---
title: "Wellington recruitment agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Wellington recruitment agencies using branded search demand from across New Zealand. Share of Search among Hays, Madison Recruitment, Beyond Recruitment, Alpha Recruitment and McLaren Recruitment, the wellington recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-recruitment-agencies"
publisher: "Brandwave"
---

# Wellington recruitment agencies in New Zealand: Which brands are most popular in search?

Compare Wellington recruitment agencies using branded search demand from across New Zealand. Share of Search among Hays, Madison Recruitment, Beyond Recruitment, Alpha Recruitment and McLaren Recruitment, the wellington recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington recruitment agencies
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hays, 39.1%

## Which brand is most popular in search among wellington recruitment agencies in New Zealand?

- In August 2026, Hays was the most searched among wellington recruitment agencies in New Zealand, with an estimated 4.1K branded searches and 39.1% estimated Share of Search within this set.
- Madison Recruitment is in 2nd place, 16.1 percentage points behind at 23% Share of Search.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand decreased from 42.8% to 39.1%.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand decreased from 23.8% to 23%.
- Across the 11 months ending August 2026, Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand increased from 16.3% to 18.5%.
- Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand increased from 14.8% to 16%.
- Across the 11 months ending August 2026, McLaren Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand increased from 2.4% to 3.4%.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 43.8% in November 2025 and was lowest at 37.9% in July 2026.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 28.6% in February 2026 and was lowest at 21.3% in April 2026.
- Across the 11 months ending August 2026, Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 18.5% in August 2026 and was lowest at 13.9% in December 2025.
- Across the 11 months ending August 2026, Alpha Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 17.5% in June 2026 and was lowest at 12.3% in January 2026.
- Across the 11 months ending August 2026, McLaren Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand peaked at 3.4% in July 2026 and was lowest at 1.6% in December 2025.

## Compare search popularity between leading brands

- [Hays vs Madison Recruitment: compare search popularity](/demand/nz/compare/hays-vs-madison-recruitment): 39.1% against 23% Share of Search.
- [Hays vs Beyond Recruitment: compare search popularity](/demand/nz/compare/beyond-recruitment-vs-hays): 39.1% against 18.5% Share of Search.
- [Hays vs Alpha Recruitment: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-hays): 39.1% against 16% Share of Search.
- [Hays vs McLaren Recruitment: compare search popularity](/demand/nz/compare/hays-vs-mclaren-recruitment): 39.1% against 3.4% Share of Search.
- [Madison Recruitment vs Beyond Recruitment: compare search popularity](/demand/nz/compare/beyond-recruitment-vs-madison-recruitment): 23% against 18.5% Share of Search.
- [Madison Recruitment vs Alpha Recruitment: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-madison-recruitment): 23% against 16% Share of Search.
- [Madison Recruitment vs McLaren Recruitment: compare search popularity](/demand/nz/compare/madison-recruitment-vs-mclaren-recruitment): 23% against 3.4% Share of Search.
- [Beyond Recruitment vs Alpha Recruitment: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-beyond-recruitment): 18.5% against 16% Share of Search.
- [Beyond Recruitment vs McLaren Recruitment: compare search popularity](/demand/nz/compare/beyond-recruitment-vs-mclaren-recruitment): 18.5% against 3.4% Share of Search.
- [Alpha Recruitment vs McLaren Recruitment: compare search popularity](/demand/nz/compare/alpha-recruitment-vs-mclaren-recruitment): 16% against 3.4% Share of Search.

