--- title: "Wellington region hair salons in New Zealand: Which brands are most popular in search?" description: "Compare Wellington region hair salons in New Zealand by measured brand search demand. Share of Search among Mane Salon, Buoy Salon & Spa and Reds Hairdressing, the wellington region hair salons Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-hair-salons" publisher: "Brandwave" --- # Wellington region hair salons in New Zealand: Which brands are most popular in search? Compare Wellington region hair salons in New Zealand by measured brand search demand. Share of Search among Mane Salon, Buoy Salon & Spa and Reds Hairdressing, the wellington region hair salons Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Wellington region hair salons - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Mane Salon, 58.9% ## Which brand is most popular in search among wellington region hair salons in New Zealand? - In August 2026, Mane Salon was the most searched among wellington region hair salons in New Zealand, with an estimated 1.1K branded searches and 58.9% estimated Share of Search within this set. - Buoy Salon & Spa is in 2nd place, 18.9 percentage points behind at 40% Share of Search. - Across the 11 months ending August 2026, Mane Salon’s estimated Share of Search among wellington region hair salons in New Zealand decreased from 60.7% to 58.9%. - Across the 11 months ending August 2026, Buoy Salon & Spa’s estimated Share of Search among wellington region hair salons in New Zealand increased from 37.7% to 40%. - Across the 11 months ending August 2026, Mane Salon’s estimated Share of Search among wellington region hair salons in New Zealand peaked at 60.9% in March 2026 and was lowest at 52.8% in November 2025. - Across the 11 months ending August 2026, Buoy Salon & Spa’s estimated Share of Search among wellington region hair salons in New Zealand peaked at 45.7% in November 2025 and was lowest at 37.7% in October 2025. - Across the 11 months ending August 2026, Reds Hairdressing held steady: its estimated Share of Search among wellington region hair salons in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Mane Salon vs Buoy Salon & Spa: compare search popularity](/demand/nz/compare/buoy-salon-and-spa-vs-mane-salon): 58.9% against 40% Share of Search. ## How did search popularity change for New Zealand wellington region hair salons in August 2026? - In August 2026, Reds Hairdressing lost estimated Share of Search among wellington region hair salons in New Zealand, from 1.6% to 1.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Mane Salon | 58.9% | 1.1K | +0.9% | Mane Salon | | 2 | Buoy Salon & Spa | 40% | 740 | +1.4% | Buoy Salon & Spa | | 3 | Reds Hairdressing | 1.1% | 20 | -33.3% | Reds Hairdressing | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mane Salon | 1.2K | 60.7% | 1 | | Oct 2025 | Buoy Salon & Spa | 720 | 37.7% | 2 | | Oct 2025 | Reds Hairdressing | 30 | 1.6% | 3 | | Nov 2025 | Mane Salon | 1K | 52.8% | 1 | | Nov 2025 | Buoy Salon & Spa | 900 | 45.7% | 2 | | Nov 2025 | Reds Hairdressing | 30 | 1.5% | 3 | | Dec 2025 | Mane Salon | 1.1K | 54.9% | 1 | | Dec 2025 | Buoy Salon & Spa | 900 | 44.1% | 2 | | Dec 2025 | Reds Hairdressing | 20 | 0.98% | 3 | | Jan 2026 | Mane Salon | 1.1K | 53% | 1 | | Jan 2026 | Buoy Salon & Spa | 900 | 45.5% | 2 | | Jan 2026 | Reds Hairdressing | 30 | 1.5% | 3 | | Feb 2026 | Mane Salon | 1.2K | 55.8% | 1 | | Feb 2026 | Buoy Salon & Spa | 900 | 43.3% | 2 | | Feb 2026 | Reds Hairdressing | 20 | 0.96% | 3 | | Mar 2026 | Mane Salon | 1.4K | 60.9% | 1 | | Mar 2026 | Buoy Salon & Spa | 890 | 38.2% | 2 | | Mar 2026 | Reds Hairdressing | 20 | 0.86% | 3 | | Apr 2026 | Mane Salon | 1.1K | 59.4% | 1 | | Apr 2026 | Buoy Salon & Spa | 740 | 39.6% | 2 | | Apr 2026 | Reds Hairdressing | 20 | 1.1% | 3 | | May 2026 | Mane Salon | 1.1K | 54% | 1 | | May 2026 | Buoy Salon & Spa | 890 | 44.5% | 2 | | May 2026 | Reds Hairdressing | 30 | 1.5% | 3 | | Jun 2026 | Mane Salon | 1.1K | 54% | 1 | | Jun 2026 | Buoy Salon & Spa | 910 | 45% | 2 | | Jun 2026 | Reds Hairdressing | 20 | 0.99% | 3 | | Jul 2026 | Mane Salon | 1.1K | 58.7% | 1 | | Jul 2026 | Buoy Salon & Spa | 730 | 39.7% | 2 | | Jul 2026 | Reds Hairdressing | 30 | 1.6% | 3 | | Aug 2026 | Mane Salon | 1.1K | 58.9% | 1 | | Aug 2026 | Buoy Salon & Spa | 740 | 40% | 2 | | Aug 2026 | Reds Hairdressing | 20 | 1.1% | 3 | | Sep 2026 | Buoy Salon & Spa | — | — | — | | Sep 2026 | Mane Salon | — | — | — | | Sep 2026 | Reds Hairdressing | — | — | — | ## What is being compared - **Buoy Salon & Spa**: Measured on the search terms “buoy co nz”, “buoy salon & spa” and “buoy salon & spa wellington”, summed into one figure. - **Mane Salon**: Measured on the search terms “hair mane salon”, “mane salon”, “mane salon near me”, “mane salon price list”, “mane salon prices”, “mane salon wellington” and “manesalon”, summed into one figure. - **Reds Hairdressing**: Measured on the search terms “reds hairdressing” and “reds hairdressing price list”, summed into one figure. - [Buoy Salon & Spa](/demand/nz/brands/buoy-salon-and-spa) - [Mane Salon](/demand/nz/brands/mane-salon) - [Reds Hairdressing](/demand/nz/brands/reds-hairdressing) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among wellington region hair salons in New Zealand? In August 2026, Mane Salon was the most searched among wellington region hair salons in New Zealand, with an estimated 1.1K branded searches and 58.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Wellington region hair salons in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-hair-salons This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-hair-salons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.