--- title: "Alpha Recruitment vs Hays: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Alpha Recruitment or Hays? Compare estimated monthly branded-search demand and Share of Search inside the Wellington recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-recruitment-agencies/compare/alpha-recruitment-vs-hays" publisher: "Brandwave" --- # Alpha Recruitment vs Hays: Which is more popular by branded search in New Zealand? Which is more popular in search, Alpha Recruitment or Hays? Compare estimated monthly branded-search demand and Share of Search inside the Wellington recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpha Recruitment and Hays - **Competitive set**: Wellington recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Alpha Recruitment Share of Search**: 16.1% - **Hays Share of Search**: 39.1% ## Which is more popular in search, Alpha Recruitment or Hays? - In August 2026, Hays had more branded searches than Alpha Recruitment among wellington recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Alpha Recruitment’s 1.7K, and held a 39.1% Share of Search versus Alpha Recruitment’s 16.1%. - Hays was ahead of Alpha Recruitment in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand moved from 14.8% to 16.1%, and its estimated monthly branded searches moved from 1.5K to 1.7K. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand moved from 42.8% to 39.1%, and its estimated monthly branded searches moved from 4.4K to 4.1K. ## How did search popularity change for New Zealand wellington recruitment agencies in August 2026? - In August 2026, Hays gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 37.9% to 39.1%. - In August 2026, Alpha Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 16.9% to 16.1%. ## Month by month | Month | Alpha Recruitment estimated searches | Alpha Recruitment Share of Search | Alpha Recruitment rank | Hays estimated searches | Hays Share of Search | Hays rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 14.8% | 4 | 4.4K | 42.8% | 1 | | Nov 2025 | 1.7K | 16.1% | 3 | 4.7K | 43.9% | 1 | | Dec 2025 | 1.2K | 15.5% | 3 | 3.3K | 42.2% | 1 | | Jan 2026 | 1.4K | 12.3% | 4 | 5K | 43.6% | 1 | | Feb 2026 | 1.4K | 12.6% | 4 | 4.4K | 40.8% | 1 | | Mar 2026 | 2K | 15.4% | 3 | 5.5K | 43.3% | 1 | | Apr 2026 | 1.9K | 16.7% | 3 | 4.9K | 43% | 1 | | May 2026 | 1.9K | 16.8% | 3 | 4.7K | 41.2% | 1 | | Jun 2026 | 1.9K | 17.6% | 3 | 4.4K | 39.5% | 1 | | Jul 2026 | 1.8K | 16.9% | 4 | 4K | 37.9% | 1 | | Aug 2026 | 1.7K | 16.1% | 4 | 4.1K | 39.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Alpha Recruitment’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpha Recruitment**: Measured on the search terms “alpha jobs”, “alpha recruitment”, “alpha recruitment agency”, “alpha recruitment alphajobs”, “alpha recruitment auckland”, “alpha recruitment jobs”, “alpha recruitment nz”, “alpha recruitment services”, “alpha recruitment wellington”, “alphajobs”, “alphajobs.co.nz” and “alpharecruitment”, summed into one figure. - **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure. - [Alpha Recruitment profile](/demand/nz/brands/alpha-recruitment) - [Hays profile](/demand/nz/brands/hays) - [All wellington recruitment agencies in New Zealand](/demand/nz/categories/nz-wellington-recruitment-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Alpha Recruitment or Hays? In August 2026, Hays had more branded searches than Alpha Recruitment among wellington recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Alpha Recruitment’s 1.7K, and held a 39.1% Share of Search versus Alpha Recruitment’s 16.1%. ## Cite this page Brandwave. "Alpha Recruitment vs Hays: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-wellington-recruitment-agencies/compare/alpha-recruitment-vs-hays This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-recruitment-agencies/compare/alpha-recruitment-vs-hays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.