--- title: "Wellington Zoo vs Zealandia: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Wellington Zoo or Zealandia? Compare estimated monthly branded-search demand and Share of Search inside the Wellington attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-attractions/compare/wellington-zoo-vs-zealandia" publisher: "Brandwave" --- # Wellington Zoo vs Zealandia: Which is more popular by branded search in New Zealand? Which is more popular in search, Wellington Zoo or Zealandia? Compare estimated monthly branded-search demand and Share of Search inside the Wellington attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Wellington Zoo and Zealandia - **Competitive set**: Wellington attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **Wellington Zoo Share of Search**: 26.1% - **Zealandia Share of Search**: 19.8% ## Which is more popular in search, Wellington Zoo or Zealandia? - In August 2026, Wellington Zoo had more branded searches than Zealandia among wellington attractions in New Zealand. Wellington Zoo was estimated to have 23.9K branded searches compared to Zealandia’s 18.2K, and held a 26.1% Share of Search versus Zealandia’s 19.8%. - The lead changed hands 2 times in the 11 months ending August 2026: Zealandia took it in November 2025, Wellington Zoo took it in December 2025. - Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among wellington attractions in New Zealand moved from 22.5% to 26.1%, and its estimated monthly branded searches moved from 26.4K to 23.9K. - Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among wellington attractions in New Zealand moved from 16.6% to 19.8%, and its estimated monthly branded searches moved from 19.5K to 18.2K. ## How did search popularity change for New Zealand wellington attractions in August 2026? - In August 2026, Zealandia gained estimated Share of Search among wellington attractions in New Zealand, from 17.3% to 19.8%. ## Month by month | Month | Wellington Zoo estimated searches | Wellington Zoo Share of Search | Wellington Zoo rank | Zealandia estimated searches | Zealandia Share of Search | Zealandia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.4K | 22.5% | 3 | 19.5K | 16.6% | 4 | | Nov 2025 | 26.5K | 17.6% | 4 | 28.7K | 19% | 3 | | Dec 2025 | 33.2K | 19% | 3 | 26.5K | 15.2% | 4 | | Jan 2026 | 41.5K | 21.5% | 3 | 29.5K | 15.3% | 4 | | Feb 2026 | 27K | 17.2% | 3 | 24.4K | 15.5% | 4 | | Mar 2026 | 27K | 18.9% | 3 | 25.5K | 17.8% | 4 | | Apr 2026 | 33.7K | 25.6% | 3 | 21.2K | 16.1% | 4 | | May 2026 | 40.3K | 34.9% | 1 | 18.9K | 16.4% | 4 | | Jun 2026 | 18.3K | 22.5% | 2 | 16.2K | 20% | 3 | | Jul 2026 | 27.8K | 26.1% | 2 | 18.3K | 17.3% | 4 | | Aug 2026 | 23.9K | 26.1% | 2 | 18.2K | 19.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Wellington Zoo’s and Zealandia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Wellington Zoo**: Measured on the search terms “capybara wellington zoo”, “map of wellington zoo”, “red panda wellington zoo”, “snow leopard wellington zoo”, “wellington zoo”, “wellington zoo 200 daniell street newtown wellington 6021”, “wellington zoo animals”, “wellington zoo cafe”, “wellington zoo cost”, “wellington zoo daniell street newtown wellington”, “wellington zoo hours”, “wellington zoo open hours”, “wellington zoo parking”, “wellington zoo photos”, “wellington zoo shop”, “wellington zoo specials”, “wellington zoo ticket”, “wellington zoo zoo”, “wellingtonzoo” and “wellingtonzoo com”, summed into one figure. - **Zealandia**: Measured on the search terms “new zealandia”, “visitzealandia com”, “zealandia”, “zealandia animals”, “zealandia near me”, “zealandia new zealand”, “zealandia nz”, “zealandia shuttle”, “zealandia tickets”, “zealandia wellington opening hours” and “zealandia zoo”, summed into one figure. - [Wellington Zoo profile](/demand/nz/brands/wellington-zoo) - [Zealandia profile](/demand/nz/brands/zealandia) - [All wellington attractions in New Zealand](/demand/nz/categories/nz-wellington-attractions): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Wellington Zoo or Zealandia? In August 2026, Wellington Zoo had more branded searches than Zealandia among wellington attractions in New Zealand. Wellington Zoo was estimated to have 23.9K branded searches compared to Zealandia’s 18.2K, and held a 26.1% Share of Search versus Zealandia’s 19.8%. ## Cite this page Brandwave. "Wellington Zoo vs Zealandia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-wellington-attractions/compare/wellington-zoo-vs-zealandia This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-attractions/compare/wellington-zoo-vs-zealandia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.