---
title: "Wholesale and cash and carry stores in New Zealand: Which brands are most popular in search?"
description: "Compare the wholesale, cash and carry and foodservice suppliers New Zealand businesses buy stock from. Share of Search among Costco, Gilmours, Bidfood, Service Foods, Trents and Toops, the wholesale and cash and carry stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wholesale-food-suppliers"
publisher: "Brandwave"
---

# Wholesale and cash and carry stores in New Zealand: Which brands are most popular in search?

Compare the wholesale, cash and carry and foodservice suppliers New Zealand businesses buy stock from. Share of Search among Costco, Gilmours, Bidfood, Service Foods, Trents and Toops, the wholesale and cash and carry stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wholesale and cash and carry stores
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Costco, 60.3%

## Which brand is most popular in search among wholesale and cash and carry stores in New Zealand?

- In August 2026, Costco was the most searched among wholesale and cash and carry stores in New Zealand, with an estimated 119K branded searches and 60.3% estimated Share of Search within this set.
- Gilmours is in 2nd place, 39 percentage points behind at 21.3% Share of Search.
- Across the 11 months ending August 2026, Costco’s estimated Share of Search among wholesale and cash and carry stores in New Zealand increased from 54.7% to 60.3%.
- Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand decreased from 25.2% to 21.3%.
- Across the 11 months ending August 2026, Bidfood’s estimated Share of Search among wholesale and cash and carry stores in New Zealand decreased from 12.4% to 11.6%.
- Across the 11 months ending August 2026, Trents’ estimated Share of Search among wholesale and cash and carry stores in New Zealand decreased from 3% to 2%.
- Across the 11 months ending August 2026, Costco’s estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 64.5% in April 2026 and was lowest at 53.8% in February 2026.
- Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 25.2% in October 2025 and was lowest at 19.6% in April 2026.
- Across the 11 months ending August 2026, Bidfood’s estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 14.2% in February 2026 and was lowest at 10.6% in December 2025.
- Across the 11 months ending August 2026, Service Foods’ estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 4.6% in February 2026 and was lowest at 3.4% in April 2026.
- Across the 11 months ending August 2026, Trents’ estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 3% in October 2025 and was lowest at 1.6% in July 2026.
- Across the 11 months ending August 2026, Service Foods and Toops held steady: their estimated Share of Search among wholesale and cash and carry stores in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Costco vs Gilmours: compare search popularity](/demand/nz/compare/costco-vs-gilmours): 60.3% against 21.3% Share of Search.
- [Costco vs Bidfood: compare search popularity](/demand/nz/compare/bidfood-vs-costco): 60.3% against 11.6% Share of Search.
- [Costco vs Service Foods: compare search popularity](/demand/nz/compare/costco-vs-service-foods): 60.3% against 4.6% Share of Search.
- [Costco vs Trents: compare search popularity](/demand/nz/compare/costco-vs-trents): 60.3% against 2% Share of Search.
- [Gilmours vs Bidfood: compare search popularity](/demand/nz/compare/bidfood-vs-gilmours): 21.3% against 11.6% Share of Search.
- [Gilmours vs Service Foods: compare search popularity](/demand/nz/compare/gilmours-vs-service-foods): 21.3% against 4.6% Share of Search.
- [Gilmours vs Trents: compare search popularity](/demand/nz/compare/gilmours-vs-trents): 21.3% against 2% Share of Search.
- [Bidfood vs Service Foods: compare search popularity](/demand/nz/compare/bidfood-vs-service-foods): 11.6% against 4.6% Share of Search.
- [Bidfood vs Trents: compare search popularity](/demand/nz/compare/bidfood-vs-trents): 11.6% against 2% Share of Search.
- [Service Foods vs Trents: compare search popularity](/demand/nz/compare/service-foods-vs-trents): 4.6% against 2% Share of Search.

