---
title: "Website builders in New Zealand: Which brands are most popular in search?"
description: "Compare the website builders New Zealand businesses use to launch and run their sites. Share of Search among Wix, Squarespace, GoDaddy, WordPress.com, Hostinger, Webflow and Framer, the website builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-website-builders"
publisher: "Brandwave"
---

# Website builders in New Zealand: Which brands are most popular in search?

Compare the website builders New Zealand businesses use to launch and run their sites. Share of Search among Wix, Squarespace, GoDaddy, WordPress.com, Hostinger, Webflow and Framer, the website builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Website builders
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Wix, 29.9%

## Which brand is most popular in search among website builders in New Zealand?

- In August 2026, Wix was the most searched among website builders in New Zealand, with an estimated 18.4K branded searches and 29.9% estimated Share of Search within this set.
- Squarespace is in 2nd place, 0.5 percentage points behind at 29.4% Share of Search.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders in New Zealand decreased from 33.1% to 29.9%.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders in New Zealand increased from 27.5% to 29.4%.
- Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among website builders in New Zealand increased from 17.9% to 19.5%.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand decreased from 5.2% to 4.4%.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders in New Zealand peaked at 33.3% in March 2026 and was lowest at 29.6% in June 2026.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders in New Zealand peaked at 29.4% in August 2026 and was lowest at 25.3% in February 2026.
- Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among website builders in New Zealand peaked at 20.4% in December 2025 and was lowest at 17.3% in March 2026.
- Across the 11 months ending August 2026, WordPress.com’s estimated Share of Search among website builders in New Zealand peaked at 10.8% in March 2026 and was lowest at 8.7% in July 2026.
- Across the 11 months ending August 2026, Hostinger’s estimated Share of Search among website builders in New Zealand peaked at 8.4% in April 2026 and was lowest at 6.9% in October 2025.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand peaked at 6.1% in November 2025 and was lowest at 4.4% in August 2026.
- Across the 11 months ending August 2026, WordPress.com, Hostinger and Framer held steady: their estimated Share of Search among website builders in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Wix vs Squarespace: compare search popularity](/demand/nz/compare/squarespace-vs-wix): 29.9% against 29.4% Share of Search.
- [Wix vs GoDaddy: compare search popularity](/demand/nz/compare/godaddy-vs-wix): 29.9% against 19.5% Share of Search.
- [Wix vs WordPress.com: compare search popularity](/demand/nz/compare/wix-vs-wordpress-com): 29.9% against 9% Share of Search.
- [Wix vs Hostinger: compare search popularity](/demand/nz/compare/hostinger-vs-wix): 29.9% against 7.3% Share of Search.
- [Squarespace vs GoDaddy: compare search popularity](/demand/nz/compare/godaddy-vs-squarespace): 29.4% against 19.5% Share of Search.
- [Squarespace vs WordPress.com: compare search popularity](/demand/nz/compare/squarespace-vs-wordpress-com): 29.4% against 9% Share of Search.
- [Squarespace vs Hostinger: compare search popularity](/demand/nz/compare/hostinger-vs-squarespace): 29.4% against 7.3% Share of Search.
- [GoDaddy vs WordPress.com: compare search popularity](/demand/nz/compare/godaddy-vs-wordpress-com): 19.5% against 9% Share of Search.
- [GoDaddy vs Hostinger: compare search popularity](/demand/nz/compare/godaddy-vs-hostinger): 19.5% against 7.3% Share of Search.
- [WordPress.com vs Hostinger: compare search popularity](/demand/nz/compare/hostinger-vs-wordpress-com): 9% against 7.3% Share of Search.

