---
title: "Wealth management firms in New Zealand: Which brands are most popular in search?"
description: "Compare the sharebrokers and wealth managers New Zealand investors work with. Share of Search among Craigs Investment Partners, Forsyth Barr, Jarden, JBWere and Hobson Wealth, the wealth management firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-wealth-management-firms"
publisher: "Brandwave"
---

# Wealth management firms in New Zealand: Which brands are most popular in search?

Compare the sharebrokers and wealth managers New Zealand investors work with. Share of Search among Craigs Investment Partners, Forsyth Barr, Jarden, JBWere and Hobson Wealth, the wealth management firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wealth management firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Craigs Investment Partners, 47.6%

## Which brand is most popular in search among wealth management firms in New Zealand?

- In August 2026, Craigs Investment Partners was the most searched among wealth management firms in New Zealand, with an estimated 18.7K branded searches and 47.6% estimated Share of Search within this set.
- Forsyth Barr is in 2nd place, 14 percentage points behind at 33.6% Share of Search.
- Across the 11 months ending August 2026, Craigs Investment Partners’ estimated Share of Search among wealth management firms in New Zealand decreased from 50.5% to 47.6%.
- Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among wealth management firms in New Zealand decreased from 35.1% to 33.6%.
- Across the 11 months ending August 2026, Jarden’s estimated Share of Search among wealth management firms in New Zealand increased from 5.2% to 12.3%.
- Across the 11 months ending August 2026, JBWere’s estimated Share of Search among wealth management firms in New Zealand decreased from 9% to 6.3%.
- Across the 11 months ending August 2026, Craigs Investment Partners’ estimated Share of Search among wealth management firms in New Zealand peaked at 55.1% in May 2026 and was lowest at 47.6% in August 2026.
- Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among wealth management firms in New Zealand peaked at 38.8% in December 2025 and was lowest at 31.7% in May 2026.
- Across the 11 months ending August 2026, Jarden’s estimated Share of Search among wealth management firms in New Zealand peaked at 12.3% in August 2026 and was lowest at 3.9% in June 2026.
- Across the 11 months ending August 2026, Jarden rose from 4th to 3rd among wealth management firms in New Zealand.
- Across the 11 months ending August 2026, JBWere fell from 3rd to 4th among wealth management firms in New Zealand.
- Across the 11 months ending August 2026, Hobson Wealth held steady: its estimated Share of Search among wealth management firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Craigs Investment Partners vs Forsyth Barr: compare search popularity](/demand/nz/compare/craigs-investment-partners-vs-forsyth-barr): 47.6% against 33.6% Share of Search.
- [Craigs Investment Partners vs Jarden: compare search popularity](/demand/nz/compare/craigs-investment-partners-vs-jarden): 47.6% against 12.3% Share of Search.
- [Craigs Investment Partners vs JBWere: compare search popularity](/demand/nz/compare/craigs-investment-partners-vs-jbwere): 47.6% against 6.3% Share of Search.
- [Forsyth Barr vs Jarden: compare search popularity](/demand/nz/compare/forsyth-barr-vs-jarden): 33.6% against 12.3% Share of Search.
- [Forsyth Barr vs JBWere: compare search popularity](/demand/nz/compare/forsyth-barr-vs-jbwere): 33.6% against 6.3% Share of Search.
- [Jarden vs JBWere: compare search popularity](/demand/nz/compare/jarden-vs-jbwere): 12.3% against 6.3% Share of Search.

