---
title: "Wellington law firms in New Zealand: Which brands are most popular in search?"
description: "Compare Wellington law firms using branded search demand from across New Zealand. Share of Search among JB Morrison, Gault Mitchell Law, Macalister Mazengarb and Cameron Lawyers, the wellington law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-law-firms"
publisher: "Brandwave"
---

# Wellington law firms in New Zealand: Which brands are most popular in search?

Compare Wellington law firms using branded search demand from across New Zealand. Share of Search among JB Morrison, Gault Mitchell Law, Macalister Mazengarb and Cameron Lawyers, the wellington law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington law firms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: JB Morrison, 47.1%

## Which brand is most popular in search among wellington law firms in New Zealand?

- In August 2026, JB Morrison was the most searched among wellington law firms in New Zealand, with an estimated 1.1K branded searches and 47.1% estimated Share of Search within this set.
- Gault Mitchell Law is in 2nd place, 17.6 percentage points behind at 29.4% Share of Search.
- Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand increased from 43% to 47.1%.
- Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand decreased from 34.5% to 29.4%.
- Across the 11 months ending August 2026, Macalister Mazengarb’s estimated Share of Search among wellington law firms in New Zealand increased from 14.5% to 18.5%.
- Across the 11 months ending August 2026, Cameron Lawyers’ estimated Share of Search among wellington law firms in New Zealand decreased from 8% to 5%.
- Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand peaked at 47.1% in August 2026 and was lowest at 36.3% in December 2025.
- Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand peaked at 38% in May 2026 and was lowest at 28.8% in June 2026.
- Across the 11 months ending August 2026, Cameron Lawyers’ estimated Share of Search among wellington law firms in New Zealand peaked at 11.3% in December 2025 and was lowest at 5% in August 2026.

## Compare search popularity between leading brands

- [JB Morrison vs Gault Mitchell Law: compare search popularity](/demand/nz/compare/gault-mitchell-law-vs-jb-morrison): 47.1% against 29.4% Share of Search.
- [JB Morrison vs Macalister Mazengarb: compare search popularity](/demand/nz/compare/jb-morrison-vs-macalister-mazengarb): 47.1% against 18.5% Share of Search.
- [JB Morrison vs Cameron Lawyers: compare search popularity](/demand/nz/compare/cameron-lawyers-vs-jb-morrison): 47.1% against 5% Share of Search.
- [Gault Mitchell Law vs Macalister Mazengarb: compare search popularity](/demand/nz/compare/gault-mitchell-law-vs-macalister-mazengarb): 29.4% against 18.5% Share of Search.
- [Gault Mitchell Law vs Cameron Lawyers: compare search popularity](/demand/nz/compare/cameron-lawyers-vs-gault-mitchell-law): 29.4% against 5% Share of Search.
- [Macalister Mazengarb vs Cameron Lawyers: compare search popularity](/demand/nz/compare/cameron-lawyers-vs-macalister-mazengarb): 18.5% against 5% Share of Search.

