---
title: "Web analytics tools in New Zealand: Which brands are most popular in search?"
description: "Compare the website and product analytics tools New Zealand marketers measure with. Share of Search among Google Analytics, Microsoft Clarity, PostHog, Hotjar, Matomo, Mixpanel and Amplitude, the web analytics tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-web-analytics-tools"
publisher: "Brandwave"
---

# Web analytics tools in New Zealand: Which brands are most popular in search?

Compare the website and product analytics tools New Zealand marketers measure with. Share of Search among Google Analytics, Microsoft Clarity, PostHog, Hotjar, Matomo, Mixpanel and Amplitude, the web analytics tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Web analytics tools
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Analytics, 82.9%

## Which brand is most popular in search among web analytics tools in New Zealand?

- In August 2026, Google Analytics was the most searched among web analytics tools in New Zealand, with an estimated 9.9K branded searches and 82.9% estimated Share of Search within this set.
- Microsoft Clarity is in 2nd place, 76.8 percentage points behind at 6.2% Share of Search.
- Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics tools in New Zealand increased from 81% to 82.9%.
- Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among web analytics tools in New Zealand increased from 4.3% to 6.2%.
- Across the 11 months ending August 2026, PostHog’s estimated Share of Search among web analytics tools in New Zealand increased from 4.3% to 6.2%.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among web analytics tools in New Zealand decreased from 5.5% to 2.4%.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics tools in New Zealand decreased from 2% to 1.3%.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics tools in New Zealand decreased from 2.5% to 1%.
- Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics tools in New Zealand peaked at 85.4% in March 2026 and was lowest at 79.4% in December 2025.
- Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among web analytics tools in New Zealand peaked at 6.6% in April 2026 and was lowest at 4.1% in November 2025.
- Across the 11 months ending August 2026, PostHog’s estimated Share of Search among web analytics tools in New Zealand peaked at 7.1% in June 2026 and was lowest at 3.6% in April 2026.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among web analytics tools in New Zealand peaked at 5.5% in October 2025 and was lowest at 2.3% in March 2026.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among web analytics tools in New Zealand peaked at 2.1% in March 2026 and was lowest at 1% in July 2026.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among web analytics tools in New Zealand peaked at 5.1% in November 2025 and was lowest at 0.9% in March 2026.
- Across the 11 months ending August 2026, Microsoft Clarity rose from 3rd to 2nd among web analytics tools in New Zealand.
- Across the 11 months ending August 2026, PostHog rose from 4th to 3rd among web analytics tools in New Zealand.
- Across the 11 months ending August 2026, Hotjar fell from 2nd to 4th among web analytics tools in New Zealand.
- Across the 11 months ending August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand.
- Across the 11 months ending August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand.
- Across the 11 months ending August 2026, Amplitude held steady: its estimated Share of Search among web analytics tools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Analytics vs Microsoft Clarity: compare search popularity](/demand/nz/compare/google-analytics-vs-microsoft-clarity): 82.9% against 6.2% Share of Search.
- [Google Analytics vs PostHog: compare search popularity](/demand/nz/compare/google-analytics-vs-posthog): 82.9% against 6.2% Share of Search.
- [Google Analytics vs Hotjar: compare search popularity](/demand/nz/compare/google-analytics-vs-hotjar): 82.9% against 2.4% Share of Search.
- [Microsoft Clarity vs PostHog: compare search popularity](/demand/nz/compare/microsoft-clarity-vs-posthog): 6.2% Share of Search each.
- [Microsoft Clarity vs Hotjar: compare search popularity](/demand/nz/compare/hotjar-vs-microsoft-clarity): 6.2% against 2.4% Share of Search.
- [PostHog vs Hotjar: compare search popularity](/demand/nz/compare/hotjar-vs-posthog): 6.2% against 2.4% Share of Search.

