---
title: "Wellington attractions in New Zealand: Which brands are most popular in search?"
description: "Compare the Wellington attractions visitors and families plan their days around. Share of Search among Weta Workshop, Wellington Zoo, Wellington Cable Car, Zealandia and Space Place, the wellington attractions Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-attractions"
publisher: "Brandwave"
---

# Wellington attractions in New Zealand: Which brands are most popular in search?

Compare the Wellington attractions visitors and families plan their days around. Share of Search among Weta Workshop, Wellington Zoo, Wellington Cable Car, Zealandia and Space Place, the wellington attractions Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington attractions
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Weta Workshop, 27.6%

## Which brand is most popular in search among wellington attractions in New Zealand?

- In August 2026, Weta Workshop was the most searched among wellington attractions in New Zealand, with an estimated 25.2K branded searches and 27.6% estimated Share of Search within this set.
- Wellington Zoo is in 2nd place, 1.4 percentage points behind at 26.1% Share of Search.
- Across the 11 months ending August 2026, Weta Workshop’s estimated Share of Search among wellington attractions in New Zealand decreased from 31.7% to 27.6%.
- Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among wellington attractions in New Zealand increased from 22.5% to 26.1%.
- Across the 11 months ending August 2026, Wellington Cable Car’s estimated Share of Search among wellington attractions in New Zealand decreased from 24.3% to 20.7%.
- Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among wellington attractions in New Zealand increased from 16.6% to 19.8%.
- Across the 11 months ending August 2026, Space Place’s estimated Share of Search among wellington attractions in New Zealand increased from 4.9% to 5.8%.
- Across the 11 months ending August 2026, Weta Workshop’s estimated Share of Search among wellington attractions in New Zealand peaked at 32.4% in June 2026 and was lowest at 23.8% in May 2026.
- Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among wellington attractions in New Zealand peaked at 34.9% in May 2026 and was lowest at 17.2% in February 2026.
- Across the 11 months ending August 2026, Wellington Cable Car’s estimated Share of Search among wellington attractions in New Zealand peaked at 33.1% in February 2026 and was lowest at 19.3% in June 2026.
- Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among wellington attractions in New Zealand peaked at 20% in June 2026 and was lowest at 15.2% in December 2025.
- Across the 11 months ending August 2026, Space Place’s estimated Share of Search among wellington attractions in New Zealand peaked at 7% in July 2026 and was lowest at 3.6% in November 2025.
- Across the 11 months ending August 2026, Wellington Zoo rose from 3rd to 2nd among wellington attractions in New Zealand.
- Across the 11 months ending August 2026, Wellington Cable Car fell from 2nd to 3rd among wellington attractions in New Zealand.

## Compare search popularity between leading brands

- [Weta Workshop vs Wellington Zoo: compare search popularity](/demand/nz/compare/wellington-zoo-vs-weta-workshop): 27.6% against 26.1% Share of Search.
- [Weta Workshop vs Wellington Cable Car: compare search popularity](/demand/nz/compare/wellington-cable-car-vs-weta-workshop): 27.6% against 20.7% Share of Search.
- [Weta Workshop vs Zealandia: compare search popularity](/demand/nz/compare/weta-workshop-vs-zealandia): 27.6% against 19.8% Share of Search.
- [Weta Workshop vs Space Place: compare search popularity](/demand/nz/compare/space-place-vs-weta-workshop): 27.6% against 5.8% Share of Search.
- [Wellington Zoo vs Wellington Cable Car: compare search popularity](/demand/nz/compare/wellington-cable-car-vs-wellington-zoo): 26.1% against 20.7% Share of Search.
- [Wellington Zoo vs Zealandia: compare search popularity](/demand/nz/compare/wellington-zoo-vs-zealandia): 26.1% against 19.8% Share of Search.
- [Wellington Zoo vs Space Place: compare search popularity](/demand/nz/compare/space-place-vs-wellington-zoo): 26.1% against 5.8% Share of Search.
- [Wellington Cable Car vs Zealandia: compare search popularity](/demand/nz/compare/wellington-cable-car-vs-zealandia): 20.7% against 19.8% Share of Search.
- [Wellington Cable Car vs Space Place: compare search popularity](/demand/nz/compare/space-place-vs-wellington-cable-car): 20.7% against 5.8% Share of Search.
- [Zealandia vs Space Place: compare search popularity](/demand/nz/compare/space-place-vs-zealandia): 19.8% against 5.8% Share of Search.

