--- title: "Mortgage Link vs Vega: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mortgage Link or Vega? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-whanganui-mortgage-advisers/compare/mortgage-link-vs-vega" publisher: "Brandwave" --- # Mortgage Link vs Vega: Which is more popular by branded search in New Zealand? Which is more popular in search, Mortgage Link or Vega? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mortgage Link and Vega - **Competitive set**: Whanganui mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mortgage Link Share of Search**: 7.7% - **Vega Share of Search**: 9.5% ## Which is more popular in search, Mortgage Link or Vega? - In August 2026, Vega had more branded searches than Mortgage Link among whanganui mortgage advisers in New Zealand. Vega was estimated to have 740 branded searches compared to Mortgage Link’s 600, and held a 9.5% Share of Search versus Mortgage Link’s 7.7%. - The lead changed hands 4 times in the 11 months ending August 2026: Mortgage Link took it in December 2025, Vega took it in March 2026, Mortgage Link took it in May 2026, Vega took it in June 2026. - Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 9.7% to 7.7%, and its estimated monthly branded searches moved from 860 to 600. - Across the 11 months ending August 2026, Vega’s estimated Share of Search among whanganui mortgage advisers in New Zealand moved from 9.8% to 9.5%, and its estimated monthly branded searches moved from 870 to 740. ## How did search popularity change for New Zealand whanganui mortgage advisers in August 2026? - Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026. - Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026. ## Month by month | Month | Mortgage Link estimated searches | Mortgage Link Share of Search | Mortgage Link rank | Vega estimated searches | Vega Share of Search | Vega rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 860 | 9.7% | 3 | 870 | 9.8% | 2 | | Nov 2025 | 680 | 7.9% | 3 | 720 | 8.3% | 2 | | Dec 2025 | 560 | 8.7% | 2 | 550 | 8.6% | 3 | | Jan 2026 | 730 | 9.1% | 2 | 680 | 8.5% | 3 | | Feb 2026 | 800 | 9.2% | 2 | 740 | 8.5% | 3 | | Mar 2026 | 860 | 9.7% | 3 | 880 | 10% | 2 | | Apr 2026 | 720 | 9.9% | 3 | 740 | 10.2% | 2 | | May 2026 | 840 | 10.2% | 2 | 780 | 9.5% | 3 | | Jun 2026 | 760 | 10.6% | 3 | 800 | 11.2% | 2 | | Jul 2026 | 640 | 8.1% | 3 | 760 | 9.7% | 2 | | Aug 2026 | 600 | 7.7% | 3 | 740 | 9.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mortgage Link’s and Vega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure. - **Vega**: Measured on the search terms “vega lend”, “vega mortgage”, “vega mortgages”, “vega new zealand”, “vega nz” and “vegalend”, summed into one figure. - [Mortgage Link profile](/demand/nz/brands/mortgage-link) - [Vega profile](/demand/nz/brands/vega) - [All whanganui mortgage advisers in New Zealand](/demand/nz/categories/nz-whanganui-mortgage-advisers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mortgage Link or Vega? In August 2026, Vega had more branded searches than Mortgage Link among whanganui mortgage advisers in New Zealand. Vega was estimated to have 740 branded searches compared to Mortgage Link’s 600, and held a 9.5% Share of Search versus Mortgage Link’s 7.7%. ## Cite this page Brandwave. "Mortgage Link vs Vega: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-whanganui-mortgage-advisers/compare/mortgage-link-vs-vega This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-whanganui-mortgage-advisers/compare/mortgage-link-vs-vega. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.