---
title: "Whanganui real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Whanganui real estate agencies using branded search demand from across New Zealand. Share of Search among Harcourts, Bayleys, Property Brokers, Sims & Co Realty and The Watsons Real Estate, the whanganui real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-whanganui-real-estate-agencies"
publisher: "Brandwave"
---

# Whanganui real estate agencies in New Zealand: Which brands are most popular in search?

Compare Whanganui real estate agencies using branded search demand from across New Zealand. Share of Search among Harcourts, Bayleys, Property Brokers, Sims & Co Realty and The Watsons Real Estate, the whanganui real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whanganui real estate agencies
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Harcourts, 48%

## Which brand is most popular in search among whanganui real estate agencies in New Zealand?

- In August 2026, Harcourts was the most searched among whanganui real estate agencies in New Zealand, with an estimated 34.5K branded searches and 48% estimated Share of Search within this set.
- Bayleys is in 2nd place, 17.6 percentage points behind at 30.4% Share of Search.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whanganui real estate agencies in New Zealand increased from 47.5% to 48%.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among whanganui real estate agencies in New Zealand decreased from 32.2% to 30.4%.
- Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among whanganui real estate agencies in New Zealand increased from 20.2% to 21.4%.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whanganui real estate agencies in New Zealand peaked at 48.1% in April 2026 and was lowest at 44.9% in November 2025.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among whanganui real estate agencies in New Zealand peaked at 33.5% in November 2025 and was lowest at 30.3% in January 2026.
- Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among whanganui real estate agencies in New Zealand peaked at 23.1% in January 2026 and was lowest at 19.8% in December 2025.
- Across the 11 months ending August 2026, Sims & Co Realty and The Watsons Real Estate held steady: their estimated Share of Search among whanganui real estate agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Harcourts vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-harcourts): 48% against 30.4% Share of Search.
- [Harcourts vs Property Brokers: compare search popularity](/demand/nz/compare/harcourts-vs-property-brokers): 48% against 21.4% Share of Search.
- [Bayleys vs Property Brokers: compare search popularity](/demand/nz/compare/bayleys-vs-property-brokers): 30.4% against 21.4% Share of Search.

