---
title: "Waterproofing brands in New Zealand: Which are searched most?"
description: "Compare the waterproofing brands people buy. Share of Search among Ardex, Mapei, Nuralite, Bostik, Fosroc and Sika, the waterproofing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-waterproofing-brands"
publisher: "Brandwave"
---

# Waterproofing brands in New Zealand: Which are searched most?

Compare the waterproofing brands people buy. Share of Search among Ardex, Mapei, Nuralite, Bostik, Fosroc and Sika, the waterproofing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Waterproofing brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ardex, 29.5%

## Which brand is most popular in search among waterproofing brands in New Zealand?

- In September 2026, Ardex was the most searched among waterproofing brands in New Zealand, with an estimated 720 branded searches, 29.5% of all searches for the six we track.
- Mapei is in 2nd place, 5.3 percentage points behind at 24.2%.
- Across the 12 months ending September 2026, Ardex’s share of searches among waterproofing brands in New Zealand increased from 28% to 29.5%.
- Across the 12 months ending September 2026, Mapei’s share of searches among waterproofing brands in New Zealand increased from 23% to 24.2%.
- Across the 12 months ending September 2026, Nuralite’s share of searches among waterproofing brands in New Zealand decreased from 28% to 24.2%.
- Across the 12 months ending September 2026, Bostik’s share of searches among waterproofing brands in New Zealand increased from 15.2% to 16%.
- Across the 12 months ending September 2026, Ardex’s share of searches among waterproofing brands in New Zealand peaked at 35.3% in March 2026 and was lowest at 25.4% in August 2026.
- Across the 12 months ending September 2026, Mapei’s share of searches among waterproofing brands in New Zealand peaked at 24.5% in February 2026 and was lowest at 19.3% in March 2026.
- Across the 12 months ending September 2026, Nuralite’s share of searches among waterproofing brands in New Zealand peaked at 29.3% in November 2025 and was lowest at 22.3% in April 2026.
- Across the 12 months ending September 2026, Bostik’s share of searches among waterproofing brands in New Zealand peaked at 20.7% in August 2026 and was lowest at 14.9% in April 2026.
- Across the 12 months ending September 2026, Fosroc’s share of searches among waterproofing brands in New Zealand peaked at 7.3% in August 2026 and was lowest at 4.6% in February 2026.
- Across the 12 months ending September 2026, Mapei rose from 3rd to 2nd among waterproofing brands in New Zealand.
- Across the 12 months ending September 2026, Nuralite fell from 2nd to 3rd among waterproofing brands in New Zealand.
- Across the 12 months ending September 2026, Fosroc and Sika held steady: their share of searches among waterproofing brands in New Zealand each moved less than 0.5 percentage points.

## Top waterproofing brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ardex and Sika were mentioned most often, in four of the five answers. Ardex was recommended most often, coming first in all four answers that gave a list. Sika was second, and Mapei was third. Fosroc, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ardex | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Mapei | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Nuralite | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Bostik | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fosroc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about waterproofing brands

- Asked ChatGPT "Which waterproofing brand should I buy in New Zealand?": 1. Ardex, 2. Sika, 3. Mapei
- Asked ChatGPT "What are the best waterproofing brands in New Zealand?": 1. Ardex, 2. Sika, 3. Nuralite, 4. Bostik
- Asked ChatGPT "What's the best waterproofing brand in New Zealand for building and repair?": 1. Ardex, 2. Sika, 3. Mapei, 4. Nuralite
- Searched Google, AI Overview "waterproofing nz": named none of the brands we track
- Searched Google, AI Overview "concrete waterproofing": 1. Ardex, 2. Sika

