---
title: "Wellington IT service providers in New Zealand: Which brands are most popular in search?"
description: "Compare Wellington IT service providers using branded search demand from across New Zealand. Share of Search among First Focus, CodeBlue, ThinkConcepts and IT Works, the wellington IT service providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-it-service-providers"
publisher: "Brandwave"
---

# Wellington IT service providers in New Zealand: Which brands are most popular in search?

Compare Wellington IT service providers using branded search demand from across New Zealand. Share of Search among First Focus, CodeBlue, ThinkConcepts and IT Works, the wellington IT service providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington IT service providers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: First Focus, 41.8%

## Which brand is most popular in search among wellington IT service providers in New Zealand?

- In August 2026, First Focus was the most searched among wellington IT service providers in New Zealand, with an estimated 710 branded searches and 41.8% estimated Share of Search within this set.
- CodeBlue is in 2nd place, 2.4 percentage points behind at 39.4% Share of Search.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand increased from 3.6% to 41.8%.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand decreased from 65.8% to 39.4%.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 20.7% to 15.9%.
- Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 9.9% to 2.9%.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 44.1% in May 2026 and was lowest at 2.4% in December 2025.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand peaked at 69% in January 2026 and was lowest at 39.4% in August 2026.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 21.7% in December 2025 and was lowest at 12.6% in May 2026.
- Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 9.9% in October 2025 and was lowest at 2.1% in May 2026.
- Across the 11 months ending August 2026, First Focus rose from 4th to 1st among wellington IT service providers in New Zealand.
- Across the 11 months ending August 2026, CodeBlue fell from 1st to 2nd among wellington IT service providers in New Zealand.
- Across the 11 months ending August 2026, ThinkConcepts fell from 2nd to 3rd among wellington IT service providers in New Zealand.
- Across the 11 months ending August 2026, IT Works fell from 3rd to 4th among wellington IT service providers in New Zealand.

## Compare search popularity between leading brands

- [First Focus vs CodeBlue: compare search popularity](/demand/nz/compare/codeblue-vs-first-focus): 41.8% against 39.4% Share of Search.
- [First Focus vs ThinkConcepts: compare search popularity](/demand/nz/compare/first-focus-vs-thinkconcepts): 41.8% against 15.9% Share of Search.
- [First Focus vs IT Works: compare search popularity](/demand/nz/compare/first-focus-vs-it-works): 41.8% against 2.9% Share of Search.
- [CodeBlue vs ThinkConcepts: compare search popularity](/demand/nz/compare/codeblue-vs-thinkconcepts): 39.4% against 15.9% Share of Search.
- [CodeBlue vs IT Works: compare search popularity](/demand/nz/compare/codeblue-vs-it-works): 39.4% against 2.9% Share of Search.
- [ThinkConcepts vs IT Works: compare search popularity](/demand/nz/compare/it-works-vs-thinkconcepts): 15.9% against 2.9% Share of Search.

