---
title: "Whanganui mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Whanganui mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Vega, Mortgage Link, Home Trust Mortgages and Hometown Mortgages, the whanganui mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-whanganui-mortgage-advisers"
publisher: "Brandwave"
---

# Whanganui mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Whanganui mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Vega, Mortgage Link, Home Trust Mortgages and Hometown Mortgages, the whanganui mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whanganui mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: NZHL, 82.2%

## Which brand is most popular in search among whanganui mortgage advisers in New Zealand?

- In August 2026, NZHL was the most searched among whanganui mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 82.2% estimated Share of Search within this set.
- Vega is in 2nd place, 72.6 percentage points behind at 9.5% Share of Search.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand increased from 80.1% to 82.2%.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand decreased from 9.7% to 7.7%.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 83.2% in November 2025 and was lowest at 78% in June 2026.
- Across the 11 months ending August 2026, Vega’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 11.2% in June 2026 and was lowest at 8.3% in November 2025.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 10.6% in June 2026 and was lowest at 7.7% in August 2026.
- Across the 11 months ending August 2026, Vega, Home Trust Mortgages and Hometown Mortgages held steady: their estimated Share of Search among whanganui mortgage advisers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [NZHL vs Vega: compare search popularity](/demand/nz/compare/nzhl-vs-vega): 82.2% against 9.5% Share of Search.
- [NZHL vs Mortgage Link: compare search popularity](/demand/nz/compare/mortgage-link-vs-nzhl): 82.2% against 7.7% Share of Search.
- [Vega vs Mortgage Link: compare search popularity](/demand/nz/compare/mortgage-link-vs-vega): 9.5% against 7.7% Share of Search.

