---
title: "Whangarei accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Whangarei accounting firms using branded search demand from across New Zealand. Share of Search among BDO, Russell Turner, YHPJ, Villa Chartered Accountants & Business Advisors and Ean Brown Partners, the whangarei accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-whangarei-accounting-firms"
publisher: "Brandwave"
---

# Whangarei accounting firms in New Zealand: Which brands are most popular in search?

Compare Whangarei accounting firms using branded search demand from across New Zealand. Share of Search among BDO, Russell Turner, YHPJ, Villa Chartered Accountants & Business Advisors and Ean Brown Partners, the whangarei accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whangarei accounting firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: BDO, 87%

## Which brand is most popular in search among whangarei accounting firms in New Zealand?

- In August 2026, BDO was the most searched among whangarei accounting firms in New Zealand, with an estimated 3.7K branded searches and 87% estimated Share of Search within this set.
- Russell Turner is in 2nd place, 82.1 percentage points behind at 4.9% Share of Search.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among whangarei accounting firms in New Zealand increased from 85.8% to 87%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among whangarei accounting firms in New Zealand peaked at 87% in August 2026 and was lowest at 84.7% in June 2026.
- Across the 11 months ending August 2026, Russell Turner’s estimated Share of Search among whangarei accounting firms in New Zealand peaked at 6.7% in July 2026 and was lowest at 4.5% in January 2026.
- Across the 11 months ending August 2026, Villa Chartered Accountants & Business Advisors’ estimated Share of Search among whangarei accounting firms in New Zealand peaked at 3.7% in November 2025 and was lowest at 1.8% in December 2025.
- Across the 11 months ending August 2026, Ean Brown Partners’ estimated Share of Search among whangarei accounting firms in New Zealand peaked at 2.2% in July 2026 and was lowest at 1.2% in November 2025.
- Across the 11 months ending August 2026, Russell Turner, YHPJ, Villa Chartered Accountants & Business Advisors and Ean Brown Partners held steady: their estimated Share of Search among whangarei accounting firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [BDO vs Russell Turner: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-russell-turner): 87% against 4.9% Share of Search.
- [BDO vs YHPJ: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-yhpj): 87% against 4.2% Share of Search.
- [BDO vs Villa Chartered Accountants & Business Advisors: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-villa-chartered-accountants-business-advisors): 87% against 2.1% Share of Search.
- [Russell Turner vs YHPJ: compare search popularity](/demand/nz/compare/russell-turner-vs-yhpj): 4.9% against 4.2% Share of Search.
- [Russell Turner vs Villa Chartered Accountants & Business Advisors: compare search popularity](/demand/nz/compare/russell-turner-vs-villa-chartered-accountants-business-advisors): 4.9% against 2.1% Share of Search.
- [YHPJ vs Villa Chartered Accountants & Business Advisors: compare search popularity](/demand/nz/compare/villa-chartered-accountants-business-advisors-vs-yhpj): 4.2% against 2.1% Share of Search.