## How did search popularity change for New Zealand wellington IT service providers in August 2026?

- In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.8%.
- In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 13% to 15.9%.
- In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 52.8% to 39.4%.
- Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | First Focus | 41.8% | 710 | +108.8% | First Focus |
| 2 | CodeBlue | 39.4% | 670 | +17.5% | CodeBlue |
| 3 | ThinkConcepts | 15.9% | 270 | +92.9% | ThinkConcepts |
| 4 | IT Works | 2.9% | 50 | +66.7% | IT Works |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CodeBlue | 730 | 65.8% | 1 |
| Oct 2025 | ThinkConcepts | 230 | 20.7% | 2 |
| Oct 2025 | IT Works | 110 | 9.9% | 3 |
| Oct 2025 | First Focus | 40 | 3.6% | 4 |
| Nov 2025 | CodeBlue | 710 | 68.3% | 1 |
| Nov 2025 | ThinkConcepts | 220 | 21.2% | 2 |
| Nov 2025 | IT Works | 70 | 6.7% | 3 |
| Nov 2025 | First Focus | 40 | 3.8% | 4 |
| Dec 2025 | CodeBlue | 560 | 67.5% | 1 |
| Dec 2025 | ThinkConcepts | 180 | 21.7% | 2 |
| Dec 2025 | IT Works | 70 | 8.4% | 3 |
| Dec 2025 | First Focus | 20 | 2.4% | 4 |
| Jan 2026 | CodeBlue | 600 | 69% | 1 |
| Jan 2026 | ThinkConcepts | 180 | 20.7% | 2 |
| Jan 2026 | IT Works | 50 | 5.7% | 3 |
| Jan 2026 | First Focus | 40 | 4.6% | 4 |
| Feb 2026 | CodeBlue | 640 | 62.7% | 1 |
| Feb 2026 | ThinkConcepts | 180 | 17.6% | 2 |
| Feb 2026 | First Focus | 150 | 14.7% | 3 |
| Feb 2026 | IT Works | 50 | 4.9% | 4 |
| Mar 2026 | CodeBlue | 890 | 64% | 1 |
| Mar 2026 | ThinkConcepts | 220 | 15.8% | 2 |
| Mar 2026 | First Focus | 210 | 15.1% | 3 |
| Mar 2026 | IT Works | 70 | 5% | 4 |
| Apr 2026 | CodeBlue | 600 | 63.8% | 1 |
| Apr 2026 | ThinkConcepts | 180 | 19.1% | 2 |
| Apr 2026 | First Focus | 130 | 13.8% | 3 |
| Apr 2026 | IT Works | 30 | 3.2% | 4 |
| May 2026 | First Focus | 630 | 44.1% | 1 |
| May 2026 | CodeBlue | 590 | 41.3% | 2 |
| May 2026 | ThinkConcepts | 180 | 12.6% | 3 |
| May 2026 | IT Works | 30 | 2.1% | 4 |
| Jun 2026 | CodeBlue | 630 | 43.4% | 1 |
| Jun 2026 | First Focus | 560 | 38.6% | 2 |
| Jun 2026 | ThinkConcepts | 210 | 14.5% | 3 |
| Jun 2026 | IT Works | 50 | 3.4% | 4 |
| Jul 2026 | CodeBlue | 570 | 52.8% | 1 |
| Jul 2026 | First Focus | 340 | 31.5% | 2 |
| Jul 2026 | ThinkConcepts | 140 | 13% | 3 |
| Jul 2026 | IT Works | 30 | 2.8% | 4 |
| Aug 2026 | First Focus | 710 | 41.8% | 1 |
| Aug 2026 | CodeBlue | 670 | 39.4% | 2 |
| Aug 2026 | ThinkConcepts | 270 | 15.9% | 3 |
| Aug 2026 | IT Works | 50 | 2.9% | 4 |
| Sep 2026 | CodeBlue | — | — | — |
| Sep 2026 | First Focus | — | — | — |
| Sep 2026 | IT Works | — | — | — |
| Sep 2026 | ThinkConcepts | — | — | — |

## What is being compared

- **CodeBlue**: Measured on the search terms “code blue it”, “code blue it services”, “codeblue auckland”, “codeblue christchurch”, “codeblue fujifilm”, “codeblue hamilton”, “codeblue it”, “codeblue managed services”, “codeblue new zealand”, “codeblue nz”, “codeblue wellington” and “codeblue.co.nz”, summed into one figure.
- **First Focus**: Measured on the search terms “first focus”, “first focus auckland”, “first focus christchurch”, “first focus core”, “first focus it”, “first focus new zealand”, “first focus nz” and “firstfocus”, summed into one figure.
- **IT Works**: Measured on the search terms “it works new zealand”, “it works nz” and “it works wellington”, summed into one figure.
- **ThinkConcepts**: Measured on the search terms “think concepts” and “thinking.co.nz”, summed into one figure.

- [CodeBlue](/demand/nz/brands/codeblue)
- [First Focus](/demand/nz/brands/first-focus)
- [IT Works](/demand/nz/brands/it-works)
- [ThinkConcepts](/demand/nz/brands/thinkconcepts)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington IT service providers in New Zealand?

In August 2026, First Focus was the most searched among wellington IT service providers in New Zealand, with an estimated 710 branded searches and 41.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington IT service providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-it-service-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-it-service-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.