Not named in any answer: Fosroc.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Ardex vs Mapei: compare search popularity](/demand/nz/compare/ardex-vs-mapei): 29.5% against 24.2% Share of Search.
- [Ardex vs Nuralite: compare search popularity](/demand/nz/compare/ardex-vs-nuralite): 29.5% against 24.2% Share of Search.
- [Ardex vs Bostik: compare search popularity](/demand/nz/compare/ardex-vs-bostik): 29.5% against 16% Share of Search.
- [Ardex vs Fosroc: compare search popularity](/demand/nz/compare/ardex-vs-fosroc): 29.5% against 5.7% Share of Search.
- [Mapei vs Nuralite: compare search popularity](/demand/nz/compare/mapei-vs-nuralite): 24.2% Share of Search each.
- [Mapei vs Bostik: compare search popularity](/demand/nz/compare/bostik-vs-mapei): 24.2% against 16% Share of Search.
- [Mapei vs Fosroc: compare search popularity](/demand/nz/compare/fosroc-vs-mapei): 24.2% against 5.7% Share of Search.
- [Nuralite vs Bostik: compare search popularity](/demand/nz/compare/bostik-vs-nuralite): 24.2% against 16% Share of Search.
- [Nuralite vs Fosroc: compare search popularity](/demand/nz/compare/fosroc-vs-nuralite): 24.2% against 5.7% Share of Search.
- [Bostik vs Fosroc: compare search popularity](/demand/nz/compare/bostik-vs-fosroc): 16% against 5.7% Share of Search.

