---
title: "Wi-fi extender brands in New Zealand: Which are searched most?"
description: "Compare the wi-fi extender brands brands people buy. Share of Search among eero, NETGEAR and Linksys, the wi-fi extender brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wi-fi-extender-brands"
publisher: "Brandwave"
---

# Wi-fi extender brands in New Zealand: Which are searched most?

Compare the wi-fi extender brands brands people buy. Share of Search among eero, NETGEAR and Linksys, the wi-fi extender brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wi-fi extender brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: eero, 51.5%

## Which brand is most popular in search among wi-fi extender brands in New Zealand?

- In September 2026, eero was the most searched among wi-fi extender brands in New Zealand, with an estimated 1.2K branded searches, 51.5% of all searches for the three we track.
- NETGEAR is in 2nd place, 6 percentage points behind at 45.5%.
- Across the 12 months ending September 2026, eero’s share of searches among wi-fi extender brands in New Zealand increased from 39.9% to 51.5%.
- Across the 12 months ending September 2026, NETGEAR’s share of searches among wi-fi extender brands in New Zealand decreased from 57.6% to 45.5%.
- Across the 12 months ending September 2026, Linksys’ share of searches among wi-fi extender brands in New Zealand increased from 2.4% to 3%.
- Across the 12 months ending September 2026, Linksys’ share of searches among wi-fi extender brands in New Zealand peaked at 3.6% in February 2026 and was lowest at 1.9% in July 2026.
- Across the 12 months ending September 2026, eero rose from 2nd to 1st among wi-fi extender brands in New Zealand.
- Across the 12 months ending September 2026, NETGEAR fell from 1st to 2nd among wi-fi extender brands in New Zealand.

## Top wi-fi extender brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, eero was mentioned most often, in two of the five answers. Linksys, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| eero | 0 of 3 | 2 of 2 | 2 of 5 |
| NETGEAR | 1 of 3 | 0 of 2 | 1 of 5 |
| Linksys | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about wi-fi extender brands

- Asked ChatGPT "Which wi-fi extender brand should I buy in New Zealand?": named none of the brands we track
- Asked ChatGPT "What are the best wi-fi extender brands in New Zealand?": 1. NETGEAR
- Asked ChatGPT "What's the best wi-fi extender brand in New Zealand for a weak signal room?": named none of the brands we track
- Searched Google, AI Overview "wifi booster nz": 1. eero
- Searched Google, AI Overview "extend wi-fi range": 1. eero

Not named in any answer: Linksys.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [eero vs NETGEAR: compare search popularity](/demand/nz/compare/eero-vs-netgear): 51.5% against 45.5% Share of Search.
- [eero vs Linksys: compare search popularity](/demand/nz/compare/eero-vs-linksys): 51.5% against 3% Share of Search.
- [NETGEAR vs Linksys: compare search popularity](/demand/nz/compare/linksys-vs-netgear): 45.5% against 3% Share of Search.

## How did search popularity change for New Zealand wi-fi extender brands in September 2026?

- Estimated monthly branded searches for NETGEAR in New Zealand fell 36.1% over 12 measured months, from 1.7K to 1.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | eero | 51.5% | 1.2K | -0.8% | Amazon |
| 2 | NETGEAR | 45.5% | 1.1K | -2.8% | NETGEAR |
| 3 | Linksys | 3% | 70 | 0.0% | Linksys |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NETGEAR | 1.7K | 57.6% | 1 |
| Oct 2025 | eero | 1.1K | 39.9% | 2 |
| Oct 2025 | Linksys | 70 | 2.4% | 3 |
| Nov 2025 | NETGEAR | 1.6K | 56.8% | 1 |
| Nov 2025 | eero | 1.1K | 40.6% | 2 |
| Nov 2025 | Linksys | 70 | 2.5% | 3 |
| Dec 2025 | NETGEAR | 1.5K | 55.3% | 1 |
| Dec 2025 | eero | 1.1K | 42.1% | 2 |
| Dec 2025 | Linksys | 70 | 2.6% | 3 |
| Jan 2026 | NETGEAR | 1.4K | 49.8% | 1 |
| Jan 2026 | eero | 1.4K | 47.7% | 2 |
| Jan 2026 | Linksys | 70 | 2.5% | 3 |
| Feb 2026 | NETGEAR | 1.3K | 51.4% | 1 |
| Feb 2026 | eero | 1.1K | 45.1% | 2 |
| Feb 2026 | Linksys | 90 | 3.6% | 3 |
| Mar 2026 | NETGEAR | 1.3K | 52.1% | 1 |
| Mar 2026 | eero | 1.2K | 45.1% | 2 |
| Mar 2026 | Linksys | 70 | 2.7% | 3 |
| Apr 2026 | NETGEAR | 1.4K | 53.8% | 1 |
| Apr 2026 | eero | 1.1K | 43.5% | 2 |
| Apr 2026 | Linksys | 70 | 2.7% | 3 |
| May 2026 | NETGEAR | 1.4K | 51.9% | 1 |
| May 2026 | eero | 1.2K | 45.4% | 2 |
| May 2026 | Linksys | 70 | 2.7% | 3 |
| Jun 2026 | eero | 1.2K | 50.6% | 1 |
| Jun 2026 | NETGEAR | 1.1K | 46.4% | 2 |
| Jun 2026 | Linksys | 70 | 3% | 3 |
| Jul 2026 | eero | 1.3K | 51.2% | 1 |
| Jul 2026 | NETGEAR | 1.2K | 46.9% | 2 |
| Jul 2026 | Linksys | 50 | 1.9% | 3 |
| Aug 2026 | eero | 1.2K | 51.1% | 1 |
| Aug 2026 | NETGEAR | 1.1K | 46% | 2 |
| Aug 2026 | Linksys | 70 | 3% | 3 |
| Sep 2026 | eero | 1.2K | 51.5% | 1 |
| Sep 2026 | NETGEAR | 1.1K | 45.5% | 2 |
| Sep 2026 | Linksys | 70 | 3% | 3 |

## What is being compared

- **eero**: Measured on the search terms “eero”, “eero 6plus”, “eero extender” and “eero modem”, summed into one figure.
- **Linksys**: Measured on the search term “linksys”.
- **NETGEAR**: Measured on the search terms “netgear”, “netgear night”, “netgear orbi” and “netgear powerline 1000”, summed into one figure.

- [eero](/demand/nz/brands/eero)
- [Linksys](/demand/nz/brands/linksys)
- [NETGEAR](/demand/nz/brands/netgear)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wi-fi extender brands in New Zealand?

In September 2026, eero was the most searched among wi-fi extender brands in New Zealand, with an estimated 1.2K branded searches, 51.5% of all searches for the three we track.

## Cite this page

Brandwave. "Wi-fi extender brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-wi-fi-extender-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wi-fi-extender-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.