---
title: "Website localization platforms in New Zealand: Which are most popular?"
description: "Compare tools for translating websites and managing multilingual content. Share of Search among Localize, Weglot, Crowdin, Lokalise, Phrase and TranslatePress, the website localization platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-website-localization-platforms"
publisher: "Brandwave"
---

# Website localization platforms in New Zealand: Which are most popular?

Compare tools for translating websites and managing multilingual content. Share of Search among Localize, Weglot, Crowdin, Lokalise, Phrase and TranslatePress, the website localization platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Website localization platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: Localize, 42.9%

## Which brand is most popular in search among website localization platforms in New Zealand?

- In October 2026, Localize was the most searched among website localization platforms in New Zealand, with an estimated 90 branded searches, 42.9% of all searches for the six tracked by the Brandwave Brand Demand Index.
- Weglot is in 2nd place, 19 percentage points behind at 23.8%.
- Across the 12 months ending October 2026, Localize’s share of searches among website localization platforms in New Zealand increased from 17.9% to 42.9%.
- Across the 12 months ending October 2026, Weglot’s share of searches among website localization platforms in New Zealand decreased from 25% to 23.8%.
- Across the 12 months ending October 2026, Crowdin’s share of searches among website localization platforms in New Zealand decreased from 21.4% to 19%.
- Across the 12 months ending October 2026, Lokalise’s share of searches among website localization platforms in New Zealand decreased from 21.4% to 4.8%.
- Across the 12 months ending October 2026, Phrase’s share of searches among website localization platforms in New Zealand decreased from 7.1% to 4.8%.
- Across the 12 months ending October 2026, TranslatePress’ share of searches among website localization platforms in New Zealand decreased from 7.1% to 4.8%.
- Across the 12 months ending October 2026, Localize’s share of searches among website localization platforms in New Zealand peaked at 45.2% in March 2026 and was lowest at 16.7% in December 2025.
- Across the 12 months ending October 2026, Weglot’s share of searches among website localization platforms in New Zealand peaked at 31.6% in January 2026 and was lowest at 18.5% in September 2026.
- Across the 12 months ending October 2026, Crowdin’s share of searches among website localization platforms in New Zealand peaked at 26.9% in February 2026 and was lowest at 12.9% in March 2026.
- Across the 12 months ending October 2026, Lokalise’s share of searches among website localization platforms in New Zealand peaked at 22.2% in December 2025 and was lowest at 4.8% in October 2026.
- Across the 12 months ending October 2026, Phrase’s share of searches among website localization platforms in New Zealand peaked at 14.8% in September 2026 and was lowest at 3.2% in March 2026.
- Across the 12 months ending October 2026, TranslatePress’ share of searches among website localization platforms in New Zealand peaked at 7.4% in September 2026 and was lowest at 3.2% in March 2026.
- Across the 12 months ending October 2026, Localize rose from 4th to 1st among website localization platforms in New Zealand.
- Across the 12 months ending October 2026, Weglot fell from 1st to 2nd among website localization platforms in New Zealand.
- Across the 12 months ending October 2026, Crowdin fell from 2nd to 3rd among website localization platforms in New Zealand.
- Across the 12 months ending October 2026, Lokalise fell from 3rd to 4th among website localization platforms in New Zealand.

## Top website localization platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Weglot and Lokalise were mentioned most often, in four of the five answers. Weglot was recommended most often, coming first in four out of five answers. Lokalise was second, and TranslatePress was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weglot | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Lokalise | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| TranslatePress | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Crowdin | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Phrase | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Localize | 6th | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about website localization platforms

- Asked ChatGPT "Which website localization platform should I use in New Zealand?": 1. Weglot, 2. Lokalise, 3. Crowdin, 4. Phrase
- Asked ChatGPT "What are the best website localization platforms in New Zealand?": 1. Weglot, 2. Lokalise, 3. TranslatePress, 4. Crowdin, 5. Phrase, 6. Localize
- Asked ChatGPT "What's the best website localization platform in New Zealand for multiple languages?": 1. Weglot, 2. TranslatePress, 3. Localize, 4. Lokalise
- Searched Google, AI Overview "website translation tool": 1. Weglot, 2. TranslatePress
- Searched Google, AI Overview "localisation platform": 1. Lokalise, 2. Phrase, 3. Crowdin, 4. Localize

