---
title: "Welding equipment brands in New Zealand: Which are searched most?"
description: "Welding machine and equipment brands sold in New Zealand. Share of Search among Cigweld, Fronius, Lincoln Electric, WIA, Miller, Kemppi, UNIMIG and ESAB, the welding equipment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-welding-equipment-brands"
publisher: "Brandwave"
---

# Welding equipment brands in New Zealand: Which are searched most?

Welding machine and equipment brands sold in New Zealand. Share of Search among Cigweld, Fronius, Lincoln Electric, WIA, Miller, Kemppi, UNIMIG and ESAB, the welding equipment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Welding equipment brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cigweld, 31.3%

## Which brand is most popular in search among welding equipment brands in New Zealand?

- In September 2026, Cigweld was the most searched among welding equipment brands in New Zealand, with an estimated 650 branded searches, 31.3% of all searches for the eight we track.
- Fronius is in 2nd place, 12.5 percentage points behind at 18.8%.
- Across the 12 months ending September 2026, Cigweld’s share of searches among welding equipment brands in New Zealand increased from 27.3% to 31.3%.
- Across the 12 months ending September 2026, Fronius’ share of searches among welding equipment brands in New Zealand increased from 18.2% to 18.8%.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among welding equipment brands in New Zealand decreased from 23.3% to 18.8%.
- Across the 12 months ending September 2026, WIA’s share of searches among welding equipment brands in New Zealand increased from 8.5% to 9.1%.
- Across the 12 months ending September 2026, Miller’s share of searches among welding equipment brands in New Zealand decreased from 9.1% to 7.7%.
- Across the 12 months ending September 2026, Kemppi’s share of searches among welding equipment brands in New Zealand decreased from 7.4% to 6.3%.
- Across the 12 months ending September 2026, UNIMIG’s share of searches among welding equipment brands in New Zealand increased from 2.8% to 4.3%.
- Across the 12 months ending September 2026, Cigweld’s share of searches among welding equipment brands in New Zealand peaked at 31.3% in September 2026 and was lowest at 18% in March 2026.
- Across the 12 months ending September 2026, Fronius’ share of searches among welding equipment brands in New Zealand peaked at 22.1% in March 2026 and was lowest at 14% in July 2026.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among welding equipment brands in New Zealand peaked at 23.3% in October 2025 and was lowest at 14.7% in June 2026.
- Across the 12 months ending September 2026, WIA’s share of searches among welding equipment brands in New Zealand peaked at 9.1% in September 2026 and was lowest at 5.8% in June 2026.
- Across the 12 months ending September 2026, Miller’s share of searches among welding equipment brands in New Zealand peaked at 26.4% in June 2026 and was lowest at 6.8% in November 2025.
- Across the 12 months ending September 2026, Kemppi’s share of searches among welding equipment brands in New Zealand peaked at 8.9% in January 2026 and was lowest at 5.2% in February 2026.
- Across the 12 months ending September 2026, UNIMIG’s share of searches among welding equipment brands in New Zealand peaked at 5.7% in July 2026 and was lowest at 2.5% in April 2026.
- Across the 12 months ending September 2026, ESAB’s share of searches among welding equipment brands in New Zealand peaked at 5.9% in April 2026 and was lowest at 3.1% in June 2026.
- Across the 12 months ending September 2026, Fronius rose from 3rd to 2nd among welding equipment brands in New Zealand.
- Across the 12 months ending September 2026, Lincoln Electric fell from 2nd to 3rd among welding equipment brands in New Zealand.
- Across the 12 months ending September 2026, WIA rose from 5th to 4th among welding equipment brands in New Zealand.
- Across the 12 months ending September 2026, Miller fell from 4th to 5th among welding equipment brands in New Zealand.
- Across the 12 months ending September 2026, UNIMIG rose from 8th to 7th among welding equipment brands in New Zealand.
- Across the 12 months ending September 2026, ESAB fell from 7th to 8th among welding equipment brands in New Zealand.