## How did search popularity change for New Zealand whanganui real estate agencies in August 2026?

- In August 2026, Harcourts gained estimated Share of Search among whanganui real estate agencies in New Zealand, from 46.4% to 48%.
- In August 2026, Property Brokers lost estimated Share of Search among whanganui real estate agencies in New Zealand, from 22.3% to 21.4%.
- In August 2026, Bayleys lost estimated Share of Search among whanganui real estate agencies in New Zealand, from 31.2% to 30.4%.
- Estimated monthly branded searches for Sims & Co Realty in New Zealand rose 20% over 11 measured months, from 100 to 120 in August 2026.
- Estimated monthly branded searches for The Watsons Real Estate in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Harcourts | 48% | 34.5K | +12.8% | Harcourts New Zealand |
| 2 | Bayleys | 30.4% | 21.8K | +6.3% | Bayleys Real Estate |
| 3 | Property Brokers | 21.4% | 15.3K | +4.3% | Property Brokers |
| 4 | Sims & Co Realty | 0.17% | 120 | +71.4% | Sims & Co Realty |
| 5 | The Watsons Real Estate | 0.03% | 20 | -33.3% | The Watsons Real Estate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Harcourts | 43.7K | 47.5% | 1 |
| Oct 2025 | Bayleys | 29.6K | 32.2% | 2 |
| Oct 2025 | Property Brokers | 18.6K | 20.2% | 3 |
| Oct 2025 | Sims & Co Realty | 100 | 0.11% | 4 |
| Oct 2025 | The Watsons Real Estate | 40 | 0.04% | 5 |
| Nov 2025 | Harcourts | 38.7K | 44.9% | 1 |
| Nov 2025 | Bayleys | 28.8K | 33.5% | 2 |
| Nov 2025 | Property Brokers | 18.4K | 21.4% | 3 |
| Nov 2025 | Sims & Co Realty | 110 | 0.13% | 4 |
| Nov 2025 | The Watsons Real Estate | 20 | 0.02% | 5 |
| Dec 2025 | Harcourts | 30.2K | 46.8% | 1 |
| Dec 2025 | Bayleys | 21.2K | 32.8% | 2 |
| Dec 2025 | Property Brokers | 12.8K | 19.8% | 3 |
| Dec 2025 | Sims & Co Realty | 320 | 0.5% | 4 |
| Dec 2025 | The Watsons Real Estate | 30 | 0.05% | 5 |
| Jan 2026 | Harcourts | 37.2K | 46.5% | 1 |
| Jan 2026 | Bayleys | 24.3K | 30.3% | 2 |
| Jan 2026 | Property Brokers | 18.5K | 23.1% | 3 |
| Jan 2026 | Sims & Co Realty | 90 | 0.11% | 4 |
| Jan 2026 | The Watsons Real Estate | 40 | 0.05% | 5 |
| Feb 2026 | Harcourts | 37.4K | 45% | 1 |
| Feb 2026 | Bayleys | 27.1K | 32.7% | 2 |
| Feb 2026 | Property Brokers | 18.4K | 22.2% | 3 |
| Feb 2026 | Sims & Co Realty | 110 | 0.13% | 4 |
| Feb 2026 | The Watsons Real Estate | 40 | 0.05% | 5 |
| Mar 2026 | Harcourts | 42.2K | 47.7% | 1 |
| Mar 2026 | Bayleys | 27.9K | 31.6% | 2 |
| Mar 2026 | Property Brokers | 18.2K | 20.5% | 3 |
| Mar 2026 | Sims & Co Realty | 90 | 0.1% | 4 |
| Mar 2026 | The Watsons Real Estate | 30 | 0.03% | 5 |
| Apr 2026 | Harcourts | 34.5K | 48.1% | 1 |
| Apr 2026 | Bayleys | 22K | 30.7% | 2 |
| Apr 2026 | Property Brokers | 15.2K | 21.1% | 3 |
| Apr 2026 | Sims & Co Realty | 90 | 0.13% | 4 |
| Apr 2026 | The Watsons Real Estate | 40 | 0.06% | 5 |
| May 2026 | Harcourts | 34.6K | 45.4% | 1 |
| May 2026 | Bayleys | 23.9K | 31.4% | 2 |
| May 2026 | Property Brokers | 17.6K | 23% | 3 |
| May 2026 | Sims & Co Realty | 70 | 0.09% | 4 |
| May 2026 | The Watsons Real Estate | 30 | 0.04% | 5 |
| Jun 2026 | Harcourts | 33.6K | 47.9% | 1 |
| Jun 2026 | Bayleys | 21.7K | 30.8% | 2 |
| Jun 2026 | Property Brokers | 14.8K | 21.1% | 3 |
| Jun 2026 | Sims & Co Realty | 100 | 0.14% | 4 |
| Jun 2026 | The Watsons Real Estate | 40 | 0.06% | 5 |
| Jul 2026 | Harcourts | 30.5K | 46.4% | 1 |
| Jul 2026 | Bayleys | 20.5K | 31.2% | 2 |
| Jul 2026 | Property Brokers | 14.7K | 22.3% | 3 |
| Jul 2026 | Sims & Co Realty | 70 | 0.11% | 4 |
| Jul 2026 | The Watsons Real Estate | 30 | 0.05% | 5 |
| Aug 2026 | Harcourts | 34.5K | 48% | 1 |
| Aug 2026 | Bayleys | 21.8K | 30.4% | 2 |
| Aug 2026 | Property Brokers | 15.3K | 21.4% | 3 |
| Aug 2026 | Sims & Co Realty | 120 | 0.17% | 4 |
| Aug 2026 | The Watsons Real Estate | 20 | 0.03% | 5 |
| Sep 2026 | Bayleys | — | — | — |
| Sep 2026 | Harcourts | — | — | — |
| Sep 2026 | Property Brokers | — | — | — |
| Sep 2026 | Sims & Co Realty | — | — | — |
| Sep 2026 | The Watsons Real Estate | — | — | — |

## What is being compared

- **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure.
- **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure.
- **Property Brokers**: Measured on the search terms “property brokers”, “property brokers ashburton”, “property brokers co nz”, “property brokers hastings”, “property brokers hastings nz”, “property brokers hastings rentals”, “property brokers kapiti”, “property brokers kapiti coast”, “property brokers listings”, “property brokers masterton”, “property brokers napier”, “property brokers new zealand”, “property brokers nz”, “property brokers paraparaumu”, “property brokers property management”, “property brokers queenstown”, “property brokers real estate”, “property brokers real estate ashburton”, “property brokers rentals”, “property brokers rentals hastings”, “property brokers timaru”, “property brokers timaru rentals”, “property brokers wanganui”, “property brokers whakatane”, “property brokers whanganui”, “propertybrokers”, “propertybrokers co nz”, “propertybrokers co nz hastings”, “propertybrokers.co.nz” and “propertybrokers.co.nz hastings”, summed into one figure.
- **Sims & Co Realty**: Measured on the search terms “sims & co”, “sims & co whanganui”, “sims and co” and “sims and co whanganui”, summed into one figure.
- **The Watsons Real Estate**: Measured on the search term “the watsons real estate”.

- [Bayleys](/demand/nz/brands/bayleys)
- [Harcourts](/demand/nz/brands/harcourts)
- [Property Brokers](/demand/nz/brands/property-brokers)
- [Sims & Co Realty](/demand/nz/brands/sims-co-realty)
- [The Watsons Real Estate](/demand/nz/brands/the-watsons-real-estate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whanganui real estate agencies in New Zealand?

In August 2026, Harcourts was the most searched among whanganui real estate agencies in New Zealand, with an estimated 34.5K branded searches and 48% estimated Share of Search within this set.

## Cite this page

Brandwave. "Whanganui real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-whanganui-real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-whanganui-real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.