--- title: "Frank Risk Management vs PSC Insurance Brokers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Frank Risk Management or PSC Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Wellington insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-insurance-brokers/compare/frank-risk-management-vs-psc-insurance-brokers" publisher: "Brandwave" --- # Frank Risk Management vs PSC Insurance Brokers: Which is more popular by branded search in New Zealand? Which is more popular in search, Frank Risk Management or PSC Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Wellington insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Frank Risk Management and PSC Insurance Brokers - **Competitive set**: Wellington insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Frank Risk Management Share of Search**: 1.1% - **PSC Insurance Brokers Share of Search**: 0.89% ## Which is more popular in search, Frank Risk Management or PSC Insurance Brokers? - In August 2026, Frank Risk Management had more branded searches than PSC Insurance Brokers among wellington insurance brokers in New Zealand. Frank Risk Management was estimated to have 160 branded searches compared to PSC Insurance Brokers’ 130, and held a 1.1% Share of Search versus PSC Insurance Brokers’ 0.89%. - The lead changed hands 3 times in the 11 months ending August 2026: Frank Risk Management took it in April 2026, PSC Insurance Brokers took it in May 2026, Frank Risk Management took it in August 2026. - Across the 11 months ending August 2026, Frank Risk Management’s estimated Share of Search among wellington insurance brokers in New Zealand moved from 0.66% to 1.1%, and its estimated monthly branded searches moved from 110 to 160. - Across the 11 months ending August 2026, PSC Insurance Brokers’ estimated Share of Search among wellington insurance brokers in New Zealand moved from 1.2% to 0.89%, and its estimated monthly branded searches moved from 200 to 130. ## How did search popularity change for New Zealand wellington insurance brokers in August 2026? - In August 2026, Frank Risk Management rose from 3rd to 2nd among wellington insurance brokers in New Zealand. - In August 2026, PSC Insurance Brokers fell from 2nd to 3rd among wellington insurance brokers in New Zealand. ## Month by month | Month | Frank Risk Management estimated searches | Frank Risk Management Share of Search | Frank Risk Management rank | PSC Insurance Brokers estimated searches | PSC Insurance Brokers Share of Search | PSC Insurance Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 0.66% | 3 | 200 | 1.2% | 2 | | Nov 2025 | 130 | 0.89% | 3 | 180 | 1.2% | 2 | | Dec 2025 | 70 | 0.62% | 3 | 110 | 0.97% | 2 | | Jan 2026 | 90 | 0.64% | 3 | 130 | 0.92% | 2 | | Feb 2026 | 140 | 0.97% | 3 | 160 | 1.1% | 2 | | Mar 2026 | 160 | 1.1% | 3 | 180 | 1.2% | 2 | | Apr 2026 | 170 | 1.4% | 2 | 130 | 1.1% | 3 | | May 2026 | 130 | 0.91% | 3 | 140 | 0.98% | 2 | | Jun 2026 | 130 | 0.89% | 3 | 170 | 1.2% | 2 | | Jul 2026 | 130 | 0.9% | 3 | 140 | 0.97% | 2 | | Aug 2026 | 160 | 1.1% | 2 | 130 | 0.89% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Frank Risk Management’s and PSC Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Frank Risk Management**: Measured on the search terms “frank risk management”, “frank risk management hamilton” and “frankrisk”, summed into one figure. - **PSC Insurance Brokers**: Measured on the search terms “psc broking”, “psc insurance brokers” and “psc insurance brokers nz”, summed into one figure. - [Frank Risk Management profile](/demand/nz/brands/frank-risk-management) - [PSC Insurance Brokers profile](/demand/nz/brands/psc-insurance-brokers) - [All wellington insurance brokers in New Zealand](/demand/nz/categories/nz-wellington-insurance-brokers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Frank Risk Management or PSC Insurance Brokers? In August 2026, Frank Risk Management had more branded searches than PSC Insurance Brokers among wellington insurance brokers in New Zealand. Frank Risk Management was estimated to have 160 branded searches compared to PSC Insurance Brokers’ 130, and held a 1.1% Share of Search versus PSC Insurance Brokers’ 0.89%. ## Cite this page Brandwave. "Frank Risk Management vs PSC Insurance Brokers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-wellington-insurance-brokers/compare/frank-risk-management-vs-psc-insurance-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-insurance-brokers/compare/frank-risk-management-vs-psc-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.