## How did search popularity change for New Zealand wellington attractions in August 2026?

- In August 2026, Zealandia gained estimated Share of Search among wellington attractions in New Zealand, from 17.3% to 19.8%.
- In August 2026, Space Place lost estimated Share of Search among wellington attractions in New Zealand, from 7% to 5.8%.
- In August 2026, Wellington Cable Car lost estimated Share of Search among wellington attractions in New Zealand, from 21.8% to 20.7%.
- Estimated monthly branded searches for Weta Workshop in New Zealand fell 32.2% over 11 measured months, from 37.2K to 25.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Weta Workshop | 27.6% | 25.2K | -14.5% | Weta Workshop |
| 2 | Wellington Zoo | 26.1% | 23.9K | -13.8% | Wellington Zoo |
| 3 | Wellington Cable Car | 20.7% | 19K | -18.3% | Wellington Cable Car |
| 4 | Zealandia | 19.8% | 18.2K | -1.0% | Zealandia |
| 5 | Space Place | 5.8% | 5.3K | -28.4% | Space Place |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Weta Workshop | 37.2K | 31.7% | 1 |
| Oct 2025 | Wellington Cable Car | 28.5K | 24.3% | 2 |
| Oct 2025 | Wellington Zoo | 26.4K | 22.5% | 3 |
| Oct 2025 | Zealandia | 19.5K | 16.6% | 4 |
| Oct 2025 | Space Place | 5.7K | 4.9% | 5 |
| Nov 2025 | Weta Workshop | 47.9K | 31.8% | 1 |
| Nov 2025 | Wellington Cable Car | 42.1K | 27.9% | 2 |
| Nov 2025 | Zealandia | 28.7K | 19% | 3 |
| Nov 2025 | Wellington Zoo | 26.5K | 17.6% | 4 |
| Nov 2025 | Space Place | 5.5K | 3.6% | 5 |
| Dec 2025 | Weta Workshop | 54.9K | 31.5% | 1 |
| Dec 2025 | Wellington Cable Car | 51.6K | 29.6% | 2 |
| Dec 2025 | Wellington Zoo | 33.2K | 19% | 3 |
| Dec 2025 | Zealandia | 26.5K | 15.2% | 4 |
| Dec 2025 | Space Place | 8.3K | 4.7% | 5 |
| Jan 2026 | Weta Workshop | 59.8K | 31% | 1 |
| Jan 2026 | Wellington Cable Car | 51.9K | 26.9% | 2 |
| Jan 2026 | Wellington Zoo | 41.5K | 21.5% | 3 |
| Jan 2026 | Zealandia | 29.5K | 15.3% | 4 |
| Jan 2026 | Space Place | 10.1K | 5.2% | 5 |
| Feb 2026 | Wellington Cable Car | 52K | 33.1% | 1 |
| Feb 2026 | Weta Workshop | 47.2K | 30% | 2 |
| Feb 2026 | Wellington Zoo | 27K | 17.2% | 3 |
| Feb 2026 | Zealandia | 24.4K | 15.5% | 4 |
| Feb 2026 | Space Place | 6.5K | 4.1% | 5 |
| Mar 2026 | Wellington Cable Car | 42.5K | 29.7% | 1 |
| Mar 2026 | Weta Workshop | 42.3K | 29.6% | 2 |
| Mar 2026 | Wellington Zoo | 27K | 18.9% | 3 |
| Mar 2026 | Zealandia | 25.5K | 17.8% | 4 |
| Mar 2026 | Space Place | 5.8K | 4% | 5 |
| Apr 2026 | Weta Workshop | 36K | 27.3% | 1 |
| Apr 2026 | Wellington Cable Car | 34.7K | 26.3% | 2 |
| Apr 2026 | Wellington Zoo | 33.7K | 25.6% | 3 |
| Apr 2026 | Zealandia | 21.2K | 16.1% | 4 |
| Apr 2026 | Space Place | 6.1K | 4.6% | 5 |
| May 2026 | Wellington Zoo | 40.3K | 34.9% | 1 |
| May 2026 | Weta Workshop | 27.4K | 23.8% | 2 |
| May 2026 | Wellington Cable Car | 23.3K | 20.2% | 3 |
| May 2026 | Zealandia | 18.9K | 16.4% | 4 |
| May 2026 | Space Place | 5.4K | 4.6% | 5 |
| Jun 2026 | Weta Workshop | 26.3K | 32.4% | 1 |
| Jun 2026 | Wellington Zoo | 18.3K | 22.5% | 2 |
| Jun 2026 | Zealandia | 16.2K | 20% | 3 |
| Jun 2026 | Wellington Cable Car | 15.6K | 19.3% | 4 |
| Jun 2026 | Space Place | 4.7K | 5.8% | 5 |
| Jul 2026 | Weta Workshop | 29.5K | 27.8% | 1 |
| Jul 2026 | Wellington Zoo | 27.8K | 26.1% | 2 |
| Jul 2026 | Wellington Cable Car | 23.2K | 21.8% | 3 |
| Jul 2026 | Zealandia | 18.3K | 17.3% | 4 |
| Jul 2026 | Space Place | 7.4K | 7% | 5 |
| Aug 2026 | Weta Workshop | 25.2K | 27.6% | 1 |
| Aug 2026 | Wellington Zoo | 23.9K | 26.1% | 2 |
| Aug 2026 | Wellington Cable Car | 19K | 20.7% | 3 |
| Aug 2026 | Zealandia | 18.2K | 19.8% | 4 |
| Aug 2026 | Space Place | 5.3K | 5.8% | 5 |
| Sep 2026 | Space Place | — | — | — |
| Sep 2026 | Wellington Cable Car | — | — | — |
| Sep 2026 | Wellington Zoo | — | — | — |
| Sep 2026 | Weta Workshop | — | — | — |
| Sep 2026 | Zealandia | — | — | — |

