---
title: "Wellington hotels in New Zealand: Which brands are most popular in search?"
description: "Compare the Wellington hotels visitors book for business, events and weekends away. Share of Search among Rydges Wellington, InterContinental Wellington, QT Wellington, Naumi Hotel Wellington, Bolton Hotel and Sofitel Wellington, the wellington hotels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-hotels"
publisher: "Brandwave"
---

# Wellington hotels in New Zealand: Which brands are most popular in search?

Compare the Wellington hotels visitors book for business, events and weekends away. Share of Search among Rydges Wellington, InterContinental Wellington, QT Wellington, Naumi Hotel Wellington, Bolton Hotel and Sofitel Wellington, the wellington hotels Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington hotels
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rydges Wellington, 33.6%

## Which brand is most popular in search among wellington hotels in New Zealand?

- In August 2026, Rydges Wellington was the most searched among wellington hotels in New Zealand, with an estimated 17.4K branded searches and 33.6% estimated Share of Search within this set.
- InterContinental Wellington is in 2nd place, 14.2 percentage points behind at 19.4% Share of Search.
- Across the 11 months ending August 2026, InterContinental Wellington’s estimated Share of Search among wellington hotels in New Zealand increased from 10.9% to 19.4%.
- Across the 11 months ending August 2026, Naumi Hotel Wellington’s estimated Share of Search among wellington hotels in New Zealand decreased from 14.7% to 11.8%.
- Across the 11 months ending August 2026, Bolton Hotel’s estimated Share of Search among wellington hotels in New Zealand decreased from 15.5% to 11.7%.
- Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand decreased from 11.9% to 9.5%.
- Across the 11 months ending August 2026, Rydges Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 34.6% in June 2026 and was lowest at 28.1% in November 2025.
- Across the 11 months ending August 2026, InterContinental Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 19.5% in July 2026 and was lowest at 10.9% in October 2025.
- Across the 11 months ending August 2026, QT Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 16.5% in April 2026 and was lowest at 12.2% in December 2025.
- Across the 11 months ending August 2026, Naumi Hotel Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 14.9% in March 2026 and was lowest at 10.3% in June 2026.
- Across the 11 months ending August 2026, Bolton Hotel’s estimated Share of Search among wellington hotels in New Zealand peaked at 19.4% in February 2026 and was lowest at 11.6% in July 2026.
- Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 15.8% in December 2025 and was lowest at 9.5% in August 2026.
- Across the 11 months ending August 2026, InterContinental Wellington rose from 6th to 2nd among wellington hotels in New Zealand.
- Across the 11 months ending August 2026, QT Wellington rose from 4th to 3rd among wellington hotels in New Zealand.
- Across the 11 months ending August 2026, Naumi Hotel Wellington fell from 3rd to 4th among wellington hotels in New Zealand.
- Across the 11 months ending August 2026, Bolton Hotel fell from 2nd to 5th among wellington hotels in New Zealand.
- Across the 11 months ending August 2026, Sofitel Wellington fell from 5th to 6th among wellington hotels in New Zealand.
- Across the 11 months ending August 2026, Rydges Wellington held steady: its estimated Share of Search among wellington hotels in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Rydges Wellington vs InterContinental Wellington: compare search popularity](/demand/nz/compare/intercontinental-wellington-vs-rydges-wellington): 33.6% against 19.4% Share of Search.
- [Rydges Wellington vs QT Wellington: compare search popularity](/demand/nz/compare/qt-wellington-vs-rydges-wellington): 33.6% against 14% Share of Search.
- [Rydges Wellington vs Naumi Hotel Wellington: compare search popularity](/demand/nz/compare/naumi-hotel-wellington-vs-rydges-wellington): 33.6% against 11.8% Share of Search.
- [Rydges Wellington vs Bolton Hotel: compare search popularity](/demand/nz/compare/bolton-hotel-vs-rydges-wellington): 33.6% against 11.7% Share of Search.
- [InterContinental Wellington vs QT Wellington: compare search popularity](/demand/nz/compare/intercontinental-wellington-vs-qt-wellington): 19.4% against 14% Share of Search.
- [InterContinental Wellington vs Naumi Hotel Wellington: compare search popularity](/demand/nz/compare/intercontinental-wellington-vs-naumi-hotel-wellington): 19.4% against 11.8% Share of Search.
- [InterContinental Wellington vs Bolton Hotel: compare search popularity](/demand/nz/compare/bolton-hotel-vs-intercontinental-wellington): 19.4% against 11.7% Share of Search.
- [QT Wellington vs Naumi Hotel Wellington: compare search popularity](/demand/nz/compare/naumi-hotel-wellington-vs-qt-wellington): 14% against 11.8% Share of Search.
- [QT Wellington vs Bolton Hotel: compare search popularity](/demand/nz/compare/bolton-hotel-vs-qt-wellington): 14% against 11.7% Share of Search.
- [Naumi Hotel Wellington vs Bolton Hotel: compare search popularity](/demand/nz/compare/bolton-hotel-vs-naumi-hotel-wellington): 11.8% against 11.7% Share of Search.