## How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?

- In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%.
- Estimated monthly branded searches for Trents in New Zealand fell 33.3% over 11 measured months, from 6K to 4K in August 2026.
- Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Costco | 60.3% | 119K | -4.9% | Costco Wholesale New Zealand |
| 2 | Gilmours | 21.3% | 41.9K | -3.2% | Gilmours |
| 3 | Bidfood | 11.6% | 22.8K | +0.5% | Bidfood |
| 4 | Service Foods | 4.6% | 9.1K | +8.1% | Service Foods |
| 5 | Trents | 2% | 4K | +24.8% | Trents |
| 6 | Toops | 0.15% | 290 | +26.1% | Toops |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Costco | 110K | 54.7% | 1 |
| Oct 2025 | Gilmours | 50.5K | 25.2% | 2 |
| Oct 2025 | Bidfood | 24.8K | 12.4% | 3 |
| Oct 2025 | Service Foods | 9K | 4.5% | 4 |
| Oct 2025 | Trents | 6K | 3% | 5 |
| Oct 2025 | Toops | 280 | 0.14% | 6 |
| Nov 2025 | Costco | 131K | 59.4% | 1 |
| Nov 2025 | Gilmours | 50.5K | 22.9% | 2 |
| Nov 2025 | Bidfood | 24.9K | 11.3% | 3 |
| Nov 2025 | Service Foods | 9.5K | 4.3% | 4 |
| Nov 2025 | Trents | 4.5K | 2.1% | 5 |
| Nov 2025 | Toops | 250 | 0.11% | 6 |
| Dec 2025 | Costco | 137K | 60.7% | 1 |
| Dec 2025 | Gilmours | 52.4K | 23.2% | 2 |
| Dec 2025 | Bidfood | 23.9K | 10.6% | 3 |
| Dec 2025 | Service Foods | 7.8K | 3.5% | 4 |
| Dec 2025 | Trents | 4.5K | 2% | 5 |
| Dec 2025 | Toops | 220 | 0.1% | 6 |
| Jan 2026 | Costco | 113K | 59.4% | 1 |
| Jan 2026 | Gilmours | 41.4K | 21.8% | 2 |
| Jan 2026 | Bidfood | 23.9K | 12.6% | 3 |
| Jan 2026 | Service Foods | 7.8K | 4.1% | 4 |
| Jan 2026 | Trents | 4K | 2.1% | 5 |
| Jan 2026 | Toops | 240 | 0.13% | 6 |
| Feb 2026 | Costco | 90.3K | 53.8% | 1 |
| Feb 2026 | Gilmours | 41.9K | 24.9% | 2 |
| Feb 2026 | Bidfood | 23.8K | 14.2% | 3 |
| Feb 2026 | Service Foods | 7.8K | 4.6% | 4 |
| Feb 2026 | Trents | 4K | 2.4% | 5 |
| Feb 2026 | Toops | 210 | 0.12% | 6 |
| Mar 2026 | Costco | 120K | 56% | 1 |
| Mar 2026 | Gilmours | 51K | 23.8% | 2 |
| Mar 2026 | Bidfood | 28.8K | 13.4% | 3 |
| Mar 2026 | Service Foods | 9.6K | 4.5% | 4 |
| Mar 2026 | Trents | 4.8K | 2.3% | 5 |
| Mar 2026 | Toops | 250 | 0.12% | 6 |
| Apr 2026 | Costco | 146K | 64.5% | 1 |
| Apr 2026 | Gilmours | 44.2K | 19.6% | 2 |
| Apr 2026 | Bidfood | 24.2K | 10.7% | 3 |
| Apr 2026 | Service Foods | 7.8K | 3.4% | 4 |
| Apr 2026 | Trents | 4K | 1.8% | 5 |
| Apr 2026 | Toops | 220 | 0.1% | 6 |
| May 2026 | Costco | 124K | 61.2% | 1 |
| May 2026 | Gilmours | 42.5K | 21% | 2 |
| May 2026 | Bidfood | 24.1K | 11.9% | 3 |
| May 2026 | Service Foods | 8.3K | 4.1% | 4 |
| May 2026 | Trents | 3.5K | 1.7% | 5 |
| May 2026 | Toops | 190 | 0.09% | 6 |
| Jun 2026 | Costco | 108K | 58.3% | 1 |
| Jun 2026 | Gilmours | 42.5K | 22.9% | 2 |
| Jun 2026 | Bidfood | 22.9K | 12.3% | 3 |
| Jun 2026 | Service Foods | 8.3K | 4.5% | 4 |
| Jun 2026 | Trents | 3.5K | 1.9% | 5 |
| Jun 2026 | Toops | 200 | 0.11% | 6 |
| Jul 2026 | Costco | 125K | 61.6% | 1 |
| Jul 2026 | Gilmours | 43.2K | 21.3% | 2 |
| Jul 2026 | Bidfood | 22.7K | 11.2% | 3 |
| Jul 2026 | Service Foods | 8.4K | 4.1% | 4 |
| Jul 2026 | Trents | 3.2K | 1.6% | 5 |
| Jul 2026 | Toops | 230 | 0.11% | 6 |
| Aug 2026 | Costco | 119K | 60.3% | 1 |
| Aug 2026 | Gilmours | 41.9K | 21.3% | 2 |
| Aug 2026 | Bidfood | 22.8K | 11.6% | 3 |
| Aug 2026 | Service Foods | 9.1K | 4.6% | 4 |
| Aug 2026 | Trents | 4K | 2% | 5 |
| Aug 2026 | Toops | 290 | 0.15% | 6 |
| Sep 2026 | Bidfood | — | — | — |
| Sep 2026 | Costco | — | — | — |
| Sep 2026 | Gilmours | — | — | — |
| Sep 2026 | Service Foods | — | — | — |
| Sep 2026 | Toops | — | — | — |
| Sep 2026 | Trents | — | — | — |

