---
title: "Wellington mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Wellington mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Lendal Mortgages, The Mortgage Advice Company and Capital Advice, the wellington mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-mortgage-advisers"
publisher: "Brandwave"
---

# Wellington mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Wellington mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Lendal Mortgages, The Mortgage Advice Company and Capital Advice, the wellington mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: NZHL, 80.5%

## Which brand is most popular in search among wellington mortgage advisers in New Zealand?

- In August 2026, NZHL was the most searched among wellington mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 80.5% estimated Share of Search within this set.
- Lendal Mortgages is in 2nd place, 64.1 percentage points behind at 16.4% Share of Search.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among wellington mortgage advisers in New Zealand decreased from 88.4% to 80.5%.
- Across the 11 months ending August 2026, Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand increased from 8.9% to 16.4%.
- Across the 11 months ending August 2026, The Mortgage Advice Company’s estimated Share of Search among wellington mortgage advisers in New Zealand increased from 1.7% to 2.7%.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among wellington mortgage advisers in New Zealand peaked at 90% in February 2026 and was lowest at 79.4% in July 2026.
- Across the 11 months ending August 2026, Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand peaked at 16.4% in August 2026 and was lowest at 7.4% in November 2025.
- Across the 11 months ending August 2026, The Mortgage Advice Company’s estimated Share of Search among wellington mortgage advisers in New Zealand peaked at 4% in July 2026 and was lowest at 1.7% in October 2025.
- Across the 11 months ending August 2026, Capital Advice held steady: its estimated Share of Search among wellington mortgage advisers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [NZHL vs Lendal Mortgages: compare search popularity](/demand/nz/compare/lendal-mortgages-vs-nzhl): 80.5% against 16.4% Share of Search.
- [NZHL vs The Mortgage Advice Company: compare search popularity](/demand/nz/compare/nzhl-vs-the-mortgage-advice-company): 80.5% against 2.7% Share of Search.
- [Lendal Mortgages vs The Mortgage Advice Company: compare search popularity](/demand/nz/compare/lendal-mortgages-vs-the-mortgage-advice-company): 16.4% against 2.7% Share of Search.

## How did search popularity change for New Zealand wellington mortgage advisers in August 2026?

- In August 2026, NZHL gained estimated Share of Search among wellington mortgage advisers in New Zealand, from 79.4% to 80.5%.
- In August 2026, The Mortgage Advice Company lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 4% to 2.7%.
- Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand has gained ground for 3 months in a row, from 12.9% to 16.4% in August 2026.
- Estimated monthly branded searches for Capital Advice in New Zealand fell 57.1% over 11 measured months, from 70 to 30 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NZHL | 80.5% | 6.4K | -0.5% | NZHL |
| 2 | Lendal Mortgages | 16.4% | 1.3K | 0.0% | Lendal Mortgages |
| 3 | The Mortgage Advice Company | 2.7% | 210 | -34.4% | The Mortgage Advice Company |
| 4 | Capital Advice | 0.38% | 30 | -25.0% | Capital Advice |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NZHL | 7.1K | 88.4% | 1 |
| Oct 2025 | Lendal Mortgages | 720 | 8.9% | 2 |
| Oct 2025 | The Mortgage Advice Company | 140 | 1.7% | 3 |
| Oct 2025 | Capital Advice | 70 | 0.87% | 4 |
| Nov 2025 | NZHL | 7.2K | 90% | 1 |
| Nov 2025 | Lendal Mortgages | 590 | 7.4% | 2 |
| Nov 2025 | The Mortgage Advice Company | 160 | 2% | 3 |
| Nov 2025 | Capital Advice | 50 | 0.63% | 4 |
| Dec 2025 | NZHL | 5.3K | 87.2% | 1 |
| Dec 2025 | Lendal Mortgages | 590 | 9.8% | 2 |
| Dec 2025 | The Mortgage Advice Company | 160 | 2.7% | 3 |
| Dec 2025 | Capital Advice | 20 | 0.33% | 4 |
| Jan 2026 | NZHL | 6.5K | 87.9% | 1 |
| Jan 2026 | Lendal Mortgages | 720 | 9.7% | 2 |
| Jan 2026 | The Mortgage Advice Company | 140 | 1.9% | 3 |
| Jan 2026 | Capital Advice | 40 | 0.54% | 4 |
| Feb 2026 | NZHL | 7.1K | 90% | 1 |
| Feb 2026 | Lendal Mortgages | 590 | 7.5% | 2 |
| Feb 2026 | The Mortgage Advice Company | 160 | 2% | 3 |
| Feb 2026 | Capital Advice | 40 | 0.51% | 4 |
| Mar 2026 | NZHL | 7.1K | 87.4% | 1 |
| Mar 2026 | Lendal Mortgages | 720 | 8.9% | 2 |
| Mar 2026 | The Mortgage Advice Company | 210 | 2.6% | 3 |
| Mar 2026 | Capital Advice | 90 | 1.1% | 4 |
| Apr 2026 | NZHL | 5.7K | 87.5% | 1 |
| Apr 2026 | Lendal Mortgages | 590 | 9% | 2 |
| Apr 2026 | The Mortgage Advice Company | 180 | 2.7% | 3 |
| Apr 2026 | Capital Advice | 50 | 0.76% | 4 |
| May 2026 | NZHL | 6.5K | 84.2% | 1 |
| May 2026 | Lendal Mortgages | 1K | 12.9% | 2 |
| May 2026 | The Mortgage Advice Company | 180 | 2.3% | 3 |
| May 2026 | Capital Advice | 50 | 0.64% | 4 |
| Jun 2026 | NZHL | 5.6K | 82.4% | 1 |
| Jun 2026 | Lendal Mortgages | 880 | 13% | 2 |
| Jun 2026 | The Mortgage Advice Company | 260 | 3.8% | 3 |
| Jun 2026 | Capital Advice | 50 | 0.74% | 4 |
| Jul 2026 | NZHL | 6.4K | 79.4% | 1 |
| Jul 2026 | Lendal Mortgages | 1.3K | 16.1% | 2 |
| Jul 2026 | The Mortgage Advice Company | 320 | 4% | 3 |
| Jul 2026 | Capital Advice | 40 | 0.5% | 4 |
| Aug 2026 | NZHL | 6.4K | 80.5% | 1 |
| Aug 2026 | Lendal Mortgages | 1.3K | 16.4% | 2 |
| Aug 2026 | The Mortgage Advice Company | 210 | 2.7% | 3 |
| Aug 2026 | Capital Advice | 30 | 0.38% | 4 |
| Sep 2026 | Capital Advice | — | — | — |
| Sep 2026 | Lendal Mortgages | — | — | — |
| Sep 2026 | NZHL | — | — | — |
| Sep 2026 | The Mortgage Advice Company | — | — | — |

## What is being compared

- **Capital Advice**: Measured on the search term “capital advice”.
- **Lendal Mortgages**: Measured on the search term “lendal mortgages”.
- **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure.
- **The Mortgage Advice Company**: Measured on the search terms “mortgage advice company” and “the mortgage advice company”, summed into one figure.

- [Capital Advice](/demand/nz/brands/capital-advice)
- [Lendal Mortgages](/demand/nz/brands/lendal-mortgages)
- [NZHL](/demand/nz/brands/nzhl)
- [The Mortgage Advice Company](/demand/nz/brands/the-mortgage-advice-company)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington mortgage advisers in New Zealand?

In August 2026, NZHL was the most searched among wellington mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 80.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.