## How did search popularity change for New Zealand wellington hotels in August 2026?

- Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand has lost ground for 3 months in a row, from 12.8% to 9.5% in August 2026.
- Estimated monthly branded searches for InterContinental Wellington in New Zealand rose 81.1% over 11 measured months, from 5.6K to 10.1K in August 2026.
- Estimated monthly branded searches for Bolton Hotel in New Zealand fell 22.8% over 11 measured months, from 7.9K to 6.1K in August 2026.
- Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rydges Wellington | 33.6% | 17.4K | -0.5% | EVT |
| 2 | InterContinental Wellington | 19.4% | 10.1K | 0.0% | IHG |
| 3 | QT Wellington | 14% | 7.3K | +1.5% | EVT |
| 4 | Naumi Hotel Wellington | 11.8% | 6.1K | +1.8% | Naumi Hotel Wellington |
| 5 | Bolton Hotel | 11.7% | 6.1K | +2.0% | Bolton Hotel |
| 6 | Sofitel Wellington | 9.5% | 4.9K | +0.2% | Accor |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rydges Wellington | 17K | 33.4% | 1 |
| Oct 2025 | Bolton Hotel | 7.9K | 15.5% | 2 |
| Oct 2025 | Naumi Hotel Wellington | 7.5K | 14.7% | 3 |
| Oct 2025 | QT Wellington | 6.9K | 13.6% | 4 |
| Oct 2025 | Sofitel Wellington | 6.1K | 11.9% | 5 |
| Oct 2025 | InterContinental Wellington | 5.6K | 10.9% | 6 |
| Nov 2025 | Rydges Wellington | 14K | 28.1% | 1 |
| Nov 2025 | Bolton Hotel | 9.2K | 18.3% | 2 |
| Nov 2025 | Naumi Hotel Wellington | 7.2K | 14.4% | 3 |
| Nov 2025 | Sofitel Wellington | 7.2K | 14.4% | 4 |
| Nov 2025 | QT Wellington | 6.8K | 13.7% | 5 |
| Nov 2025 | InterContinental Wellington | 5.6K | 11.1% | 6 |
| Dec 2025 | Rydges Wellington | 14K | 30.7% | 1 |
| Dec 2025 | Bolton Hotel | 7.4K | 16.2% | 2 |
| Dec 2025 | Sofitel Wellington | 7.2K | 15.8% | 3 |
| Dec 2025 | Naumi Hotel Wellington | 5.9K | 12.9% | 4 |
| Dec 2025 | InterContinental Wellington | 5.6K | 12.2% | 5 |
| Dec 2025 | QT Wellington | 5.5K | 12.2% | 6 |
| Jan 2026 | Rydges Wellington | 17K | 31% | 1 |
| Jan 2026 | Bolton Hotel | 9.3K | 17% | 2 |
| Jan 2026 | Naumi Hotel Wellington | 7.3K | 13.3% | 3 |
| Jan 2026 | QT Wellington | 7.2K | 13.1% | 4 |
| Jan 2026 | Sofitel Wellington | 7.1K | 12.9% | 5 |
| Jan 2026 | InterContinental Wellington | 6.9K | 12.6% | 6 |
| Feb 2026 | Rydges Wellington | 17.3K | 29.9% | 1 |
| Feb 2026 | Bolton Hotel | 11.2K | 19.4% | 2 |
| Feb 2026 | QT Wellington | 8.1K | 13.9% | 3 |
| Feb 2026 | Naumi Hotel Wellington | 7.3K | 12.7% | 4 |
| Feb 2026 | Sofitel Wellington | 7.2K | 12.4% | 5 |
| Feb 2026 | InterContinental Wellington | 6.8K | 11.7% | 6 |
| Mar 2026 | Rydges Wellington | 17.3K | 29.2% | 1 |
| Mar 2026 | Bolton Hotel | 9.3K | 15.7% | 2 |
| Mar 2026 | Naumi Hotel Wellington | 8.8K | 14.9% | 3 |
| Mar 2026 | QT Wellington | 8.4K | 14.2% | 4 |
| Mar 2026 | InterContinental Wellington | 8.3K | 13.9% | 5 |
| Mar 2026 | Sofitel Wellington | 7.1K | 12% | 6 |
| Apr 2026 | Rydges Wellington | 14.6K | 28.8% | 1 |
| Apr 2026 | QT Wellington | 8.3K | 16.5% | 2 |
| Apr 2026 | Bolton Hotel | 7.7K | 15.3% | 3 |
| Apr 2026 | Naumi Hotel Wellington | 7.2K | 14.3% | 4 |
| Apr 2026 | InterContinental Wellington | 6.8K | 13.5% | 5 |
| Apr 2026 | Sofitel Wellington | 5.9K | 11.6% | 6 |
| May 2026 | Rydges Wellington | 14.5K | 30.8% | 1 |
| May 2026 | QT Wellington | 7.2K | 15.2% | 2 |
| May 2026 | InterContinental Wellington | 6.8K | 14.3% | 3 |
| May 2026 | Bolton Hotel | 6.5K | 13.8% | 4 |
| May 2026 | Naumi Hotel Wellington | 6.1K | 13% | 5 |
| May 2026 | Sofitel Wellington | 6K | 12.8% | 6 |
| Jun 2026 | Rydges Wellington | 17.2K | 34.6% | 1 |
| Jun 2026 | InterContinental Wellington | 8.3K | 16.7% | 2 |
| Jun 2026 | QT Wellington | 7.1K | 14.4% | 3 |
| Jun 2026 | Bolton Hotel | 6K | 12.1% | 4 |
| Jun 2026 | Sofitel Wellington | 6K | 12% | 5 |
| Jun 2026 | Naumi Hotel Wellington | 5.1K | 10.3% | 6 |
| Jul 2026 | Rydges Wellington | 17.5K | 34% | 1 |
| Jul 2026 | InterContinental Wellington | 10.1K | 19.5% | 2 |
| Jul 2026 | QT Wellington | 7.2K | 13.8% | 3 |
| Jul 2026 | Naumi Hotel Wellington | 6K | 11.6% | 4 |
| Jul 2026 | Bolton Hotel | 6K | 11.6% | 5 |
| Jul 2026 | Sofitel Wellington | 4.9K | 9.5% | 6 |
| Aug 2026 | Rydges Wellington | 17.4K | 33.6% | 1 |
| Aug 2026 | InterContinental Wellington | 10.1K | 19.4% | 2 |
| Aug 2026 | QT Wellington | 7.3K | 14% | 3 |
| Aug 2026 | Naumi Hotel Wellington | 6.1K | 11.8% | 4 |
| Aug 2026 | Bolton Hotel | 6.1K | 11.7% | 5 |
| Aug 2026 | Sofitel Wellington | 4.9K | 9.5% | 6 |
| Sep 2026 | Bolton Hotel | — | — | — |
| Sep 2026 | InterContinental Wellington | — | — | — |
| Sep 2026 | Naumi Hotel Wellington | — | — | — |
| Sep 2026 | QT Wellington | — | — | — |
| Sep 2026 | Rydges Wellington | — | — | — |
| Sep 2026 | Sofitel Wellington | — | — | — |