## What is being compared

- **Bidfood**: Measured on the search terms “bidfood”, “bidfood cash and carry”, “bidfood co nz”, “bidfood hamilton”, “bidfood limited”, “bidfood napier”, “bidfood near me”, “bidfood north”, “bidfood nz”, “bidfood online”, “bidfood price list”, “bidfood products”, “bidfood south”, “bidfood wellington”, “bidfood wholesale” and “my bidfood”, summed into one figure.
- **Costco**: Measured on the search terms “costco”, “costco bulk”, “costco cash and carry”, “costco chocolate”, “costco co nz”, “costco delivery”, “costco foodservice”, “costco groceries”, “costco hot dogs”, “costco hours”, “costco hours today”, “costco near me”, “costco new zealand”, “costco next”, “costco nz”, “costco online”, “costco pizza”, “costco tires”, “costco tv”, “costco tyres”, “costco usa”, “costco warehouse”, “costco wellington”, “costco westgate”, “costco wholesale” and “ess costco com au”, summed into one figure.
- **Gilmours**: Measured on the search terms “gilmours”, “gilmours cash and carry”, “gilmours co nz”, “gilmours meat”, “gilmours meat prices”, “gilmours near me”, “gilmours nz”, “gilmours online”, “gilmours online shop”, “gilmours online shopping”, “gilmours price list”, “gilmours shop online”, “gilmours wholesale” and “online gilmours”, summed into one figure.
- **Service Foods**: Measured on the search terms “service foods”, “service foods near me”, “service foods nz”, “service foods online”, “servicefoods”, “servicefoods co nz” and “servicefoods nz”, summed into one figure.
- **Toops**: Measured on the search terms “toops”, “toops co nz”, “toops near me”, “toops nz”, “toops online” and “toops wholesale”, summed into one figure.
- **Trents**: Measured on the search terms “trents cash and carry”, “trents christchurch” and “trents wholesale”, summed into one figure.

- [Bidfood](/demand/nz/brands/bidfood)
- [Costco](/demand/nz/brands/costco)
- [Gilmours](/demand/nz/brands/gilmours)
- [Service Foods](/demand/nz/brands/service-foods)
- [Toops](/demand/nz/brands/toops)
- [Trents](/demand/nz/brands/trents)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wholesale and cash and carry stores in New Zealand?

In August 2026, Costco was the most searched among wholesale and cash and carry stores in New Zealand, with an estimated 119K branded searches and 60.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wholesale and cash and carry stores in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wholesale-food-suppliers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wholesale-food-suppliers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.