---
title: "Whisky brands in New Zealand: Which brands are most popular in search?"
description: "Compare the whisky and bourbon brands New Zealanders buy. Share of Search among Johnnie Walker, Jim Beam, Jameson, Cardrona Distillery, Glenfiddich and Jack Daniel's, the whisky brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-whisky-brands"
publisher: "Brandwave"
---

# Whisky brands in New Zealand: Which brands are most popular in search?

Compare the whisky and bourbon brands New Zealanders buy. Share of Search among Johnnie Walker, Jim Beam, Jameson, Cardrona Distillery, Glenfiddich and Jack Daniel's, the whisky brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whisky brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Johnnie Walker, 21.9%

## Which brand is most popular in search among whisky brands in New Zealand?

- In August 2026, Johnnie Walker was the most searched among whisky brands in New Zealand, with an estimated 6.8K branded searches and 21.9% estimated Share of Search within this set.
- Jim Beam is in 2nd place, 2.2 percentage points behind at 19.7% Share of Search.
- Across the 11 months ending August 2026, Jameson’s estimated Share of Search among whisky brands in New Zealand decreased from 18% to 16.6%.
- Across the 11 months ending August 2026, Cardrona Distillery’s estimated Share of Search among whisky brands in New Zealand increased from 14.1% to 14.9%.
- Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand increased from 13.2% to 14.6%.
- Across the 11 months ending August 2026, Jack Daniel's’ estimated Share of Search among whisky brands in New Zealand decreased from 13.9% to 12.3%.
- Across the 11 months ending August 2026, Johnnie Walker’s estimated Share of Search among whisky brands in New Zealand peaked at 23.4% in July 2026 and was lowest at 18.7% in March 2026.
- Across the 11 months ending August 2026, Jim Beam’s estimated Share of Search among whisky brands in New Zealand peaked at 25.9% in December 2025 and was lowest at 17.1% in January 2026.
- Across the 11 months ending August 2026, Jameson’s estimated Share of Search among whisky brands in New Zealand peaked at 19.8% in March 2026 and was lowest at 13.2% in December 2025.
- Across the 11 months ending August 2026, Cardrona Distillery’s estimated Share of Search among whisky brands in New Zealand peaked at 19.6% in January 2026 and was lowest at 11.2% in December 2025.
- Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand peaked at 15.3% in December 2025 and was lowest at 13.2% in October 2025.
- Across the 11 months ending August 2026, Jack Daniel's’ estimated Share of Search among whisky brands in New Zealand peaked at 14.3% in December 2025 and was lowest at 11.4% in January 2026.
- Across the 11 months ending August 2026, Glenfiddich rose from 6th to 5th among whisky brands in New Zealand.
- Across the 11 months ending August 2026, Jack Daniel's fell from 5th to 6th among whisky brands in New Zealand.
- Across the 11 months ending August 2026, Johnnie Walker and Jim Beam held steady: their estimated Share of Search among whisky brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Johnnie Walker vs Jim Beam: compare search popularity](/demand/nz/compare/jim-beam-vs-johnnie-walker): 21.9% against 19.7% Share of Search.
- [Johnnie Walker vs Jameson: compare search popularity](/demand/nz/compare/jameson-vs-johnnie-walker): 21.9% against 16.6% Share of Search.
- [Johnnie Walker vs Cardrona Distillery: compare search popularity](/demand/nz/compare/cardrona-distillery-vs-johnnie-walker): 21.9% against 14.9% Share of Search.
- [Johnnie Walker vs Glenfiddich: compare search popularity](/demand/nz/compare/glenfiddich-vs-johnnie-walker): 21.9% against 14.6% Share of Search.
- [Jim Beam vs Jameson: compare search popularity](/demand/nz/compare/jameson-vs-jim-beam): 19.7% against 16.6% Share of Search.
- [Jim Beam vs Cardrona Distillery: compare search popularity](/demand/nz/compare/cardrona-distillery-vs-jim-beam): 19.7% against 14.9% Share of Search.
- [Jim Beam vs Glenfiddich: compare search popularity](/demand/nz/compare/glenfiddich-vs-jim-beam): 19.7% against 14.6% Share of Search.
- [Jameson vs Cardrona Distillery: compare search popularity](/demand/nz/compare/cardrona-distillery-vs-jameson): 16.6% against 14.9% Share of Search.
- [Jameson vs Glenfiddich: compare search popularity](/demand/nz/compare/glenfiddich-vs-jameson): 16.6% against 14.6% Share of Search.
- [Cardrona Distillery vs Glenfiddich: compare search popularity](/demand/nz/compare/cardrona-distillery-vs-glenfiddich): 14.9% against 14.6% Share of Search.

