---
title: "Wheelbarrow brands in New Zealand: Which are searched most?"
description: "Compare the wheelbarrow brands New Zealanders buy. Share of Search among New Zealand Wheelbarrows, Kelso, Stanley and Mighty Carts, the wheelbarrow brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wheelbarrow-brands"
publisher: "Brandwave"
---

# Wheelbarrow brands in New Zealand: Which are searched most?

Compare the wheelbarrow brands New Zealanders buy. Share of Search among New Zealand Wheelbarrows, Kelso, Stanley and Mighty Carts, the wheelbarrow brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wheelbarrow brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: New Zealand Wheelbarrows, 79.8%

## Which brand is most popular in search among wheelbarrow brands in New Zealand?

- In September 2026, New Zealand Wheelbarrows was the most searched among wheelbarrow brands in New Zealand, with an estimated 1.9K branded searches, 79.8% of all searches for the four we track.
- Kelso is in 2nd place, 66 percentage points behind at 13.9%.
- Across the 12 months ending September 2026, New Zealand Wheelbarrows’ share of searches among wheelbarrow brands in New Zealand increased from 71.4% to 79.8%.
- Across the 12 months ending September 2026, Kelso’s share of searches among wheelbarrow brands in New Zealand decreased from 21.9% to 13.9%.
- Across the 12 months ending September 2026, New Zealand Wheelbarrows’ share of searches among wheelbarrow brands in New Zealand peaked at 79.8% in September 2026 and was lowest at 63.7% in January 2026.
- Across the 12 months ending September 2026, Kelso’s share of searches among wheelbarrow brands in New Zealand peaked at 26% in February 2026 and was lowest at 13.7% in August 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among wheelbarrow brands in New Zealand peaked at 6.9% in January 2026 and was lowest at 2.8% in May 2026.
- Across the 12 months ending September 2026, Mighty Carts’ share of searches among wheelbarrow brands in New Zealand peaked at 7.5% in December 2025 and was lowest at 1.7% in September 2026.
- Across the 12 months ending September 2026, Stanley and Mighty Carts held steady: their share of searches among wheelbarrow brands in New Zealand each moved less than 0.5 percentage points.

## Top wheelbarrow brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, New Zealand Wheelbarrows appeared every time. New Zealand Wheelbarrows was recommended most often, coming first in both answers that gave a list. Mighty Carts was second. Kelso, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| New Zealand Wheelbarrows | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Mighty Carts | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Kelso | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Stanley | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about wheelbarrow brands

- Asked ChatGPT "Which wheelbarrow brand should I buy in New Zealand?": 1. New Zealand Wheelbarrows, 2. Mighty Carts
- Asked ChatGPT "What are the best wheelbarrow brands in New Zealand?": 1. New Zealand Wheelbarrows, 2. Mighty Carts
- Asked ChatGPT "What's the best wheelbarrow brand in New Zealand for garden jobs?": 1. New Zealand Wheelbarrows
- Searched Google, AI Overview "wheelbarrow nz": 1. New Zealand Wheelbarrows

Not named in any answer: Kelso and Stanley.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [New Zealand Wheelbarrows vs Kelso: compare search popularity](/demand/nz/compare/kelso-vs-new-zealand-wheelbarrows): 79.8% against 13.9% Share of Search.
- [New Zealand Wheelbarrows vs Stanley: compare search popularity](/demand/nz/compare/new-zealand-wheelbarrows-vs-stanley-wheelbarrow): 79.8% against 4.6% Share of Search.
- [Kelso vs Stanley: compare search popularity](/demand/nz/compare/kelso-vs-stanley-wheelbarrow): 13.9% against 4.6% Share of Search.

