--- title: "Ardex vs Bostik: Which is searched more in New Zealand?" description: "Is Ardex or Bostik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproofing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-waterproofing-brands/compare/ardex-vs-bostik" publisher: "Brandwave" --- # Ardex vs Bostik: Which is searched more in New Zealand? Is Ardex or Bostik more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproofing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ardex and Bostik - **Competitive set**: Waterproofing brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ardex Share of Search**: 29.5% - **Bostik Share of Search**: 16% ## Is Ardex or Bostik more popular in search? - In September 2026, Ardex had more branded searches than Bostik among waterproofing brands in New Zealand. Ardex had about 720 branded searches, while Bostik had 390. Ardex made up 29.5% of all waterproofing brand searches we track, and Bostik accounted for 16%. - Ardex was ahead of Bostik in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ardex’s share of searches among waterproofing brands in New Zealand moved from 28% to 29.5%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, Bostik’s share of searches among waterproofing brands in New Zealand moved from 15.2% to 16%, and its estimated monthly branded searches held steady at 390. ## Top waterproofing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ardex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bostik was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ardex was listed before Bostik in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ardex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mapei | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nuralite | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bostik | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fosroc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproofing brands - Asked ChatGPT "Which waterproofing brand should I buy in New Zealand?": 1. Ardex, 2. Sika, 3. Mapei - Asked ChatGPT "What are the best waterproofing brands in New Zealand?": 1. Ardex, 2. Sika, 3. Nuralite, 4. Bostik - Asked ChatGPT "What's the best waterproofing brand in New Zealand for building and repair?": 1. Ardex, 2. Sika, 3. Mapei, 4. Nuralite - Searched Google, AI Overview "waterproofing nz": named none of the brands we track - Searched Google, AI Overview "concrete waterproofing": 1. Ardex, 2. Sika Not named in any answer: Fosroc. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand waterproofing brands in September 2026? - In September 2026, Mapei overtook Nuralite and Bostik to rank 2nd among waterproofing brands in New Zealand, with 24.2% of the searches. - In September 2026, Ardex gained share of searches among waterproofing brands in New Zealand, from 25.4% to 29.5%. - In September 2026, Bostik lost share of searches among waterproofing brands in New Zealand, from 20.7% to 16%. ## Month by month | Month | Ardex estimated searches | Ardex Share of Search | Ardex rank | Bostik estimated searches | Bostik Share of Search | Bostik rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 28% | 1 | 390 | 15.2% | 4 | | Nov 2025 | 720 | 29.3% | 1 | 390 | 15.9% | 4 | | Dec 2025 | 480 | 28.2% | 1 | 320 | 18.8% | 4 | | Jan 2026 | 590 | 31.1% | 1 | 320 | 16.8% | 4 | | Feb 2026 | 720 | 29.9% | 1 | 390 | 16.2% | 4 | | Mar 2026 | 880 | 35.3% | 1 | 390 | 15.7% | 4 | | Apr 2026 | 720 | 33.5% | 1 | 320 | 14.9% | 4 | | May 2026 | 720 | 29.8% | 1 | 480 | 19.8% | 3 | | Jun 2026 | 720 | 28.5% | 1 | 480 | 19% | 4 | | Jul 2026 | 720 | 30.1% | 1 | 480 | 20.1% | 3 | | Aug 2026 | 590 | 25.4% | 1 | 480 | 20.7% | 3 | | Sep 2026 | 720 | 29.5% | 1 | 390 | 16% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ardex’s and Bostik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ardex**: Measured on the search term “ardex”. - **Bostik**: Measured on the search term “bostik”. - [Ardex profile](/demand/nz/brands/ardex) - [Bostik profile](/demand/nz/brands/bostik) - [All waterproofing brands in New Zealand](/demand/nz/categories/nz-waterproofing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ardex or Bostik more popular in search? In September 2026, Ardex had more branded searches than Bostik among waterproofing brands in New Zealand. Ardex had about 720 branded searches, while Bostik had 390. Ardex made up 29.5% of all waterproofing brand searches we track, and Bostik accounted for 16%. ## Cite this page Brandwave. "Ardex vs Bostik: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-waterproofing-brands/compare/ardex-vs-bostik This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-waterproofing-brands/compare/ardex-vs-bostik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.