---
title: "Whanganui accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Whanganui accounting firms using branded search demand from across New Zealand. Share of Search among Moore Markhams, Tax Link, Tait Pearce, Adept Accountants, Prue Anderson Accounting and ARC Accountants, the whanganui accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-whanganui-accounting-firms"
publisher: "Brandwave"
---

# Whanganui accounting firms in New Zealand: Which brands are most popular in search?

Compare Whanganui accounting firms using branded search demand from across New Zealand. Share of Search among Moore Markhams, Tax Link, Tait Pearce, Adept Accountants, Prue Anderson Accounting and ARC Accountants, the whanganui accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Whanganui accounting firms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Moore Markhams, 62.4%

## Which brand is most popular in search among whanganui accounting firms in New Zealand?

- In August 2026, Moore Markhams was the most searched among whanganui accounting firms in New Zealand, with an estimated 630 branded searches and 62.4% estimated Share of Search within this set.
- Tax Link is in 2nd place, 38.6 percentage points behind at 23.8% Share of Search.
- Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among whanganui accounting firms in New Zealand decreased from 68.5% to 62.4%.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand increased from 18.5% to 23.8%.
- Across the 11 months ending August 2026, Tait Pearce’s estimated Share of Search among whanganui accounting firms in New Zealand increased from 6.5% to 7.9%.
- Across the 11 months ending August 2026, ARC Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand decreased from 0.93% to 0%.
- Across the 11 months ending August 2026, Moore Markhams’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 71.1% in February 2026 and was lowest at 57.7% in April 2026.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 29.9% in April 2026 and was lowest at 17.4% in February 2026.
- Across the 11 months ending August 2026, Tait Pearce’s estimated Share of Search among whanganui accounting firms in New Zealand peaked at 9.4% in January 2026 and was lowest at 5.7% in December 2025.
- Across the 11 months ending August 2026, Adept Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 5.6% in November 2025 and was lowest at 3.1% in January 2026.
- Across the 11 months ending August 2026, ARC Accountants’ estimated Share of Search among whanganui accounting firms in New Zealand peaked at 1.1% in December 2025 and was lowest at 0% in November 2025.
- Across the 11 months ending August 2026, Prue Anderson Accounting rose from 6th to 5th among whanganui accounting firms in New Zealand.
- Across the 11 months ending August 2026, ARC Accountants fell from 5th to 6th among whanganui accounting firms in New Zealand.
- Across the 11 months ending August 2026, Adept Accountants held steady: its estimated Share of Search among whanganui accounting firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Moore Markhams vs Tax Link: compare search popularity](/demand/nz/compare/moore-markhams-vs-tax-link): 62.4% against 23.8% Share of Search.
- [Moore Markhams vs Tait Pearce: compare search popularity](/demand/nz/compare/moore-markhams-vs-tait-pearce): 62.4% against 7.9% Share of Search.
- [Moore Markhams vs Adept Accountants: compare search popularity](/demand/nz/compare/adept-accountants-vs-moore-markhams): 62.4% against 5% Share of Search.
- [Tax Link vs Tait Pearce: compare search popularity](/demand/nz/compare/tait-pearce-vs-tax-link): 23.8% against 7.9% Share of Search.
- [Tax Link vs Adept Accountants: compare search popularity](/demand/nz/compare/adept-accountants-vs-tax-link): 23.8% against 5% Share of Search.
- [Tait Pearce vs Adept Accountants: compare search popularity](/demand/nz/compare/adept-accountants-vs-tait-pearce): 7.9% against 5% Share of Search.

