---
title: "Wetsuit brands in New Zealand: Which are searched most?"
description: "Compare the wetsuit brands New Zealanders buy. Share of Search among Billabong, Rip Curl, O'Neill, Quiksilver, Roxy, Seventhwave, Cressi and Xcel, the wetsuit brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wetsuit-brands"
publisher: "Brandwave"
---

# Wetsuit brands in New Zealand: Which are searched most?

Compare the wetsuit brands New Zealanders buy. Share of Search among Billabong, Rip Curl, O'Neill, Quiksilver, Roxy, Seventhwave, Cressi and Xcel, the wetsuit brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wetsuit brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Billabong, 43.2%

## Which brand is most popular in search among wetsuit brands in New Zealand?

- In September 2026, Billabong was the most searched among wetsuit brands in New Zealand, with an estimated 5.9K branded searches, 43.2% of all searches for the eight we track.
- Rip Curl is in 2nd place, 0.6 percentage points behind at 42.6%.
- Across the 12 months ending September 2026, Billabong’s share of searches among wetsuit brands in New Zealand increased from 37.5% to 43.2%.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in New Zealand decreased from 46% to 42.6%.
- Across the 12 months ending September 2026, O'Neill’s share of searches among wetsuit brands in New Zealand increased from 4.8% to 5.4%.
- Across the 12 months ending September 2026, Quiksilver’s share of searches among wetsuit brands in New Zealand decreased from 4.6% to 3.1%.
- Across the 12 months ending September 2026, Seventhwave’s share of searches among wetsuit brands in New Zealand decreased from 2.1% to 1.5%.
- Across the 12 months ending September 2026, Cressi’s share of searches among wetsuit brands in New Zealand decreased from 1.8% to 1.3%.
- Across the 12 months ending September 2026, Billabong’s share of searches among wetsuit brands in New Zealand peaked at 43.2% in September 2026 and was lowest at 35.1% in December 2025.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in New Zealand peaked at 49.2% in December 2025 and was lowest at 40.4% in May 2026.
- Across the 12 months ending September 2026, O'Neill’s share of searches among wetsuit brands in New Zealand peaked at 6.9% in July 2026 and was lowest at 4% in November 2025.
- Across the 12 months ending September 2026, Quiksilver’s share of searches among wetsuit brands in New Zealand peaked at 4.9% in June 2026 and was lowest at 3.1% in September 2026.
- Across the 12 months ending September 2026, Roxy’s share of searches among wetsuit brands in New Zealand peaked at 3.1% in November 2025 and was lowest at 1.6% in April 2026.
- Across the 12 months ending September 2026, Seventhwave’s share of searches among wetsuit brands in New Zealand peaked at 2.9% in April 2026 and was lowest at 1.5% in September 2026.
- Across the 12 months ending September 2026, Cressi’s share of searches among wetsuit brands in New Zealand peaked at 2.1% in January 2026 and was lowest at 0.74% in April 2026.
- Across the 12 months ending September 2026, Xcel’s share of searches among wetsuit brands in New Zealand peaked at 1.8% in May 2026 and was lowest at 0.52% in September 2026.
- Across the 12 months ending September 2026, Billabong rose from 2nd to 1st among wetsuit brands in New Zealand.
- Across the 12 months ending September 2026, Rip Curl fell from 1st to 2nd among wetsuit brands in New Zealand.
- Across the 12 months ending September 2026, Roxy and Xcel held steady: their share of searches among wetsuit brands in New Zealand each moved less than 0.5 percentage points.

## Top wetsuit brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Rip Curl, O'Neill and Xcel appeared every time. Rip Curl was recommended most often, coming first in two out of five answers. O'Neill was second, and Xcel was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| O'Neill | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Xcel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Billabong | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Seventhwave | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Roxy | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Quiksilver | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Cressi | 8th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about wetsuit brands

- Asked ChatGPT "Which wetsuit brand should I buy in New Zealand?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Seventhwave
- Asked ChatGPT "What are the best wetsuit brands in New Zealand?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Billabong, 5. Quiksilver, 6. Seventhwave
- Asked ChatGPT "What's the best wetsuit brand in New Zealand for cold water surfing?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Seventhwave
- Searched Google, AI Overview "women's wetsuit nz": 1. Rip Curl, 2. Roxy, 3. Xcel, 4. O'Neill
- Searched Google, AI Overview "wetsuit brands": 1. Rip Curl, 2. O'Neill, 3. Billabong, 4. Seventhwave, 5. Xcel, 6. Cressi

