---
title: "Web browsers in New Zealand: Which brands are most popular in search?"
description: "Compare the web browsers New Zealanders browse with. Share of Search among Google Chrome, Firefox, Brave, Microsoft Edge, Opera and Safari, the web browsers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-web-browsers"
publisher: "Brandwave"
---

# Web browsers in New Zealand: Which brands are most popular in search?

Compare the web browsers New Zealanders browse with. Share of Search among Google Chrome, Firefox, Brave, Microsoft Edge, Opera and Safari, the web browsers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Web browsers
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Chrome, 75.2%

## Which brand is most popular in search among web browsers in New Zealand?

- In August 2026, Google Chrome was the most searched among web browsers in New Zealand, with an estimated 96.9K branded searches and 75.2% estimated Share of Search within this set.
- Firefox is in 2nd place, 64.8 percentage points behind at 10.3% Share of Search.
- Across the 11 months ending August 2026, Firefox’s estimated Share of Search among web browsers in New Zealand decreased from 11.2% to 10.3%.
- Across the 11 months ending August 2026, Brave’s estimated Share of Search among web browsers in New Zealand increased from 4.6% to 5.4%.
- Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand increased from 3.4% to 4.7%.
- Across the 11 months ending August 2026, Opera’s estimated Share of Search among web browsers in New Zealand decreased from 3% to 2.3%.
- Across the 11 months ending August 2026, Google Chrome’s estimated Share of Search among web browsers in New Zealand peaked at 78.1% in November 2025 and was lowest at 73.8% in December 2025.
- Across the 11 months ending August 2026, Firefox’s estimated Share of Search among web browsers in New Zealand peaked at 11.5% in December 2025 and was lowest at 8.4% in February 2026.
- Across the 11 months ending August 2026, Brave’s estimated Share of Search among web browsers in New Zealand peaked at 6.3% in July 2026 and was lowest at 4.2% in November 2025.
- Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand peaked at 5% in July 2026 and was lowest at 3% in December 2025.
- Across the 11 months ending August 2026, Opera’s estimated Share of Search among web browsers in New Zealand peaked at 3.6% in May 2026 and was lowest at 2.3% in August 2026.
- Across the 11 months ending August 2026, Safari’s estimated Share of Search among web browsers in New Zealand peaked at 3.4% in January 2026 and was lowest at 1.7% in November 2025.
- Across the 11 months ending August 2026, Google Chrome and Safari held steady: their estimated Share of Search among web browsers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Chrome vs Firefox: compare search popularity](/demand/nz/compare/firefox-vs-google-chrome): 75.2% against 10.3% Share of Search.
- [Google Chrome vs Brave: compare search popularity](/demand/nz/compare/brave-vs-google-chrome): 75.2% against 5.4% Share of Search.
- [Google Chrome vs Microsoft Edge: compare search popularity](/demand/nz/compare/google-chrome-vs-microsoft-edge): 75.2% against 4.7% Share of Search.
- [Google Chrome vs Opera: compare search popularity](/demand/nz/compare/google-chrome-vs-opera): 75.2% against 2.3% Share of Search.
- [Firefox vs Brave: compare search popularity](/demand/nz/compare/brave-vs-firefox): 10.3% against 5.4% Share of Search.
- [Firefox vs Microsoft Edge: compare search popularity](/demand/nz/compare/firefox-vs-microsoft-edge): 10.3% against 4.7% Share of Search.
- [Firefox vs Opera: compare search popularity](/demand/nz/compare/firefox-vs-opera): 10.3% against 2.3% Share of Search.
- [Brave vs Microsoft Edge: compare search popularity](/demand/nz/compare/brave-vs-microsoft-edge): 5.4% against 4.7% Share of Search.
- [Brave vs Opera: compare search popularity](/demand/nz/compare/brave-vs-opera): 5.4% against 2.3% Share of Search.
- [Microsoft Edge vs Opera: compare search popularity](/demand/nz/compare/microsoft-edge-vs-opera): 4.7% against 2.3% Share of Search.

