi router brands in New Zealand: Which brands are most popular in search?"
description: "Compare the Wi-Fi router and mesh brands New Zealand households buy. Share of Search among ASUS, TP-Link, eero, NETGEAR, Google Nest Wifi and Linksys, the Wi-Fi router brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wifi-router-brands"
publisher: "Brandwave"
---

# Wi-Fi router brands in New Zealand: Which brands are most popular in search?

Compare the Wi-Fi router and mesh brands New Zealand households buy. Share of Search among ASUS, TP-Link, eero, NETGEAR, Google Nest Wifi and Linksys, the Wi-Fi router brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wi-Fi router brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: ASUS, 40.1%

## Which brand is most popular in search among Wi-Fi router brands in New Zealand?

- In August 2026, ASUS was the most searched among Wi-Fi router brands in New Zealand, with an estimated 11.8K branded searches and 40.1% estimated Share of Search within this set.
- TP-Link is in 2nd place, 2.1 percentage points behind at 38% Share of Search.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand increased from 34.7% to 38%.
- Across the 11 months ending August 2026, eero’s estimated Share of Search among Wi-Fi router brands in New Zealand increased from 10.2% to 11.3%.
- Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among Wi-Fi router brands in New Zealand decreased from 12.8% to 8.8%.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 42.8% in November 2025 and was lowest at 36.6% in April 2026.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 40.8% in June 2026 and was lowest at 34.2% in November 2025.
- Across the 11 months ending August 2026, eero’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 13.2% in July 2026 and was lowest at 9.7% in November 2025.
- Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 12.8% in October 2025 and was lowest at 8.4% in June 2026.
- Across the 11 months ending August 2026, eero rose from 4th to 3rd among Wi-Fi router brands in New Zealand.
- Across the 11 months ending August 2026, NETGEAR fell from 3rd to 4th among Wi-Fi router brands in New Zealand.
- Across the 11 months ending August 2026, ASUS, Google Nest Wifi and Linksys held steady: their estimated Share of Search among Wi-Fi router brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ASUS vs TP-Link: compare search popularity](/demand/nz/compare/asus-vs-tp-link): 40.1% against 38% Share of Search.
- [ASUS vs eero: compare search popularity](/demand/nz/compare/asus-vs-eero): 40.1% against 11.3% Share of Search.
- [ASUS vs NETGEAR: compare search popularity](/demand/nz/compare/asus-vs-netgear): 40.1% against 8.8% Share of Search.
- [TP-Link vs eero: compare search popularity](/demand/nz/compare/eero-vs-tp-link): 38% against 11.3% Share of Search.
- [TP-Link vs NETGEAR: compare search popularity](/demand/nz/compare/netgear-vs-tp-link): 38% against 8.8% Share of Search.
- [eero vs NETGEAR: compare search popularity](/demand/nz/compare/eero-vs-netgear): 11.3% against 8.8% Share of Search.