## How did search popularity change for New Zealand whanganui accounting firms in August 2026?

- In August 2026, Tax Link gained estimated Share of Search among whanganui accounting firms in New Zealand, from 19.3% to 23.8%.
- In August 2026, Tait Pearce gained estimated Share of Search among whanganui accounting firms in New Zealand, from 7% to 7.9%.
- In August 2026, Adept Accountants gained estimated Share of Search among whanganui accounting firms in New Zealand, from 4.4% to 5%.
- In August 2026, Moore Markhams lost estimated Share of Search among whanganui accounting firms in New Zealand, from 67.5% to 62.4%.
- In August 2026, ARC Accountants lost estimated Share of Search among whanganui accounting firms in New Zealand, from 0.88% to 0%.
- In August 2026, Prue Anderson Accounting rose from 6th to 5th among whanganui accounting firms in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Moore Markhams | 62.4% | 630 | -18.2% | Moore Markhams |
| 2 | Tax Link | 23.8% | 240 | +9.1% | Tax Link |
| 3 | Tait Pearce | 7.9% | 80 | 0.0% | Tait Pearce |
| 4 | Adept Accountants | 5% | 50 | 0.0% | Adept Accountants |
| 5 | Prue Anderson Accounting | 0.99% | 10 | 0.0% | Prue Anderson Accounting |
| 6 | ARC Accountants | 0% | 0 | -100.0% | ARC Accountants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Moore Markhams | 740 | 68.5% | 1 |
| Oct 2025 | Tax Link | 200 | 18.5% | 2 |
| Oct 2025 | Tait Pearce | 70 | 6.5% | 3 |
| Oct 2025 | Adept Accountants | 50 | 4.6% | 4 |
| Oct 2025 | ARC Accountants | 10 | 0.93% | 5 |
| Oct 2025 | Prue Anderson Accounting | 10 | 0.93% | 6 |
| Nov 2025 | Moore Markhams | 610 | 68.5% | 1 |
| Nov 2025 | Tax Link | 160 | 18% | 2 |
| Nov 2025 | Tait Pearce | 60 | 6.7% | 3 |
| Nov 2025 | Adept Accountants | 50 | 5.6% | 4 |
| Nov 2025 | Prue Anderson Accounting | 10 | 1.1% | 5 |
| Nov 2025 | ARC Accountants | 0 | 0% | 6 |
| Dec 2025 | Moore Markhams | 610 | 70.1% | 1 |
| Dec 2025 | Tax Link | 160 | 18.4% | 2 |
| Dec 2025 | Tait Pearce | 50 | 5.7% | 3 |
| Dec 2025 | Adept Accountants | 30 | 3.4% | 4 |
| Dec 2025 | ARC Accountants | 10 | 1.1% | 5 |
| Dec 2025 | Prue Anderson Accounting | 10 | 1.1% | 6 |
| Jan 2026 | Moore Markhams | 610 | 63.5% | 1 |
| Jan 2026 | Tax Link | 210 | 21.9% | 2 |
| Jan 2026 | Tait Pearce | 90 | 9.4% | 3 |
| Jan 2026 | Adept Accountants | 30 | 3.1% | 4 |
| Jan 2026 | ARC Accountants | 10 | 1% | 5 |
| Jan 2026 | Prue Anderson Accounting | 10 | 1% | 6 |
| Feb 2026 | Moore Markhams | 860 | 71.1% | 1 |
| Feb 2026 | Tax Link | 210 | 17.4% | 2 |
| Feb 2026 | Tait Pearce | 70 | 5.8% | 3 |
| Feb 2026 | Adept Accountants | 50 | 4.1% | 4 |
| Feb 2026 | ARC Accountants | 10 | 0.83% | 5 |
| Feb 2026 | Prue Anderson Accounting | 10 | 0.83% | 6 |
| Mar 2026 | Moore Markhams | 950 | 64.6% | 1 |
| Mar 2026 | Tax Link | 340 | 23.1% | 2 |
| Mar 2026 | Tait Pearce | 90 | 6.1% | 3 |
| Mar 2026 | Adept Accountants | 70 | 4.8% | 4 |
| Mar 2026 | ARC Accountants | 10 | 0.68% | 5 |
| Mar 2026 | Prue Anderson Accounting | 10 | 0.68% | 6 |
| Apr 2026 | Moore Markhams | 560 | 57.7% | 1 |