## How did search popularity change for New Zealand website builders in August 2026?

- In August 2026, Squarespace gained estimated Share of Search among website builders in New Zealand, from 28.6% to 29.4%.
- In August 2026, GoDaddy lost estimated Share of Search among website builders in New Zealand, from 20.2% to 19.5%.
- Estimated monthly branded searches for Framer in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.
- Estimated monthly branded searches for Webflow in New Zealand fell 20.6% over 11 measured months, from 3.4K to 2.7K in August 2026.
- Estimated monthly branded searches for Wix in New Zealand fell 14.2% over 11 measured months, from 21.4K to 18.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Wix | 29.9% | 18.4K | -2.9% | Wix |
| 2 | Squarespace | 29.4% | 18.1K | +0.1% | Squarespace |
| 3 | GoDaddy | 19.5% | 12K | -6.1% | GoDaddy |
| 4 | WordPress.com | 9% | 5.5K | +0.7% | WordPress.com |
| 5 | Hostinger | 7.3% | 4.5K | -3.9% | Hostinger |
| 6 | Webflow | 4.4% | 2.7K | -2.9% | Webflow |
| 7 | Framer | 0.65% | 400 | +8.1% | Framer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wix | 21.4K | 33.1% | 1 |
| Oct 2025 | Squarespace | 17.8K | 27.5% | 2 |
| Oct 2025 | GoDaddy | 11.6K | 17.9% | 3 |
| Oct 2025 | WordPress.com | 5.8K | 9% | 4 |
| Oct 2025 | Hostinger | 4.5K | 6.9% | 5 |
| Oct 2025 | Webflow | 3.4K | 5.2% | 6 |
| Oct 2025 | Framer | 330 | 0.51% | 7 |
| Nov 2025 | Wix | 17.7K | 32.1% | 1 |
| Nov 2025 | Squarespace | 14.7K | 26.6% | 2 |
| Nov 2025 | GoDaddy | 9.7K | 17.6% | 3 |
| Nov 2025 | WordPress.com | 4.9K | 8.8% | 4 |
| Nov 2025 | Hostinger | 4.5K | 8.1% | 5 |
| Nov 2025 | Webflow | 3.4K | 6.1% | 6 |
| Nov 2025 | Framer | 320 | 0.58% | 7 |
| Dec 2025 | Wix | 14.2K | 30.9% | 1 |
| Dec 2025 | Squarespace | 12K | 26.2% | 2 |
| Dec 2025 | GoDaddy | 9.3K | 20.4% | 3 |
| Dec 2025 | WordPress.com | 4.2K | 9.2% | 4 |
| Dec 2025 | Hostinger | 3.6K | 7.9% | 5 |
| Dec 2025 | Webflow | 2.3K | 4.9% | 6 |
| Dec 2025 | Framer | 230 | 0.5% | 7 |
| Jan 2026 | Wix | 18K | 30.7% | 1 |
| Jan 2026 | Squarespace | 14.9K | 25.5% | 2 |
| Jan 2026 | GoDaddy | 11.6K | 19.8% | 3 |
| Jan 2026 | WordPress.com | 6.1K | 10.4% | 4 |
| Jan 2026 | Hostinger | 4.3K | 7.3% | 5 |
| Jan 2026 | Webflow | 3.3K | 5.7% | 6 |
| Jan 2026 | Framer | 340 | 0.58% | 7 |
| Feb 2026 | Wix | 18.9K | 32.2% | 1 |
| Feb 2026 | Squarespace | 14.8K | 25.3% | 2 |
| Feb 2026 | GoDaddy | 11.9K | 20.3% | 3 |
| Feb 2026 | WordPress.com | 5.4K | 9.2% | 4 |
| Feb 2026 | Hostinger | 4.4K | 7.5% | 5 |
| Feb 2026 | Webflow | 2.9K | 4.9% | 6 |
| Feb 2026 | Framer | 290 | 0.49% | 7 |
| Mar 2026 | Wix | 23.4K | 33.3% | 1 |
| Mar 2026 | Squarespace | 17.9K | 25.6% | 2 |
| Mar 2026 | GoDaddy | 12.2K | 17.3% | 3 |
| Mar 2026 | WordPress.com | 7.6K | 10.8% | 4 |
| Mar 2026 | Hostinger | 5.4K | 7.7% | 5 |
| Mar 2026 | Webflow | 3.4K | 4.8% | 6 |
| Mar 2026 | Framer | 330 | 0.47% | 7 |
| Apr 2026 | Wix | 19.3K | 30.3% | 1 |
| Apr 2026 | Squarespace | 18K | 28.3% | 2 |
| Apr 2026 | GoDaddy | 11.9K | 18.7% | 3 |
| Apr 2026 | WordPress.com | 5.9K | 9.3% | 4 |
| Apr 2026 | Hostinger | 5.4K | 8.4% | 5 |
| Apr 2026 | Webflow | 2.8K | 4.4% | 6 |
| Apr 2026 | Framer | 390 | 0.61% | 7 |
| May 2026 | Wix | 20.7K | 30.8% | 1 |
| May 2026 | Squarespace | 18.2K | 27% | 2 |
| May 2026 | GoDaddy | 12.8K | 19% | 3 |
| May 2026 | WordPress.com | 6.3K | 9.3% | 4 |
| May 2026 | Hostinger | 5.6K | 8.4% | 5 |
| May 2026 | Webflow | 3.3K | 4.9% | 6 |
| May 2026 | Framer | 420 | 0.62% | 7 |
| Jun 2026 | Wix | 19.6K | 29.6% | 1 |
| Jun 2026 | Squarespace | 18.7K | 28.2% | 2 |
| Jun 2026 | GoDaddy | 13K | 19.6% | 3 |
| Jun 2026 | WordPress.com | 6.5K | 9.8% | 4 |
| Jun 2026 | Hostinger | 4.8K | 7.2% | 5 |
| Jun 2026 | Webflow | 3.3K | 5% | 6 |
| Jun 2026 | Framer | 420 | 0.63% | 7 |
| Jul 2026 | Wix | 19K | 30% | 1 |
| Jul 2026 | Squarespace | 18.1K | 28.6% | 2 |
| Jul 2026 | GoDaddy | 12.8K | 20.2% | 3 |
| Jul 2026 | WordPress.com | 5.5K | 8.7% | 4 |
| Jul 2026 | Hostinger | 4.7K | 7.4% | 5 |
| Jul 2026 | Webflow | 2.8K | 4.4% | 6 |
| Jul 2026 | Framer | 370 | 0.59% | 7 |
| Aug 2026 | Wix | 18.4K | 29.9% | 1 |
| Aug 2026 | Squarespace | 18.1K | 29.4% | 2 |
| Aug 2026 | GoDaddy | 12K | 19.5% | 3 |
| Aug 2026 | WordPress.com | 5.5K | 9% | 4 |
| Aug 2026 | Hostinger | 4.5K | 7.3% | 5 |
| Aug 2026 | Webflow | 2.7K | 4.4% | 6 |
| Aug 2026 | Framer | 400 | 0.65% | 7 |
| Sep 2026 | Framer | — | — | — |
| Sep 2026 | GoDaddy | — | — | — |
| Sep 2026 | Hostinger | — | — | — |
| Sep 2026 | Squarespace | — | — | — |
| Sep 2026 | Webflow | — | — | — |
| Sep 2026 | Wix | — | — | — |
| Sep 2026 | WordPress.com | — | — | — |