## How did search popularity change for New Zealand whisky brands in August 2026?

- In August 2026, Jim Beam overtook Jameson to rank 2nd among whisky brands in New Zealand, at 19.7%.
- In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%.
- In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%.
- In August 2026, Jameson lost estimated Share of Search among whisky brands in New Zealand, from 18.3% to 16.6%.
- In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%.
- In August 2026, Jack Daniel's lost estimated Share of Search among whisky brands in New Zealand, from 13.2% to 12.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Johnnie Walker | 21.9% | 6.8K | +0.6% | Diageo |
| 2 | Jim Beam | 19.7% | 6.2K | +15.8% | Jim Beam |
| 3 | Jameson | 16.6% | 5.2K | -2.3% | Jameson |
| 4 | Cardrona Distillery | 14.9% | 4.7K | +23.0% | Cardrona Distillery |
| 5 | Glenfiddich | 14.6% | 4.5K | +12.3% | Glenfiddich |
| 6 | Jack Daniel's | 12.3% | 3.8K | 0.0% | Jack Daniel's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Johnnie Walker | 5.9K | 21.6% | 1 |
| Oct 2025 | Jim Beam | 5.2K | 19.3% | 2 |
| Oct 2025 | Jameson | 4.9K | 18% | 3 |
| Oct 2025 | Cardrona Distillery | 3.8K | 14.1% | 4 |
| Oct 2025 | Jack Daniel's | 3.8K | 13.9% | 5 |
| Oct 2025 | Glenfiddich | 3.6K | 13.2% | 6 |
| Nov 2025 | Johnnie Walker | 5.7K | 20.5% | 1 |
| Nov 2025 | Jim Beam | 5K | 18% | 2 |
| Nov 2025 | Cardrona Distillery | 4.7K | 16.8% | 3 |
| Nov 2025 | Jameson | 4.5K | 16.2% | 4 |
| Nov 2025 | Glenfiddich | 4.2K | 15.1% | 5 |
| Nov 2025 | Jack Daniel's | 3.7K | 13.4% | 6 |
| Dec 2025 | Jim Beam | 13.2K | 25.9% | 1 |
| Dec 2025 | Johnnie Walker | 10.3K | 20.2% | 2 |
| Dec 2025 | Glenfiddich | 7.8K | 15.3% | 3 |
| Dec 2025 | Jack Daniel's | 7.3K | 14.3% | 4 |
| Dec 2025 | Jameson | 6.7K | 13.2% | 5 |
| Dec 2025 | Cardrona Distillery | 5.7K | 11.2% | 6 |
| Jan 2026 | Johnnie Walker | 6K | 20.8% | 1 |
| Jan 2026 | Cardrona Distillery | 5.6K | 19.6% | 2 |
| Jan 2026 | Jim Beam | 4.9K | 17.1% | 3 |
| Jan 2026 | Jameson | 4.9K | 16.9% | 4 |
| Jan 2026 | Glenfiddich | 4.1K | 14.1% | 5 |
| Jan 2026 | Jack Daniel's | 3.3K | 11.4% | 6 |
| Feb 2026 | Jim Beam | 4.9K | 19.4% | 1 |
| Feb 2026 | Johnnie Walker | 4.8K | 19% | 2 |
| Feb 2026 | Cardrona Distillery | 4.6K | 18.1% | 3 |
| Feb 2026 | Jameson | 4.4K | 17.4% | 4 |
| Feb 2026 | Glenfiddich | 3.5K | 13.9% | 5 |
| Feb 2026 | Jack Daniel's | 3.1K | 12.2% | 6 |
| Mar 2026 | Jameson | 5.3K | 19.8% | 1 |
| Mar 2026 | Johnnie Walker | 5K | 18.7% | 2 |
| Mar 2026 | Jim Beam | 4.9K | 18.2% | 3 |
| Mar 2026 | Cardrona Distillery | 4.6K | 17% | 4 |
| Mar 2026 | Glenfiddich | 3.6K | 13.5% | 5 |
| Mar 2026 | Jack Daniel's | 3.4K | 12.8% | 6 |
| Apr 2026 | Johnnie Walker | 5.9K | 21.7% | 1 |
| Apr 2026 | Jameson | 5.3K | 19.6% | 2 |
| Apr 2026 | Jim Beam | 5K | 18.4% | 3 |
| Apr 2026 | Glenfiddich | 3.8K | 14.1% | 4 |
| Apr 2026 | Cardrona Distillery | 3.8K | 14% | 5 |
| Apr 2026 | Jack Daniel's | 3.3K | 12.2% | 6 |
| May 2026 | Johnnie Walker | 6K | 22.7% | 1 |
| May 2026 | Jim Beam | 5.3K | 20.1% | 2 |
| May 2026 | Jameson | 4.9K | 18.6% | 3 |
| May 2026 | Glenfiddich | 3.7K | 13.8% | 4 |
| May 2026 | Jack Daniel's | 3.5K | 13.2% | 5 |
| May 2026 | Cardrona Distillery | 3.1K | 11.7% | 6 |
| Jun 2026 | Johnnie Walker | 6.1K | 22.9% | 1 |
| Jun 2026 | Jim Beam | 5K | 19% | 2 |
| Jun 2026 | Jameson | 5K | 18.7% | 3 |
| Jun 2026 | Jack Daniel's | 3.8K | 14.1% | 4 |
| Jun 2026 | Glenfiddich | 3.7K | 13.8% | 5 |
| Jun 2026 | Cardrona Distillery | 3K | 11.5% | 6 |
| Jul 2026 | Johnnie Walker | 6.8K | 23.4% | 1 |
| Jul 2026 | Jameson | 5.3K | 18.3% | 2 |
| Jul 2026 | Jim Beam | 5.3K | 18.2% | 3 |
| Jul 2026 | Glenfiddich | 4K | 13.9% | 4 |
| Jul 2026 | Jack Daniel's | 3.8K | 13.2% | 5 |
| Jul 2026 | Cardrona Distillery | 3.8K | 13% | 6 |
| Aug 2026 | Johnnie Walker | 6.8K | 21.9% | 1 |
| Aug 2026 | Jim Beam | 6.2K | 19.7% | 2 |
| Aug 2026 | Jameson | 5.2K | 16.6% | 3 |
| Aug 2026 | Cardrona Distillery | 4.7K | 14.9% | 4 |
| Aug 2026 | Glenfiddich | 4.5K | 14.6% | 5 |
| Aug 2026 | Jack Daniel's | 3.8K | 12.3% | 6 |
| Sep 2026 | Cardrona Distillery | — | — | — |
| Sep 2026 | Glenfiddich | — | — | — |
| Sep 2026 | Jack Daniel's | — | — | — |
| Sep 2026 | Jameson | — | — | — |
| Sep 2026 | Jim Beam | — | — | — |
| Sep 2026 | Johnnie Walker | — | — | — |