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Billabong vs Rip Curl: compare search popularity](/demand/nz/compare/billabong-vs-rip-curl): 43.2% against 42.6% Share of Search.
- [Billabong vs O'Neill: compare search popularity](/demand/nz/compare/billabong-vs-oneill): 43.2% against 5.4% Share of Search.
- [Billabong vs Quiksilver: compare search popularity](/demand/nz/compare/billabong-vs-quiksilver): 43.2% against 3.1% Share of Search.
- [Billabong vs Roxy: compare search popularity](/demand/nz/compare/billabong-vs-roxy): 43.2% against 2.4% Share of Search.
- [Rip Curl vs O'Neill: compare search popularity](/demand/nz/compare/oneill-vs-rip-curl): 42.6% against 5.4% Share of Search.
- [Rip Curl vs Quiksilver: compare search popularity](/demand/nz/compare/quiksilver-vs-rip-curl): 42.6% against 3.1% Share of Search.
- [Rip Curl vs Roxy: compare search popularity](/demand/nz/compare/rip-curl-vs-roxy): 42.6% against 2.4% Share of Search.
- [O'Neill vs Quiksilver: compare search popularity](/demand/nz/compare/oneill-vs-quiksilver): 5.4% against 3.1% Share of Search.
- [O'Neill vs Roxy: compare search popularity](/demand/nz/compare/oneill-vs-roxy): 5.4% against 2.4% Share of Search.
- [Quiksilver vs Roxy: compare search popularity](/demand/nz/compare/quiksilver-vs-roxy): 3.1% against 2.4% Share of Search.