## What is being compared

- **Space Place**: Measured on the search terms “museumswellington org nz”, “space place”, “space place nasa gov”, “space place near me”, “space place nz”, “space place tickets”, “space place wellington”, “spaceplace”, “spaceplace nz” and “spaceplace wellington”, summed into one figure.
- **Wellington Cable Car**: Measured on the search terms “wellington cable car”, “wellington cable car cost”, “wellington cable car nz”, “wellington cable car opening hours”, “wellington cable car parking”, “wellington cable car photos”, “wellington cable car route”, “wellington cable car tickets”, “wellington cable car times”, “wellington cable car timetable” and “wellingtoncablecar”, summed into one figure.
- **Wellington Zoo**: Measured on the search terms “capybara wellington zoo”, “map of wellington zoo”, “red panda wellington zoo”, “snow leopard wellington zoo”, “wellington zoo”, “wellington zoo 200 daniell street newtown wellington 6021”, “wellington zoo animals”, “wellington zoo cafe”, “wellington zoo cost”, “wellington zoo daniell street newtown wellington”, “wellington zoo hours”, “wellington zoo open hours”, “wellington zoo parking”, “wellington zoo photos”, “wellington zoo shop”, “wellington zoo specials”, “wellington zoo ticket”, “wellington zoo zoo”, “wellingtonzoo” and “wellingtonzoo com”, summed into one figure.
- **Weta Workshop**: Measured on the search terms “avatar weta workshop”, “lotr weta workshop”, “skycity weta workshop”, “weta cave”, “weta cave shop”, “weta cave tickets”, “weta cave tour”, “weta workshop”, “weta workshop collectibles”, “weta workshop experience”, “weta workshop gift shop”, “weta workshop lord of the rings”, “weta workshop near me”, “weta workshop new zealand”, “weta workshop nz”, “weta workshop price”, “weta workshop shop”, “weta workshop skycity”, “weta workshop tickets”, “weta workshop tour”, “weta workshop wellington”, “wetaworkshop” and “wetaworkshop com”, summed into one figure.
- **Zealandia**: Measured on the search terms “new zealandia”, “visitzealandia com”, “zealandia”, “zealandia animals”, “zealandia near me”, “zealandia new zealand”, “zealandia nz”, “zealandia shuttle”, “zealandia tickets”, “zealandia wellington opening hours” and “zealandia zoo”, summed into one figure.

- [Space Place](/demand/nz/brands/space-place)
- [Wellington Cable Car](/demand/nz/brands/wellington-cable-car)
- [Wellington Zoo](/demand/nz/brands/wellington-zoo)
- [Weta Workshop](/demand/nz/brands/weta-workshop)
- [Zealandia](/demand/nz/brands/zealandia)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington attractions in New Zealand?

In August 2026, Weta Workshop was the most searched among wellington attractions in New Zealand, with an estimated 25.2K branded searches and 27.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington attractions in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-attractions

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-attractions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.