## How did search popularity change for New Zealand web analytics tools in August 2026?

- In August 2026, Google Analytics gained estimated Share of Search among web analytics tools in New Zealand, from 82.4% to 82.9%.
- In August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand.
- In August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand.
- Estimated monthly branded searches for Microsoft Clarity in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.
- Estimated monthly branded searches for PostHog in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026.
- Estimated monthly branded searches for Amplitude in New Zealand fell 75% over 11 measured months, from 40 to 10 in August 2026.
- Estimated monthly branded searches for Hotjar in New Zealand fell 54% over 11 measured months, from 630 to 290 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Analytics | 82.9% | 9.9K | +1.0% | Google |
| 2 | Microsoft Clarity | 6.2% | 740 | -2.6% | Microsoft |
| 3 | PostHog | 6.2% | 740 | 0.0% | PostHog |
| 4 | Hotjar | 2.4% | 290 | -3.3% | Contentsquare |
| 5 | Matomo | 1.3% | 150 | +25.0% | Matomo |
| 6 | Mixpanel | 1% | 120 | -29.4% | Mixpanel |
| 7 | Amplitude | 0.08% | 10 | -50.0% | Amplitude |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Analytics | 9.3K | 81% | 1 |
| Oct 2025 | Hotjar | 630 | 5.5% | 2 |
| Oct 2025 | Microsoft Clarity | 500 | 4.3% | 3 |
| Oct 2025 | PostHog | 500 | 4.3% | 4 |
| Oct 2025 | Mixpanel | 290 | 2.5% | 5 |
| Oct 2025 | Matomo | 230 | 2% | 6 |
| Oct 2025 | Amplitude | 40 | 0.35% | 7 |
| Nov 2025 | Google Analytics | 9.4K | 79.6% | 1 |
| Nov 2025 | Hotjar | 610 | 5.1% | 2 |
| Nov 2025 | Mixpanel | 610 | 5.1% | 3 |
| Nov 2025 | PostHog | 510 | 4.3% | 4 |
| Nov 2025 | Microsoft Clarity | 490 | 4.1% | 5 |
| Nov 2025 | Matomo | 190 | 1.6% | 6 |
| Nov 2025 | Amplitude | 10 | 0.08% | 7 |
| Dec 2025 | Google Analytics | 6.3K | 79.4% | 1 |
| Dec 2025 | PostHog | 410 | 5.2% | 2 |
| Dec 2025 | Hotjar | 350 | 4.4% | 3 |
| Dec 2025 | Mixpanel | 350 | 4.4% | 4 |
| Dec 2025 | Microsoft Clarity | 340 | 4.3% | 5 |
| Dec 2025 | Matomo | 140 | 1.8% | 6 |
| Dec 2025 | Amplitude | 30 | 0.38% | 7 |
| Jan 2026 | Google Analytics | 7.7K | 80.9% | 1 |
| Jan 2026 | PostHog | 500 | 5.2% | 2 |
| Jan 2026 | Microsoft Clarity | 490 | 5.1% | 3 |
| Jan 2026 | Hotjar | 420 | 4.4% | 4 |
| Jan 2026 | Mixpanel | 270 | 2.8% | 5 |
| Jan 2026 | Matomo | 140 | 1.5% | 6 |
| Jan 2026 | Amplitude | 10 | 0.1% | 7 |
| Feb 2026 | Google Analytics | 7.9K | 82.1% | 1 |
| Feb 2026 | Microsoft Clarity | 600 | 6.3% | 2 |
| Feb 2026 | PostHog | 410 | 4.3% | 3 |
| Feb 2026 | Hotjar | 360 | 3.8% | 4 |
| Feb 2026 | Matomo | 170 | 1.8% | 5 |
| Feb 2026 | Mixpanel | 160 | 1.7% | 6 |
| Feb 2026 | Amplitude | 20 | 0.21% | 7 |
| Mar 2026 | Google Analytics | 11.4K | 85.4% | 1 |
| Mar 2026 | PostHog | 620 | 4.7% | 2 |
| Mar 2026 | Microsoft Clarity | 610 | 4.6% | 3 |
| Mar 2026 | Hotjar | 300 | 2.3% | 4 |
| Mar 2026 | Matomo | 280 | 2.1% | 5 |
| Mar 2026 | Mixpanel | 120 | 0.9% | 6 |
| Mar 2026 | Amplitude | 20 | 0.15% | 7 |
| Apr 2026 | Google Analytics | 9.6K | 83.9% | 1 |
| Apr 2026 | Microsoft Clarity | 760 | 6.6% | 2 |
| Apr 2026 | PostHog | 410 | 3.6% | 3 |
| Apr 2026 | Hotjar | 310 | 2.7% | 4 |
| Apr 2026 | Matomo | 180 | 1.6% | 5 |
| Apr 2026 | Mixpanel | 160 | 1.4% | 6 |
| Apr 2026 | Amplitude | 20 | 0.17% | 7 |
| May 2026 | Google Analytics | 9.8K | 85.3% | 1 |
| May 2026 | Microsoft Clarity | 610 | 5.3% | 2 |
| May 2026 | PostHog | 500 | 4.4% | 3 |
| May 2026 | Hotjar | 320 | 2.8% | 4 |
| May 2026 | Mixpanel | 130 | 1.1% | 5 |
| May 2026 | Matomo | 120 | 1% | 6 |
| May 2026 | Amplitude | 10 | 0.09% | 7 |
| Jun 2026 | Google Analytics | 10.4K | 80.8% | 1 |
| Jun 2026 | PostHog | 910 | 7.1% | 2 |
| Jun 2026 | Microsoft Clarity | 740 | 5.7% | 3 |
| Jun 2026 | Hotjar | 440 | 3.4% | 4 |
| Jun 2026 | Mixpanel | 200 | 1.6% | 5 |
| Jun 2026 | Matomo | 170 | 1.3% | 6 |
| Jun 2026 | Amplitude | 10 | 0.08% | 7 |
| Jul 2026 | Google Analytics | 9.8K | 82.4% | 1 |
| Jul 2026 | Microsoft Clarity | 760 | 6.4% | 2 |
| Jul 2026 | PostHog | 740 | 6.2% | 3 |
| Jul 2026 | Hotjar | 300 | 2.5% | 4 |
| Jul 2026 | Mixpanel | 170 | 1.4% | 5 |
| Jul 2026 | Matomo | 120 | 1% | 6 |
| Jul 2026 | Amplitude | 20 | 0.17% | 7 |
| Aug 2026 | Google Analytics | 9.9K | 82.9% | 1 |
| Aug 2026 | Microsoft Clarity | 740 | 6.2% | 2 |
| Aug 2026 | PostHog | 740 | 6.2% | 3 |
| Aug 2026 | Hotjar | 290 | 2.4% | 4 |
| Aug 2026 | Matomo | 150 | 1.3% | 5 |
| Aug 2026 | Mixpanel | 120 | 1% | 6 |
| Aug 2026 | Amplitude | 10 | 0.08% | 7 |
| Sep 2026 | Amplitude | — | — | — |
| Sep 2026 | Google Analytics | — | — | — |
| Sep 2026 | Hotjar | — | — | — |
| Sep 2026 | Matomo | — | — | — |
| Sep 2026 | Microsoft Clarity | — | — | — |
| Sep 2026 | Mixpanel | — | — | — |
| Sep 2026 | PostHog | — | — | — |

