---
title: "Wellington pilates studios in New Zealand: Which brands are most popular in search?"
description: "Compare Wellington Pilates studios using branded search demand from across New Zealand. Share of Search among Reform Fitness, Soul Pilates, Thrive Pilates and ARC Wellness, the wellington pilates studios Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-pilates-studios"
publisher: "Brandwave"
---

# Wellington pilates studios in New Zealand: Which brands are most popular in search?

Compare Wellington Pilates studios using branded search demand from across New Zealand. Share of Search among Reform Fitness, Soul Pilates, Thrive Pilates and ARC Wellness, the wellington pilates studios Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington Pilates studios
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Reform Fitness, 91.1%

## Which brand is most popular in search among wellington pilates studios in New Zealand?

- In August 2026, Reform Fitness was the most searched among wellington pilates studios in New Zealand, with an estimated 18.2K branded searches and 91.1% estimated Share of Search within this set.
- Soul Pilates is in 2nd place, 83.9 percentage points behind at 7.2% Share of Search.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among wellington pilates studios in New Zealand decreased from 96.2% to 91.1%.
- Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand increased from 1.4% to 7.2%.
- Across the 11 months ending August 2026, Thrive Pilates’ estimated Share of Search among wellington pilates studios in New Zealand decreased from 1.9% to 1.1%.
- Across the 11 months ending August 2026, Reform Fitness’ estimated Share of Search among wellington pilates studios in New Zealand peaked at 96.9% in February 2026 and was lowest at 91.1% in August 2026.
- Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand peaked at 7.2% in August 2026 and was lowest at 1.4% in December 2025.
- Across the 11 months ending August 2026, Soul Pilates rose from 3rd to 2nd among wellington pilates studios in New Zealand.
- Across the 11 months ending August 2026, Thrive Pilates fell from 2nd to 3rd among wellington pilates studios in New Zealand.
- Across the 11 months ending August 2026, ARC Wellness held steady: its estimated Share of Search among wellington pilates studios in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Reform Fitness vs Soul Pilates: compare search popularity](/demand/nz/compare/reform-fitness-vs-soul-pilates): 91.1% against 7.2% Share of Search.

## How did search popularity change for New Zealand wellington pilates studios in August 2026?

- In August 2026, Soul Pilates gained estimated Share of Search among wellington pilates studios in New Zealand, from 6.1% to 7.2%.
- In August 2026, Reform Fitness lost estimated Share of Search among wellington pilates studios in New Zealand, from 92% to 91.1%.
- Estimated monthly branded searches for Thrive Pilates in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Reform Fitness | 91.1% | 18.2K | +1.0% | Reform Fitness |
| 2 | Soul Pilates | 7.2% | 1.4K | +20.0% | Soul Pilates |
| 3 | Thrive Pilates | 1.1% | 220 | -21.4% | Thrive Pilates |
| 4 | ARC Wellness | 0.55% | 110 | +22.2% | ARC Wellness |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Reform Fitness | 21.2K | 96.2% | 1 |
| Oct 2025 | Thrive Pilates | 420 | 1.9% | 2 |
| Oct 2025 | Soul Pilates | 320 | 1.4% | 3 |
| Oct 2025 | ARC Wellness | 110 | 0.5% | 4 |
| Nov 2025 | Reform Fitness | 20.9K | 96.4% | 1 |
| Nov 2025 | Soul Pilates | 390 | 1.8% | 2 |
| Nov 2025 | Thrive Pilates | 290 | 1.3% | 3 |
| Nov 2025 | ARC Wellness | 90 | 0.42% | 4 |
| Dec 2025 | Reform Fitness | 18.2K | 96.5% | 1 |
| Dec 2025 | Thrive Pilates | 320 | 1.7% | 2 |
| Dec 2025 | Soul Pilates | 260 | 1.4% | 3 |
| Dec 2025 | ARC Wellness | 70 | 0.37% | 4 |
| Jan 2026 | Reform Fitness | 22.5K | 96.1% | 1 |
| Jan 2026 | Thrive Pilates | 410 | 1.8% | 2 |
| Jan 2026 | Soul Pilates | 390 | 1.7% | 3 |
| Jan 2026 | ARC Wellness | 110 | 0.47% | 4 |
| Feb 2026 | Reform Fitness | 20.7K | 96.9% | 1 |
| Feb 2026 | Soul Pilates | 320 | 1.5% | 2 |
| Feb 2026 | Thrive Pilates | 260 | 1.2% | 3 |
| Feb 2026 | ARC Wellness | 90 | 0.42% | 4 |
| Mar 2026 | Reform Fitness | 21K | 95.8% | 1 |
| Mar 2026 | Soul Pilates | 460 | 2.1% | 2 |
| Mar 2026 | Thrive Pilates | 350 | 1.6% | 3 |
| Mar 2026 | ARC Wellness | 110 | 0.5% | 4 |
| Apr 2026 | Reform Fitness | 20.9K | 93.9% | 1 |
| Apr 2026 | Soul Pilates | 980 | 4.4% | 2 |
| Apr 2026 | Thrive Pilates | 280 | 1.3% | 3 |
| Apr 2026 | ARC Wellness | 110 | 0.49% | 4 |
| May 2026 | Reform Fitness | 20.1K | 91.5% | 1 |
| May 2026 | Soul Pilates | 1.5K | 6.7% | 2 |
| May 2026 | Thrive Pilates | 260 | 1.2% | 3 |
| May 2026 | ARC Wellness | 140 | 0.64% | 4 |
| Jun 2026 | Reform Fitness | 19.1K | 91.4% | 1 |
| Jun 2026 | Soul Pilates | 1.4K | 6.5% | 2 |
| Jun 2026 | Thrive Pilates | 340 | 1.6% | 3 |
| Jun 2026 | ARC Wellness | 110 | 0.53% | 4 |
| Jul 2026 | Reform Fitness | 18K | 92% | 1 |
| Jul 2026 | Soul Pilates | 1.2K | 6.1% | 2 |
| Jul 2026 | Thrive Pilates | 280 | 1.4% | 3 |
| Jul 2026 | ARC Wellness | 90 | 0.46% | 4 |
| Aug 2026 | Reform Fitness | 18.2K | 91.1% | 1 |
| Aug 2026 | Soul Pilates | 1.4K | 7.2% | 2 |
| Aug 2026 | Thrive Pilates | 220 | 1.1% | 3 |
| Aug 2026 | ARC Wellness | 110 | 0.55% | 4 |
| Sep 2026 | ARC Wellness | — | — | — |
| Sep 2026 | Reform Fitness | — | — | — |
| Sep 2026 | Soul Pilates | — | — | — |
| Sep 2026 | Thrive Pilates | — | — | — |