## What is being compared

- **Bolton Hotel**: Measured on the search terms “artisan at bolton hotel”, “bolton hotel”, “bolton hotel near me”, “bolton hotel nz”, “boltonhotel”, “boltonhotel co nz” and “the bolton hotel”, summed into one figure.
- **InterContinental Wellington**: Measured on the search terms “intercontinental wellington pool”, “intercontinentalwellington”, “the intercontinental wellington” and “the lobby lounge at intercontinental wellington”, summed into one figure.
- **Naumi Hotel Wellington**: Measured on the search terms “hotel naumi wellington”, “naumi hotel wellington”, “naumi hotel wellington nz”, “naumi wellington” and “naumi wellington hotel”, summed into one figure.
- **QT Wellington**: Measured on the search terms “hotel qt wellington”, “qt wellington”, “qt wellington breakfast”, “qt wellington new zealand”, “qt wellington pool”, “qt wellington restaurant”, “qt wellington reviews”, “qt wellington wellington hotel” and “qtwellington”, summed into one figure.
- **Rydges Wellington**: Measured on the search terms “parking near rydges wellington”, “rydges wellington”, “rydges wellington cbd”, “rydges wellington central”, “rydges wellington featherston”, “rydges wellington featherston street pipitea wellington”, “rydges wellington menu”, “rydges wellington parking”, “rydgeswellington” and “the rydges wellington”, summed into one figure.
- **Sofitel Wellington**: Measured on the search terms “jardin grill sofitel wellington”, “sofitel wellington”, “sofitel wellington bolton street wellington central wellington”, “sofitel wellington hotel”, “sofitel wellington restaurant”, “sofitel wellington review” and “sofitelwellington”, summed into one figure.

- [Bolton Hotel](/demand/nz/brands/bolton-hotel)
- [InterContinental Wellington](/demand/nz/brands/intercontinental-wellington)
- [Naumi Hotel Wellington](/demand/nz/brands/naumi-hotel-wellington)
- [QT Wellington](/demand/nz/brands/qt-wellington)
- [Rydges Wellington](/demand/nz/brands/rydges-wellington)
- [Sofitel Wellington](/demand/nz/brands/sofitel-wellington)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington hotels in New Zealand?

In August 2026, Rydges Wellington was the most searched among wellington hotels in New Zealand, with an estimated 17.4K branded searches and 33.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington hotels in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-hotels

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-hotels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.