## Top welding equipment brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fronius, Lincoln Electric and Kemppi were mentioned most often, in four of the five answers. Fronius was recommended most often, coming first in one out of four answers that gave a list. Kemppi was second, and Lincoln Electric was third. UNIMIG, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fronius | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Kemppi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Lincoln Electric | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Miller | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| WIA | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Cigweld | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| ESAB | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| UNIMIG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about welding equipment brands

- Asked ChatGPT "Which welding equipment brand should I buy in New Zealand?": 1. Lincoln Electric, 2. Kemppi, 3. Fronius, 4. Cigweld
- Asked ChatGPT "What are the best welding equipment brands in New Zealand?": 1. Kemppi, 2. Fronius, 3. Miller, 4. Lincoln Electric, 5. WIA, 6. Cigweld, 7. ESAB
- Asked ChatGPT "What's the best welding equipment brand in New Zealand for metal fabrication?": 1. Lincoln Electric, 2. Fronius, 3. Kemppi, 4. Miller, 5. ESAB, 6. WIA
- Searched Google, AI Overview "welding equipment nz": 1. Fronius, 2. Kemppi, 3. Lincoln Electric
- Searched Google, AI Overview "welding machine nz": 1. WIA

Not named in any answer: UNIMIG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Cigweld vs Fronius: compare search popularity](/demand/nz/compare/cigweld-vs-fronius): 31.3% against 18.8% Share of Search.
- [Cigweld vs Lincoln Electric: compare search popularity](/demand/nz/compare/cigweld-vs-lincoln-electric): 31.3% against 18.8% Share of Search.
- [Cigweld vs WIA: compare search popularity](/demand/nz/compare/cigweld-vs-wia): 31.3% against 9.1% Share of Search.
- [Cigweld vs Miller: compare search popularity](/demand/nz/compare/cigweld-vs-miller): 31.3% against 7.7% Share of Search.
- [Fronius vs Lincoln Electric: compare search popularity](/demand/nz/compare/fronius-vs-lincoln-electric): 18.8% Share of Search each.
- [Fronius vs WIA: compare search popularity](/demand/nz/compare/fronius-vs-wia): 18.8% against 9.1% Share of Search.
- [Fronius vs Miller: compare search popularity](/demand/nz/compare/fronius-vs-miller): 18.8% against 7.7% Share of Search.
- [Lincoln Electric vs WIA: compare search popularity](/demand/nz/compare/lincoln-electric-vs-wia): 18.8% against 9.1% Share of Search.
- [Lincoln Electric vs Miller: compare search popularity](/demand/nz/compare/lincoln-electric-vs-miller): 18.8% against 7.7% Share of Search.
- [WIA vs Miller: compare search popularity](/demand/nz/compare/miller-vs-wia): 9.1% against 7.7% Share of Search.