## What is being compared

- **ARC Wellness**: Measured on the search term “arc wellness”.
- **Reform Fitness**: Measured on the search terms “reform albany”, “reform ashburton”, “reform auckland”, “reform birkenhead”, “reform cambridge”, “reform christchurch”, “reform commercial bay”, “reform dunedin”, “reform ferrymead”, “reform fitness”, “reform fitness albany”, “reform fitness auckland”, “reform fitness birkenhead”, “reform fitness cambridge”, “reform fitness christchurch”, “reform fitness commercial bay”, “reform fitness dunedin”, “reform fitness hamilton”, “reform fitness hobsonville”, “reform fitness karaka”, “reform fitness mt maunganui”, “reform fitness mt wellington”, “reform fitness new plymouth”, “reform fitness newmarket”, “reform fitness nz”, “reform fitness onehunga”, “reform fitness ormiston”, “reform fitness papamoa”, “reform fitness parnell”, “reform fitness petone”, “reform fitness pilates”, “reform fitness prebbleton”, “reform fitness prices”, “reform fitness queenstown”, “reform fitness rototuna”, “reform fitness silverdale”, “reform fitness takapuna”, “reform fitness victoria park”, “reform fitness wanaka”, “reform fitness wellington”, “reform hamilton”, “reform hobsonville”, “reform karaka”, “reform mt maunganui”, “reform mt wellington”, “reform new plymouth”, “reform newmarket”, “reform onehunga”, “reform ormiston”, “reform papamoa”, “reform parnell”, “reform petone”, “reform pilates”, “reform pilates cambridge”, “reform pilates prices”, “reform prebbleton”, “reform queenstown”, “reform rolleston”, “reform rotorua”, “reform rototuna”, “reform silverdale”, “reform takapuna”, “reform taupo”, “reform victoria park”, “reform wanaka”, “reform wellington” and “reformfitness”, summed into one figure.
- **Soul Pilates**: Measured on the search terms “soul pilates”, “soul pilates wellington” and “soulpilates”, summed into one figure.
- **Thrive Pilates**: Measured on the search terms “thrive pilates”, “thrive pilates & movement studio”, “thrive pilates studio”, “thrive pilates wellington” and “thrivepilates”, summed into one figure.

- [ARC Wellness](/demand/nz/brands/arc-wellness)
- [Reform Fitness](/demand/nz/brands/reform-fitness)
- [Soul Pilates](/demand/nz/brands/soul-pilates)
- [Thrive Pilates](/demand/nz/brands/thrive-pilates)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington pilates studios in New Zealand?

In August 2026, Reform Fitness was the most searched among wellington pilates studios in New Zealand, with an estimated 18.2K branded searches and 91.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington pilates studios in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-pilates-studios

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-pilates-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.