## How did search popularity change for New Zealand waterproofing brands in September 2026?

- In September 2026, Mapei overtook Nuralite and Bostik to rank 2nd among waterproofing brands in New Zealand, with 24.2% of the searches.
- In September 2026, Ardex gained share of searches among waterproofing brands in New Zealand, from 25.4% to 29.5%.
- In September 2026, Bostik lost share of searches among waterproofing brands in New Zealand, from 20.7% to 16%.
- In September 2026, Fosroc lost share of searches among waterproofing brands in New Zealand, from 7.3% to 5.7%.
- In September 2026, Nuralite lost share of searches among waterproofing brands in New Zealand, from 25.4% to 24.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ardex | 29.5% | 720 | +22.0% | Ardex Group |
| 2 | Mapei | 24.2% | 590 | +22.9% | Mapei Group |
| 3 | Nuralite | 24.2% | 590 | 0.0% | Nuralite |
| 4 | Bostik | 16% | 390 | -18.8% | Bostik |
| 5 | Fosroc | 5.7% | 140 | -17.6% | Fosroc International |
| 6 | Sika | 0.41% | 10 | 0.0% | Sika AG |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ardex | 720 | 28% | 1 |
| Oct 2025 | Nuralite | 720 | 28% | 2 |
| Oct 2025 | Mapei | 590 | 23% | 3 |
| Oct 2025 | Bostik | 390 | 15.2% | 4 |
| Oct 2025 | Fosroc | 140 | 5.4% | 5 |
| Oct 2025 | Sika | 10 | 0.39% | 6 |
| Nov 2025 | Ardex | 720 | 29.3% | 1 |
| Nov 2025 | Nuralite | 720 | 29.3% | 2 |
| Nov 2025 | Mapei | 480 | 19.5% | 3 |
| Nov 2025 | Bostik | 390 | 15.9% | 4 |
| Nov 2025 | Fosroc | 140 | 5.7% | 5 |
| Nov 2025 | Sika | 10 | 0.41% | 6 |
| Dec 2025 | Ardex | 480 | 28.2% | 1 |
| Dec 2025 | Mapei | 390 | 22.9% | 2 |
| Dec 2025 | Nuralite | 390 | 22.9% | 3 |
| Dec 2025 | Bostik | 320 | 18.8% | 4 |
| Dec 2025 | Fosroc | 110 | 6.5% | 5 |
| Dec 2025 | Sika | 10 | 0.59% | 6 |
| Jan 2026 | Ardex | 590 | 31.1% | 1 |
| Jan 2026 | Nuralite | 480 | 25.3% | 2 |
| Jan 2026 | Mapei | 390 | 20.5% | 3 |
| Jan 2026 | Bostik | 320 | 16.8% | 4 |
| Jan 2026 | Fosroc | 110 | 5.8% | 5 |
| Jan 2026 | Sika | 10 | 0.53% | 6 |
| Feb 2026 | Ardex | 720 | 29.9% | 1 |
| Feb 2026 | Mapei | 590 | 24.5% | 2 |
| Feb 2026 | Nuralite | 590 | 24.5% | 3 |
| Feb 2026 | Bostik | 390 | 16.2% | 4 |
| Feb 2026 | Fosroc | 110 | 4.6% | 5 |
| Feb 2026 | Sika | 10 | 0.41% | 6 |
| Mar 2026 | Ardex | 880 | 35.3% | 1 |
| Mar 2026 | Nuralite | 590 | 23.7% | 2 |
| Mar 2026 | Mapei | 480 | 19.3% | 3 |
| Mar 2026 | Bostik | 390 | 15.7% | 4 |
| Mar 2026 | Fosroc | 140 | 5.6% | 5 |
| Mar 2026 | Sika | 10 | 0.4% | 6 |
| Apr 2026 | Ardex | 720 | 33.5% | 1 |
| Apr 2026 | Mapei | 480 | 22.3% | 2 |
| Apr 2026 | Nuralite | 480 | 22.3% | 3 |
| Apr 2026 | Bostik | 320 | 14.9% | 4 |
| Apr 2026 | Fosroc | 140 | 6.5% | 5 |
| Apr 2026 | Sika | 10 | 0.47% | 6 |
| May 2026 | Ardex | 720 | 29.8% | 1 |
| May 2026 | Nuralite | 590 | 24.4% | 2 |
| May 2026 | Bostik | 480 | 19.8% | 3 |
| May 2026 | Mapei | 480 | 19.8% | 4 |
| May 2026 | Fosroc | 140 | 5.8% | 5 |
| May 2026 | Sika | 10 | 0.41% | 6 |
| Jun 2026 | Ardex | 720 | 28.5% | 1 |
| Jun 2026 | Mapei | 590 | 23.3% | 2 |
| Jun 2026 | Nuralite | 590 | 23.3% | 3 |
| Jun 2026 | Bostik | 480 | 19% | 4 |
| Jun 2026 | Fosroc | 140 | 5.5% | 5 |
| Jun 2026 | Sika | 10 | 0.4% | 6 |
| Jul 2026 | Ardex | 720 | 30.1% | 1 |
| Jul 2026 | Nuralite | 590 | 24.7% | 2 |
| Jul 2026 | Bostik | 480 | 20.1% | 3 |
| Jul 2026 | Mapei | 480 | 20.1% | 4 |
| Jul 2026 | Fosroc | 110 | 4.6% | 5 |
| Jul 2026 | Sika | 10 | 0.42% | 6 |
| Aug 2026 | Ardex | 590 | 25.4% | 1 |
| Aug 2026 | Nuralite | 590 | 25.4% | 2 |
| Aug 2026 | Bostik | 480 | 20.7% | 3 |
| Aug 2026 | Mapei | 480 | 20.7% | 4 |
| Aug 2026 | Fosroc | 170 | 7.3% | 5 |
| Aug 2026 | Sika | 10 | 0.43% | 6 |
| Sep 2026 | Ardex | 720 | 29.5% | 1 |
| Sep 2026 | Mapei | 590 | 24.2% | 2 |
| Sep 2026 | Nuralite | 590 | 24.2% | 3 |
| Sep 2026 | Bostik | 390 | 16% | 4 |
| Sep 2026 | Fosroc | 140 | 5.7% | 5 |
| Sep 2026 | Sika | 10 | 0.41% | 6 |

## What is being compared

- **Ardex**: Measured on the search term “ardex”.
- **Bostik**: Measured on the search term “bostik”.
- **Fosroc**: Measured on the search term “fosroc”.
- **Mapei**: Measured on the search term “mapei”.
- **Nuralite**: Measured on the search term “nuralite”.
- **Sika**: Measured on the search term “sika 212 nz”.

- [Ardex](/demand/nz/brands/ardex)
- [Bostik](/demand/nz/brands/bostik)
- [Fosroc](/demand/nz/brands/fosroc)
- [Mapei](/demand/nz/brands/mapei)
- [Nuralite](/demand/nz/brands/nuralite)
- [Sika](/demand/nz/brands/sika)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among waterproofing brands in New Zealand?

In September 2026, Ardex was the most searched among waterproofing brands in New Zealand, with an estimated 720 branded searches, 29.5% of all searches for the six we track.

## Cite this page

Brandwave. "Waterproofing brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-waterproofing-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-waterproofing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.