--- title: "ESAB vs Everlast Welders: Which is searched more in New Zealand?" description: "Is ESAB or Everlast Welders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Welding cart brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-welding-cart-brands/compare/esab-vs-everlast-welders" publisher: "Brandwave" --- # ESAB vs Everlast Welders: Which is searched more in New Zealand? Is ESAB or Everlast Welders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Welding cart brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ESAB and Everlast Welders - **Competitive set**: Welding cart brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ESAB Share of Search**: 1.6% - **Everlast Welders Share of Search**: 4.7% ## Is ESAB or Everlast Welders more popular in search? - In September 2026, Everlast Welders had more branded searches than ESAB among welding cart brands in New Zealand. Everlast Welders had about 30 branded searches, while ESAB had 10. Everlast Welders made up 4.7% of all welding cart brand searches we track, and ESAB accounted for 1.6%. - The lead changed hands 2 times in the 12 months ending September 2026: ESAB took it in January 2026, Everlast Welders took it in September 2026. - Across the 12 months ending September 2026, ESAB’s share of searches among welding cart brands in New Zealand moved from 1.7% to 1.6%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Everlast Welders’ share of searches among welding cart brands in New Zealand moved from 3.3% to 4.7%, and its estimated monthly branded searches moved from 20 to 30. ## Top welding cart brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither ESAB nor Everlast Welders showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Fronius | 0 of 3 | 0 of 2 | 0 of 5 | | Lincoln Electric | 2 of 3 | 0 of 2 | 2 of 5 | | Everlast Welders | 0 of 3 | 0 of 2 | 0 of 5 | | ESAB | 0 of 3 | 0 of 2 | 0 of 5 | | Miller | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about welding cart brands - Asked ChatGPT "Which welding cart brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best welding cart brands in New Zealand?": 1. Lincoln Electric - Asked ChatGPT "What's the best welding cart brand in New Zealand for a welding machine?": 1. Lincoln Electric - Searched Google, AI Overview "welding cart nz": named none of the brands we track - Searched Google, AI Overview "portable welding cart": named none of the brands we track Not named in any answer: Fronius, Everlast Welders, ESAB and Miller. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand welding cart brands in September 2026? - In September 2026, Everlast Welders overtook ESAB to rank 3rd among welding cart brands in New Zealand, with 4.7% of the searches. - In September 2026, ESAB lost share of searches among welding cart brands in New Zealand, from 3.1% to 1.6%. ## Month by month | Month | ESAB estimated searches | ESAB Share of Search | ESAB rank | Everlast Welders estimated searches | Everlast Welders Share of Search | Everlast Welders rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.7% | 4 | 20 | 3.3% | 3 | | Nov 2025 | 10 | 1.7% | 3 | 10 | 1.7% | 4 | | Dec 2025 | 0 | 0% | 5 | 20 | 4.1% | 3 | | Jan 2026 | 20 | 3.6% | 3 | 10 | 1.8% | 4 | | Feb 2026 | 10 | 1.9% | 3 | 10 | 1.9% | 4 | | Mar 2026 | 10 | 1.4% | 3 | 10 | 1.4% | 4 | | Apr 2026 | 10 | 1.5% | 3 | 10 | 1.5% | 4 | | May 2026 | 20 | 2.9% | 3 | 20 | 2.9% | 4 | | Jun 2026 | 10 | 1.6% | 3 | 10 | 1.6% | 4 | | Jul 2026 | 20 | 3.3% | 3 | 20 | 3.3% | 4 | | Aug 2026 | 20 | 3.1% | 3 | 10 | 1.5% | 4 | | Sep 2026 | 10 | 1.6% | 4 | 30 | 4.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ESAB’s and Everlast Welders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ESAB**: Measured on the search term “esab mig welder”. - **Everlast Welders**: Measured on the search term “everlast welder”. - [ESAB profile](/demand/nz/brands/esab) - [Everlast Welders profile](/demand/nz/brands/everlast-welders) - [All welding cart brands in New Zealand](/demand/nz/categories/nz-welding-cart-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ESAB or Everlast Welders more popular in search? In September 2026, Everlast Welders had more branded searches than ESAB among welding cart brands in New Zealand. Everlast Welders had about 30 branded searches, while ESAB had 10. Everlast Welders made up 4.7% of all welding cart brand searches we track, and ESAB accounted for 1.6%. ## Cite this page Brandwave. "ESAB vs Everlast Welders: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-welding-cart-brands/compare/esab-vs-everlast-welders This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-welding-cart-brands/compare/esab-vs-everlast-welders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.