## How did search popularity change for New Zealand Wi-Fi router brands in August 2026?

- In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%.
- In August 2026, eero lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 13.2% to 11.3%.
- In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%.
- Estimated monthly branded searches for Linksys in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
- Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ASUS | 40.1% | 11.8K | +2.7% | ASUS |
| 2 | TP-Link | 38% | 11.2K | -5.5% | TP-Link |
| 3 | eero | 11.3% | 3.3K | -18.0% | Amazon |
| 4 | NETGEAR | 8.8% | 2.6K | -7.1% | NETGEAR |
| 5 | Google Nest Wifi | 1.1% | 320 | -5.9% | Google |
| 6 | Linksys | 0.71% | 210 | +50.0% | Linksys |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ASUS | 10.7K | 40.3% | 1 |
| Oct 2025 | TP-Link | 9.2K | 34.7% | 2 |
| Oct 2025 | NETGEAR | 3.4K | 12.8% | 3 |
| Oct 2025 | eero | 2.7K | 10.2% | 4 |
| Oct 2025 | Google Nest Wifi | 340 | 1.3% | 5 |
| Oct 2025 | Linksys | 170 | 0.64% | 6 |
| Nov 2025 | ASUS | 12K | 42.8% | 1 |
| Nov 2025 | TP-Link | 9.6K | 34.2% | 2 |
| Nov 2025 | NETGEAR | 3.2K | 11.5% | 3 |
| Nov 2025 | eero | 2.7K | 9.7% | 4 |
| Nov 2025 | Google Nest Wifi | 330 | 1.2% | 5 |
| Nov 2025 | Linksys | 190 | 0.68% | 6 |
| Dec 2025 | ASUS | 10.5K | 39.4% | 1 |
| Dec 2025 | TP-Link | 9.9K | 37.1% | 2 |
| Dec 2025 | NETGEAR | 3K | 11.1% | 3 |
| Dec 2025 | eero | 2.7K | 10% | 4 |
| Dec 2025 | Google Nest Wifi | 440 | 1.7% | 5 |
| Dec 2025 | Linksys | 190 | 0.71% | 6 |
| Jan 2026 | ASUS | 11.4K | 39.8% | 1 |
| Jan 2026 | TP-Link | 10.4K | 36.3% | 2 |
| Jan 2026 | NETGEAR | 3.2K | 11.1% | 3 |
| Jan 2026 | eero | 3.1K | 10.8% | 4 |
| Jan 2026 | Google Nest Wifi | 390 | 1.4% | 5 |
| Jan 2026 | Linksys | 200 | 0.7% | 6 |
| Feb 2026 | ASUS | 11.2K | 39.9% | 1 |
| Feb 2026 | TP-Link | 10.5K | 37.6% | 2 |
| Feb 2026 | NETGEAR | 2.9K | 10.2% | 3 |
| Feb 2026 | eero | 2.8K | 10.1% | 4 |
| Feb 2026 | Google Nest Wifi | 400 | 1.4% | 5 |
| Feb 2026 | Linksys | 190 | 0.68% | 6 |
| Mar 2026 | ASUS | 12.5K | 42.1% | 1 |
| Mar 2026 | TP-Link | 10.9K | 36.6% | 2 |
| Mar 2026 | eero | 2.9K | 9.8% | 3 |
| Mar 2026 | NETGEAR | 2.9K | 9.7% | 4 |
| Mar 2026 | Google Nest Wifi | 330 | 1.1% | 5 |
| Mar 2026 | Linksys | 190 | 0.64% | 6 |
| Apr 2026 | TP-Link | 10.9K | 39.4% | 1 |
| Apr 2026 | ASUS | 10.2K | 36.6% | 2 |
| Apr 2026 | NETGEAR | 3.1K | 11.1% | 3 |
| Apr 2026 | eero | 3K | 10.9% | 4 |
| Apr 2026 | Google Nest Wifi | 350 | 1.3% | 5 |
| Apr 2026 | Linksys | 190 | 0.68% | 6 |
| May 2026 | TP-Link | 11.2K | 38.7% | 1 |
| May 2026 | ASUS | 11.1K | 38.5% | 2 |
| May 2026 | eero | 3.2K | 10.9% | 3 |
| May 2026 | NETGEAR | 2.9K | 10% | 4 |
| May 2026 | Google Nest Wifi | 360 | 1.2% | 5 |
| May 2026 | Linksys | 190 | 0.66% | 6 |
| Jun 2026 | TP-Link | 12.3K | 40.8% | 1 |
| Jun 2026 | ASUS | 11.1K | 36.8% | 2 |
| Jun 2026 | eero | 3.7K | 12.3% | 3 |
| Jun 2026 | NETGEAR | 2.5K | 8.4% | 4 |
| Jun 2026 | Google Nest Wifi | 360 | 1.2% | 5 |
| Jun 2026 | Linksys | 190 | 0.63% | 6 |
| Jul 2026 | TP-Link | 11.8K | 38.6% | 1 |
| Jul 2026 | ASUS | 11.5K | 37.5% | 2 |
| Jul 2026 | eero | 4K | 13.2% | 3 |
| Jul 2026 | NETGEAR | 2.8K | 9.1% | 4 |
| Jul 2026 | Google Nest Wifi | 340 | 1.1% | 5 |
| Jul 2026 | Linksys | 140 | 0.46% | 6 |
| Aug 2026 | ASUS | 11.8K | 40.1% | 1 |
| Aug 2026 | TP-Link | 11.2K | 38% | 2 |
| Aug 2026 | eero | 3.3K | 11.3% | 3 |
| Aug 2026 | NETGEAR | 2.6K | 8.8% | 4 |
| Aug 2026 | Google Nest Wifi | 320 | 1.1% | 5 |
| Aug 2026 | Linksys | 210 | 0.71% | 6 |
| Sep 2026 | ASUS | — | — | — |
| Sep 2026 | eero | — | — | — |
| Sep 2026 | Google Nest Wifi | — | — | — |
| Sep 2026 | Linksys | — | — | — |
| Sep 2026 | NETGEAR | — | — | — |
| Sep 2026 | TP-Link | — | — | — |