## What is being compared

- **Cardrona Distillery**: Measured on the search terms “cardrona distillery”, “cardrona distillery near me”, “cardrona distillery new zealand”, “cardrona distillery whiskey”, “cardrona distillery whisky”, “cardrona whisky”, “cardronadistillery”, “the cardrona distillery” and “the cardrona whisky”, summed into one figure.
- **Glenfiddich**: Measured on the search terms “glenfiddich”, “glenfiddich 12”, “glenfiddich 12 year”, “glenfiddich 15”, “glenfiddich 18”, “glenfiddich 1l”, “glenfiddich 21”, “glenfiddich bourbon”, “glenfiddich com”, “glenfiddich distillery”, “glenfiddich malt whisky”, “glenfiddich near me”, “glenfiddich nz”, “glenfiddich online”, “glenfiddich perpetual collection vat 01”, “glenfiddich project xx”, “glenfiddich scotch”, “glenfiddich vat 01” and “glenfiddich whisky price”, summed into one figure.
- **Jack Daniel's**: Measured on the search terms “jack daniel's”, “jack daniels”, “jack daniels 1l”, “jack daniels bottle”, “jack daniels bourbon”, “jack daniels cost”, “jack daniels gentleman jack”, “jack daniels honey”, “jack daniels honey whiskey”, “jack daniels near me”, “jack daniels nz”, “jack daniels online”, “jack daniels tennessee whiskey”, “jackdaniels”, “jackdaniels com” and “whisky tennessee jack daniels”, summed into one figure.
- **Jameson**: Measured on the search terms “jameson”, “jameson 1l”, “jameson black barrel”, “jameson bourbon”, “jameson cost”, “jameson distillery”, “jameson irish”, “jameson near me”, “jameson new zealand”, “jameson nz”, “jameson online”, “jameson triple triple”, “jameson whiskey”, “jamesonwhiskey com” and “st jameson”, summed into one figure.
- **Jim Beam**: Measured on the search terms “1l jim beam”, “bottle jim beam”, “bourbon jim beam white”, “jim beam”, “jim beam black”, “jim beam bourbon”, “jim beam cost”, “jim beam devils cut”, “jim beam double oak”, “jim beam extra aged black”, “jim beam honey”, “jim beam near me”, “jim beam nz”, “jim beam online”, “jim beam whiskey”, “jimbeam”, “jimbeam bourbon”, “jimbeam com”, “jimbeam nz” and “jimbeam whiskey”, summed into one figure.
- **Johnnie Walker**: Measured on the search terms “johnnie walker”, “johnnie walker black”, “johnnie walker black label”, “johnnie walker blue”, “johnnie walker blue label”, “johnnie walker bourbon”, “johnnie walker double black”, “johnnie walker gold”, “johnnie walker gold label”, “johnnie walker green”, “johnnie walker green label”, “johnnie walker green label whisky”, “johnnie walker near me”, “johnnie walker new zealand”, “johnnie walker nz”, “johnnie walker online”, “johnnie walker red”, “johnnie walker red label”, “johnnie walker red label cost”, “johnnie walker whiskey” and “johnniewalker”, summed into one figure.

- [Cardrona Distillery](/demand/nz/brands/cardrona-distillery)
- [Glenfiddich](/demand/nz/brands/glenfiddich)
- [Jack Daniel's](/demand/nz/brands/jack-daniels)
- [Jameson](/demand/nz/brands/jameson)
- [Jim Beam](/demand/nz/brands/jim-beam)
- [Johnnie Walker](/demand/nz/brands/johnnie-walker)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whisky brands in New Zealand?

In August 2026, Johnnie Walker was the most searched among whisky brands in New Zealand, with an estimated 6.8K branded searches and 21.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Whisky brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-whisky-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-whisky-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.