---
title: "Whanganui insurance brokers in New Zealand: Which brands are most popular in search?"
description: "Compare Whanganui insurance brokers using branded search demand from across New Zealand. Share of Search among Gallagher Insurance, Wanganui Insurance Brokers, The Insurance Collective and ABC Insurance, the whanganui insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-whanganui-insurance-brokers"
publisher: "Brandwave"
---

# Whanganui insurance brokers in New Zealand: Which brands are most popular in search?

Compare Whanganui insurance brokers using branded search demand from across New Zealand. Share of Search among Gallagher Insurance, Wanganui Insurance Brokers, The Insurance Collective and ABC Insurance, the whanganui insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whanganui insurance brokers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gallagher Insurance, 98%

## Which brand is most popular in search among whanganui insurance brokers in New Zealand?

- In August 2026, Gallagher Insurance was the most searched among whanganui insurance brokers in New Zealand, with an estimated 14.3K branded searches and 98% estimated Share of Search within this set.
- Wanganui Insurance Brokers is in 2nd place, 96.4 percentage points behind at 1.6% Share of Search.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among whanganui insurance brokers in New Zealand decreased from 98.9% to 98%.
- Across the 11 months ending August 2026, Wanganui Insurance Brokers’ estimated Share of Search among whanganui insurance brokers in New Zealand increased from 1% to 1.6%.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among whanganui insurance brokers in New Zealand peaked at 98.9% in October 2025 and was lowest at 97.2% in January 2026.
- Across the 11 months ending August 2026, Wanganui Insurance Brokers’ estimated Share of Search among whanganui insurance brokers in New Zealand peaked at 2.2% in January 2026 and was lowest at 1% in October 2025.
- Across the 11 months ending August 2026, The Insurance Collective rose from 4th to 3rd among whanganui insurance brokers in New Zealand.
- Across the 11 months ending August 2026, ABC Insurance fell from 3rd to 4th among whanganui insurance brokers in New Zealand.

## How did search popularity change for New Zealand whanganui insurance brokers in August 2026?

- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Wanganui Insurance Brokers in New Zealand rose 35.3% over 11 measured months, from 170 to 230 in August 2026.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gallagher Insurance | 98% | 14.3K | +1.2% | Gallagher Insurance |
| 2 | Wanganui Insurance Brokers | 1.6% | 230 | 0.0% | Wanganui Insurance Brokers |
| 3 | The Insurance Collective | 0.27% | 40 | -20.0% | The Insurance Collective |
| 4 | ABC Insurance | 0.14% | 20 | 0.0% | ABC Insurance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gallagher Insurance | 16.4K | 98.9% | 1 |
| Oct 2025 | Wanganui Insurance Brokers | 170 | 1% | 2 |
| Oct 2025 | ABC Insurance | 10 | 0.06% | 3 |
| Oct 2025 | The Insurance Collective | 10 | 0.06% | 4 |
| Nov 2025 | Gallagher Insurance | 14.3K | 98.5% | 1 |
| Nov 2025 | Wanganui Insurance Brokers | 200 | 1.4% | 2 |
| Nov 2025 | ABC Insurance | 10 | 0.07% | 3 |
| Nov 2025 | The Insurance Collective | 10 | 0.07% | 4 |
| Dec 2025 | Gallagher Insurance | 11.1K | 97.9% | 1 |
| Dec 2025 | Wanganui Insurance Brokers | 190 | 1.7% | 2 |
| Dec 2025 | The Insurance Collective | 40 | 0.35% | 3 |
| Dec 2025 | ABC Insurance | 10 | 0.09% | 4 |
| Jan 2026 | Gallagher Insurance | 13.8K | 97.2% | 1 |
| Jan 2026 | Wanganui Insurance Brokers | 310 | 2.2% | 2 |
| Jan 2026 | The Insurance Collective | 70 | 0.49% | 3 |
| Jan 2026 | ABC Insurance | 20 | 0.14% | 4 |
| Feb 2026 | Gallagher Insurance | 14.1K | 97.9% | 1 |
| Feb 2026 | Wanganui Insurance Brokers | 230 | 1.6% | 2 |
| Feb 2026 | The Insurance Collective | 50 | 0.35% | 3 |
| Feb 2026 | ABC Insurance | 20 | 0.14% | 4 |
| Mar 2026 | Gallagher Insurance | 14.4K | 97.6% | 1 |
| Mar 2026 | Wanganui Insurance Brokers | 290 | 2% | 2 |
| Mar 2026 | The Insurance Collective | 40 | 0.27% | 3 |
| Mar 2026 | ABC Insurance | 20 | 0.14% | 4 |
| Apr 2026 | Gallagher Insurance | 11.4K | 98% | 1 |
| Apr 2026 | Wanganui Insurance Brokers | 200 | 1.7% | 2 |
| Apr 2026 | ABC Insurance | 20 | 0.17% | 3 |
| Apr 2026 | The Insurance Collective | 10 | 0.09% | 4 |
| May 2026 | Gallagher Insurance | 14.1K | 98% | 1 |
| May 2026 | Wanganui Insurance Brokers | 230 | 1.6% | 2 |
| May 2026 | The Insurance Collective | 30 | 0.21% | 3 |
| May 2026 | ABC Insurance | 20 | 0.14% | 4 |
| Jun 2026 | Gallagher Insurance | 14.2K | 97.5% | 1 |
| Jun 2026 | Wanganui Insurance Brokers | 290 | 2% | 2 |
| Jun 2026 | ABC Insurance | 40 | 0.27% | 3 |
| Jun 2026 | The Insurance Collective | 30 | 0.21% | 4 |
| Jul 2026 | Gallagher Insurance | 14.1K | 97.9% | 1 |
| Jul 2026 | Wanganui Insurance Brokers | 230 | 1.6% | 2 |
| Jul 2026 | The Insurance Collective | 50 | 0.35% | 3 |
| Jul 2026 | ABC Insurance | 20 | 0.14% | 4 |
| Aug 2026 | Gallagher Insurance | 14.3K | 98% | 1 |
| Aug 2026 | Wanganui Insurance Brokers | 230 | 1.6% | 2 |
| Aug 2026 | The Insurance Collective | 40 | 0.27% | 3 |
| Aug 2026 | ABC Insurance | 20 | 0.14% | 4 |
| Sep 2026 | ABC Insurance | — | — | — |
| Sep 2026 | Gallagher Insurance | — | — | — |
| Sep 2026 | The Insurance Collective | — | — | — |
| Sep 2026 | Wanganui Insurance Brokers | — | — | — |

