---
title: "Wellington destination restaurants in New Zealand: Which brands are most popular in search?"
description: "Compare the destination restaurants Wellingtonians and visitors book. Share of Search among Charley Noble, Ortega Fish Shack, Floriditas, Logan Brown and Hiakai, the wellington destination restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-restaurants"
publisher: "Brandwave"
---

# Wellington destination restaurants in New Zealand: Which brands are most popular in search?

Compare the destination restaurants Wellingtonians and visitors book. Share of Search among Charley Noble, Ortega Fish Shack, Floriditas, Logan Brown and Hiakai, the wellington destination restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington destination restaurants
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Charley Noble, 38.3%

## Which brand is most popular in search among wellington destination restaurants in New Zealand?

- In August 2026, Charley Noble was the most searched among wellington destination restaurants in New Zealand, with an estimated 13K branded searches and 38.3% estimated Share of Search within this set.
- Ortega Fish Shack is in 2nd place, 16.3 percentage points behind at 22% Share of Search.
- Across the 11 months ending August 2026, Ortega Fish Shack’s estimated Share of Search among wellington destination restaurants in New Zealand increased from 20.8% to 22%.
- Across the 11 months ending August 2026, Floriditas’ estimated Share of Search among wellington destination restaurants in New Zealand decreased from 25.6% to 21.2%.
- Across the 11 months ending August 2026, Logan Brown’s estimated Share of Search among wellington destination restaurants in New Zealand increased from 13.7% to 17%.
- Across the 11 months ending August 2026, Charley Noble’s estimated Share of Search among wellington destination restaurants in New Zealand peaked at 39.7% in December 2025 and was lowest at 24% in June 2026.
- Across the 11 months ending August 2026, Ortega Fish Shack’s estimated Share of Search among wellington destination restaurants in New Zealand peaked at 35.8% in June 2026 and was lowest at 17.5% in May 2026.
- Across the 11 months ending August 2026, Floriditas’ estimated Share of Search among wellington destination restaurants in New Zealand peaked at 27.8% in April 2026 and was lowest at 15.8% in June 2026.
- Across the 11 months ending August 2026, Logan Brown’s estimated Share of Search among wellington destination restaurants in New Zealand peaked at 24.8% in July 2026 and was lowest at 11.1% in February 2026.
- Across the 11 months ending August 2026, Ortega Fish Shack rose from 3rd to 2nd among wellington destination restaurants in New Zealand.
- Across the 11 months ending August 2026, Floriditas fell from 2nd to 3rd among wellington destination restaurants in New Zealand.
- Across the 11 months ending August 2026, Charley Noble and Hiakai held steady: their estimated Share of Search among wellington destination restaurants in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Charley Noble vs Ortega Fish Shack: compare search popularity](/demand/nz/compare/charley-noble-vs-ortega-fish-shack): 38.3% against 22% Share of Search.
- [Charley Noble vs Floriditas: compare search popularity](/demand/nz/compare/charley-noble-vs-floriditas): 38.3% against 21.2% Share of Search.
- [Charley Noble vs Logan Brown: compare search popularity](/demand/nz/compare/charley-noble-vs-logan-brown): 38.3% against 17% Share of Search.
- [Ortega Fish Shack vs Floriditas: compare search popularity](/demand/nz/compare/floriditas-vs-ortega-fish-shack): 22% against 21.2% Share of Search.
- [Ortega Fish Shack vs Logan Brown: compare search popularity](/demand/nz/compare/logan-brown-vs-ortega-fish-shack): 22% against 17% Share of Search.
- [Floriditas vs Logan Brown: compare search popularity](/demand/nz/compare/floriditas-vs-logan-brown): 21.2% against 17% Share of Search.