## How did search popularity change for New Zealand web browsers in August 2026?

- In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%.
- In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%.
- In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%.
- Opera’s estimated Share of Search among web browsers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.3% in August 2026.
- Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Chrome | 75.2% | 96.9K | +13.4% | Google |
| 2 | Firefox | 10.3% | 13.3K | +18.9% | Firefox |
| 3 | Brave | 5.4% | 7K | -4.5% | Brave |
| 4 | Microsoft Edge | 4.7% | 6.1K | +5.9% | Microsoft |
| 5 | Opera | 2.3% | 3K | +1.0% | Opera |
| 6 | Safari | 2.1% | 2.7K | +0.4% | Apple |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Chrome | 84.7K | 75.4% | 1 |
| Oct 2025 | Firefox | 12.6K | 11.2% | 2 |
| Oct 2025 | Brave | 5.2K | 4.6% | 3 |
| Oct 2025 | Microsoft Edge | 3.8K | 3.4% | 4 |
| Oct 2025 | Opera | 3.4K | 3% | 5 |
| Oct 2025 | Safari | 2.7K | 2.4% | 6 |
| Nov 2025 | Google Chrome | 82.9K | 78.1% | 1 |
| Nov 2025 | Firefox | 10.5K | 9.9% | 2 |
| Nov 2025 | Brave | 4.5K | 4.2% | 3 |
| Nov 2025 | Microsoft Edge | 3.3K | 3.1% | 4 |
| Nov 2025 | Opera | 3.1K | 2.9% | 5 |
| Nov 2025 | Safari | 1.8K | 1.7% | 6 |
| Dec 2025 | Google Chrome | 67.6K | 73.8% | 1 |
| Dec 2025 | Firefox | 10.6K | 11.5% | 2 |
| Dec 2025 | Brave | 5.3K | 5.7% | 3 |
| Dec 2025 | Opera | 3.1K | 3.4% | 4 |
| Dec 2025 | Microsoft Edge | 2.7K | 3% | 5 |
| Dec 2025 | Safari | 2.4K | 2.6% | 6 |
| Jan 2026 | Google Chrome | 72.4K | 73.9% | 1 |
| Jan 2026 | Firefox | 10.5K | 10.7% | 2 |
| Jan 2026 | Brave | 5.5K | 5.6% | 3 |
| Jan 2026 | Safari | 3.4K | 3.4% | 4 |
| Jan 2026 | Microsoft Edge | 3.2K | 3.3% | 5 |
| Jan 2026 | Opera | 3.1K | 3.1% | 6 |
| Feb 2026 | Google Chrome | 95.4K | 77.2% | 1 |
| Feb 2026 | Firefox | 10.4K | 8.4% | 2 |
| Feb 2026 | Brave | 6.5K | 5.2% | 3 |
| Feb 2026 | Microsoft Edge | 4.3K | 3.5% | 4 |
| Feb 2026 | Opera | 3.7K | 3% | 5 |
| Feb 2026 | Safari | 3.2K | 2.6% | 6 |
| Mar 2026 | Google Chrome | 107K | 77.6% | 1 |
| Mar 2026 | Firefox | 12.4K | 9% | 2 |
| Mar 2026 | Brave | 6.6K | 4.8% | 3 |
| Mar 2026 | Microsoft Edge | 4.7K | 3.4% | 4 |
| Mar 2026 | Opera | 3.9K | 2.8% | 5 |
| Mar 2026 | Safari | 3.4K | 2.5% | 6 |
| Apr 2026 | Google Chrome | 83.2K | 75.7% | 1 |
| Apr 2026 | Firefox | 10.8K | 9.8% | 2 |
| Apr 2026 | Brave | 6.5K | 5.9% | 3 |
| Apr 2026 | Microsoft Edge | 4K | 3.6% | 4 |
| Apr 2026 | Opera | 3.1K | 2.8% | 5 |
| Apr 2026 | Safari | 2.4K | 2.2% | 6 |
| May 2026 | Google Chrome | 96.8K | 74.4% | 1 |
| May 2026 | Firefox | 12.7K | 9.7% | 2 |
| May 2026 | Brave | 8K | 6.2% | 3 |
| May 2026 | Microsoft Edge | 5.1K | 3.9% | 4 |
| May 2026 | Opera | 4.7K | 3.6% | 5 |
| May 2026 | Safari | 2.8K | 2.1% | 6 |
| Jun 2026 | Google Chrome | 98.9K | 76.3% | 1 |
| Jun 2026 | Firefox | 12.5K | 9.7% | 2 |
| Jun 2026 | Brave | 6.9K | 5.3% | 3 |
| Jun 2026 | Microsoft Edge | 4.8K | 3.7% | 4 |
| Jun 2026 | Opera | 3.8K | 2.9% | 5 |
| Jun 2026 | Safari | 2.7K | 2.1% | 6 |
| Jul 2026 | Google Chrome | 85.4K | 74.1% | 1 |
| Jul 2026 | Firefox | 11.2K | 9.7% | 2 |
| Jul 2026 | Brave | 7.3K | 6.3% | 3 |
| Jul 2026 | Microsoft Edge | 5.7K | 5% | 4 |
| Jul 2026 | Opera | 2.9K | 2.5% | 5 |
| Jul 2026 | Safari | 2.7K | 2.4% | 6 |
| Aug 2026 | Google Chrome | 96.9K | 75.2% | 1 |
| Aug 2026 | Firefox | 13.3K | 10.3% | 2 |
| Aug 2026 | Brave | 7K | 5.4% | 3 |
| Aug 2026 | Microsoft Edge | 6.1K | 4.7% | 4 |
| Aug 2026 | Opera | 3K | 2.3% | 5 |
| Aug 2026 | Safari | 2.7K | 2.1% | 6 |
| Sep 2026 | Brave | — | — | — |
| Sep 2026 | Firefox | — | — | — |
| Sep 2026 | Google Chrome | — | — | — |
| Sep 2026 | Microsoft Edge | — | — | — |
| Sep 2026 | Opera | — | — | — |
| Sep 2026 | Safari | — | — | — |