## What is being compared

- **Amplitude**: Measured on the search terms “amplitude analytics”, “amplitude heatmap” and “amplitude tracking”, summed into one figure.
- **Google Analytics**: Measured on the search terms “ga4”, “ga4 analytics”, “google analytics”, “google analytics 360”, “google analytics 4”, “google analytics accounts”, “google analytics certified”, “google analytics consultant”, “google analytics heatmap”, “google analytics help center”, “google analytics nz”, “google analytics online”, “google analytics setup”, “google analytics tracking”, “googleanalytics”, “googleanalytics com”, “learning google analytics”, “marketingplatform google com” and “traffic google analytics”, summed into one figure.
- **Hotjar**: Measured on the search terms “hotjar”, “hotjar analytics”, “hotjar com”, “hotjar heatmap” and “hotjar tracking”, summed into one figure.
- **Matomo**: Measured on the search terms “matomo”, “matomo analytics”, “matomo heatmap”, “matomo near me”, “matomo new zealand”, “matomo nz”, “matomo org” and “matomo tracking”, summed into one figure.
- **Microsoft Clarity**: Measured on the search terms “clarity microsoft com”, “microsoft clarity”, “microsoft clarity analytics”, “microsoft clarity heatmap”, “microsoft clarity tracking” and “microsoftclarity”, summed into one figure.
- **Mixpanel**: Measured on the search terms “mixpanel”, “mixpanel analytics”, “mixpanel com”, “mixpanel heatmap”, “mixpanel near me” and “mixpanel tracking”, summed into one figure.
- **PostHog**: Measured on the search terms “posthog”, “posthog analytics”, “posthog com”, “posthog heatmap” and “posthog tracking”, summed into one figure.

- [Amplitude](/demand/nz/brands/amplitude)
- [Google Analytics](/demand/nz/brands/google-analytics)
- [Hotjar](/demand/nz/brands/hotjar)
- [Matomo](/demand/nz/brands/matomo)
- [Microsoft Clarity](/demand/nz/brands/microsoft-clarity)
- [Mixpanel](/demand/nz/brands/mixpanel)
- [PostHog](/demand/nz/brands/posthog)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among web analytics tools in New Zealand?

In August 2026, Google Analytics was the most searched among web analytics tools in New Zealand, with an estimated 9.9K branded searches and 82.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Web analytics tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-web-analytics-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-web-analytics-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.