## How did search popularity change for New Zealand wellington destination restaurants in August 2026?

- In August 2026, Charley Noble overtook Ortega Fish Shack to take the highest estimated Share of Search among wellington destination restaurants in New Zealand, at 38.3%.
- In August 2026, Floriditas overtook Logan Brown to rank 3rd among wellington destination restaurants in New Zealand, at 21.2%.
- In August 2026, Ortega Fish Shack lost estimated Share of Search among wellington destination restaurants in New Zealand, from 31.4% to 22%.
- In August 2026, Logan Brown lost estimated Share of Search among wellington destination restaurants in New Zealand, from 24.8% to 17%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Charley Noble | 38.3% | 13K | +20.5% | Charley Noble |
| 2 | Ortega Fish Shack | 22% | 7.5K | -44.2% | Ortega Fish Shack |
| 3 | Floriditas | 21.2% | 7.2K | 0.0% | Floriditas |
| 4 | Logan Brown | 17% | 5.8K | -45.6% | Logan Brown |
| 5 | Hiakai | 1.4% | 490 | -21.0% | Hiakai |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Charley Noble | 10.8K | 38.2% | 1 |
| Oct 2025 | Floriditas | 7.2K | 25.6% | 2 |
| Oct 2025 | Ortega Fish Shack | 5.9K | 20.8% | 3 |
| Oct 2025 | Logan Brown | 3.9K | 13.7% | 4 |
| Oct 2025 | Hiakai | 500 | 1.8% | 5 |
| Nov 2025 | Charley Noble | 13.1K | 39% | 1 |
| Nov 2025 | Floriditas | 8.6K | 25.6% | 2 |
| Nov 2025 | Ortega Fish Shack | 7.1K | 21% | 3 |
| Nov 2025 | Logan Brown | 4.3K | 12.9% | 4 |
| Nov 2025 | Hiakai | 490 | 1.5% | 5 |
| Dec 2025 | Charley Noble | 13.1K | 39.7% | 1 |
| Dec 2025 | Floriditas | 8.6K | 26% | 2 |
| Dec 2025 | Ortega Fish Shack | 7K | 21.1% | 3 |
| Dec 2025 | Logan Brown | 3.8K | 11.6% | 4 |
| Dec 2025 | Hiakai | 510 | 1.5% | 5 |
| Jan 2026 | Charley Noble | 13K | 36.8% | 1 |
| Jan 2026 | Floriditas | 8.6K | 24.4% | 2 |
| Jan 2026 | Ortega Fish Shack | 8.6K | 24.3% | 3 |
| Jan 2026 | Logan Brown | 4.7K | 13.3% | 4 |
| Jan 2026 | Hiakai | 430 | 1.2% | 5 |
| Feb 2026 | Charley Noble | 13.1K | 37.9% | 1 |
| Feb 2026 | Floriditas | 8.6K | 24.8% | 2 |
| Feb 2026 | Ortega Fish Shack | 8.6K | 24.8% | 3 |
| Feb 2026 | Logan Brown | 3.9K | 11.1% | 4 |
| Feb 2026 | Hiakai | 470 | 1.4% | 5 |
| Mar 2026 | Charley Noble | 13K | 38.6% | 1 |
| Mar 2026 | Floriditas | 8.6K | 25.6% | 2 |
| Mar 2026 | Ortega Fish Shack | 7.1K | 21% | 3 |
| Mar 2026 | Logan Brown | 4.5K | 13.2% | 4 |
| Mar 2026 | Hiakai | 510 | 1.5% | 5 |
| Apr 2026 | Charley Noble | 10.8K | 34.4% | 1 |
| Apr 2026 | Floriditas | 8.7K | 27.8% | 2 |
| Apr 2026 | Ortega Fish Shack | 5.9K | 18.8% | 3 |
| Apr 2026 | Logan Brown | 5.5K | 17.4% | 4 |
| Apr 2026 | Hiakai | 490 | 1.6% | 5 |
| May 2026 | Charley Noble | 13K | 38.7% | 1 |
| May 2026 | Floriditas | 8.7K | 26% | 2 |
| May 2026 | Ortega Fish Shack | 5.9K | 17.5% | 3 |
| May 2026 | Logan Brown | 5.5K | 16.3% | 4 |
| May 2026 | Hiakai | 490 | 1.5% | 5 |
| Jun 2026 | Ortega Fish Shack | 16.1K | 35.8% | 1 |
| Jun 2026 | Charley Noble | 10.8K | 24% | 2 |
| Jun 2026 | Logan Brown | 10.5K | 23.3% | 3 |
| Jun 2026 | Floriditas | 7.1K | 15.8% | 4 |
| Jun 2026 | Hiakai | 510 | 1.1% | 5 |
| Jul 2026 | Ortega Fish Shack | 13.4K | 31.4% | 1 |
| Jul 2026 | Charley Noble | 10.8K | 25.3% | 2 |
| Jul 2026 | Logan Brown | 10.6K | 24.8% | 3 |
| Jul 2026 | Floriditas | 7.2K | 16.9% | 4 |
| Jul 2026 | Hiakai | 620 | 1.5% | 5 |
| Aug 2026 | Charley Noble | 13K | 38.3% | 1 |
| Aug 2026 | Ortega Fish Shack | 7.5K | 22% | 2 |
| Aug 2026 | Floriditas | 7.2K | 21.2% | 3 |
| Aug 2026 | Logan Brown | 5.8K | 17% | 4 |
| Aug 2026 | Hiakai | 490 | 1.4% | 5 |
| Sep 2026 | Charley Noble | — | — | — |
| Sep 2026 | Floriditas | — | — | — |
| Sep 2026 | Hiakai | — | — | — |
| Sep 2026 | Logan Brown | — | — | — |
| Sep 2026 | Ortega Fish Shack | — | — | — |

## What is being compared

- **Charley Noble**: Measured on the search terms “charley noble”, “charley noble booking”, “charley noble menu”, “charley noble near me” and “charleynoble”, summed into one figure.
- **Floriditas**: Measured on the search terms “floriditas”, “floriditas booking”, “floriditas menu”, “floriditas near me” and “floriditas new zealand”, summed into one figure.
- **Hiakai**: Measured on the search terms “hiakai”, “hiakai booking”, “hiakai menu”, “hiakai new zealand”, “hiakai nz” and “hiakai restaurant”, summed into one figure.
- **Logan Brown**: Measured on the search terms “logan brown”, “logan brown menu”, “logan brown near me”, “logan brown nz” and “loganbrown”, summed into one figure.
- **Ortega Fish Shack**: Measured on the search terms “ortega fish shack”, “ortega fish shack menu” and “ortega fish shack restaurant”, summed into one figure.

- [Charley Noble](/demand/nz/brands/charley-noble)
- [Floriditas](/demand/nz/brands/floriditas)
- [Hiakai](/demand/nz/brands/hiakai)
- [Logan Brown](/demand/nz/brands/logan-brown)
- [Ortega Fish Shack](/demand/nz/brands/ortega-fish-shack)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington destination restaurants in New Zealand?

In August 2026, Charley Noble was the most searched among wellington destination restaurants in New Zealand, with an estimated 13K branded searches and 38.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington destination restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-restaurants

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.