---
title: "Webcam brands in New Zealand: Which are searched most?"
description: "Compare the webcam brands New Zealanders buy. Share of Search among Logitech, Insta360, Razer, Anker and OBSBOT, the webcam brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-webcam-brands"
publisher: "Brandwave"
---

# Webcam brands in New Zealand: Which are searched most?

Compare the webcam brands New Zealanders buy. Share of Search among Logitech, Insta360, Razer, Anker and OBSBOT, the webcam brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Webcam brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Logitech, 41.4%

## Which brand is most popular in search among webcam brands in New Zealand?

- In September 2026, Logitech was the most searched among webcam brands in New Zealand, with an estimated 10.1K branded searches, 41.4% of all searches for the five we track.
- Insta360 is in 2nd place, 6.6 percentage points behind at 34.8%.
- Across the 12 months ending September 2026, Logitech’s share of searches among webcam brands in New Zealand decreased from 48.6% to 41.4%.
- Across the 12 months ending September 2026, Insta360’s share of searches among webcam brands in New Zealand increased from 29.9% to 34.8%.
- Across the 12 months ending September 2026, Anker’s share of searches among webcam brands in New Zealand increased from 4.8% to 7.2%.
- Across the 12 months ending September 2026, Logitech’s share of searches among webcam brands in New Zealand peaked at 48.6% in October 2025 and was lowest at 39.1% in August 2026.
- Across the 12 months ending September 2026, Insta360’s share of searches among webcam brands in New Zealand peaked at 39.3% in August 2026 and was lowest at 29.9% in October 2025.
- Across the 12 months ending September 2026, Razer’s share of searches among webcam brands in New Zealand peaked at 17.7% in January 2026 and was lowest at 15.1% in July 2026.
- Across the 12 months ending September 2026, Anker’s share of searches among webcam brands in New Zealand peaked at 7.2% in September 2026 and was lowest at 4.7% in January 2026.
- Across the 12 months ending September 2026, Razer and OBSBOT held steady: their share of searches among webcam brands in New Zealand each moved less than 0.5 percentage points.

## Top webcam brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Logitech and OBSBOT appeared every time. Logitech was recommended most often, coming first in three out of four answers. Insta360 was second, and OBSBOT was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Logitech | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Insta360 | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| OBSBOT | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Razer | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Anker | 4th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about webcam brands

- Asked ChatGPT "Which webcam brand should I buy in New Zealand?": 1. Logitech, 2. Anker, 3. Razer, 4. OBSBOT
- Asked ChatGPT "What are the best webcam brands in New Zealand?": 1. Logitech, 2. Razer, 3. Insta360, 4. OBSBOT
- Asked ChatGPT "What's the best webcam brand in New Zealand for video calls?": 1. Logitech, 2. Insta360, 3. Anker, 4. OBSBOT
- Searched Google, AI Overview "best webcam": 1. OBSBOT, 2. Insta360, 3. Logitech

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Logitech vs Insta360: compare search popularity](/demand/nz/compare/insta360-vs-logitech): 41.4% against 34.8% Share of Search.
- [Logitech vs Razer: compare search popularity](/demand/nz/compare/logitech-vs-razer): 41.4% against 16.1% Share of Search.
- [Logitech vs Anker: compare search popularity](/demand/nz/compare/anker-vs-logitech): 41.4% against 7.2% Share of Search.
- [Insta360 vs Razer: compare search popularity](/demand/nz/compare/insta360-vs-razer): 34.8% against 16.1% Share of Search.
- [Insta360 vs Anker: compare search popularity](/demand/nz/compare/anker-vs-insta360): 34.8% against 7.2% Share of Search.
- [Razer vs Anker: compare search popularity](/demand/nz/compare/anker-vs-razer): 16.1% against 7.2% Share of Search.