## What is being compared

- **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure.
- **Gallagher Insurance**: Measured on the search terms “aj gallagher insurance”, “aj gallagher insurance brokers”, “ajg co nz”, “ajg insurance”, “ajg insurance agency”, “ajg insurance broker”, “ajg nz”, “ajg.co.nz”, “arthur g gallagher insurance”, “arthur gallagher insurance”, “arthur gallagher insurance brokers”, “arthur gallagher insurance company”, “arthur j gallagher insurance”, “arthur j gallagher insurance agency”, “arthur j gallagher insurance brokers”, “arthur j gallagher insurance company”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher health insurance”, “gallagher home insurance”, “gallagher insurance”, “gallagher insurance agency”, “gallagher insurance and risk management”, “gallagher insurance ashburton”, “gallagher insurance auckland”, “gallagher insurance blenheim”, “gallagher insurance broker”, “gallagher insurance christchurch”, “gallagher insurance company”, “gallagher insurance dunedin”, “gallagher insurance hamilton”, “gallagher insurance invercargill”, “gallagher insurance kaitaia”, “gallagher insurance napier”, “gallagher insurance nelson”, “gallagher insurance new plymouth”, “gallagher insurance new zealand”, “gallagher insurance nz”, “gallagher insurance palmerston north”, “gallagher insurance quote”, “gallagher insurance risk management”, “gallagher insurance services”, “gallagher insurance taupo”, “gallagher insurance tauranga”, “gallagher insurance timaru”, “gallagher insurance wanaka”, “gallagher insurance wellington”, “gallagher insurance whangarei”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance”, “gallagher travel insurance” and “gallagherinsurance”, summed into one figure.
- **The Insurance Collective**: Measured on the search term “the insurance collective”.
- **Wanganui Insurance Brokers**: Measured on the search terms “wanganui insurance brokers”, “whanganui insurance brokers” and “wibco”, summed into one figure.

- [ABC Insurance](/demand/nz/brands/abc-insurance)
- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance)
- [The Insurance Collective](/demand/nz/brands/the-insurance-collective)
- [Wanganui Insurance Brokers](/demand/nz/brands/wanganui-insurance-brokers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whanganui insurance brokers in New Zealand?

In August 2026, Gallagher Insurance was the most searched among whanganui insurance brokers in New Zealand, with an estimated 14.3K branded searches and 98% estimated Share of Search within this set.

## Cite this page

Brandwave. "Whanganui insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-whanganui-insurance-brokers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-whanganui-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.