## What is being compared

- **ASUS**: Measured on the search terms “asus”, “asus 27 inch monitor”, “asus 4k monitor”, “asus ai mesh”, “asus art monitor”, “asus chrome”, “asus com”, “asus gaming monitor”, “asus gaming router”, “asus laptop”, “asus mesh”, “asus mesh wifi”, “asus modem router”, “asus monitor”, “asus monitor oled”, “asus near me”, “asus notebook”, “asus nz”, “asus online”, “asus portable monitor”, “asus proart”, “asus rog”, “asus rog gaming monitor”, “asus rog monitor”, “asus rog swift monitor”, “asus rog zephyrus 14”, “asus router”, “asus router ac68u”, “asus tuf”, “asus tuf gaming monitor”, “asus tuf monitor”, “asus vivo”, “asus vivobook 14”, “asus vivobook 15”, “asus wifi”, “asus wifi 7 router”, “asus wifi range extender”, “asus wifi router”, “asus zen wifi”, “asus zenbook”, “asus zenbook 14”, “asus zenbook 14 oled” and “asus zenscreen portable monitor”, summed into one figure.
- **eero**: Measured on the search terms “eero”, “eero 6”, “eero 6 extender”, “eero 6 router”, “eero 6plus”, “eero 7”, “eero com”, “eero extender”, “eero mesh”, “eero mesh wifi”, “eero mesh wifi system”, “eero modem”, “eero near me”, “eero nz”, “eero online”, “eero pro 7”, “eero router”, “eero wifi”, “eero wifi box” and “eero wifi extender”, summed into one figure.
- **Google Nest Wifi**: Measured on the search terms “google nest wifi mesh”, “google nest wifi router”, “google wifi”, “google wifi mesh”, “nest wifi” and “nest wifi pro”, summed into one figure.
- **Linksys**: Measured on the search terms “linksys”, “linksys 5g mobile hotspot”, “linksys com”, “linksys mesh”, “linksys near me”, “linksys nz”, “linksys online”, “linksys router” and “linksys wifi”, summed into one figure.
- **NETGEAR**: Measured on the search terms “netgear”, “netgear com”, “netgear gs105na”, “netgear mesh”, “netgear modem”, “netgear near me”, “netgear new zealand”, “netgear night”, “netgear nighthawk router”, “netgear nz”, “netgear online”, “netgear orbi”, “netgear orbi mesh wifi system”, “netgear orbi rbr350”, “netgear orbi router”, “netgear orbi wifi6”, “netgear powerline 1000”, “netgear r8000”, “netgear router”, “netgear switch”, “netgear wifi”, “netgear wifi repeater” and “netgear wifi router”, summed into one figure.
- **TP-Link**: Measured on the search terms “tp link”, “tp link archer”, “tp link archer ax55”, “tp link ax3000”, “tp link com”, “tp link deco”, “tp link deco mesh wifi system”, “tp link deco x20”, “tp link deco x55”, “tp link extender”, “tp link mesh”, “tp link modem”, “tp link near me”, “tp link nz”, “tp link omada”, “tp link online”, “tp link router”, “tp link wifi”, “tp link wifi 7”, “tp link wifi extender”, “tplink”, “tplink ac1200”, “tplink deco x50”, “tplink mesh”, “tplink nz”, “tplink router” and “tplink wifi”, summed into one figure.

- [ASUS](/demand/nz/brands/asus)
- [eero](/demand/nz/brands/eero)
- [Google Nest Wifi](/demand/nz/brands/google-nest-wifi)
- [Linksys](/demand/nz/brands/linksys)
- [NETGEAR](/demand/nz/brands/netgear)
- [TP-Link](/demand/nz/brands/tp-link)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among Wi-Fi router brands in New Zealand?

In August 2026, ASUS was the most searched among Wi-Fi router brands in New Zealand, with an estimated 11.8K branded searches and 40.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wi-Fi router brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wifi-router-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wifi-router-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.