--- title: "Wellington accounting firms in New Zealand: Which brands are most popular in search?" description: "Compare Wellington accounting firms using branded search demand from across New Zealand. Share of Search among SBA, MTM Accounting and Nest Accounting, the wellington accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-wellington-accounting-firms" publisher: "Brandwave" --- # Wellington accounting firms in New Zealand: Which brands are most popular in search? Compare Wellington accounting firms using branded search demand from across New Zealand. Share of Search among SBA, MTM Accounting and Nest Accounting, the wellington accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Wellington accounting firms - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: SBA, 97.5% ## Which brand is most popular in search among wellington accounting firms in New Zealand? - In August 2026, SBA was the most searched among wellington accounting firms in New Zealand, with an estimated 2.7K branded searches and 97.5% estimated Share of Search within this set. - MTM Accounting is in 2nd place, 95.7 percentage points behind at 1.8% Share of Search. - Across the 11 months ending August 2026, MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand decreased from 2.3% to 1.8%. - Across the 11 months ending August 2026, SBA’s estimated Share of Search among wellington accounting firms in New Zealand peaked at 97.8% in March 2026 and was lowest at 94.3% in January 2026. - Across the 11 months ending August 2026, MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand peaked at 3.4% in November 2025 and was lowest at 1.8% in August 2026. - Across the 11 months ending August 2026, Nest Accounting’s estimated Share of Search among wellington accounting firms in New Zealand peaked at 2.7% in January 2026 and was lowest at 0.3% in June 2026. - Across the 11 months ending August 2026, SBA and Nest Accounting held steady: their estimated Share of Search among wellington accounting firms in New Zealand each moved less than 0.5 percentage points. ## How did search popularity change for New Zealand wellington accounting firms in August 2026? - In August 2026, SBA gained estimated Share of Search among wellington accounting firms in New Zealand, from 96.9% to 97.5%. - MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026. - Estimated monthly branded searches for Nest Accounting in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | SBA | 97.5% | 2.7K | +9.7% | SBA | | 2 | MTM Accounting | 1.8% | 50 | 0.0% | MTM Accounting | | 3 | Nest Accounting | 0.72% | 20 | -33.3% | Nest Accounting | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SBA | 2.5K | 97.3% | 1 | | Oct 2025 | MTM Accounting | 60 | 2.3% | 2 | | Oct 2025 | Nest Accounting | 10 | 0.39% | 3 | | Nov 2025 | SBA | 2.3K | 96.2% | 1 | | Nov 2025 | MTM Accounting | 80 | 3.4% | 2 | | Nov 2025 | Nest Accounting | 10 | 0.43% | 3 | | Dec 2025 | SBA | 1.7K | 95.1% | 1 | | Dec 2025 | MTM Accounting | 60 | 3.3% | 2 | | Dec 2025 | Nest Accounting | 30 | 1.6% | 3 | | Jan 2026 | SBA | 2.5K | 94.3% | 1 | | Jan 2026 | MTM Accounting | 80 | 3.1% | 2 | | Jan 2026 | Nest Accounting | 70 | 2.7% | 3 | | Feb 2026 | SBA | 2.5K | 95.4% | 1 | | Feb 2026 | MTM Accounting | 80 | 3% | 2 | | Feb 2026 | Nest Accounting | 40 | 1.5% | 3 | | Mar 2026 | SBA | 3.1K | 97.8% | 1 | | Mar 2026 | MTM Accounting | 60 | 1.9% | 2 | | Mar 2026 | Nest Accounting | 10 | 0.32% | 3 | | Apr 2026 | SBA | 2.9K | 96.3% | 1 | | Apr 2026 | MTM Accounting | 100 | 3.3% | 2 | | Apr 2026 | Nest Accounting | 10 | 0.33% | 3 | | May 2026 | SBA | 2.7K | 96.1% | 1 | | May 2026 | MTM Accounting | 80 | 2.8% | 2 | | May 2026 | Nest Accounting | 30 | 1.1% | 3 | | Jun 2026 | SBA | 3.2K | 97.3% | 1 | | Jun 2026 | MTM Accounting | 80 | 2.4% | 2 | | Jun 2026 | Nest Accounting | 10 | 0.3% | 3 | | Jul 2026 | SBA | 2.5K | 96.9% | 1 | | Jul 2026 | MTM Accounting | 50 | 2% | 2 | | Jul 2026 | Nest Accounting | 30 | 1.2% | 3 | | Aug 2026 | SBA | 2.7K | 97.5% | 1 | | Aug 2026 | MTM Accounting | 50 | 1.8% | 2 | | Aug 2026 | Nest Accounting | 20 | 0.72% | 3 | | Sep 2026 | MTM Accounting | — | — | — | | Sep 2026 | Nest Accounting | — | — | — | | Sep 2026 | SBA | — | — | — | ## What is being compared - **MTM Accounting**: Measured on the search terms “mtm accounting” and “mtm accounting wellington”, summed into one figure. - **Nest Accounting**: Measured on the search term “nest accounting”. - **SBA**: Measured on the search terms “sba accountants”, “sba accounting”, “sba accounting browns bay”, “sba accounting nz”, “sba accounting palmerston north”, “sba accounting services”, “sba albany”, “sba ashburton”, “sba auckland”, “sba avondale”, “sba barrington”, “sba birkenhead”, “sba blenheim”, “sba browns bay”, “sba burnside”, “sba cambridge”, “sba co nz”, “sba ellerslie”, “sba ferrymead”, “sba flat bush”, “sba glenfield”, “sba hamilton”, “sba hawera”, “sba henderson”, “sba hibiscus coast”, “sba hobsonville”, “sba hornby”, “sba howick”, “sba kapiti”, “sba karaka”, “sba kilbirnie”, “sba lower hutt”, “sba manukau”, “sba milford”, “sba mt eden”, “sba mt roskill”, “sba nelson”, “sba new brighton”, “sba new lynn”, “sba new zealand”, “sba newmarket”, “sba nz”, “sba onehunga”, “sba opawa”, “sba pakuranga”, “sba palmerston north”, “sba panmure”, “sba papakura”, “sba papanui”, “sba papatoetoe”, “sba petone”, “sba ponsonby”, “sba porirua”, “sba pukekohe”, “sba remuera”, “sba riccarton”, “sba rolleston”, “sba shirley”, “sba silverdale”, “sba small business accounting”, “sba stratford”, “sba sydenham”, “sba takanini”, “sba takapuna”, “sba taradale”, “sba taranaki”, “sba tauranga”, “sba tax”, “sba tax accountants”, “sba te atatu”, “sba thames”, “sba timaru”, “sba wanganui”, “sba warkworth” and “sba.co.nz”, summed into one figure. - [MTM Accounting](/demand/nz/brands/mtm-accounting) - [Nest Accounting](/demand/nz/brands/nest-accounting) - [SBA](/demand/nz/brands/sba) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among wellington accounting firms in New Zealand? In August 2026, SBA was the most searched among wellington accounting firms in New Zealand, with an estimated 2.7K branded searches and 97.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Wellington accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wellington-accounting-firms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wellington-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.