## How did search popularity change for New Zealand wellington recruitment agencies in August 2026?

- In August 2026, Hays gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 37.9% to 39.1%.
- In August 2026, Alpha Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 16.9% to 16%.
- In August 2026, Madison Recruitment lost estimated Share of Search among wellington recruitment agencies in New Zealand, from 23.5% to 23%.
- Beyond Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand has gained ground for 3 months in a row, from 16.8% to 18.5% in August 2026.
- Estimated monthly branded searches for McLaren Recruitment in New Zealand rose 45.8% over 11 measured months, from 240 to 350 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hays | 39.1% | 4.1K | +1.2% | Hays |
| 2 | Madison Recruitment | 23% | 2.4K | -4.0% | Madison Recruitment Limited |
| 3 | Beyond Recruitment | 18.5% | 1.9K | -1.0% | Beyond Services Limited |
| 4 | Alpha Recruitment | 16% | 1.7K | -6.7% | Alpha Recruitment |
| 5 | McLaren Recruitment | 3.4% | 350 | -2.8% | McLaren Recruitment |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hays | 4.4K | 42.8% | 1 |
| Oct 2025 | Madison Recruitment | 2.4K | 23.8% | 2 |
| Oct 2025 | Beyond Recruitment | 1.7K | 16.3% | 3 |
| Oct 2025 | Alpha Recruitment | 1.5K | 14.8% | 4 |
| Oct 2025 | McLaren Recruitment | 240 | 2.4% | 5 |
| Nov 2025 | Hays | 4.7K | 43.8% | 1 |
| Nov 2025 | Madison Recruitment | 2.4K | 22.5% | 2 |
| Nov 2025 | Alpha Recruitment | 1.7K | 16.1% | 3 |
| Nov 2025 | Beyond Recruitment | 1.6K | 15.4% | 4 |
| Nov 2025 | McLaren Recruitment | 230 | 2.2% | 5 |
| Dec 2025 | Hays | 3.3K | 42.2% | 1 |
| Dec 2025 | Madison Recruitment | 2.1K | 26.8% | 2 |
| Dec 2025 | Alpha Recruitment | 1.2K | 15.4% | 3 |
| Dec 2025 | Beyond Recruitment | 1.1K | 13.9% | 4 |
| Dec 2025 | McLaren Recruitment | 130 | 1.6% | 5 |
| Jan 2026 | Hays | 5K | 43.5% | 1 |
| Jan 2026 | Madison Recruitment | 3.1K | 27.1% | 2 |
| Jan 2026 | Beyond Recruitment | 1.6K | 14.1% | 3 |
| Jan 2026 | Alpha Recruitment | 1.4K | 12.3% | 4 |
| Jan 2026 | McLaren Recruitment | 350 | 3% | 5 |
| Feb 2026 | Hays | 4.4K | 40.7% | 1 |
| Feb 2026 | Madison Recruitment | 3.1K | 28.6% | 2 |
| Feb 2026 | Beyond Recruitment | 1.6K | 14.9% | 3 |
| Feb 2026 | Alpha Recruitment | 1.4K | 12.6% | 4 |
| Feb 2026 | McLaren Recruitment | 350 | 3.2% | 5 |
| Mar 2026 | Hays | 5.5K | 43.2% | 1 |
| Mar 2026 | Madison Recruitment | 3K | 23.3% | 2 |
| Mar 2026 | Alpha Recruitment | 2K | 15.4% | 3 |
| Mar 2026 | Beyond Recruitment | 1.9K | 15.3% | 4 |
| Mar 2026 | McLaren Recruitment | 350 | 2.7% | 5 |
| Apr 2026 | Hays | 4.9K | 42.9% | 1 |
| Apr 2026 | Madison Recruitment | 2.4K | 21.3% | 2 |
| Apr 2026 | Alpha Recruitment | 1.9K | 16.7% | 3 |
| Apr 2026 | Beyond Recruitment | 1.9K | 16.6% | 4 |
| Apr 2026 | McLaren Recruitment | 290 | 2.5% | 5 |
| May 2026 | Hays | 4.7K | 41.2% | 1 |
| May 2026 | Madison Recruitment | 2.6K | 22.7% | 2 |
| May 2026 | Alpha Recruitment | 1.9K | 16.8% | 3 |
| May 2026 | Beyond Recruitment | 1.9K | 16.8% | 4 |
| May 2026 | McLaren Recruitment | 290 | 2.5% | 5 |
| Jun 2026 | Hays | 4.4K | 39.4% | 1 |
| Jun 2026 | Madison Recruitment | 2.6K | 23.3% | 2 |
| Jun 2026 | Alpha Recruitment | 1.9K | 17.5% | 3 |
| Jun 2026 | Beyond Recruitment | 1.9K | 17.1% | 4 |
| Jun 2026 | McLaren Recruitment | 290 | 2.6% | 5 |
| Jul 2026 | Hays | 4K | 37.9% | 1 |
| Jul 2026 | Madison Recruitment | 2.5K | 23.5% | 2 |
| Jul 2026 | Beyond Recruitment | 1.9K | 18.4% | 3 |
| Jul 2026 | Alpha Recruitment | 1.8K | 16.9% | 4 |
| Jul 2026 | McLaren Recruitment | 360 | 3.4% | 5 |
| Aug 2026 | Hays | 4.1K | 39.1% | 1 |
| Aug 2026 | Madison Recruitment | 2.4K | 23% | 2 |
| Aug 2026 | Beyond Recruitment | 1.9K | 18.5% | 3 |
| Aug 2026 | Alpha Recruitment | 1.7K | 16% | 4 |
| Aug 2026 | McLaren Recruitment | 350 | 3.4% | 5 |
| Sep 2026 | Alpha Recruitment | — | — | — |
| Sep 2026 | Beyond Recruitment | — | — | — |
| Sep 2026 | Hays | — | — | — |
| Sep 2026 | Madison Recruitment | — | — | — |
| Sep 2026 | McLaren Recruitment | — | — | — |

## What is being compared

- **Alpha Recruitment**: Measured on the search terms “alpha jobs”, “alpha recruitment”, “alpha recruitment agency”, “alpha recruitment alphajobs”, “alpha recruitment auckland”, “alpha recruitment jobs”, “alpha recruitment nz”, “alpha recruitment services”, “alpha recruitment wellington”, “alphajobs”, “alphajobs.co.nz” and “alpharecruitment”, summed into one figure.
- **Beyond Recruitment**: Measured on the search terms “Beyond Recruitment”, “beyond recruitment jobs”, “beyond recruitment nz”, “beyond recruitment wellington” and “beyondrecruitment”, summed into one figure.
- **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure.
- **Madison Recruitment**: Measured on the search terms “madison co nz”, “Madison Recruitment”, “madison recruitment agency”, “madison recruitment auckland”, “madison recruitment christchurch”, “madison recruitment hamilton”, “madison recruitment jobs”, “madison recruitment masterton”, “madison recruitment new zealand”, “madison recruitment nz”, “madison recruitment tauranga”, “madison recruitment wellington” and “madison.co.nz”, summed into one figure.
- **McLaren Recruitment**: Measured on the search terms “mclaren recruitment”, “mclaren recruitment agency”, “mclaren recruitment wellington” and “mclaren.co.nz”, summed into one figure.

- [Alpha Recruitment](/demand/nz/brands/alpha-recruitment)
- [Beyond Recruitment](/demand/nz/brands/beyond-recruitment)
- [Hays](/demand/nz/brands/hays)
- [Madison Recruitment](/demand/nz/brands/madison-recruitment)
- [McLaren Recruitment](/demand/nz/brands/mclaren-recruitment)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington recruitment agencies in New Zealand?

In August 2026, Hays was the most searched among wellington recruitment agencies in New Zealand, with an estimated 4.1K branded searches and 39.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.