## What is being compared

- **Framer**: Measured on the search terms “framer templates”, “framer website” and “framer website builder”, summed into one figure.
- **GoDaddy**: Measured on the search terms “godaddy”, “godaddy domain”, “godaddy domain and email”, “godaddy domain checker”, “godaddy domain names”, “godaddy domain registrar”, “godaddy domain registration”, “godaddy email”, “godaddy find domain”, “godaddy hosting”, “godaddy india”, “godaddy near me”, “godaddy nz”, “godaddy online”, “godaddy page builder”, “godaddy templates”, “godaddy web hosting”, “godaddy website” and “transfer domain name to godaddy”, summed into one figure.
- **Hostinger**: Measured on the search terms “hosting hostinger”, “hostinger”, “hostinger com”, “hostinger domain”, “hostinger near me”, “hostinger new zealand”, “hostinger nz”, “hostinger plans”, “hostinger pricing”, “hostinger site builder”, “hostinger templates” and “hostinger webmail1”, summed into one figure.
- **Squarespace**: Measured on the search terms “site squarespace”, “squarespace”, “squarespace cost”, “squarespace create website”, “squarespace ecommerce”, “squarespace examples”, “squarespace host”, “squarespace how much”, “squarespace near me”, “squarespace nz”, “squarespace om”, “squarespace online”, “squarespace online store”, “squarespace plans”, “squarespace pricing”, “squarespace templates”, “squarespace web” and “squarespace web builder”, summed into one figure.
- **Webflow**: Measured on the search terms “webflow”, “webflow com”, “webflow near me”, “webflow nz”, “webflow pricing”, “webflow templates”, “webflow website” and “webflow website builder”, summed into one figure.
- **Wix**: Measured on the search terms “wix”, “wix com”, “wix cost”, “wix ecommerce”, “wix editor”, “wix filter search”, “wix near me”, “wix nz”, “wix online store”, “wix site maker”, “wix studio”, “wix templates”, “wix w”, “wix website designs” and “wix website maker”, summed into one figure.
- **WordPress.com**: Measured on the search terms “hosting wordpress”, “wordpress”, “wordpress blog”, “wordpress cms”, “wordpress com”, “wordpress com templates”, “wordpress com website builder”, “wordpress developer”, “wordpress page builder”, “wordpress plugins”, “wordpress pricing”, “wordpress seo plugins”, “wordpress templates”, “wordpress themes”, “wordpress web”, “wordpress website builder” and “wordpresscom”, summed into one figure.

- [Framer](/demand/nz/brands/framer)
- [GoDaddy](/demand/nz/brands/godaddy)
- [Hostinger](/demand/nz/brands/hostinger)
- [Squarespace](/demand/nz/brands/squarespace)
- [Webflow](/demand/nz/brands/webflow)
- [Wix](/demand/nz/brands/wix)
- [WordPress.com](/demand/nz/brands/wordpress-com)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among website builders in New Zealand?

In August 2026, Wix was the most searched among website builders in New Zealand, with an estimated 18.4K branded searches and 29.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Website builders in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-website-builders

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-website-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.