## How did search popularity change for New Zealand wheelbarrow brands in September 2026?

- In September 2026, New Zealand Wheelbarrows gained share of searches among wheelbarrow brands in New Zealand, from 78.4% to 79.8%.
- In September 2026, Mighty Carts lost share of searches among wheelbarrow brands in New Zealand, from 3.4% to 1.7%.
- Estimated monthly branded searches for Kelso in New Zealand fell 32.7% over 12 measured months, from 490 to 330 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | New Zealand Wheelbarrows | 79.8% | 1.9K | +18.8% | New Zealand Wheelbarrows |
| 2 | Kelso | 13.9% | 330 | +17.9% | Kelso |
| 3 | Stanley | 4.6% | 110 | +22.2% | Stanley |
| 4 | Mighty Carts | 1.7% | 40 | -42.9% | Mighty Carts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | New Zealand Wheelbarrows | 1.6K | 71.4% | 1 |
| Oct 2025 | Kelso | 490 | 21.9% | 2 |
| Oct 2025 | Stanley | 110 | 4.9% | 3 |
| Oct 2025 | Mighty Carts | 40 | 1.8% | 4 |
| Nov 2025 | New Zealand Wheelbarrows | 1.6K | 69.3% | 1 |
| Nov 2025 | Kelso | 490 | 21.2% | 2 |
| Nov 2025 | Mighty Carts | 110 | 4.8% | 3 |
| Nov 2025 | Stanley | 110 | 4.8% | 4 |
| Dec 2025 | New Zealand Wheelbarrows | 1.3K | 69.5% | 1 |
| Dec 2025 | Kelso | 340 | 18.2% | 2 |
| Dec 2025 | Mighty Carts | 140 | 7.5% | 3 |
| Dec 2025 | Stanley | 90 | 4.8% | 4 |
| Jan 2026 | New Zealand Wheelbarrows | 1.3K | 63.7% | 1 |
| Jan 2026 | Kelso | 490 | 24% | 2 |
| Jan 2026 | Stanley | 140 | 6.9% | 3 |
| Jan 2026 | Mighty Carts | 110 | 5.4% | 4 |
| Feb 2026 | New Zealand Wheelbarrows | 1K | 64.9% | 1 |
| Feb 2026 | Kelso | 400 | 26% | 2 |
| Feb 2026 | Mighty Carts | 70 | 4.5% | 3 |
| Feb 2026 | Stanley | 70 | 4.5% | 4 |
| Mar 2026 | New Zealand Wheelbarrows | 1.3K | 73.9% | 1 |
| Mar 2026 | Kelso | 340 | 19.3% | 2 |
| Mar 2026 | Stanley | 90 | 5.1% | 3 |
| Mar 2026 | Mighty Carts | 30 | 1.7% | 4 |
| Apr 2026 | New Zealand Wheelbarrows | 1.3K | 73.4% | 1 |
| Apr 2026 | Kelso | 330 | 18.6% | 2 |
| Apr 2026 | Stanley | 90 | 5.1% | 3 |
| Apr 2026 | Mighty Carts | 50 | 2.8% | 4 |
| May 2026 | New Zealand Wheelbarrows | 1.3K | 73% | 1 |
| May 2026 | Kelso | 400 | 22.5% | 2 |
| May 2026 | Stanley | 50 | 2.8% | 3 |
| May 2026 | Mighty Carts | 30 | 1.7% | 4 |
| Jun 2026 | New Zealand Wheelbarrows | 1K | 74.1% | 1 |
| Jun 2026 | Kelso | 270 | 20% | 2 |
| Jun 2026 | Stanley | 50 | 3.7% | 3 |
| Jun 2026 | Mighty Carts | 30 | 2.2% | 4 |
| Jul 2026 | New Zealand Wheelbarrows | 1.3K | 73.4% | 1 |
| Jul 2026 | Kelso | 330 | 18.6% | 2 |
| Jul 2026 | Stanley | 90 | 5.1% | 3 |
| Jul 2026 | Mighty Carts | 50 | 2.8% | 4 |
| Aug 2026 | New Zealand Wheelbarrows | 1.6K | 78.4% | 1 |
| Aug 2026 | Kelso | 280 | 13.7% | 2 |
| Aug 2026 | Stanley | 90 | 4.4% | 3 |
| Aug 2026 | Mighty Carts | 70 | 3.4% | 4 |
| Sep 2026 | New Zealand Wheelbarrows | 1.9K | 79.8% | 1 |
| Sep 2026 | Kelso | 330 | 13.9% | 2 |
| Sep 2026 | Stanley | 110 | 4.6% | 3 |
| Sep 2026 | Mighty Carts | 40 | 1.7% | 4 |

## What is being compared

- **Kelso**: Measured on the search terms “kelso” and “kelso wheelbarrow”, summed into one figure.
- **Mighty Carts**: Measured on the search term “mighty carts”.
- **New Zealand Wheelbarrows**: Measured on the search term “new zealand wheelbarrows”.
- **Stanley**: Measured on the search term “stanley wheelbarrow”.

- [Kelso](/demand/nz/brands/kelso)
- [Mighty Carts](/demand/nz/brands/mighty-carts)
- [New Zealand Wheelbarrows](/demand/nz/brands/new-zealand-wheelbarrows)
- [Stanley](/demand/nz/brands/stanley-wheelbarrow)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wheelbarrow brands in New Zealand?

In September 2026, New Zealand Wheelbarrows was the most searched among wheelbarrow brands in New Zealand, with an estimated 1.9K branded searches, 79.8% of all searches for the four we track.

## Cite this page

Brandwave. "Wheelbarrow brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-wheelbarrow-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wheelbarrow-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.