| Apr 2026 | Tax Link | 290 | 29.9% | 2 |
| Apr 2026 | Tait Pearce | 60 | 6.2% | 3 |
| Apr 2026 | Adept Accountants | 40 | 4.1% | 4 |
| Apr 2026 | ARC Accountants | 10 | 1% | 5 |
| Apr 2026 | Prue Anderson Accounting | 10 | 1% | 6 |
| May 2026 | Moore Markhams | 700 | 63.6% | 1 |
| May 2026 | Tax Link | 250 | 22.7% | 2 |
| May 2026 | Tait Pearce | 80 | 7.3% | 3 |
| May 2026 | Adept Accountants | 50 | 4.5% | 4 |
| May 2026 | ARC Accountants | 10 | 0.91% | 5 |
| May 2026 | Prue Anderson Accounting | 10 | 0.91% | 6 |
| Jun 2026 | Moore Markhams | 720 | 63.7% | 1 |
| Jun 2026 | Tax Link | 270 | 23.9% | 2 |
| Jun 2026 | Tait Pearce | 70 | 6.2% | 3 |
| Jun 2026 | Adept Accountants | 50 | 4.4% | 4 |
| Jun 2026 | ARC Accountants | 10 | 0.88% | 5 |
| Jun 2026 | Prue Anderson Accounting | 10 | 0.88% | 6 |
| Jul 2026 | Moore Markhams | 770 | 67.5% | 1 |
| Jul 2026 | Tax Link | 220 | 19.3% | 2 |
| Jul 2026 | Tait Pearce | 80 | 7% | 3 |
| Jul 2026 | Adept Accountants | 50 | 4.4% | 4 |
| Jul 2026 | ARC Accountants | 10 | 0.88% | 5 |
| Jul 2026 | Prue Anderson Accounting | 10 | 0.88% | 6 |
| Aug 2026 | Moore Markhams | 630 | 62.4% | 1 |
| Aug 2026 | Tax Link | 240 | 23.8% | 2 |
| Aug 2026 | Tait Pearce | 80 | 7.9% | 3 |
| Aug 2026 | Adept Accountants | 50 | 5% | 4 |
| Aug 2026 | Prue Anderson Accounting | 10 | 0.99% | 5 |
| Aug 2026 | ARC Accountants | 0 | 0% | 6 |
| Sep 2026 | Adept Accountants | — | — | — |
| Sep 2026 | ARC Accountants | — | — | — |
| Sep 2026 | Moore Markhams | — | — | — |
| Sep 2026 | Prue Anderson Accounting | — | — | — |
| Sep 2026 | Tait Pearce | — | — | — |
| Sep 2026 | Tax Link | — | — | — |

## What is being compared

- **Adept Accountants**: Measured on the search term “adept accountants”.
- **ARC Accountants**: Measured on the search term “arc accountants”.
- **Moore Markhams**: Measured on the search terms “Moore Markhams”, “moore markhams new zealand”, “moore markhams wellington” and “moore markhams whanganui”, summed into one figure.
- **Prue Anderson Accounting**: Measured on the search term “prue anderson accounting”.
- **Tait Pearce**: Measured on the search terms “tait pearce” and “tait pearce chartered accountants”, summed into one figure.
- **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure.

- [Adept Accountants](/demand/nz/brands/adept-accountants)
- [ARC Accountants](/demand/nz/brands/arc-accountants)
- [Moore Markhams](/demand/nz/brands/moore-markhams)
- [Prue Anderson Accounting](/demand/nz/brands/prue-anderson-accounting)
- [Tait Pearce](/demand/nz/brands/tait-pearce)
- [Tax Link](/demand/nz/brands/tax-link)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among whanganui accounting firms in New Zealand?

In August 2026, Moore Markhams was the most searched among whanganui accounting firms in New Zealand, with an estimated 630 branded searches and 62.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Whanganui accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-whanganui-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-whanganui-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.