## How did search popularity change for New Zealand wellington law firms in August 2026?

- In August 2026, JB Morrison gained estimated Share of Search among wellington law firms in New Zealand, from 43.8% to 47.1%.
- In August 2026, Macalister Mazengarb gained estimated Share of Search among wellington law firms in New Zealand, from 17% to 18.5%.
- In August 2026, Gault Mitchell Law lost estimated Share of Search among wellington law firms in New Zealand, from 33% to 29.4%.
- In August 2026, Cameron Lawyers lost estimated Share of Search among wellington law firms in New Zealand, from 6.3% to 5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JB Morrison | 47.1% | 1.1K | +14.3% | JB Morrison |
| 2 | Gault Mitchell Law | 29.4% | 700 | -5.4% | Gault Mitchell Law |
| 3 | Macalister Mazengarb | 18.5% | 440 | +15.8% | Macalister Mazengarb |
| 4 | Cameron Lawyers | 5% | 120 | -14.3% | Cameron Lawyers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JB Morrison | 1.1K | 43% | 1 |
| Oct 2025 | Gault Mitchell Law | 860 | 34.5% | 2 |
| Oct 2025 | Macalister Mazengarb | 360 | 14.5% | 3 |
| Oct 2025 | Cameron Lawyers | 200 | 8% | 4 |
| Nov 2025 | JB Morrison | 1.1K | 41.2% | 1 |
| Nov 2025 | Gault Mitchell Law | 860 | 33.1% | 2 |
| Nov 2025 | Macalister Mazengarb | 450 | 17.3% | 3 |
| Nov 2025 | Cameron Lawyers | 220 | 8.5% | 4 |
| Dec 2025 | JB Morrison | 740 | 36.3% | 1 |
| Dec 2025 | Gault Mitchell Law | 700 | 34.3% | 2 |
| Dec 2025 | Macalister Mazengarb | 370 | 18.1% | 3 |
| Dec 2025 | Cameron Lawyers | 230 | 11.3% | 4 |
| Jan 2026 | JB Morrison | 840 | 40% | 1 |
| Jan 2026 | Gault Mitchell Law | 740 | 35.2% | 2 |
| Jan 2026 | Macalister Mazengarb | 320 | 15.2% | 3 |
| Jan 2026 | Cameron Lawyers | 200 | 9.5% | 4 |
| Feb 2026 | JB Morrison | 1K | 44.1% | 1 |
| Feb 2026 | Gault Mitchell Law | 700 | 30.6% | 2 |
| Feb 2026 | Macalister Mazengarb | 380 | 16.6% | 3 |
| Feb 2026 | Cameron Lawyers | 200 | 8.7% | 4 |
| Mar 2026 | JB Morrison | 1.4K | 46.6% | 1 |
| Mar 2026 | Gault Mitchell Law | 910 | 29.3% | 2 |
| Mar 2026 | Macalister Mazengarb | 470 | 15.1% | 3 |
| Mar 2026 | Cameron Lawyers | 280 | 9% | 4 |
| Apr 2026 | JB Morrison | 1.1K | 42.4% | 1 |
| Apr 2026 | Gault Mitchell Law | 910 | 34.5% | 2 |
| Apr 2026 | Macalister Mazengarb | 390 | 14.8% | 3 |
| Apr 2026 | Cameron Lawyers | 220 | 8.3% | 4 |
| May 2026 | Gault Mitchell Law | 1.1K | 38% | 1 |
| May 2026 | JB Morrison | 1K | 36.6% | 2 |
| May 2026 | Macalister Mazengarb | 450 | 16.3% | 3 |
| May 2026 | Cameron Lawyers | 250 | 9.1% | 4 |
| Jun 2026 | JB Morrison | 1.2K | 46.7% | 1 |
| Jun 2026 | Gault Mitchell Law | 740 | 28.8% | 2 |
| Jun 2026 | Macalister Mazengarb | 450 | 17.5% | 3 |
| Jun 2026 | Cameron Lawyers | 180 | 7% | 4 |
| Jul 2026 | JB Morrison | 980 | 43.8% | 1 |
| Jul 2026 | Gault Mitchell Law | 740 | 33% | 2 |
| Jul 2026 | Macalister Mazengarb | 380 | 17% | 3 |
| Jul 2026 | Cameron Lawyers | 140 | 6.3% | 4 |
| Aug 2026 | JB Morrison | 1.1K | 47.1% | 1 |
| Aug 2026 | Gault Mitchell Law | 700 | 29.4% | 2 |
| Aug 2026 | Macalister Mazengarb | 440 | 18.5% | 3 |
| Aug 2026 | Cameron Lawyers | 120 | 5% | 4 |
| Sep 2026 | Cameron Lawyers | — | — | — |
| Sep 2026 | Gault Mitchell Law | — | — | — |
| Sep 2026 | JB Morrison | — | — | — |
| Sep 2026 | Macalister Mazengarb | — | — | — |

## What is being compared

- **Cameron Lawyers**: Measured on the search terms “cameron lawyers”, “cameron lawyers wellington” and “cameron-lawyers”, summed into one figure.
- **Gault Mitchell Law**: Measured on the search terms “gault mitchell”, “gault mitchell law”, “gault mitchell law wellington”, “gault mitchell lawyers” and “gaultmitchell”, summed into one figure.
- **JB Morrison**: Measured on the search terms “jb morrison”, “jb morrison lawyers”, “jb morrison rotorua” and “jb morrison wellington”, summed into one figure.
- **Macalister Mazengarb**: Measured on the search terms “macalister mazengarb”, “macalister mazengarb solicitors”, “macalister mazengarb wellington” and “macmaz”, summed into one figure.

- [Cameron Lawyers](/demand/nz/brands/cameron-lawyers)
- [Gault Mitchell Law](/demand/nz/brands/gault-mitchell-law)
- [JB Morrison](/demand/nz/brands/jb-morrison)
- [Macalister Mazengarb](/demand/nz/brands/macalister-mazengarb)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington law firms in New Zealand?

In August 2026, JB Morrison was the most searched among wellington law firms in New Zealand, with an estimated 1.1K branded searches and 47.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.