---
title: "Wellington region shopping centres in New Zealand: Which brands are most popular in search?"
description: "Compare the Wellington region malls and shopping centres shoppers head to. Share of Search among North City, Johnsonville Shopping Centre, Coastlands and Westfield Queensgate, the wellington region shopping centres Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-shopping-centres"
publisher: "Brandwave"
---

# Wellington region shopping centres in New Zealand: Which brands are most popular in search?

Compare the Wellington region malls and shopping centres shoppers head to. Share of Search among North City, Johnsonville Shopping Centre, Coastlands and Westfield Queensgate, the wellington region shopping centres Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington region shopping centres
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: North City, 39.3%

## Which brand is most popular in search among wellington region shopping centres in New Zealand?

- In August 2026, North City was the most searched among wellington region shopping centres in New Zealand, with an estimated 8.5K branded searches and 39.3% estimated Share of Search within this set.
- Johnsonville Shopping Centre is in 2nd place, 16.2 percentage points behind at 23.1% Share of Search.
- Across the 11 months ending August 2026, North City’s estimated Share of Search among wellington region shopping centres in New Zealand increased from 31.6% to 39.3%.
- Across the 11 months ending August 2026, Johnsonville Shopping Centre’s estimated Share of Search among wellington region shopping centres in New Zealand decreased from 24.6% to 23.1%.
- Across the 11 months ending August 2026, Coastlands’ estimated Share of Search among wellington region shopping centres in New Zealand decreased from 24.4% to 20.8%.
- Across the 11 months ending August 2026, Westfield Queensgate’s estimated Share of Search among wellington region shopping centres in New Zealand decreased from 19.4% to 16.7%.
- Across the 11 months ending August 2026, Johnsonville Shopping Centre’s estimated Share of Search among wellington region shopping centres in New Zealand peaked at 25.8% in March 2026 and was lowest at 16.1% in December 2025.
- Across the 11 months ending August 2026, Coastlands’ estimated Share of Search among wellington region shopping centres in New Zealand peaked at 25.4% in January 2026 and was lowest at 19.6% in July 2026.
- Across the 11 months ending August 2026, Westfield Queensgate’s estimated Share of Search among wellington region shopping centres in New Zealand peaked at 26.3% in December 2025 and was lowest at 16.7% in August 2026.

## Compare search popularity between leading brands

- [North City vs Johnsonville Shopping Centre: compare search popularity](/demand/nz/compare/johnsonville-shopping-centre-vs-north-city): 39.3% against 23.1% Share of Search.
- [North City vs Coastlands: compare search popularity](/demand/nz/compare/coastlands-vs-north-city): 39.3% against 20.8% Share of Search.
- [North City vs Westfield Queensgate: compare search popularity](/demand/nz/compare/north-city-vs-westfield-queensgate): 39.3% against 16.7% Share of Search.
- [Johnsonville Shopping Centre vs Coastlands: compare search popularity](/demand/nz/compare/coastlands-vs-johnsonville-shopping-centre): 23.1% against 20.8% Share of Search.
- [Johnsonville Shopping Centre vs Westfield Queensgate: compare search popularity](/demand/nz/compare/johnsonville-shopping-centre-vs-westfield-queensgate): 23.1% against 16.7% Share of Search.
- [Coastlands vs Westfield Queensgate: compare search popularity](/demand/nz/compare/coastlands-vs-westfield-queensgate): 20.8% against 16.7% Share of Search.

