--- title: "Roxy vs Seventhwave: Which is searched more in New Zealand?" description: "Is Roxy or Seventhwave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wetsuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-wetsuit-brands/compare/roxy-vs-seventhwave" publisher: "Brandwave" --- # Roxy vs Seventhwave: Which is searched more in New Zealand? Is Roxy or Seventhwave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wetsuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Roxy and Seventhwave - **Competitive set**: Wetsuit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Roxy Share of Search**: 2.4% - **Seventhwave Share of Search**: 1.5% ## Is Roxy or Seventhwave more popular in search? - In September 2026, Roxy had more branded searches than Seventhwave among wetsuit brands in New Zealand. Roxy had about 320 branded searches, while Seventhwave had 210. Roxy made up 2.4% of all wetsuit brand searches we track, and Seventhwave accounted for 1.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Seventhwave took it in March 2026, Roxy took it in August 2026. - Across the 12 months ending September 2026, Roxy’s share of searches among wetsuit brands in New Zealand moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Seventhwave’s share of searches among wetsuit brands in New Zealand moved from 2.1% to 1.5%, and its estimated monthly branded searches moved from 320 to 210. ## Top wetsuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seventhwave was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Roxy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Seventhwave was listed before Roxy in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | O'Neill | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Xcel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Seventhwave | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Roxy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Quiksilver | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cressi | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about wetsuit brands - Asked ChatGPT "Which wetsuit brand should I buy in New Zealand?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Seventhwave - Asked ChatGPT "What are the best wetsuit brands in New Zealand?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Billabong, 5. Quiksilver, 6. Seventhwave - Asked ChatGPT "What's the best wetsuit brand in New Zealand for cold water surfing?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Seventhwave - Searched Google, AI Overview "women's wetsuit nz": 1. Rip Curl, 2. Roxy, 3. Xcel, 4. O'Neill - Searched Google, AI Overview "wetsuit brands": 1. Rip Curl, 2. O'Neill, 3. Billabong, 4. Seventhwave, 5. Xcel, 6. Cressi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wetsuit brands in September 2026? - In September 2026, Seventhwave lost share of searches among wetsuit brands in New Zealand, from 2.2% to 1.5%. - Estimated monthly branded searches for Roxy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | Roxy estimated searches | Roxy Share of Search | Roxy rank | Seventhwave estimated searches | Seventhwave Share of Search | Seventhwave rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 2.6% | 5 | 320 | 2.1% | 6 | | Nov 2025 | 720 | 3.1% | 5 | 480 | 2.1% | 6 | | Dec 2025 | 590 | 2.7% | 5 | 590 | 2.7% | 6 | | Jan 2026 | 480 | 2.6% | 5 | 480 | 2.6% | 6 | | Feb 2026 | 320 | 2.5% | 5 | 320 | 2.5% | 6 | | Mar 2026 | 210 | 1.7% | 6 | 320 | 2.5% | 5 | | Apr 2026 | 210 | 1.6% | 6 | 390 | 2.9% | 5 | | May 2026 | 210 | 1.8% | 6 | 320 | 2.7% | 5 | | Jun 2026 | 210 | 2% | 6 | 260 | 2.4% | 5 | | Jul 2026 | 260 | 2.4% | 5 | 260 | 2.4% | 6 | | Aug 2026 | 320 | 2.7% | 5 | 260 | 2.2% | 6 | | Sep 2026 | 320 | 2.4% | 5 | 210 | 1.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Roxy’s and Seventhwave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Roxy**: Measured on the search term “roxy swimwear”. - **Seventhwave**: Measured on the search term “seventhwave”. - [Roxy profile](/demand/nz/brands/roxy) - [Seventhwave profile](/demand/nz/brands/seventhwave) - [All wetsuit brands in New Zealand](/demand/nz/categories/nz-wetsuit-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Roxy or Seventhwave more popular in search? In September 2026, Roxy had more branded searches than Seventhwave among wetsuit brands in New Zealand. Roxy had about 320 branded searches, while Seventhwave had 210. Roxy made up 2.4% of all wetsuit brand searches we track, and Seventhwave accounted for 1.5%. ## Cite this page Brandwave. "Roxy vs Seventhwave: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-wetsuit-brands/compare/roxy-vs-seventhwave This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wetsuit-brands/compare/roxy-vs-seventhwave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.