## How did search popularity change for New Zealand wealth management firms in August 2026?

- In August 2026, Jarden overtook JBWere to rank 3rd among wealth management firms in New Zealand, at 12.3%.
- In August 2026, Craigs Investment Partners lost estimated Share of Search among wealth management firms in New Zealand, from 49.8% to 47.6%.
- In August 2026, JBWere lost estimated Share of Search among wealth management firms in New Zealand, from 7.8% to 6.3%.
- In August 2026, Forsyth Barr lost estimated Share of Search among wealth management firms in New Zealand, from 34.4% to 33.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Craigs Investment Partners | 47.6% | 18.7K | +16.7% | Craigs Investment Partners Limited |
| 2 | Forsyth Barr | 33.6% | 13.2K | +19.0% | Forsyth Barr |
| 3 | Jarden | 12.3% | 4.8K | +94.0% | Jarden Securities Limited |
| 4 | JBWere | 6.3% | 2.5K | -1.6% | JBWere |
| 5 | Hobson Wealth | 0.25% | 100 | -9.1% | Hobson Wealth |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Craigs Investment Partners | 19.5K | 50.5% | 1 |
| Oct 2025 | Forsyth Barr | 13.6K | 35.1% | 2 |
| Oct 2025 | JBWere | 3.5K | 9% | 3 |
| Oct 2025 | Jarden | 2K | 5.2% | 4 |
| Oct 2025 | Hobson Wealth | 110 | 0.28% | 5 |
| Nov 2025 | Craigs Investment Partners | 16.7K | 51.3% | 1 |
| Nov 2025 | Forsyth Barr | 11.4K | 35% | 2 |
| Nov 2025 | JBWere | 2.8K | 8.4% | 3 |
| Nov 2025 | Jarden | 1.6K | 5% | 4 |
| Nov 2025 | Hobson Wealth | 110 | 0.34% | 5 |
| Dec 2025 | Craigs Investment Partners | 13.7K | 49.3% | 1 |
| Dec 2025 | Forsyth Barr | 10.8K | 38.8% | 2 |
| Dec 2025 | JBWere | 2K | 7.2% | 3 |
| Dec 2025 | Jarden | 1.2K | 4.4% | 4 |
| Dec 2025 | Hobson Wealth | 80 | 0.29% | 5 |
| Jan 2026 | Craigs Investment Partners | 16.7K | 52.6% | 1 |
| Jan 2026 | Forsyth Barr | 11.1K | 35% | 2 |
| Jan 2026 | JBWere | 2.4K | 7.6% | 3 |
| Jan 2026 | Jarden | 1.4K | 4.4% | 4 |
| Jan 2026 | Hobson Wealth | 120 | 0.38% | 5 |
| Feb 2026 | Craigs Investment Partners | 16.8K | 51.9% | 1 |
| Feb 2026 | Forsyth Barr | 11.2K | 34.7% | 2 |
| Feb 2026 | JBWere | 2.3K | 7.1% | 3 |
| Feb 2026 | Jarden | 1.9K | 5.9% | 4 |
| Feb 2026 | Hobson Wealth | 110 | 0.34% | 5 |
| Mar 2026 | Craigs Investment Partners | 16.9K | 48.7% | 1 |
| Mar 2026 | Forsyth Barr | 13.1K | 37.7% | 2 |
| Mar 2026 | JBWere | 2.6K | 7.5% | 3 |
| Mar 2026 | Jarden | 1.9K | 5.6% | 4 |
| Mar 2026 | Hobson Wealth | 160 | 0.46% | 5 |
| Apr 2026 | Craigs Investment Partners | 16.8K | 53.1% | 1 |
| Apr 2026 | Forsyth Barr | 10.8K | 34.1% | 2 |
| Apr 2026 | JBWere | 2.5K | 7.8% | 3 |
| Apr 2026 | Jarden | 1.4K | 4.6% | 4 |
| Apr 2026 | Hobson Wealth | 110 | 0.35% | 5 |
| May 2026 | Craigs Investment Partners | 19.6K | 55.1% | 1 |
| May 2026 | Forsyth Barr | 11.3K | 31.7% | 2 |
| May 2026 | JBWere | 2.6K | 7.4% | 3 |
| May 2026 | Jarden | 2K | 5.6% | 4 |
| May 2026 | Hobson Wealth | 100 | 0.28% | 5 |
| Jun 2026 | Craigs Investment Partners | 18.7K | 51.2% | 1 |
| Jun 2026 | Forsyth Barr | 13.1K | 35.7% | 2 |
| Jun 2026 | JBWere | 3.3K | 8.9% | 3 |
| Jun 2026 | Jarden | 1.4K | 3.9% | 4 |
| Jun 2026 | Hobson Wealth | 110 | 0.3% | 5 |
| Jul 2026 | Craigs Investment Partners | 16K | 49.8% | 1 |
| Jul 2026 | Forsyth Barr | 11.1K | 34.4% | 2 |
| Jul 2026 | JBWere | 2.5K | 7.8% | 3 |
| Jul 2026 | Jarden | 2.5K | 7.7% | 4 |
| Jul 2026 | Hobson Wealth | 110 | 0.34% | 5 |
| Aug 2026 | Craigs Investment Partners | 18.7K | 47.6% | 1 |
| Aug 2026 | Forsyth Barr | 13.2K | 33.6% | 2 |
| Aug 2026 | Jarden | 4.8K | 12.3% | 3 |
| Aug 2026 | JBWere | 2.5K | 6.3% | 4 |
| Aug 2026 | Hobson Wealth | 100 | 0.25% | 5 |
| Sep 2026 | Craigs Investment Partners | — | — | — |
| Sep 2026 | Forsyth Barr | — | — | — |
| Sep 2026 | Hobson Wealth | — | — | — |
| Sep 2026 | Jarden | — | — | — |
| Sep 2026 | JBWere | — | — | — |

## What is being compared

- **Craigs Investment Partners**: Measured on the search terms “craigs”, “Craigs Investment Partners”, “craigs investment partners near me”, “craigs investment partners nz”, “craigs investment returns”, “craigsip com” and “mark lister craigs”, summed into one figure.
- **Forsyth Barr**: Measured on the search terms “forsyth barr”, “forsyth barr auckland”, “forsyth barr christchurch”, “forsyth barr co nz”, “forsyth barr events”, “forsyth barr fees”, “forsyth barr hamilton”, “forsyth barr investment”, “forsyth barr investment funds”, “forsyth barr investment services”, “forsyth barr investments”, “forsyth barr kiwisaver”, “forsyth barr ltd”, “forsyth barr managed funds”, “forsyth barr near me”, “forsyth barr nz”, “forsyth barr stadium events”, “forsyth barr stadium parking”, “forsyth barr stadium tickets”, “forsyth barr tauranga” and “forsyth barr wellington”, summed into one figure.
- **Hobson Wealth**: Measured on the search terms “hobson wealth”, “hobson wealth nz” and “hobsonwealth”, summed into one figure.
- **Jarden**: Measured on the search terms “jarden”, “jarden corp”, “jarden investment”, “jarden near me”, “jarden new zealand”, “jarden nz”, “Jarden Securities”, “jarden securities limited”, “jarden shares”, “jarden stocks” and “jarden wealth management”, summed into one figure.
- **JBWere**: Measured on the search terms “jbwere”, “jbwere client portal”, “jbwere co nz”, “jbwere near me”, “jbwere nz”, “jbwere online” and “jbwere wealth management”, summed into one figure.

- [Craigs Investment Partners](/demand/nz/brands/craigs-investment-partners)
- [Forsyth Barr](/demand/nz/brands/forsyth-barr)
- [Hobson Wealth](/demand/nz/brands/hobson-wealth)
- [Jarden](/demand/nz/brands/jarden)
- [JBWere](/demand/nz/brands/jbwere)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wealth management firms in New Zealand?

In August 2026, Craigs Investment Partners was the most searched among wealth management firms in New Zealand, with an estimated 18.7K branded searches and 47.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wealth management firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-wealth-management-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-wealth-management-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.