## How did search popularity change for New Zealand welding equipment brands in September 2026?

- In September 2026, WIA overtook Miller and Kemppi to rank 4th among welding equipment brands in New Zealand, with 9.1% of the searches.
- In September 2026, Fronius overtook Lincoln Electric to rank 2nd among welding equipment brands in New Zealand, with 18.8% of the searches.
- In September 2026, Cigweld gained share of searches among welding equipment brands in New Zealand, from 27.9% to 31.3%.
- In September 2026, Kemppi lost share of searches among welding equipment brands in New Zealand, from 8.6% to 6.3%.
- In September 2026, Miller lost share of searches among welding equipment brands in New Zealand, from 9.9% to 7.7%.
- In September 2026, ESAB lost share of searches among welding equipment brands in New Zealand, from 5.4% to 3.8%.
- In September 2026, Lincoln Electric lost share of searches among welding equipment brands in New Zealand, from 19.8% to 18.8%.
- In September 2026, UNIMIG rose from 8th to 7th among welding equipment brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cigweld | 31.3% | 650 | +4.8% | ESAB Corporation |
| 2 | Fronius | 18.8% | 390 | 0.0% | Fronius |
| 3 | Lincoln Electric | 18.8% | 390 | -11.4% | Lincoln Electric Holdings, Inc. |
| 4 | WIA | 9.1% | 190 | +26.7% | Welding Industries of Australia Pty Ltd |
| 5 | Miller | 7.7% | 160 | -27.3% | Miller Electric Mfg. LLC |
| 6 | Kemppi | 6.3% | 130 | -31.6% | Kemppi Oy |
| 7 | UNIMIG | 4.3% | 90 | 0.0% | Welding Guns of Australia Pty Ltd |
| 8 | ESAB | 3.8% | 80 | -33.3% | ESAB Corporation |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cigweld | 480 | 27.3% | 1 |
| Oct 2025 | Lincoln Electric | 410 | 23.3% | 2 |
| Oct 2025 | Fronius | 320 | 18.2% | 3 |
| Oct 2025 | Miller | 160 | 9.1% | 4 |
| Oct 2025 | WIA | 150 | 8.5% | 5 |
| Oct 2025 | Kemppi | 130 | 7.4% | 6 |
| Oct 2025 | ESAB | 60 | 3.4% | 7 |
| Oct 2025 | UNIMIG | 50 | 2.8% | 8 |
| Nov 2025 | Cigweld | 430 | 26.5% | 1 |
| Nov 2025 | Lincoln Electric | 370 | 22.8% | 2 |
| Nov 2025 | Fronius | 320 | 19.8% | 3 |
| Nov 2025 | Kemppi | 130 | 8% | 4 |
| Nov 2025 | WIA | 130 | 8% | 5 |
| Nov 2025 | Miller | 110 | 6.8% | 6 |
| Nov 2025 | ESAB | 80 | 4.9% | 7 |
| Nov 2025 | UNIMIG | 50 | 3.1% | 8 |
| Dec 2025 | Cigweld | 430 | 29.3% | 1 |
| Dec 2025 | Fronius | 320 | 21.8% | 2 |
| Dec 2025 | Lincoln Electric | 250 | 17% | 3 |
| Dec 2025 | WIA | 120 | 8.2% | 4 |
| Dec 2025 | Miller | 110 | 7.5% | 5 |
| Dec 2025 | Kemppi | 100 | 6.8% | 6 |
| Dec 2025 | ESAB | 70 | 4.8% | 7 |
| Dec 2025 | UNIMIG | 70 | 4.8% | 8 |
| Jan 2026 | Cigweld | 430 | 25.6% | 1 |
| Jan 2026 | Lincoln Electric | 330 | 19.6% | 2 |
| Jan 2026 | Fronius | 320 | 19% | 3 |
| Jan 2026 | Miller | 170 | 10.1% | 4 |
| Jan 2026 | Kemppi | 150 | 8.9% | 5 |
| Jan 2026 | WIA | 140 | 8.3% | 6 |
| Jan 2026 | ESAB | 80 | 4.8% | 7 |
| Jan 2026 | UNIMIG | 60 | 3.6% | 8 |
| Feb 2026 | Miller | 450 | 23.3% | 1 |
| Feb 2026 | Cigweld | 410 | 21.2% | 2 |
| Feb 2026 | Lincoln Electric | 350 | 18.1% | 3 |
| Feb 2026 | Fronius | 320 | 16.6% | 4 |
| Feb 2026 | WIA | 150 | 7.8% | 5 |
| Feb 2026 | Kemppi | 100 | 5.2% | 6 |
| Feb 2026 | ESAB | 80 | 4.1% | 7 |
| Feb 2026 | UNIMIG | 70 | 3.6% | 8 |
| Mar 2026 | Fronius | 480 | 22.1% | 1 |
| Mar 2026 | Miller | 470 | 21.7% | 2 |
| Mar 2026 | Cigweld | 390 | 18% | 3 |
| Mar 2026 | Lincoln Electric | 390 | 18% | 4 |
| Mar 2026 | WIA | 160 | 7.4% | 5 |
| Mar 2026 | Kemppi | 130 | 6% | 6 |
| Mar 2026 | ESAB | 90 | 4.1% | 7 |
| Mar 2026 | UNIMIG | 60 | 2.8% | 8 |
| Apr 2026 | Cigweld | 500 | 24.5% | 1 |
| Apr 2026 | Lincoln Electric | 460 | 22.5% | 2 |
| Apr 2026 | Fronius | 390 | 19.1% | 3 |
| Apr 2026 | Miller | 220 | 10.8% | 4 |
| Apr 2026 | WIA | 160 | 7.8% | 5 |
| Apr 2026 | Kemppi | 140 | 6.9% | 6 |
| Apr 2026 | ESAB | 120 | 5.9% | 7 |
| Apr 2026 | UNIMIG | 50 | 2.5% | 8 |
| May 2026 | Miller | 600 | 25.4% | 1 |
| May 2026 | Cigweld | 480 | 20.3% | 2 |
| May 2026 | Lincoln Electric | 430 | 18.2% | 3 |
| May 2026 | Fronius | 390 | 16.5% | 4 |
| May 2026 | WIA | 160 | 6.8% | 5 |
| May 2026 | Kemppi | 150 | 6.4% | 6 |
| May 2026 | ESAB | 90 | 3.8% | 7 |
| May 2026 | UNIMIG | 60 | 2.5% | 8 |
| Jun 2026 | Miller | 680 | 26.4% | 1 |
| Jun 2026 | Cigweld | 590 | 22.9% | 2 |
| Jun 2026 | Fronius | 390 | 15.1% | 3 |
| Jun 2026 | Lincoln Electric | 380 | 14.7% | 4 |
| Jun 2026 | Kemppi | 170 | 6.6% | 5 |
| Jun 2026 | WIA | 150 | 5.8% | 6 |
| Jun 2026 | UNIMIG | 140 | 5.4% | 7 |
| Jun 2026 | ESAB | 80 | 3.1% | 8 |
| Jul 2026 | Cigweld | 620 | 27.2% | 1 |
| Jul 2026 | Miller | 420 | 18.4% | 2 |
| Jul 2026 | Lincoln Electric | 400 | 17.5% | 3 |
| Jul 2026 | Fronius | 320 | 14% | 4 |
| Jul 2026 | Kemppi | 140 | 6.1% | 5 |
| Jul 2026 | WIA | 140 | 6.1% | 6 |
| Jul 2026 | UNIMIG | 130 | 5.7% | 7 |
| Jul 2026 | ESAB | 110 | 4.8% | 8 |
| Aug 2026 | Cigweld | 620 | 27.9% | 1 |
| Aug 2026 | Lincoln Electric | 440 | 19.8% | 2 |
| Aug 2026 | Fronius | 390 | 17.6% | 3 |
| Aug 2026 | Miller | 220 | 9.9% | 4 |
| Aug 2026 | Kemppi | 190 | 8.6% | 5 |
| Aug 2026 | WIA | 150 | 6.8% | 6 |
| Aug 2026 | ESAB | 120 | 5.4% | 7 |
| Aug 2026 | UNIMIG | 90 | 4.1% | 8 |
| Sep 2026 | Cigweld | 650 | 31.3% | 1 |
| Sep 2026 | Fronius | 390 | 18.8% | 2 |
| Sep 2026 | Lincoln Electric | 390 | 18.8% | 3 |
| Sep 2026 | WIA | 190 | 9.1% | 4 |
| Sep 2026 | Miller | 160 | 7.7% | 5 |
| Sep 2026 | Kemppi | 130 | 6.3% | 6 |
| Sep 2026 | UNIMIG | 90 | 4.3% | 7 |
| Sep 2026 | ESAB | 80 | 3.8% | 8 |

