--- title: "Wellington optometrists in New Zealand: Which brands are most popular in search?" description: "Compare Wellington optometrists in New Zealand by measured brand search demand. Share of Search among Capital Eyes and Barry & Sargent, the wellington optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-optometrists" publisher: "Brandwave" --- # Wellington optometrists in New Zealand: Which brands are most popular in search? Compare Wellington optometrists in New Zealand by measured brand search demand. Share of Search among Capital Eyes and Barry & Sargent, the wellington optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Wellington optometrists - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Capital Eyes, 70.6% ## Which brand is most popular in search among wellington optometrists in New Zealand? - In August 2026, Capital Eyes was the most searched among wellington optometrists in New Zealand, with an estimated 120 branded searches and 70.6% estimated Share of Search within this set. - Barry & Sargent is in 2nd place, 41.2 percentage points behind at 29.4% Share of Search. - Across the 11 months ending August 2026, Capital Eyes’ estimated Share of Search among wellington optometrists in New Zealand increased from 68.2% to 70.6%. - Across the 11 months ending August 2026, Barry & Sargent’s estimated Share of Search among wellington optometrists in New Zealand decreased from 31.8% to 29.4%. - Across the 11 months ending August 2026, Capital Eyes’ estimated Share of Search among wellington optometrists in New Zealand peaked at 76.2% in January 2026 and was lowest at 66.7% in March 2026. - Across the 11 months ending August 2026, Barry & Sargent’s estimated Share of Search among wellington optometrists in New Zealand peaked at 33.3% in March 2026 and was lowest at 23.8% in January 2026. ## Compare search popularity between leading brands - [Capital Eyes vs Barry & Sargent: compare search popularity](/demand/nz/compare/barry-and-sargent-vs-capital-eyes): 70.6% against 29.4% Share of Search. ## How did search popularity change for New Zealand wellington optometrists in August 2026? - In August 2026, Capital Eyes gained estimated Share of Search among wellington optometrists in New Zealand, from 70% to 70.6%. - In August 2026, Barry & Sargent lost estimated Share of Search among wellington optometrists in New Zealand, from 30% to 29.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Capital Eyes | 70.6% | 120 | -14.3% | Capital Eyes | | 2 | Barry & Sargent | 29.4% | 50 | -16.7% | Barry & Sargent | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Capital Eyes | 150 | 68.2% | 1 | | Oct 2025 | Barry & Sargent | 70 | 31.8% | 2 | | Nov 2025 | Capital Eyes | 150 | 75% | 1 | | Nov 2025 | Barry & Sargent | 50 | 25% | 2 | | Dec 2025 | Capital Eyes | 110 | 68.8% | 1 | | Dec 2025 | Barry & Sargent | 50 | 31.3% | 2 | | Jan 2026 | Capital Eyes | 160 | 76.2% | 1 | | Jan 2026 | Barry & Sargent | 50 | 23.8% | 2 | | Feb 2026 | Capital Eyes | 160 | 76.2% | 1 | | Feb 2026 | Barry & Sargent | 50 | 23.8% | 2 | | Mar 2026 | Capital Eyes | 120 | 66.7% | 1 | | Mar 2026 | Barry & Sargent | 60 | 33.3% | 2 | | Apr 2026 | Capital Eyes | 140 | 73.7% | 1 | | Apr 2026 | Barry & Sargent | 50 | 26.3% | 2 | | May 2026 | Capital Eyes | 140 | 73.7% | 1 | | May 2026 | Barry & Sargent | 50 | 26.3% | 2 | | Jun 2026 | Capital Eyes | 130 | 68.4% | 1 | | Jun 2026 | Barry & Sargent | 60 | 31.6% | 2 | | Jul 2026 | Capital Eyes | 140 | 70% | 1 | | Jul 2026 | Barry & Sargent | 60 | 30% | 2 | | Aug 2026 | Capital Eyes | 120 | 70.6% | 1 | | Aug 2026 | Barry & Sargent | 50 | 29.4% | 2 | | Sep 2026 | Barry & Sargent | — | — | — | | Sep 2026 | Capital Eyes | — | — | — | ## What is being compared - **Barry & Sargent**: Measured on the search terms “barry & sargent” and “barry & sargent optometrists”, summed into one figure. - **Capital Eyes**: Measured on the search terms “capital eyes”, “capital eyes karori”, “capital eyes optometrist”, “capital eyes wellington”, “capitaleyes” and “visique capital eyes”, summed into one figure. - [Barry & Sargent](/demand/nz/brands/barry-and-sargent) - [Capital Eyes](/demand/nz/brands/capital-eyes) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among wellington optometrists in New Zealand? In August 2026, Capital Eyes was the most searched among wellington optometrists in New Zealand, with an estimated 120 branded searches and 70.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Wellington optometrists in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-optometrists This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.