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Localize vs Weglot: compare search popularity](/demand/nz/compare/localize-vs-weglot): 42.9% against 23.8% Share of Search.
- [Localize vs Crowdin: compare search popularity](/demand/nz/compare/crowdin-vs-localize): 42.9% against 19% Share of Search.
- [Localize vs Lokalise: compare search popularity](/demand/nz/compare/localize-vs-lokalise): 42.9% against 4.8% Share of Search.
- [Localize vs Phrase: compare search popularity](/demand/nz/compare/localize-vs-phrase): 42.9% against 4.8% Share of Search.
- [Weglot vs Crowdin: compare search popularity](/demand/nz/compare/crowdin-vs-weglot): 23.8% against 19% Share of Search.
- [Weglot vs Lokalise: compare search popularity](/demand/nz/compare/lokalise-vs-weglot): 23.8% against 4.8% Share of Search.
- [Weglot vs Phrase: compare search popularity](/demand/nz/compare/phrase-vs-weglot): 23.8% against 4.8% Share of Search.
- [Crowdin vs Lokalise: compare search popularity](/demand/nz/compare/crowdin-vs-lokalise): 19% against 4.8% Share of Search.
- [Crowdin vs Phrase: compare search popularity](/demand/nz/compare/crowdin-vs-phrase): 19% against 4.8% Share of Search.
- [Lokalise vs Phrase: compare search popularity](/demand/nz/compare/lokalise-vs-phrase): 4.8% Share of Search each.

## How did search popularity change for New Zealand website localization platforms in October 2026?

- In October 2026, Localize gained share of searches among website localization platforms in New Zealand, from 33.3% to 42.9%.
- In October 2026, Weglot gained share of searches among website localization platforms in New Zealand, from 18.5% to 23.8%.
- In October 2026, Crowdin gained share of searches among website localization platforms in New Zealand, from 14.8% to 19%.
- In October 2026, Phrase lost share of searches among website localization platforms in New Zealand, from 14.8% to 4.8%.
- In October 2026, Lokalise lost share of searches among website localization platforms in New Zealand, from 11.1% to 4.8%.
- In October 2026, TranslatePress lost share of searches among website localization platforms in New Zealand, from 7.4% to 4.8%.