## How did search popularity change for New Zealand wellington region shopping centres in August 2026?

- In August 2026, North City gained estimated Share of Search among wellington region shopping centres in New Zealand, from 37% to 39.3%.
- In August 2026, Coastlands gained estimated Share of Search among wellington region shopping centres in New Zealand, from 19.6% to 20.8%.
- In August 2026, Westfield Queensgate lost estimated Share of Search among wellington region shopping centres in New Zealand, from 19.1% to 16.7%.
- In August 2026, Johnsonville Shopping Centre lost estimated Share of Search among wellington region shopping centres in New Zealand, from 24.3% to 23.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | North City | 39.3% | 8.5K | -0.8% | North City |
| 2 | Johnsonville Shopping Centre | 23.1% | 5K | -11.1% | Johnsonville Shopping Centre |
| 3 | Coastlands | 20.8% | 4.5K | -0.7% | Coastlands |
| 4 | Westfield Queensgate | 16.7% | 3.6K | -18.1% | Scentre Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | North City | 7.2K | 31.6% | 1 |
| Oct 2025 | Johnsonville Shopping Centre | 5.6K | 24.6% | 2 |
| Oct 2025 | Coastlands | 5.5K | 24.4% | 3 |
| Oct 2025 | Westfield Queensgate | 4.4K | 19.4% | 4 |
| Nov 2025 | North City | 8.8K | 35.2% | 1 |
| Nov 2025 | Coastlands | 5.5K | 22% | 2 |
| Nov 2025 | Westfield Queensgate | 5.4K | 21.7% | 3 |
| Nov 2025 | Johnsonville Shopping Centre | 5.3K | 21.2% | 4 |
| Dec 2025 | North City | 16.4K | 35.5% | 1 |
| Dec 2025 | Westfield Queensgate | 12.1K | 26.3% | 2 |
| Dec 2025 | Coastlands | 10.2K | 22.1% | 3 |
| Dec 2025 | Johnsonville Shopping Centre | 7.4K | 16.1% | 4 |
| Jan 2026 | North City | 8.8K | 33.2% | 1 |
| Jan 2026 | Coastlands | 6.8K | 25.4% | 2 |
| Jan 2026 | Johnsonville Shopping Centre | 5.6K | 21% | 3 |
| Jan 2026 | Westfield Queensgate | 5.4K | 20.4% | 4 |
| Feb 2026 | North City | 7.1K | 34.6% | 1 |
| Feb 2026 | Johnsonville Shopping Centre | 5.3K | 25.7% | 2 |
| Feb 2026 | Coastlands | 4.5K | 22% | 3 |
| Feb 2026 | Westfield Queensgate | 3.6K | 17.7% | 4 |
| Mar 2026 | North City | 7K | 34.4% | 1 |
| Mar 2026 | Johnsonville Shopping Centre | 5.3K | 25.8% | 2 |
| Mar 2026 | Coastlands | 4.5K | 22% | 3 |
| Mar 2026 | Westfield Queensgate | 3.6K | 17.8% | 4 |
| Apr 2026 | North City | 8.8K | 31.6% | 1 |
| Apr 2026 | Johnsonville Shopping Centre | 6.9K | 24.8% | 2 |
| Apr 2026 | Westfield Queensgate | 6.6K | 23.8% | 3 |
| Apr 2026 | Coastlands | 5.5K | 19.8% | 4 |
| May 2026 | North City | 8.6K | 37.7% | 1 |
| May 2026 | Johnsonville Shopping Centre | 5.3K | 23.2% | 2 |
| May 2026 | Coastlands | 4.5K | 19.7% | 3 |
| May 2026 | Westfield Queensgate | 4.4K | 19.4% | 4 |
| Jun 2026 | North City | 7K | 33.1% | 1 |
| Jun 2026 | Johnsonville Shopping Centre | 5.3K | 24.8% | 2 |
| Jun 2026 | Coastlands | 4.5K | 21.2% | 3 |
| Jun 2026 | Westfield Queensgate | 4.4K | 20.9% | 4 |
| Jul 2026 | North City | 8.6K | 37% | 1 |
| Jul 2026 | Johnsonville Shopping Centre | 5.6K | 24.3% | 2 |
| Jul 2026 | Coastlands | 4.5K | 19.6% | 3 |
| Jul 2026 | Westfield Queensgate | 4.4K | 19.1% | 4 |
| Aug 2026 | North City | 8.5K | 39.3% | 1 |
| Aug 2026 | Johnsonville Shopping Centre | 5K | 23.1% | 2 |
| Aug 2026 | Coastlands | 4.5K | 20.8% | 3 |
| Aug 2026 | Westfield Queensgate | 3.6K | 16.7% | 4 |
| Sep 2026 | Coastlands | — | — | — |
| Sep 2026 | Johnsonville Shopping Centre | — | — | — |
| Sep 2026 | North City | — | — | — |
| Sep 2026 | Westfield Queensgate | — | — | — |

## What is being compared

- **Coastlands**: Measured on the search terms “coastlands mall”, “coastlands opening hours” and “coastlands shops”, summed into one figure.
- **Johnsonville Shopping Centre**: Measured on the search terms “johnsonville mall”, “johnsonville mall shops”, “johnsonville shopping centre” and “johnsonville shopping centre opening hours”, summed into one figure.
- **North City**: Measured on the search terms “north city mall”, “north city opening hours”, “north city porirua” and “north city shops”, summed into one figure.
- **Westfield Queensgate**: Measured on the search terms “queensgate mall”, “westfield queensgate mall” and “westfield queensgate shops”, summed into one figure.

- [Coastlands](/demand/nz/brands/coastlands)
- [Johnsonville Shopping Centre](/demand/nz/brands/johnsonville-shopping-centre)
- [North City](/demand/nz/brands/north-city)
- [Westfield Queensgate](/demand/nz/brands/westfield-queensgate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington region shopping centres in New Zealand?

In August 2026, North City was the most searched among wellington region shopping centres in New Zealand, with an estimated 8.5K branded searches and 39.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington region shopping centres in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-shopping-centres

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-shopping-centres. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.