## What is being compared

- **Cigweld**: Measured on the search terms “cigweld” and “cigweld mig welder”, summed into one figure.
- **ESAB**: Measured on the search terms “esab mig welder”, “esab rebel welder”, “esab stick welder”, “esab tig welder”, “esab welders” and “esab welding machine”, summed into one figure.
- **Fronius**: Measured on the search term “fronius”.
- **Kemppi**: Measured on the search terms “kemppi mig welder”, “kemppi tig welder”, “kemppi welders” and “kemppi welding machine”, summed into one figure.
- **Lincoln Electric**: Measured on the search terms “210 lincoln welder”, “lincoln electric”, “lincoln mig welder”, “lincoln tig welder”, “lincoln welder” and “lincoln welding machine”, summed into one figure.
- **Miller**: Measured on the search terms “252 miller welder”, “miller mig welder”, “miller tig machine”, “miller tig welder”, “miller welders”, “miller welding hoods”, “miller welding machines”, “millermatic 211 welder”, “millermatic 252 welder” and “millermatic welder”, summed into one figure.
- **UNIMIG**: Measured on the search terms “unimig mig welder”, “unimig tig welder” and “unimig welder”, summed into one figure.
- **WIA**: Measured on the search terms “wia” and “wia welders”, summed into one figure.

- [Cigweld](/demand/nz/brands/cigweld)
- [ESAB](/demand/nz/brands/esab)
- [Fronius](/demand/nz/brands/fronius)
- [Kemppi](/demand/nz/brands/kemppi)
- [Lincoln Electric](/demand/nz/brands/lincoln-electric)
- [Miller](/demand/nz/brands/miller)
- [UNIMIG](/demand/nz/brands/unimig)
- [WIA](/demand/nz/brands/wia)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among welding equipment brands in New Zealand?

In September 2026, Cigweld was the most searched among welding equipment brands in New Zealand, with an estimated 650 branded searches, 31.3% of all searches for the eight we track.

## Cite this page

Brandwave. "Welding equipment brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-welding-equipment-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-welding-equipment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.