---
title: "Wellington funeral directors in New Zealand: Which brands are most popular in search?"
description: "Compare funeral directors families can choose between in Wellington, New Zealand. Share of Search among Harbour City Funeral Home, Gee & Hickton, Lychgate Funerals and The Wilson Funeral Home, the wellington funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-funeral-directors"
publisher: "Brandwave"
---

# Wellington funeral directors in New Zealand: Which brands are most popular in search?

Compare funeral directors families can choose between in Wellington, New Zealand. Share of Search among Harbour City Funeral Home, Gee & Hickton, Lychgate Funerals and The Wilson Funeral Home, the wellington funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington funeral directors
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Harbour City Funeral Home, 49.3%

## Which brand is most popular in search among wellington funeral directors in New Zealand?

- In August 2026, Harbour City Funeral Home was the most searched among wellington funeral directors in New Zealand, with an estimated 5K branded searches and 49.3% estimated Share of Search within this set.
- Gee & Hickton is in 2nd place, 2.8 percentage points behind at 46.5% Share of Search.
- Across the 11 months ending August 2026, Harbour City Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand increased from 33.3% to 49.3%.
- Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand decreased from 59.2% to 46.5%.
- Across the 11 months ending August 2026, Lychgate Funerals’ estimated Share of Search among wellington funeral directors in New Zealand decreased from 7.2% to 3.5%.
- Across the 11 months ending August 2026, Harbour City Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 49.3% in August 2026 and was lowest at 32.4% in December 2025.
- Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 59.9% in May 2026 and was lowest at 46.5% in August 2026.
- Across the 11 months ending August 2026, Lychgate Funerals’ estimated Share of Search among wellington funeral directors in New Zealand peaked at 12.7% in February 2026 and was lowest at 3.1% in July 2026.
- Across the 11 months ending August 2026, The Wilson Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 5% in February 2026 and was lowest at 0.3% in July 2026.
- Across the 11 months ending August 2026, Harbour City Funeral Home rose from 2nd to 1st among wellington funeral directors in New Zealand.
- Across the 11 months ending August 2026, Gee & Hickton fell from 1st to 2nd among wellington funeral directors in New Zealand.
- Across the 11 months ending August 2026, The Wilson Funeral Home held steady: its estimated Share of Search among wellington funeral directors in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Harbour City Funeral Home vs Gee & Hickton: compare search popularity](/demand/nz/compare/gee-and-hickton-vs-harbour-city-funeral-home): 49.3% against 46.5% Share of Search.
- [Harbour City Funeral Home vs Lychgate Funerals: compare search popularity](/demand/nz/compare/harbour-city-funeral-home-vs-lychgate-funerals): 49.3% against 3.5% Share of Search.
- [Gee & Hickton vs Lychgate Funerals: compare search popularity](/demand/nz/compare/gee-and-hickton-vs-lychgate-funerals): 46.5% against 3.5% Share of Search.