## What is being compared

- **Brave**: Measured on the search terms “brave browser”, “brave browser android”, “brave browser download”, “brave browser download for windows”, “brave browser ios”, “brave browser linux”, “brave browser mac”, “brave download”, “brave privacy browser” and “brave web browser”, summed into one figure.
- **Firefox**: Measured on the search terms “adblock firefox”, “firefox”, “firefox com”, “firefox dl”, “firefox en”, “firefox focus”, “firefox for android”, “firefox near me”, “firefox nz”, “firefox online”, “firefox osx”, “firefox private browsing”, “firefox relay”, “firefox ublock”, “mozilla firefox”, “mozilla firefox download” and “mozilla firefox website”, summed into one figure.
- **Google Chrome**: Measured on the search terms “chrome”, “chrome dino”, “chrome dl”, “chrome exte”, “chrome flags”, “chrome music lab”, “chrome store”, “chrome web”, “chrome webstore”, “g chrome”, “google chrome browser”, “google chrome download”, “google chrome near me”, “google chrome new zealand”, “google chrome nz”, “google chrome online”, “google chrome store”, “googlechrome browser” and “googlechrome download”, summed into one figure.
- **Microsoft Edge**: Measured on the search terms “deleting microsoft edge”, “edge browser”, “edge browser download”, “edge browser macos”, “https microsoft edge”, “microsoft edge”, “microsoft edge download”, “microsoft edge online”, “microsoft edge osx”, “microsoft edge webview2”, “microsoftedge”, “microsoftedge download”, “ms edge browser” and “uninstalling microsoft edge”, summed into one figure.
- **Opera**: Measured on the search terms “opera browser”, “opera browser download”, “opera download”, “opera gx”, “opera gx browser”, “opera gx download”, “opera touch download” and “update opera browser”, summed into one figure.
- **Safari**: Measured on the search terms “clear browser cookies safari”, “download safari for windows”, “open safari browser”, “private browser safari”, “safari browser”, “safari browser for mac”, “safari browser for windows”, “safari browser updates” and “safari download”, summed into one figure.

- [Brave](/demand/nz/brands/brave)
- [Firefox](/demand/nz/brands/firefox)
- [Google Chrome](/demand/nz/brands/google-chrome)
- [Microsoft Edge](/demand/nz/brands/microsoft-edge)
- [Opera](/demand/nz/brands/opera)
- [Safari](/demand/nz/brands/safari)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among web browsers in New Zealand?

In August 2026, Google Chrome was the most searched among web browsers in New Zealand, with an estimated 96.9K branded searches and 75.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Web browsers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-web-browsers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-web-browsers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.