## How did search popularity change for New Zealand webcam brands in September 2026?

- In September 2026, Logitech overtook Insta360 to become the leader among webcam brands in New Zealand, with 41.4% of the searches.
- In September 2026, Anker gained share of searches among webcam brands in New Zealand, from 5.6% to 7.2%.
- In September 2026, Razer gained share of searches among webcam brands in New Zealand, from 15.3% to 16.1%.
- In September 2026, Insta360 lost share of searches among webcam brands in New Zealand, from 39.3% to 34.8%.
- Estimated monthly branded searches for OBSBOT in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Logitech | 41.4% | 10.1K | -0.9% | Logitech |
| 2 | Insta360 | 34.8% | 8.5K | -17.0% | Insta360 |
| 3 | Razer | 16.1% | 3.9K | -1.5% | Razer |
| 4 | Anker | 7.2% | 1.8K | +20.5% | Anker |
| 5 | OBSBOT | 0.45% | 110 | -35.3% | OBSBOT |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Logitech | 11.2K | 48.6% | 1 |
| Oct 2025 | Insta360 | 6.9K | 29.9% | 2 |
| Oct 2025 | Razer | 3.8K | 16.3% | 3 |
| Oct 2025 | Anker | 1.1K | 4.8% | 4 |
| Oct 2025 | OBSBOT | 90 | 0.39% | 5 |
| Nov 2025 | Logitech | 10.7K | 43.6% | 1 |
| Nov 2025 | Insta360 | 8.5K | 34.6% | 2 |
| Nov 2025 | Razer | 4K | 16.4% | 3 |
| Nov 2025 | Anker | 1.2K | 4.9% | 4 |
| Nov 2025 | OBSBOT | 110 | 0.45% | 5 |
| Dec 2025 | Logitech | 11.5K | 45% | 1 |
| Dec 2025 | Insta360 | 8.4K | 33% | 2 |
| Dec 2025 | Razer | 4.3K | 16.9% | 3 |
| Dec 2025 | Anker | 1.2K | 4.8% | 4 |
| Dec 2025 | OBSBOT | 70 | 0.27% | 5 |
| Jan 2026 | Logitech | 11.6K | 44.6% | 1 |
| Jan 2026 | Insta360 | 8.5K | 32.7% | 2 |
| Jan 2026 | Razer | 4.6K | 17.7% | 3 |
| Jan 2026 | Anker | 1.2K | 4.7% | 4 |
| Jan 2026 | OBSBOT | 90 | 0.35% | 5 |
| Feb 2026 | Logitech | 9.4K | 45.4% | 1 |
| Feb 2026 | Insta360 | 6.8K | 32.8% | 2 |
| Feb 2026 | Razer | 3.4K | 16.4% | 3 |
| Feb 2026 | Anker | 990 | 4.8% | 4 |
| Feb 2026 | OBSBOT | 110 | 0.53% | 5 |
| Mar 2026 | Logitech | 10K | 45.9% | 1 |
| Mar 2026 | Insta360 | 6.9K | 31.8% | 2 |
| Mar 2026 | Razer | 3.6K | 16.5% | 3 |
| Mar 2026 | Anker | 1.2K | 5.4% | 4 |
| Mar 2026 | OBSBOT | 90 | 0.41% | 5 |
| Apr 2026 | Logitech | 11K | 45% | 1 |
| Apr 2026 | Insta360 | 8.4K | 34.3% | 2 |
| Apr 2026 | Razer | 3.8K | 15.4% | 3 |
| Apr 2026 | Anker | 1.2K | 4.8% | 4 |
| Apr 2026 | OBSBOT | 110 | 0.45% | 5 |
| May 2026 | Logitech | 11K | 45% | 1 |
| May 2026 | Insta360 | 8.5K | 34.7% | 2 |
| May 2026 | Razer | 3.7K | 15.1% | 3 |
| May 2026 | Anker | 1.1K | 4.7% | 4 |
| May 2026 | OBSBOT | 110 | 0.45% | 5 |
| Jun 2026 | Logitech | 10.6K | 44.1% | 1 |
| Jun 2026 | Insta360 | 8.4K | 35.1% | 2 |
| Jun 2026 | Razer | 3.8K | 15.6% | 3 |
| Jun 2026 | Anker | 1.1K | 4.7% | 4 |
| Jun 2026 | OBSBOT | 110 | 0.46% | 5 |
| Jul 2026 | Logitech | 9.7K | 42.3% | 1 |
| Jul 2026 | Insta360 | 8.4K | 36.7% | 2 |
| Jul 2026 | Razer | 3.5K | 15.1% | 3 |
| Jul 2026 | Anker | 1.2K | 5.4% | 4 |
| Jul 2026 | OBSBOT | 110 | 0.48% | 5 |
| Aug 2026 | Insta360 | 10.2K | 39.3% | 1 |
| Aug 2026 | Logitech | 10.2K | 39.1% | 2 |
| Aug 2026 | Razer | 4K | 15.3% | 3 |
| Aug 2026 | Anker | 1.5K | 5.6% | 4 |
| Aug 2026 | OBSBOT | 170 | 0.65% | 5 |
| Sep 2026 | Logitech | 10.1K | 41.4% | 1 |
| Sep 2026 | Insta360 | 8.5K | 34.8% | 2 |
| Sep 2026 | Razer | 3.9K | 16.1% | 3 |
| Sep 2026 | Anker | 1.8K | 7.2% | 4 |
| Sep 2026 | OBSBOT | 110 | 0.45% | 5 |

## What is being compared

- **Anker**: Measured on the search terms “anker”, “anker nano” and “anker nebula”, summed into one figure.
- **Insta360**: Measured on the search terms “insta360”, “insta360 link”, “insta360 microphone”, “insta360 nano”, “insta360 one rs”, “insta360 one x”, “insta360 pro”, “insta360 tripod” and “insta360 web cam”, summed into one figure.
- **Logitech**: Measured on the search terms “logitech”, “logitech g hub”, “logitech g pro”, “logitech mice”, “logitech mx master” and “logitech speakers”, summed into one figure.
- **OBSBOT**: Measured on the search term “obsbot”.
- **Razer**: Measured on the search terms “deathadder razer”, “razer”, “razer basilisk”, “razer mice”, “razer microphone”, “razer naga”, “razer viper” and “razer viper ultimate”, summed into one figure.

- [Anker](/demand/nz/brands/anker)
- [Insta360](/demand/nz/brands/insta360)
- [Logitech](/demand/nz/brands/logitech)
- [OBSBOT](/demand/nz/brands/obsbot)
- [Razer](/demand/nz/brands/razer)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among webcam brands in New Zealand?

In September 2026, Logitech was the most searched among webcam brands in New Zealand, with an estimated 10.1K branded searches, 41.4% of all searches for the five we track.

## Cite this page

Brandwave. "Webcam brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-webcam-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-webcam-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.