## How did search popularity change for New Zealand wellington funeral directors in August 2026?

- In August 2026, Harbour City Funeral Home overtook Gee & Hickton to take the highest estimated Share of Search among wellington funeral directors in New Zealand, at 49.3%.
- In August 2026, Gee & Hickton lost estimated Share of Search among wellington funeral directors in New Zealand, from 56.3% to 46.5%.
- Estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose 133.3% over 11 measured months, from 30 to 70 in August 2026.
- Estimated monthly branded searches for Lychgate Funerals in New Zealand fell 40% over 11 measured months, from 600 to 360 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Harbour City Funeral Home | 49.3% | 5K | +24.2% | Harbour City Funeral Home |
| 2 | Gee & Hickton | 46.5% | 4.7K | -16.3% | Gee & Hickton |
| 3 | Lychgate Funerals | 3.5% | 360 | +16.1% | Lychgate Funerals |
| 4 | The Wilson Funeral Home | 0.69% | 70 | +133.3% | The Wilson Funeral Home |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gee & Hickton | 4.9K | 59.2% | 1 |
| Oct 2025 | Harbour City Funeral Home | 2.8K | 33.3% | 2 |
| Oct 2025 | Lychgate Funerals | 600 | 7.2% | 3 |
| Oct 2025 | The Wilson Funeral Home | 30 | 0.36% | 4 |
| Nov 2025 | Gee & Hickton | 3.5K | 56.3% | 1 |
| Nov 2025 | Harbour City Funeral Home | 2.1K | 33.8% | 2 |
| Nov 2025 | Lychgate Funerals | 570 | 9.1% | 3 |
| Nov 2025 | The Wilson Funeral Home | 50 | 0.8% | 4 |
| Dec 2025 | Gee & Hickton | 3.9K | 59.6% | 1 |
| Dec 2025 | Harbour City Funeral Home | 2.1K | 32.4% | 2 |
| Dec 2025 | Lychgate Funerals | 480 | 7.3% | 3 |
| Dec 2025 | The Wilson Funeral Home | 40 | 0.61% | 4 |
| Jan 2026 | Gee & Hickton | 3.5K | 50.7% | 1 |
| Jan 2026 | Harbour City Funeral Home | 2.7K | 39.6% | 2 |
| Jan 2026 | Lychgate Funerals | 620 | 9% | 3 |
| Jan 2026 | The Wilson Funeral Home | 50 | 0.72% | 4 |
| Feb 2026 | Gee & Hickton | 3.8K | 47.8% | 1 |
| Feb 2026 | Harbour City Funeral Home | 2.7K | 34.5% | 2 |
| Feb 2026 | Lychgate Funerals | 1K | 12.7% | 3 |
| Feb 2026 | The Wilson Funeral Home | 390 | 5% | 4 |
| Mar 2026 | Gee & Hickton | 4K | 52.3% | 1 |
| Mar 2026 | Harbour City Funeral Home | 2.7K | 35.3% | 2 |
| Mar 2026 | Lychgate Funerals | 880 | 11.5% | 3 |
| Mar 2026 | The Wilson Funeral Home | 70 | 0.92% | 4 |
| Apr 2026 | Gee & Hickton | 5.1K | 56.6% | 1 |
| Apr 2026 | Harbour City Funeral Home | 3.3K | 36.7% | 2 |
| Apr 2026 | Lychgate Funerals | 560 | 6.2% | 3 |
| Apr 2026 | The Wilson Funeral Home | 50 | 0.56% | 4 |
| May 2026 | Gee & Hickton | 5.8K | 59.9% | 1 |
| May 2026 | Harbour City Funeral Home | 3.3K | 34.5% | 2 |
| May 2026 | Lychgate Funerals | 490 | 5.1% | 3 |
| May 2026 | The Wilson Funeral Home | 50 | 0.52% | 4 |
| Jun 2026 | Gee & Hickton | 4.5K | 49.2% | 1 |
| Jun 2026 | Harbour City Funeral Home | 4K | 44.5% | 2 |
| Jun 2026 | Lychgate Funerals | 540 | 6% | 3 |
| Jun 2026 | The Wilson Funeral Home | 30 | 0.33% | 4 |
| Jul 2026 | Gee & Hickton | 5.7K | 56.3% | 1 |
| Jul 2026 | Harbour City Funeral Home | 4K | 40.3% | 2 |
| Jul 2026 | Lychgate Funerals | 310 | 3.1% | 3 |
| Jul 2026 | The Wilson Funeral Home | 30 | 0.3% | 4 |
| Aug 2026 | Harbour City Funeral Home | 5K | 49.3% | 1 |
| Aug 2026 | Gee & Hickton | 4.7K | 46.5% | 2 |
| Aug 2026 | Lychgate Funerals | 360 | 3.5% | 3 |
| Aug 2026 | The Wilson Funeral Home | 70 | 0.69% | 4 |
| Sep 2026 | Gee & Hickton | — | — | — |
| Sep 2026 | Harbour City Funeral Home | — | — | — |
| Sep 2026 | Lychgate Funerals | — | — | — |
| Sep 2026 | The Wilson Funeral Home | — | — | — |

## What is being compared

- **Gee & Hickton**: Measured on the search terms “gee & hickton”, “gee & hickton funeral directors”, “gee & hickton funeral directors lower hutt”, “gee & hickton funeral directors upper hutt”, “gee & hickton lower hutt”, “gee and hickton”, “gee and hickton funeral”, “gee and hickton funeral home”, “gee and hickton funeral home lower hutt”, “gee hickton” and “gee hickton lower hutt”, summed into one figure.
- **Harbour City Funeral Home**: Measured on the search terms “harbour city funeral home”, “harbour city funeral home lower hutt”, “harbour city funeral home upper hutt” and “harbour city funeral home wellington”, summed into one figure.
- **Lychgate Funerals**: Measured on the search terms “lychgate”, “lychgate funerals”, “lychgate funerals near me” and “lychgate funerals wellington”, summed into one figure.
- **The Wilson Funeral Home**: Measured on the search term “wilson funeral home wellington”.

- [Gee & Hickton](/demand/nz/brands/gee-and-hickton)
- [Harbour City Funeral Home](/demand/nz/brands/harbour-city-funeral-home)
- [Lychgate Funerals](/demand/nz/brands/lychgate-funerals)
- [The Wilson Funeral Home](/demand/nz/brands/the-wilson-funeral-home)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington funeral directors in New Zealand?

In August 2026, Harbour City Funeral Home was the most searched among wellington funeral directors in New Zealand, with an estimated 5K branded searches and 49.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-funeral-directors

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.