## How did search popularity change for New Zealand wetsuit brands in September 2026?

- In September 2026, Rip Curl gained share of searches among wetsuit brands in New Zealand, from 40.5% to 42.6%.
- In September 2026, Billabong gained share of searches among wetsuit brands in New Zealand, from 41.6% to 43.2%.
- In September 2026, Quiksilver lost share of searches among wetsuit brands in New Zealand, from 4.5% to 3.1%.
- In September 2026, O'Neill lost share of searches among wetsuit brands in New Zealand, from 6.2% to 5.4%.
- In September 2026, Seventhwave lost share of searches among wetsuit brands in New Zealand, from 2.2% to 1.5%.
- Xcel’s share of searches among wetsuit brands in New Zealand has lost ground for 3 months in a row, from 1% to 0.52% in September 2026.
- Estimated monthly branded searches for Cressi in New Zealand fell 35.7% over 12 measured months, from 280 to 180 in September 2026.
- Estimated monthly branded searches for Roxy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Billabong | 43.2% | 5.9K | +20.1% | Billabong |
| 2 | Rip Curl | 42.6% | 5.8K | +21.7% | Rip Curl |
| 3 | O'Neill | 5.4% | 740 | +1.4% | O'Neill |
| 4 | Quiksilver | 3.1% | 420 | -20.8% | Quiksilver |
| 5 | Roxy | 2.4% | 320 | 0.0% | Roxy |
| 6 | Seventhwave | 1.5% | 210 | -19.2% | Seventhwave |
| 7 | Cressi | 1.3% | 180 | 0.0% | Cressi |
| 8 | Xcel | 0.52% | 70 | -22.2% | Xcel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rip Curl | 7K | 46% | 1 |
| Oct 2025 | Billabong | 5.7K | 37.5% | 2 |
| Oct 2025 | O'Neill | 730 | 4.8% | 3 |
| Oct 2025 | Quiksilver | 710 | 4.6% | 4 |
| Oct 2025 | Roxy | 390 | 2.6% | 5 |
| Oct 2025 | Seventhwave | 320 | 2.1% | 6 |
| Oct 2025 | Cressi | 280 | 1.8% | 7 |
| Oct 2025 | Xcel | 90 | 0.59% | 8 |
| Nov 2025 | Rip Curl | 10.6K | 46.2% | 1 |
| Nov 2025 | Billabong | 8.8K | 38.3% | 2 |
| Nov 2025 | O'Neill | 910 | 4% | 3 |
| Nov 2025 | Quiksilver | 900 | 3.9% | 4 |
| Nov 2025 | Roxy | 720 | 3.1% | 5 |
| Nov 2025 | Seventhwave | 480 | 2.1% | 6 |
| Nov 2025 | Cressi | 380 | 1.7% | 7 |
| Nov 2025 | Xcel | 170 | 0.74% | 8 |
| Dec 2025 | Rip Curl | 10.7K | 49.2% | 1 |
| Dec 2025 | Billabong | 7.6K | 35.1% | 2 |
| Dec 2025 | O'Neill | 900 | 4.1% | 3 |
| Dec 2025 | Quiksilver | 770 | 3.5% | 4 |
| Dec 2025 | Roxy | 590 | 2.7% | 5 |
| Dec 2025 | Seventhwave | 590 | 2.7% | 6 |
| Dec 2025 | Cressi | 430 | 2% | 7 |
| Dec 2025 | Xcel | 140 | 0.64% | 8 |
| Jan 2026 | Rip Curl | 8.6K | 47.2% | 1 |
| Jan 2026 | Billabong | 6.6K | 36.3% | 2 |
| Jan 2026 | O'Neill | 900 | 5% | 3 |
| Jan 2026 | Quiksilver | 620 | 3.4% | 4 |
| Jan 2026 | Roxy | 480 | 2.6% | 5 |
| Jan 2026 | Seventhwave | 480 | 2.6% | 6 |
| Jan 2026 | Cressi | 380 | 2.1% | 7 |
| Jan 2026 | Xcel | 140 | 0.77% | 8 |
| Feb 2026 | Rip Curl | 5.8K | 44.6% | 1 |
| Feb 2026 | Billabong | 4.8K | 37.5% | 2 |
| Feb 2026 | O'Neill | 750 | 5.8% | 3 |
| Feb 2026 | Quiksilver | 550 | 4.3% | 4 |
| Feb 2026 | Roxy | 320 | 2.5% | 5 |
| Feb 2026 | Seventhwave | 320 | 2.5% | 6 |
| Feb 2026 | Cressi | 220 | 1.7% | 7 |
| Feb 2026 | Xcel | 140 | 1.1% | 8 |
| Mar 2026 | Rip Curl | 5.7K | 45.7% | 1 |
| Mar 2026 | Billabong | 4.7K | 37.7% | 2 |
| Mar 2026 | O'Neill | 730 | 5.8% | 3 |
| Mar 2026 | Quiksilver | 510 | 4.1% | 4 |
| Mar 2026 | Seventhwave | 320 | 2.5% | 5 |
| Mar 2026 | Roxy | 210 | 1.7% | 6 |
| Mar 2026 | Xcel | 170 | 1.4% | 7 |
| Mar 2026 | Cressi | 140 | 1.1% | 8 |
| Apr 2026 | Rip Curl | 5.7K | 42.4% | 1 |
| Apr 2026 | Billabong | 5.7K | 41.8% | 2 |
| Apr 2026 | O'Neill | 740 | 5.5% | 3 |
| Apr 2026 | Quiksilver | 500 | 3.7% | 4 |
| Apr 2026 | Seventhwave | 390 | 2.9% | 5 |
| Apr 2026 | Roxy | 210 | 1.6% | 6 |
| Apr 2026 | Xcel | 210 | 1.6% | 7 |
| Apr 2026 | Cressi | 100 | 0.74% | 8 |
| May 2026 | Billabong | 4.8K | 41.3% | 1 |
| May 2026 | Rip Curl | 4.7K | 40.4% | 2 |
| May 2026 | O'Neill | 740 | 6.3% | 3 |
| May 2026 | Quiksilver | 520 | 4.5% | 4 |
| May 2026 | Seventhwave | 320 | 2.7% | 5 |
| May 2026 | Roxy | 210 | 1.8% | 6 |
| May 2026 | Xcel | 210 | 1.8% | 7 |
| May 2026 | Cressi | 140 | 1.2% | 8 |
| Jun 2026 | Rip Curl | 4.8K | 45.2% | 1 |
| Jun 2026 | Billabong | 3.9K | 36.5% | 2 |
| Jun 2026 | O'Neill | 730 | 6.9% | 3 |
| Jun 2026 | Quiksilver | 520 | 4.9% | 4 |
| Jun 2026 | Seventhwave | 260 | 2.4% | 5 |
| Jun 2026 | Roxy | 210 | 2% | 6 |
| Jun 2026 | Cressi | 120 | 1.1% | 7 |
| Jun 2026 | Xcel | 110 | 1% | 8 |
| Jul 2026 | Rip Curl | 4.8K | 44.6% | 1 |
| Jul 2026 | Billabong | 4K | 37% | 2 |
| Jul 2026 | O'Neill | 740 | 6.9% | 3 |
| Jul 2026 | Quiksilver | 500 | 4.7% | 4 |
| Jul 2026 | Roxy | 260 | 2.4% | 5 |
| Jul 2026 | Seventhwave | 260 | 2.4% | 6 |
| Jul 2026 | Cressi | 120 | 1.1% | 7 |
| Jul 2026 | Xcel | 90 | 0.84% | 8 |
| Aug 2026 | Billabong | 4.9K | 41.6% | 1 |
| Aug 2026 | Rip Curl | 4.8K | 40.5% | 2 |
| Aug 2026 | O'Neill | 730 | 6.2% | 3 |
| Aug 2026 | Quiksilver | 530 | 4.5% | 4 |
| Aug 2026 | Roxy | 320 | 2.7% | 5 |
| Aug 2026 | Seventhwave | 260 | 2.2% | 6 |
| Aug 2026 | Cressi | 180 | 1.5% | 7 |
| Aug 2026 | Xcel | 90 | 0.77% | 8 |
| Sep 2026 | Billabong | 5.9K | 43.2% | 1 |
| Sep 2026 | Rip Curl | 5.8K | 42.6% | 2 |
| Sep 2026 | O'Neill | 740 | 5.4% | 3 |
| Sep 2026 | Quiksilver | 420 | 3.1% | 4 |
| Sep 2026 | Roxy | 320 | 2.4% | 5 |
| Sep 2026 | Seventhwave | 210 | 1.5% | 6 |
| Sep 2026 | Cressi | 180 | 1.3% | 7 |
| Sep 2026 | Xcel | 70 | 0.52% | 8 |