## Which website localization platforms do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Localize | 42.9% | 90 | 0.0% | Localize |
| 2 | Weglot | 23.8% | 50 | 0.0% | Weglot |
| 3 | Crowdin | 19% | 40 | 0.0% | Crowdin |
| 4 | Lokalise | 4.8% | 10 | -66.7% | Lokalise |
| 5 | Phrase | 4.8% | 10 | -75.0% | Phrase |
| 6 | TranslatePress | 4.8% | 10 | -50.0% | TranslatePress |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Weglot | 70 | 25% | 1 |
| Nov 2025 | Crowdin | 60 | 21.4% | 2 |
| Nov 2025 | Lokalise | 60 | 21.4% | 3 |
| Nov 2025 | Localize | 50 | 17.9% | 4 |
| Nov 2025 | Phrase | 20 | 7.1% | 5 |
| Nov 2025 | TranslatePress | 20 | 7.1% | 6 |
| Dec 2025 | Crowdin | 40 | 22.2% | 1 |
| Dec 2025 | Lokalise | 40 | 22.2% | 2 |
| Dec 2025 | Weglot | 40 | 22.2% | 3 |
| Dec 2025 | Localize | 30 | 16.7% | 4 |
| Dec 2025 | Phrase | 20 | 11.1% | 5 |
| Dec 2025 | TranslatePress | 10 | 5.6% | 6 |
| Jan 2026 | Weglot | 60 | 31.6% | 1 |
| Jan 2026 | Crowdin | 40 | 21.1% | 2 |
| Jan 2026 | Localize | 40 | 21.1% | 3 |
| Jan 2026 | Lokalise | 20 | 10.5% | 4 |
| Jan 2026 | Phrase | 20 | 10.5% | 5 |
| Jan 2026 | TranslatePress | 10 | 5.3% | 6 |
| Feb 2026 | Crowdin | 70 | 26.9% | 1 |
| Feb 2026 | Weglot | 70 | 26.9% | 2 |
| Feb 2026 | Localize | 50 | 19.2% | 3 |
| Feb 2026 | Lokalise | 40 | 15.4% | 4 |
| Feb 2026 | Phrase | 20 | 7.7% | 5 |
| Feb 2026 | TranslatePress | 10 | 3.8% | 6 |
| Mar 2026 | Localize | 140 | 45.2% | 1 |
| Mar 2026 | Weglot | 60 | 19.4% | 2 |
| Mar 2026 | Lokalise | 50 | 16.1% | 3 |
| Mar 2026 | Crowdin | 40 | 12.9% | 4 |
| Mar 2026 | Phrase | 10 | 3.2% | 5 |
| Mar 2026 | TranslatePress | 10 | 3.2% | 6 |
| Apr 2026 | Weglot | 70 | 30.4% | 1 |
| Apr 2026 | Crowdin | 50 | 21.7% | 2 |
| Apr 2026 | Localize | 50 | 21.7% | 3 |
| Apr 2026 | Lokalise | 40 | 17.4% | 4 |
| Apr 2026 | Phrase | 10 | 4.3% | 5 |
| Apr 2026 | TranslatePress | 10 | 4.3% | 6 |
| May 2026 | Localize | 90 | 34.6% | 1 |
| May 2026 | Weglot | 60 | 23.1% | 2 |
| May 2026 | Crowdin | 40 | 15.4% | 3 |
| May 2026 | Lokalise | 30 | 11.5% | 4 |
| May 2026 | Phrase | 30 | 11.5% | 5 |
| May 2026 | TranslatePress | 10 | 3.8% | 6 |
| Jun 2026 | Localize | 70 | 30.4% | 1 |
| Jun 2026 | Weglot | 50 | 21.7% | 2 |
| Jun 2026 | Lokalise | 40 | 17.4% | 3 |
| Jun 2026 | Crowdin | 30 | 13% | 4 |
| Jun 2026 | Phrase | 30 | 13% | 5 |
| Jun 2026 | TranslatePress | 10 | 4.3% | 6 |
| Jul 2026 | Weglot | 60 | 27.3% | 1 |
| Jul 2026 | Localize | 50 | 22.7% | 2 |
| Jul 2026 | Crowdin | 40 | 18.2% | 3 |
| Jul 2026 | Lokalise | 40 | 18.2% | 4 |
| Jul 2026 | Phrase | 20 | 9.1% | 5 |
| Jul 2026 | TranslatePress | 10 | 4.5% | 6 |
| Aug 2026 | Localize | 70 | 35% | 1 |
| Aug 2026 | Weglot | 50 | 25% | 2 |
| Aug 2026 | Crowdin | 30 | 15% | 3 |
| Aug 2026 | Lokalise | 20 | 10% | 4 |
| Aug 2026 | Phrase | 20 | 10% | 5 |
| Aug 2026 | TranslatePress | 10 | 5% | 6 |
| Sep 2026 | Localize | 90 | 33.3% | 1 |
| Sep 2026 | Weglot | 50 | 18.5% | 2 |
| Sep 2026 | Crowdin | 40 | 14.8% | 3 |
| Sep 2026 | Phrase | 40 | 14.8% | 4 |
| Sep 2026 | Lokalise | 30 | 11.1% | 5 |
| Sep 2026 | TranslatePress | 20 | 7.4% | 6 |
| Oct 2026 | Localize | 90 | 42.9% | 1 |
| Oct 2026 | Weglot | 50 | 23.8% | 2 |
| Oct 2026 | Crowdin | 40 | 19% | 3 |
| Oct 2026 | Lokalise | 10 | 4.8% | 4 |
| Oct 2026 | Phrase | 10 | 4.8% | 5 |
| Oct 2026 | TranslatePress | 10 | 4.8% | 6 |

## How are branded searches counted for website localization platforms?

- **Crowdin**: Measured on the search terms “crowdin”, “crowdin cat tool”, “crowdin translation” and “crowdin translation tool”, summed into one figure.
- **Localize**: Measured on the search term “localize”.
- **Lokalise**: Measured on the search terms “app lokalise”, “lokalise”, “lokalise ai”, “lokalise android”, “lokalise ios” and “lokalise translation”, summed into one figure.
- **Phrase**: Measured on the search terms “phrase localization platform”, “phrase strings”, “phrase tms” and “phrase translation”, summed into one figure.
- **TranslatePress**: Measured on the search term “translatepress”.
- **Weglot**: Measured on the search terms “weglot” and “weglot translation”, summed into one figure.

- [Crowdin](/demand/nz/brands/crowdin)
- [Localize](/demand/nz/brands/localize)
- [Lokalise](/demand/nz/brands/lokalise)
- [Phrase](/demand/nz/brands/phrase)
- [TranslatePress](/demand/nz/brands/translatepress)
- [Weglot](/demand/nz/brands/weglot)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among website localization platforms in New Zealand?

In October 2026, Localize was the most searched among website localization platforms in New Zealand, with an estimated 90 branded searches, 42.9% of all searches for the six tracked by the Brandwave Brand Demand Index.

## Cite this page

Brandwave. "Website localization platforms in New Zealand: Which are most popular?". https://gobrandwave.com/demand/nz/categories/nz-website-localization-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-website-localization-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.