## How did search popularity change for New Zealand whangarei accounting firms in August 2026?

- In August 2026, BDO gained estimated Share of Search among whangarei accounting firms in New Zealand, from 85.2% to 87%.
- In August 2026, Russell Turner lost estimated Share of Search among whangarei accounting firms in New Zealand, from 6.7% to 4.9%.
- In August 2026, Villa Chartered Accountants & Business Advisors rose from 5th to 4th among whangarei accounting firms in New Zealand.
- In August 2026, Ean Brown Partners fell from 4th to 5th among whangarei accounting firms in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BDO | 87% | 3.7K | +8.4% | BDO |
| 2 | Russell Turner | 4.9% | 210 | -22.2% | Russell Turner |
| 3 | YHPJ | 4.2% | 180 | +12.5% | YHPJ |
| 4 | Villa Chartered Accountants & Business Advisors | 2.1% | 90 | +12.5% | Villa Chartered Accountants & Business Advisors |
| 5 | Ean Brown Partners | 1.9% | 80 | -11.1% | Ean Brown Partners |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BDO | 3.5K | 85.8% | 1 |
| Oct 2025 | Russell Turner | 210 | 5.1% | 2 |
| Oct 2025 | YHPJ | 190 | 4.7% | 3 |
| Oct 2025 | Villa Chartered Accountants & Business Advisors | 100 | 2.5% | 4 |
| Oct 2025 | Ean Brown Partners | 80 | 2% | 5 |
| Nov 2025 | BDO | 3.6K | 85.5% | 1 |
| Nov 2025 | Russell Turner | 210 | 4.9% | 2 |
| Nov 2025 | YHPJ | 200 | 4.7% | 3 |
| Nov 2025 | Villa Chartered Accountants & Business Advisors | 160 | 3.7% | 4 |
| Nov 2025 | Ean Brown Partners | 50 | 1.2% | 5 |
| Dec 2025 | BDO | 2.9K | 86.8% | 1 |
| Dec 2025 | Russell Turner | 210 | 6.3% | 2 |
| Dec 2025 | YHPJ | 130 | 3.9% | 3 |
| Dec 2025 | Villa Chartered Accountants & Business Advisors | 60 | 1.8% | 4 |
| Dec 2025 | Ean Brown Partners | 40 | 1.2% | 5 |
| Jan 2026 | BDO | 2.9K | 87% | 1 |
| Jan 2026 | Russell Turner | 150 | 4.5% | 2 |
| Jan 2026 | YHPJ | 130 | 3.9% | 3 |
| Jan 2026 | Villa Chartered Accountants & Business Advisors | 80 | 2.4% | 4 |
| Jan 2026 | Ean Brown Partners | 70 | 2.1% | 5 |
| Feb 2026 | BDO | 3.6K | 85.3% | 1 |
| Feb 2026 | Russell Turner | 270 | 6.3% | 2 |
| Feb 2026 | YHPJ | 190 | 4.4% | 3 |
| Feb 2026 | Ean Brown Partners | 90 | 2.1% | 4 |
| Feb 2026 | Villa Chartered Accountants & Business Advisors | 80 | 1.9% | 5 |
| Mar 2026 | BDO | 5.1K | 86.7% | 1 |
| Mar 2026 | Russell Turner | 270 | 4.6% | 2 |
| Mar 2026 | YHPJ | 260 | 4.4% | 3 |
| Mar 2026 | Ean Brown Partners | 130 | 2.2% | 4 |
| Mar 2026 | Villa Chartered Accountants & Business Advisors | 120 | 2% | 5 |
| Apr 2026 | BDO | 3.3K | 85.5% | 1 |
| Apr 2026 | Russell Turner | 210 | 5.4% | 2 |
| Apr 2026 | YHPJ | 180 | 4.7% | 3 |
| Apr 2026 | Villa Chartered Accountants & Business Advisors | 110 | 2.8% | 4 |
| Apr 2026 | Ean Brown Partners | 60 | 1.6% | 5 |
| May 2026 | BDO | 3.7K | 85.5% | 1 |
| May 2026 | Russell Turner | 270 | 6.3% | 2 |
| May 2026 | YHPJ | 200 | 4.7% | 3 |
| May 2026 | Villa Chartered Accountants & Business Advisors | 80 | 1.9% | 4 |
| May 2026 | Ean Brown Partners | 70 | 1.6% | 5 |
| Jun 2026 | BDO | 3.5K | 84.7% | 1 |
| Jun 2026 | Russell Turner | 270 | 6.5% | 2 |
| Jun 2026 | YHPJ | 190 | 4.6% | 3 |
| Jun 2026 | Villa Chartered Accountants & Business Advisors | 100 | 2.4% | 4 |
| Jun 2026 | Ean Brown Partners | 70 | 1.7% | 5 |
| Jul 2026 | BDO | 3.5K | 85.2% | 1 |
| Jul 2026 | Russell Turner | 270 | 6.7% | 2 |
| Jul 2026 | YHPJ | 160 | 4% | 3 |
| Jul 2026 | Ean Brown Partners | 90 | 2.2% | 4 |
| Jul 2026 | Villa Chartered Accountants & Business Advisors | 80 | 2% | 5 |
| Aug 2026 | BDO | 3.7K | 87% | 1 |
| Aug 2026 | Russell Turner | 210 | 4.9% | 2 |
| Aug 2026 | YHPJ | 180 | 4.2% | 3 |
| Aug 2026 | Villa Chartered Accountants & Business Advisors | 90 | 2.1% | 4 |
| Aug 2026 | Ean Brown Partners | 80 | 1.9% | 5 |
| Sep 2026 | BDO | — | — | — |
| Sep 2026 | Ean Brown Partners | — | — | — |
| Sep 2026 | Russell Turner | — | — | — |
| Sep 2026 | Villa Chartered Accountants & Business Advisors | — | — | — |
| Sep 2026 | YHPJ | — | — | — |

## What is being compared

- **BDO**: Measured on the search terms “bdo accountants”, “BDO Auckland”, “bdo chartered accountants”, “BDO Christchurch”, “BDO Hamilton”, “bdo napier”, “bdo near me”, “bdo new plymouth”, “BDO New Zealand”, “BDO Northland”, “BDO NZ”, “bdo palmerston north”, “BDO Tauranga”, “BDO Wellington” and “bdo.nz”, summed into one figure.
- **Ean Brown Partners**: Measured on the search terms “e-b-p”, “ean brown partners”, “ean brown partners whangarei” and “ebp”, summed into one figure.
- **Russell Turner**: Measured on the search terms “russell turner accountants”, “russell turner chartered accountants” and “russell turner whangarei”, summed into one figure.
- **Villa Chartered Accountants & Business Advisors**: Measured on the search terms “villa accountants”, “villa accounting”, “villa chartered accountants” and “villaca”, summed into one figure.
- **YHPJ**: Measured on the search terms “yhpj”, “yhpj accounting”, “yhpj chartered accountants” and “yhpj whangarei”, summed into one figure.

- [BDO](/demand/nz/brands/bdo-new-zealand)
- [Ean Brown Partners](/demand/nz/brands/ean-brown-partners)
- [Russell Turner](/demand/nz/brands/russell-turner)
- [Villa Chartered Accountants & Business Advisors](/demand/nz/brands/villa-chartered-accountants-business-advisors)
- [YHPJ](/demand/nz/brands/yhpj)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whangarei accounting firms in New Zealand?

In August 2026, BDO was the most searched among whangarei accounting firms in New Zealand, with an estimated 3.7K branded searches and 87% estimated Share of Search within this set.

## Cite this page

Brandwave. "Whangarei accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-whangarei-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-whangarei-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.