## What is being compared

- **Billabong**: Measured on the search terms “billabong”, “billabong backpacks”, “billabong bathers”, “billabong hat”, “billabong hoodies”, “billabong jackets”, “billabong one piece”, “billabong shorts”, “billabong sundress”, “billabong t shirt”, “billabong wet suits” and “shirt billabong”, summed into one figure.
- **Cressi**: Measured on the search terms “cressi” and “cressi wetsuit”, summed into one figure.
- **O'Neill**: Measured on the search terms “o neill” and “oneill surf”, summed into one figure.
- **Quiksilver**: Measured on the search terms “quiksilver”, “quiksilver apparel” and “quiksilver hoody”, summed into one figure.
- **Rip Curl**: Measured on the search terms “rip curl”, “rip curl outlet”, “rip curl sale”, “rip curl shirts”, “rip curl swimwear”, “rip curl togs”, “ripcurl” and “ripcurl rashvest”, summed into one figure.
- **Roxy**: Measured on the search term “roxy swimwear”.
- **Seventhwave**: Measured on the search term “seventhwave”.
- **Xcel**: Measured on the search term “xcel wetsuit”.

- [Billabong](/demand/nz/brands/billabong)
- [Cressi](/demand/nz/brands/cressi)
- [O'Neill](/demand/nz/brands/oneill)
- [Quiksilver](/demand/nz/brands/quiksilver)
- [Rip Curl](/demand/nz/brands/rip-curl)
- [Roxy](/demand/nz/brands/roxy)
- [Seventhwave](/demand/nz/brands/seventhwave)
- [Xcel](/demand/nz/brands/xcel-wetsuits)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wetsuit brands in New Zealand?

In September 2026, Billabong was the most searched among wetsuit brands in New Zealand, with an estimated 5.9K branded searches, 43.2% of all searches for the eight we track.

## Cite this page

Brandwave. "Wetsuit brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-wetsuit-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wetsuit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.