## How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?

- In August 2026, NZHL gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 81.4% to 82.2%.
- Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.
- Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NZHL | 82.2% | 6.4K | -0.5% | NZHL |
| 2 | Vega | 9.5% | 740 | -2.6% | Vega Mortgages |
| 3 | Mortgage Link | 7.7% | 600 | -6.3% | Mortgage Link |
| 4 | Home Trust Mortgages | 0.39% | 30 | -25.0% | Home Trust Mortgages |
| 5 | Hometown Mortgages | 0.13% | 10 | -50.0% | Hometown Mortgages |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NZHL | 7.1K | 80.1% | 1 |
| Oct 2025 | Vega | 870 | 9.8% | 2 |
| Oct 2025 | Mortgage Link | 860 | 9.7% | 3 |
| Oct 2025 | Home Trust Mortgages | 30 | 0.34% | 4 |
| Oct 2025 | Hometown Mortgages | 10 | 0.11% | 5 |
| Nov 2025 | NZHL | 7.2K | 83.2% | 1 |
| Nov 2025 | Vega | 720 | 8.3% | 2 |
| Nov 2025 | Mortgage Link | 680 | 7.9% | 3 |
| Nov 2025 | Home Trust Mortgages | 40 | 0.46% | 4 |
| Nov 2025 | Hometown Mortgages | 10 | 0.12% | 5 |
| Dec 2025 | NZHL | 5.3K | 82.1% | 1 |
| Dec 2025 | Mortgage Link | 560 | 8.7% | 2 |
| Dec 2025 | Vega | 550 | 8.6% | 3 |
| Dec 2025 | Home Trust Mortgages | 30 | 0.47% | 4 |
| Dec 2025 | Hometown Mortgages | 10 | 0.16% | 5 |
| Jan 2026 | NZHL | 6.5K | 81.7% | 1 |
| Jan 2026 | Mortgage Link | 730 | 9.1% | 2 |
| Jan 2026 | Vega | 680 | 8.5% | 3 |
| Jan 2026 | Home Trust Mortgages | 50 | 0.62% | 4 |
| Jan 2026 | Hometown Mortgages | 10 | 0.12% | 5 |
| Feb 2026 | NZHL | 7.1K | 81.6% | 1 |
| Feb 2026 | Mortgage Link | 800 | 9.2% | 2 |
| Feb 2026 | Vega | 740 | 8.5% | 3 |
| Feb 2026 | Home Trust Mortgages | 50 | 0.57% | 4 |
| Feb 2026 | Hometown Mortgages | 10 | 0.11% | 5 |
| Mar 2026 | NZHL | 7.1K | 79.9% | 1 |
| Mar 2026 | Vega | 880 | 10% | 2 |
| Mar 2026 | Mortgage Link | 860 | 9.7% | 3 |
| Mar 2026 | Home Trust Mortgages | 30 | 0.34% | 4 |
| Mar 2026 | Hometown Mortgages | 10 | 0.11% | 5 |
| Apr 2026 | NZHL | 5.7K | 79% | 1 |
| Apr 2026 | Vega | 740 | 10.2% | 2 |
| Apr 2026 | Mortgage Link | 720 | 9.9% | 3 |
| Apr 2026 | Home Trust Mortgages | 50 | 0.69% | 4 |
| Apr 2026 | Hometown Mortgages | 10 | 0.14% | 5 |
| May 2026 | NZHL | 6.5K | 79.7% | 1 |
| May 2026 | Mortgage Link | 840 | 10.2% | 2 |
| May 2026 | Vega | 780 | 9.5% | 3 |
| May 2026 | Home Trust Mortgages | 40 | 0.49% | 4 |
| May 2026 | Hometown Mortgages | 10 | 0.12% | 5 |
| Jun 2026 | NZHL | 5.6K | 78% | 1 |
| Jun 2026 | Vega | 800 | 11.2% | 2 |
| Jun 2026 | Mortgage Link | 760 | 10.6% | 3 |
| Jun 2026 | Home Trust Mortgages | 10 | 0.14% | 4 |
| Jun 2026 | Hometown Mortgages | 10 | 0.14% | 5 |
| Jul 2026 | NZHL | 6.4K | 81.4% | 1 |
| Jul 2026 | Vega | 760 | 9.7% | 2 |
| Jul 2026 | Mortgage Link | 640 | 8.1% | 3 |
| Jul 2026 | Home Trust Mortgages | 40 | 0.51% | 4 |
| Jul 2026 | Hometown Mortgages | 20 | 0.25% | 5 |
| Aug 2026 | NZHL | 6.4K | 82.2% | 1 |
| Aug 2026 | Vega | 740 | 9.5% | 2 |
| Aug 2026 | Mortgage Link | 600 | 7.7% | 3 |
| Aug 2026 | Home Trust Mortgages | 30 | 0.39% | 4 |
| Aug 2026 | Hometown Mortgages | 10 | 0.13% | 5 |
| Sep 2026 | Home Trust Mortgages | — | — | — |
| Sep 2026 | Hometown Mortgages | — | — | — |
| Sep 2026 | Mortgage Link | — | — | — |
| Sep 2026 | NZHL | — | — | — |
| Sep 2026 | Vega | — | — | — |

## What is being compared

- **Home Trust Mortgages**: Measured on the search term “home trust mortgages”.
- **Hometown Mortgages**: Measured on the search term “hometown mortgages”.
- **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure.
- **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure.
- **Vega**: Measured on the search terms “vega lend”, “vega mortgage”, “vega mortgages”, “vega new zealand”, “vega nz” and “vegalend”, summed into one figure.

- [Home Trust Mortgages](/demand/nz/brands/home-trust-mortgages)
- [Hometown Mortgages](/demand/nz/brands/hometown-mortgages)
- [Mortgage Link](/demand/nz/brands/mortgage-link)
- [NZHL](/demand/nz/brands/nzhl)
- [Vega](/demand/nz/brands/vega)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whanganui mortgage advisers in New Zealand?

In August 2026, NZHL was the most searched among whanganui mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 82.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Whanganui mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-whanganui-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-whanganui-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.